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Kyle Wilson Creative Director / Graphic Designer / Entrepreneur
EXPERIENCE
Publicis, New York Graphic Designer May 2016 PRESENT
Major responsibilities included; production design, prepare files for client approval, update files for web, print, and motion.
I work on print and web campaigns for Oral B and Crest. For these campaigns I’ve recreated assets that have been lost, created storyboards that provided creative direction for web mobile videos / motion graphics, prepared files for localizing websites, and mocked up infographics that provided creative direction to illustrators.
RageOn.com, Cleveland Graphic Designer / Creative Director / Production & Marketing Assistant January 2015 May 2016
Major responsibilities included; design material for print & web, develop 3 of our inhouse brand's identity / systems & processes.
Secondary responsibilities; prepare files for production, manage artist submissions, assist with marketing campaigns.
Started designing graphics for apparel. Now, I manage 3 brands; eBae, Raves R Us, and RadioTrap. My efforts are put towards the brand's identities and the systems / processes that are used to sell / ship merchandise. In order to accomplish my goals, I study other competitors and popculture. Being on the forefront of our culture allows me to be dynamic when the collect conscious shifts. My team consists of Business Development, an Art Team, Marketing, and Production. Together we work to provide the best all over print creations for the world.
The launch of our RageOn! app gives artists and our fans the ability to create their own masterpieces. This technology allows them to create and sell on our market place. The user interface is tested daily by our Testing Team (including myself) and they work hand in hand with the developers to help the perfect the app experience. The team provide suggestions to improve the functions of the app. Our mission is to be the fastest all over print company in the world.
WEBSITE
kylecreativestudio.com
SKILLS
Graphic Design / Creative Direction
Artist Direction / Management
Project Management
Sales
AWARDS
Artist Management 2014 Ohio Hip Hop Awards Album of the Year: Winner Lorine Chia “Naked Truths”
NeverRich Productions 2013 Ohio Hip Hop Awards Video of the Year: Winner Tezo “Evil Plan”
NeverRich Productions 2012 Ohio Hip Hop Awards Videographer of the Year: Winner Purple Films
NeverRich Productions 2012 Ohio Hip Hop Awards Single of the Year: Winner Tezo ft. Ken Ball “Dinner Date”
Hey Now! Media, Cleveland CoFounder / Creative Director January 2012 - January 2015
Major responsibilities included; design material for print / web & manage the art team.
Secondary responsibilities; preparer files for production and the clients, manage creative meeting with clients, help sales and business development.
Started off as a two man operation. Eventually, turned into a 4 person operation, with a large freelance artist network and big clients. Our work allowed me oversee the creative direction of brand identities, marketing material, websites, animations, videos, and photography. My team consisted of a Brand Strategist, Copy Writer, a Design Team, and Sales Rep. We would work together and bring the client’s goals to life through a visual identity. Whether it was a logo, marketing plan, packaging, photography, event, etc. The brand would be echoed throughout any touchpoint.
NeverRich Productions, Cleveland CoFounder / Creative Director / Artist Management June 2011 - January 2014
Major responsibilities included; worked with my team to create design concepts, helped produce music video and photo shoots, created and managed our web site.
Secondary responsibilities; preparer files for production, represented musicians and visual artist, business admin, and tour manager for multiple trips.
I was apart of a dream team of visual and performing artists. I did everything from day to day admin, to produce music videos. Album art and branding was another key element to the performing artists identity. The performing artist would provide the inspiration and the art team would bring this to life.
EDUCATION
Cleveland Inst. of Art, Cleveland Visual Communication Design (Graphic Design) August 2007 May 2011
I studied a wide range of disciplines; layout, bookbinding, and typography. My layout and typography studies carried over into packaging, navigation, print and web design projects. My BFA thesis centered around a website that promoted healthy eating. Also, I minored in photography. My studies included; photo composition, lighting, and photo editing.
PROJECTS
LANGUAGES
English
TEDxClevelandStateUniversity — Brand Identity TEDxClevelandStateUniversity is an inspiring experience that brings the community together with industry leaders to encourage and empower people to dream. Our task was to develop the brand for the event. Since there are countless TEDx events all over the world, our challenge was to create a unique brand that differentiated this TEDx event from all others.
Cleveland State University Pro Dev Center — Website I had the opportunity to build a website for The Professional Development Center at The Monte Ahuja College of Business at Cleveland State University. They are Cleveland’s competencybased Professional Development Center offering digital credentials that help prepare their clients for success. My team and I built a custom website, which integrates their CRM and current class registration system.
Saucisson Cleveland — Brand Identity & Website This butcher is becoming a staple in the Cleveland Foodie scene. My team and I created a Brand Identity inspired by traditional butchering, the pig imagery was based on the cuts butchers make on a pig. The aesthetic mimics a rubber stamp or wood etching. The site was designed to be simple for the user and clean. The photography was done by Burkle Hagen. They were able to echo the brand identity into photo, adding to the customer’s experience.
References
Taylor Billotte
Senior Producer
Publicis
(402) 3501635
Mike Krivilsky CEO Rageon.com
Rageon.com
(617) 6330544
Matt Brower Partner & CoFounder of Hey Now! Media
Hey Now! Media
(440) 8362699
Mari Hulick
Cleveland Institute of Art Design Professor
Cleveland Institute of Art
(216) 4218026
