L CMS Worny - americanradiohistory.com...customer -pull than ever into Ukulele Ike's lively voice and fingers. So his newest record is going to do some selling for you that will make

f L CMSWorny

Vol. 29-No. 21 NEW YORK, WEDNESDAY, MAY 21, 1930 Per Year-$4.00

UKULELE IKE(Cliff Edwards)

UNCOVERS A HARD-WORKING

COIN - CATCHER

FOR YOU!THE melodious Monarch of Strum -And -Plunk

offers you his new Columbia record all primedfor the thousands of Cliff. Edwards fans-witha sweet, croony hit from a talkie and a snappilyrevived best-seller.

Camera and broadcast "mikes" have put morecustomer -pull than ever into Ukulele Ike's livelyvoice and fingers. So his newest record is goingto do some selling for you that will make hot -cakes. look pretty foolish !

Order your Edwards records now. Give thema great big hand-and they'll give you a mightypleasing record profit!

Record No. 2169-D, 10 -inch, 75cTHE MOON IS LOW (from Metro -Goldwyn -Mayer

Production "Montana Moon")Vocals UKULELE IKE (Cliff Edwards)

I'LL SEE YOU IN MY DREAMS

olumbia

Viva- tonal Recording --The Records without ScratchColumbia Phonograph Company, 1819 Broadway, New York City

Canada: Columbia Phonograph Company, Ltd., Toronto

Spring -Time....Home Bea uIifyi uand Buying -Time

(4,

Time...

Some dealers think of Spring as a slumpperiod for radio sales. But not Brunswick dealers.

This is one time when the beauty of Brunswick givesit a distinct edge on other radio sets.

For when Father, Mother and the Children hold council as to whatshall be bought to replace old furniture, Brunswick gets the over-whelming vote.

Every month in the year Brunswick radio sets are bought becauseof the rare entertainment they provide-the perfect fidelity withwhich they bring in any desired program.

During home -beautifying time, Brunswick sets are bought notmerely on this account but becausethe smart design of Brunswick cabinets,their choice woods, their perfect crafts-manship, lend added charm to eventhe finest homes.

RADIO ... PANATROPE WITH RADIO ... RECORDS

THE BRUNSWICK - BALKE - COLLENDER CO.New York, Chicago, Toronto - Branches in All Principal Cities

Model S-31, Combination Radio with Panatrope

The instrument shown above combines the

finest radio built (an eight -tube set), with thefamous Brunswick Panatrope. It is the ultimate,the perfect instrument for home entertainment.

THE TALKING MACHINE & RADIO WEEKLY is published every Wednesday by the Phonograph Publications Co.. 146 Water St., New York. Enteredu second class matter April 18, 1916 at Yost Office at New York, N. Y., underact of March 3, 1879. Subscription $4 per annum. Vol. 29 No. 21, May 21. 1920.

THE TALKING MACHINE and RADIO WEEKLY 3

V' 'V

EW! See the improvements-then hear the

Master Model Phonovox !

THE MASTERPHONOVOX

Twelve months of research in Pacent Radio and Talking Picture laboratories bring toPacent dealers the marvelous new 107 Master Phonovox. Every feature that meansbetter performance and greater sales is combined in the new Model 107. Modern inevery respect-Pacent once again puts Pick -Up Design a full year head.

Improved frequency characteristicsthrough scientific placement of weight.Greater range of reproduction-morebass-more highs ... Low center ofgravity-better record tracking - Builtin volume control-Built in radio -rec-ord change -over switch ... Full swingback head for easy needle changing--

36 Cobalt English Magnets. All partsin the Master Phonovox are preci-sion adjusted to insure a new degreeof pick-up performance ... Correctneedle pressure applied throughscientific design of head. Ball -bearingswivel tone -arm ... The Model 107has everything: performance, entirely

new appearance, eye value,simplicity of operation.

Model 107

s15 00Complete

(Prices slightly higher West ofRockies and in Canada.)

voLUME\1OpRD ADI0

gROtiH0

Send for Literature on the newModel 107 Phonovox

PACENT ELECTRIC CO., Inc. 91 Seventh Ave., New York, N.Y.

Pioneers in Radio and Electric Reproduction for Over 20 YearsManufacturing Licensee for Great Britain and Ireland: Igranic Electric Co., Ltd., Bedford, England. Licensee for Canada: White Radio Limited, Hamilton, Ont.

4 THE TALKING MACHINE and RADIO WEEKLY

Takes more than talkto sell these men

HARD ones, all of them: the man who usedto build his own, the tight-lipped skeptic, the cynic, the criticalshopper. They vary as to type, but they have this in common:it takes more than talk to sell them. And the new Grebe hassold them - is selling them - will continue to sell them-onactual performance in every essential of radio enjoyment.

At the R. M. A. show, the SK4 line is presented with im-portant refinements and improvements. Profit opportunities forGrebe franchise holders are further strengthened by the inclu-sion, in the line, of a new moderate -priced receiver which

maintains the SK4 audio quality

Cre e standard. These Grebe receiversare presented to you without theaccompaniment of high-sounding

j'aiiio proclamations ... the superlativeshave been built into the sets.,o,,svwcMaO.xq,

A. H. GREBE & COMPANY, Inc., Richmond Hill, New YorkWestern Branch, 443 So. San Pedro Street, Los Angeles, California

9hTALKING MACHINE

RADIO WEEKLYVol. 29-No. 21 NEW YORK, WEDNESDAY, MAY 21, 1930

QUARTERLY DIVIDEND

OF 25c IS DECLARED

BY STE"WART-WARNERCHICAGO, ILL., Wednesday.

Earnings of the Stewart - WarnerCorp., this city, for the quarter endedMarch 31 amounted to $656,010, aftertaxes, equivalent to 50'/2 cents pershare on the 1,298,919 outstandingshares of common stock, C. B. Smith,president, reported yesterday.

The 600,000 shares of the old stockoustanding early in 1929 were ex-changed for 1,200,000 shares of newstock which has been increased by thedisbursement in the past twelve monthsof four 2 per cent. stock dividends,Mr. Smith stated. This accounts forthe outstanding 1,298,919 shares abovementioned.

A cash dividend of 25 cents a sharewas authorized for this quarter, pay-able May 15. This is the sixty-ninthconsecutive regular quarterly cash divi-dend paid by the corporation.

Mr. Smith made the following state-ment with reference to the dividenddeclaration:

"We are quite sure that the stock-holders whose names have been on ourrecords for any considerable length oftime are aware that the board has longpursued a policy of authorizing divi-dends commensurate with earnings, thedistribution being liberal in periods ofgood business and disbursements beingmade at a lower rate when the trendof general business is such that opera-tions yield less profits.

"No exception is being made to thispolicy at this time and the decision topay to the stockholders in the form ofcash dividends on this occasion, one-half of the earnings of the first quar-ter was reached after careful weigh-ing of all facts and conditions and withthe full realization on the part of theboard of its responsibilities to thestockholders. The matter of dividenddisbursement rates is subject to con-sideration at each regular quarterlymeeting and the rate announced fol-lowing any meeting applies to thatquarter only, unless otherwise stated."

MAJESTIC SET PRICES

WILL GO UP ON JUNE 1Chicago, Ill., Monday.

Effective June 1, all models in theMajestic line will be advanced in price,it was stated by a Grigsby-Grunow Co.executive last week.

The company, in introducing itsProsperity models several months ago,set a standard for value and perform-ance that resulted in outstanding de-mand for the product, it is stated. Theprice increases, and new list prices, willbe disclosed shortly.

FINAL, PLANS FOR TRADE SHOW APPROVED BY

RADIO MANUFACTURERS' ASSOCIATION BOARDMANY NEW LINES AND PRODUCTS WILL BE EXHIBITEDAdvance Reports Indicate Largest Gathering in the History of the

Radio Industry - Exhibit Space Reservations Already Total35,200 Square Feet - Accommodations for 2,500 at AnnualRMA Banquet on June 4-Active Season Ahead for Association.

Reports insuring the biggest and bestconvention and trade show at AtlanticCity during the week of June 2 werereceived by the RMA board of direc-tors at their final meeting at FrenchLick Springs, Ind., recently. Finalplans for radio week in Atlantic Citywere approved.

Special radio trains and cars fromall parts of the country and also Can-ada, together with advance hotel reser-vations in Atlantic City, assure a biggathering of the radio industry, accord-ing to the report of Chairman Jess B.Hawley of the show committee. Manynew lines and products will be exhibit-ed to the trade for the first time, Mr.Hawley said. Exhibit space reserva-tions already total 35,200 square feet,the largest exhibit ever made in theRMA trade shows, and applicationsstill are coming in.

Chairman Ben G. Erskine, of theRMA convention committee, reportedthat advance reservations for the an-nual RMA banquet, Wednesday night,June 4, in the Grand Ball Room of

the Atlantic City Auditorium, insurethe largest banquet ever held by theassociation. There are accommodationsfor 2,500 at the banquet, which will beserved by Louis Sherry, Inc., of NewYork. A program of nationally knownentertainment stars will be provided bythe R -K -O organization.

At the annual meeting of the RMAmembership in Atlantic City, June 4and 5, a plan for creation of associatemembers of the association with mini-mum annual dues of $200 each, will bepresented, by a decision of the boardof directors. Lester E. Noble of Spring-field, Ohio, chairman of a special com-mittee which considered the question ofcreating a new associate membershipgroup, reported and the board approveda plan to submit to the entire RMAmembership. It is proposed to give theboard of directors of the associationauthority to choose associate membersfrom companies which manufactureproducts widely used in the radio in-

(C,,tinued on page 37)

SHARKEY-SCHMEI,ING CHAMPIONSHIP

BOUT TO BE BROADCAST JUNE 12SWEEPING RADIO SALES STIMULUS EXPECTEDHeavyweight Battles Have Always Been Class A Attraction for

General Public - National Broadcasting Co. in Contract WithPromoters - W. C. Grunow Has Offered $25,000 for Rights ViaColumbia Chain - Both Boxing Contenders Bear Earmarks ofDeveloping Into "Another Dempsey" for Nation's Fight Fans.

The boxing match between Jack Shar-key and Max Schmeling for the heavy-weight championship of the world willbe broadcast from coast to coast fromthe Yankee Stadium, New York, thenight of June 12.

Every big fight in the annals of popu-lar radio has swept dealers' stocks bare-of sets, of tubes, of speakers-andnever before has as much advance no-tice as this been available for the trade.Solely due to THE TALKING MA-CHINE and RADIO WEEKLY's beingin touch with the situation is the newsavailable now.

As matters stand, the mingling ofLithuania's pride and the Terrible Teu-ton will be reported over the NationalBroadcasting Co.'s countrywide hook-up as, it is stated, a "non commercialprogram." That is to say, it will haveno sponsorship other than that of theNational Broadcasting Co. The bout is

the main attraction in a card presentedfor benefit of the Free Milk Fund forBabies, a philanthropy originated byand conducted under the patronage ofMrs. William Randolph Hearst, wife ofthe newspaper publisher. An attend-ance producing well over $1,000,000 isexpected. The Yankee Stadium has ac-commodated as many as 80,000 people.The Free Milk Fund for Babies boxingcard-which in the past has includedsome exceptional matches but never be-fore a heavyweight championship-thisyear will be put before a national, in-deed an international, audience of lis-teners for the first time. Rights forthe German and hence European broad-cast of the battle have been assignedto other persons.

Whether or not the radio accountJune 12 will go out also over the Co -

(Continued on page 37)

Per Year-$4.00

STEELMAN, INC., NAMED

A LYRIC DISTRIBUTOR;

TO EXHIBIT NEW LINESteelman, Inc., well known New

York distributing organization, hasbeen appointed exclusive wholesaler ofLyric radio in the metropolitan dis-trict, it was disclosed last week by E.R. Kuhn, eastern sales manager for theAll -American -Mohawk Corp., NorthTonawanda, N. Y., maker of Lyricradio. The Steelman territory will in-clude Manhattan, Bronx, Brooklyn, allof Long Island, Staten Island and West-chester, Putnam, Rockland, Orange andSullivan counties. A. J. Steelman ispresident of the wholesale firm whichbears his name.

Steelman will exhibir the new 1930 -Lyric line at a p.e-.ehiv.ir:g at the

Hotel Pennsylvania, New York, onMonday, Tuesday and Wednesday ofnext week (May 26 to '281 from 10A. M. to 10 P. M. daily. All dealersin the metropolitan area have been in -sited to see these sets, vhich are madeat the Wurlitzer plant in North 'Cona-wanda.

SPARTON "JUBILEE"

LINE TO BE SHOWN AT

DEALERS' CONVENTIONJACKSON, MICH., Friday.

Statements emanating from the head-quarters of the Sparks-Withington Co.,Sparton radio maker in this city, giveevidence that the company is preparingto celebrate its 30th anniversary thisyear in a manner that measures up tothe occasion. Details regarding newSparton models will be announced atthe June Trade Show, which followsthe annual Sparton Dealers' Conventionhere.

Initial showing of the new models,which will be known as the JubileeSpartons, will be at a 30th anniversarybirthday party of several thousanddealers here, May 28.

DAVID GRIMES JOINS

RADIO CORPORATIONDavid Grimes, radio engineer, has

joined the License Division of the RadioCorp. of America, New York. Grimes,early in radio broadcasting days, oper-ated the David Grimes Co., followingwhich he held engineering posts withthe Sleeper Radio Corp. and the Bris-tol Co. He was also vice-president andchief engineer of the David GrimesRadio & Cameo Record Co., as well aschief research engineer of the PilotRadio & Tube Corp.

The Talking Machine & Radio WeeklyPUBLISHED EVERY WEDNESDAY BY THE PHONOGRAPH PUBLICATIONS COMPANY, 146 WATER STREET, NEW YORK

CURTIS A. WESSELEditor "Zhe Zrade's Only Weekly"

EDWARD H. DAVIS, Publisher

SIDNEY E. DAVISManager

Entered As Second -Class Matter April 18, 1916, at the Post -Office at New York, N. Y., Under the Act of March 3, 1879Annual Subscription Rates: United States and its Dependencies, $4; Foreign Countries, $6; payable in Advance. Single Copies, 20 cents.

TELEPHONES: JOHN 2365-2366 CABLE ADDRESS: REGIBID, WESTERN UNION CODE

Vol. 29 NEW YORK, WEDNESDAY, MAY 21, 1930 No. 21

20 Per Cent. Off and 80 PerCent. On

Shocking insinuation against the selling ability of thehome entertainment business is made in a tabulation of re-ports just available for 306 corporations covering their oper-ations for the first quarter of the year. It shows an averagedecline of 18.6 per cent. in their earnings generally but a gainof 86.4 per cent. in amusements.

What is significant in the situation is that entertainmentinvariably increases in demand when general business is atrifle dull. The decline of nearly 20 per cent. in mass opera-tions is not horrendous. Twenty per cent. less business than1929 will still show a comfortable accretion over 1928 receiptsin most lines. It is testimony to the enormous prosperitypowers of the country that so little as one -fifth decrease froma roaring first quarter of a previous year is now exhibited asfact. The lucky escape from more serious and protracted con-sequences in a financial readjustment over four months of lastautumn when "twenty billions in security values were de-stroyed" is something to smile at rather than cry over.

But the radio business and its collateral branches fail torealize that when temporary reverses are in effect, peoplewant to be amused. Whenever times have been dull, the pooland bowling lines have prospered inordinately. So did, in aby -gone day, the saloons. Comparative unemployment fills thevariety shows and moving picture houses, notably at after-noon performances and so being in the nature of plus business.A man or woman in ordinary circumstances upon losing a jobdoes not ponder suicide, as many in radio seem to believe butnever think of doing themselves. In idleness more than inoccupation average human nature seeks the solace of recrea-tion.

Of course, the unit of purchase involved in a radio set isconsiderably more than the cost of a talking movie ticket.There is also the prevalent distaste of the radio -music mer-chant at selling on installments to a buyer who is out of a job.But all people who are temporarily idle are not bad creditrisks, any more than all who have income are good ones.Whether a radio set is a more liquid asset standing in thestore or operating in the home of a decent, thrifty familysome one or all of whose gainful members may be footloosefor the moment, it should not take transcendant merchan-dising genius to decide.

For years there was a bete noir, carefully nourished inthe talking machine field's sales intelligence, that music wasthe last thing to be given up by a family in adverse circum-stances and the last thing to be resumed when economic skiesbecome clearer. The theory was that an installment purchaserkept up his dole as long as he could and, should an opportunityfor re -purchase occur later, postponed it as long as he couldwhile overtaking more essential past -due bills. Possibly thethought was a sound one when unemployment was more cru-cial and extended among numbers of people than it now is.

Commercial and industrial conditions and habits and prac-tices have changed a lot within recent years and to be out ofa job is not the long-term sentence for most that it was once.The jobless plasterer of today is the moneyed hot-dog standproprietor of tomorrow.

A helpful revolution of credit and selling thought amonghome entertainment vendors would incline toward greateracceptance of credit risk among those affected by quiet gen-eral conditions. If the landlord, the garage, the butcher andthe druggist take a chance on families whose income is curbedbut shows likelihood of regaining normal, why should not theradio -music merchant? He has, in fact, a surer creditor posi-tion. The thing he sells is not consumable, carries a fair mark-up and involves less eventual loss under ordinary good judg-ment than a commodity account.

The "amusement business," by which is meant mostlytheatre attendance, is showing great gains because the fellowsin it know by experience that dull times mean more sales forthem. Suppose they cut out several performances a week,fired the big stars and hired bush leaguers, quit advertisingand eliminated free programs 'in the interests of economy,'withheld talking and colored films 'until things pick up' andgenerally comported themselves like men who don't knowwhat it is all about characteristically do? But they don't. Theyput on extra steam when the habit of the public's mind morethan ever craves a good time. That's what the home amuse-ment interests from top to bottom ought to have learned howto do. That's what every home amusement seller ought tobe doing now.

Statistics show that the lines of trade least adverselyaffected just now are the agricultural implement and aircraftindustries, food (except meat), railroad equipment and print-ing and publishing, including advertising. Hundreds of thou-sands of persons are employed and occupied in these greatspecies of undertaking. The lines reported duiiest are auto-mobiles, motor parts, chemicals, copper and coal, householdproducts and office equipment, paper and I .troleum products,tobacco and railroads. Building and real estate, electricalequipment, leather, rayon, public utilities and general machin-ery are not so bad off. Every dealer and retail sales personwho can carry these facts in the back of his head will knowwhether to put on more steam, or less, as he finds by inquirythe nature of the business of each prospect.

$1,300,000 Offered by

Syndicate for AssetsOf United Reproducers

Rochester, N. Y., Monday.Abner J. Stilwell, W. S. Quinlan and

H. I. Shepard, representing a syndi-cate, have offered receivers for theUnited Reproducers Corp., this city,$1,300,000 for the assets of the cor-poration. A good -faith deposit of$125,000 has been made, it is reported.

The parties represented by the syndi-cate managers are all creditors of theUnited Reproducers Corp., except one,whose interest in the syndicate is lessthan fifteen per cent., it is said.

It is believed that the presenting ofthe offer to the Court will bring up thequestion of the sale of assets, and thesyndicate feels that if such a staywere initiated, others contemplatingpurchasing the assets would come for-ward.

Creditors are asked by Mr. Stilwellto urge the receivers to authorize asale.


R. M. A. PRESIDENT COMMENDS OPINION OFATLANTIC CITY DEALER WHO ASKED FOR

MORE BUSINESS, LESS PLEASURE, AT SHOWRADIO MANUFACTURERS' ASSOCIATION, INC.

Office of the PresidentCambridge, 39, Mass., May 15, 1930.

Editor,THE TALKING MACHINE and RADIO WEEKLY:

Thanks for the boost you have given a good cause on Page 7 of the May 14issue of the "Weekly" by publishing the letter of Mr. C. A. Van Doren. Of allthe unnecessary waste of money in connection with radio matters, my idea of themost unnecessary is a big blow-out at the time of the Trade Show. Those of uswho have given this matter considerable thought for a number of years are ofthe unanimous opinion that an excessive expenditure of money means that themanufacturer making the expenditure finds it necessary to attract attention tohis line through other means than good merchandise and distribution methods. Itreally looks like a smoke screen to cover up defects. We arc further firmly ofthe belief that such a smoke screen does not fool the distributor for long.

You may be interested in knowing that we have again this year taken a verydefinite public stand on this matter. I have sent two letters to the membership,one of which asked them to curtail expenses in connection with the Trade Showexhibition, and demonstration, and the other to curtail entertainment. While wehave no desire to restrict suitable and legitimate entertainment, excess that canhe called nothing but a debauch is very repulsive to the industry as a whole.

Keep up your good work in behalf of this most worthy cause!Cordially yours,H. B. RICHMOND,President.

UP -STATE MERCHANT ASKS INDUSTRY FOR`SALES HELP' STATING TELEVISION SITUATION

SCHWENDER'SUtica, N. Y., May 7, 1930.

Editor,THE TALKING MACHINE and RADIO WEEKLY:

Your timely article on television which appears in this week's TALKINGMACHINE and RADIO WEEKLY struck a responsive chord in me. Among thegreatest creators of resistance to radio sales are newspaper articles and rumorson inventions relating to television. These articles and rumors are always inter-preted to mean that television instruments will be part of the coming season'sradio receivers. The result tempted to wait untilthey can have television with their radios.

Manufacturers of radio would earn the undying gratitude of the retail tradeand would enhance their own business if they set about to spread the facts ofthe present status of television as a medium of home entertainment. I feel thetime is ripe to suggest a means of accomplishing the education of the public.

There is little doubt but what many exhibitors are scratching their headson how to outdo the other fellow in the way of entertainment and souvenirs atthe coming show at Atlantic City. A souvenir to be kept would be an articlesetting forth the reasons why television is not yet practical as a home enter-tainer. Such writeup could be framed so that the dealer could take it home andtack it up in his store. There the buying public could read it and as a resultwould more readily buy that which the trade has to offer. Copies of such sug-gested material should be mailed to every dealer who does not attend the show.

Concerted action is in line. I hope your publication and every other tradepaper will work toward the carrying out of public education on television's pres-ent status.

Very truly yours,FRED O. SCHWENDER.

Norman T. Mason Now New York Quarters ofFada Eastern Manager

Norman T. Mason, formerly NewEngland sales manager of F. A. D.Andrea, Inc., maker of Fada radio, hasbeen promoted to eastern sales mana-ger in charge of all radio sales anddistribution for New England, all ofNew York State and Pennsylvania, itwas disclosed at Fada headquarters inLong Island City, last week.

Among his first plans in this newpost will be the addition of several mento his staff to assist dealers in makingcontacts.

Grandson of FounderOf Steinway Co. Dead

Henry Ziegler, vice - president ofSteinway & Sons, piano manufacturingfirm with which he had been associatedfor fifty-two years, died recently at theage of 72.

Mr. Ziegler was a grandson of HenryEngelhard Steinway, founder of theSteinway company.

Rola Company MovedThe New York headquarters of the

Rola Co., Cleveland, Ohio, have beenmoved to 205 East Forty-second street,this city, where the Rola speaker lineis on exhibit.

According to Adolph Friedman, ofthe Friedman -Snyder Co. local Rolarepresentative firm, several new speak.er models will soon be ready for thetrade.

SEVEN -POUND SON ISBORN TO ROY BURLEWOF KEN-RAD COMPANY

Owensboro, Ky., Friday.

Congratulations are being extendedto Roy Burlew, president of the Ken-Rad Tube & Lamp Corp., this city, onthe occasion of the birth of a seven -pound boy. Mrs. Burlew and the babyare doing splendidly.

Lawrence R. Fink Heads

New York -Kennedy Corp.,

Radio Distributing FirmLawrence R. Fink has been elected

president and general manager of theNew York Kennedy Co., 254 WestFifty-fourth street, New York, Gothamdistributor for the popular Kennedy"Royalty of Radio" set line. Mr. Finkhas spent the last six years in investi-gating practically every phase of radiomerchandising, including a special studyof radio engineering.

Mr. Fink is the son of Ben Fink,well known in the radio industry as amanufacturer and distributor of radioproduct, and more recently as presidentand general manager of the First Na-tional Radio Corp., New York, whichis now introducing the First Nationalradio, in chassis and complete set form.

Lawrence Fink, who is only 22 yearsold, reports a splendid dealer organi-zation already lined -up in GreaterNew York, and predicts that his com-pany will be one of the important fac-tors in radio distribution in this terri-tory.

Entire McPhilben-Keator

Sales Staff to Attend

RMA Radio Trade ShowThe entire sales staff of McPhilben-

Keator, Inc., metropolitan distributorfor Sparton radio, will attend the RMATrade Show at Atlantic City during theweek of June 2. The McPhilben-Keatorrepresentatives are Atie Kissner andCharlie Wengert, who cover Brooklyn;Harry Levin, Long Island representa-tive; Dave Rubinger, who calls on thetrade in the Bronx; Al Siegel, Manhat-tan salesman, and Mac Horowitz, chainstore representative.

Headquarters for McPhilben-Keator,Inc., at the seashore resort will be atthe Hotel New Belmont.

The week prior to the Atlantic Citytrip, the boys will be taken to theSparks-Withington factory in Jackson,Mich., where they will see how Spartonsets are manufactured. They will alsostop off at the Ford plant in Detroitand at Niagara Falls.

Randall M. Keator, Henry A. Deimeland Maxwell Fisher, executives of thewholesale organization, will accompanythe crew to Jackson.

A. Atwater Kent Host

To Factory Officials

Aboard "The Alondra"PHILADELPHIA, PA., Friday.

A. Atwater Kent, president of theAtwater Kent Manufacturing Co., thiscity, entertained more than a score ofhis company executives at a luncheonaboard his private yacht, "The Alon-dra," last week. The luncheon was fol-lowed by a short informal business con-ference, at which plans for the comingselling season were discussed. Every-one aboard was in high spirits and theprevailing note was one of optimismover the 1930-31 outlook.

The beautiful 165 - foot "Alondra"weighed anchor off Corinthian YachtClub, Essington, Pa., shortly beforeluncheon, and after cruising around toa point below Wilmington, Del., slippedinto her Essington moorings again latein the afternoon. Blue, cloudless skiesadded zest to the party's enjoyment.

BRUNSWICK JOBBERS

IN NATIONAL CONFABTO OPEN SATURDAY, MAY 24

Representatives from 60 Bruns-wick Distributive Points to BePresent - Brunswick Companyto Take Entire Group to Atlan-tic City Show.

Chicago, Ill., Monday.Plans are being completed for the

national convention of Brunswick dis-tributors to be held May 24th to May29th, according to A. A. Trostler, salesmanager of the radio and Panatropedivision of the Brunswick-Balke-Col-lender Co.

Representatives from the sixty pointsof Brunswick distribution will convenein Dubuque, Iowa, on Saturday morn-ing, May 24. After a morning spent ininspecting the cabinet plants, luncheonwill be served at the factory.

Remaining in the factories until eve-ning the party will leave in a specialtrain for Chicago. The train will bemet the following morning by cabswhich will transport the party to thedocks where a privately chartered boatwill carry the party to Muskegon,Mich., arriving there late Sunday after-noon.

Monday will be spent looking overthe Brunswick properties in Muskegonwhich include factories for the manu-facture of the Brunswick radio chassis,and records. In the evening a hugebanquet is planned to be followed Tues-day with a business convention for thepresentation of sales and advertisingplans.

Among the speakers at this meetingwill be R. W. Jackson, general man-ager of the Brunswick company; A. A.Trostler and Paul S. Ellison, advertis-ing manager.

On Wednesday morning, May 28, theparty will leave in a special train forthe R. M. A. convention in AtlanticCity where on the evening of the fol-lowing day a Warner Bros. executivedinner will be held with H. M. Warner,president of that corporation, as theprincipal speaker.

This will be the first national meet-ing of Brunswick distributors since theBrunswick -Warner merger, and accord-ing to Mr. Trostler, no effort is beingspared to make this an event whoseinfluence will lend impetus to what heanticipates to be a record year for thosehandling Brunswick merchandise.

The distributors will be guests of thecompany from their arrival at Dubuqueuntil the day after their arrival atAtlantic City.

Colonial Jobbers inPre -Show Conclave

ROCHESTER, N. Y. Thursday.

A series of meetings for Colonial job-bers and prospective jobbers is beingheld in this city, and will continue untilthe opening of the RMA trade show,under the auspices of Colonial RadioCorp., here. The meetings are beingheld at the Seneca Hotel, where thenew Colonial line is on display.

Distributors' problems are being dis-cussed, and favorable headway made,according to Fred G. Carson, vice-presi-dent. Mr. Carson also stated that init-ial deliveries of Colonial's new "33"line will be mate immediately after thetrade show.


Personals.. M. W. Schneider, of Micarta Fabri-

cators, Inc., New York, returned onMonday following a week's sales trip.

H. T. Roberts, radio sales managerfor the Gulbransen Co., Chicago, was avisitor in New York the early part ofthis week.

.. William H. McDonald, sales man-ager of the Radio Products Corp.,Newark, N. J., made a business tripto Canada last week.

.. E. C. Newman, sales manager ofthe Durium Products Corp., New York,returned early this week following aPhiladelphia stay.

George D. Duff, president of theHyvac Radio Tube Corp., Newark, wasout of town during all of last weekvisiting trade centers.

Ben Fink, president and generalmanager of the First National RadioCorp., New York, is once more at hisdesk following a middle -western trip.

F. C. Estey, radio sales represen-tative of the Aluminum Co. of Amer-ica, Pittsburgh, Pa., was a caller inNew York radio manufacturing circleslast week.

O. W. Ray, president of the Com-monwealth Radio Dist'g Corp., NewYork Stewart -Warner wholesaler, re-turned to headquarters following a Chi-cago visit.

Major H. H. Frost, president ofthe Utah Radio Products Co., Chicago,returned to the New York offices of thecompany on Thursday after a couple ofdays in New England.

G. Binder, of the Bender RadioCo., Newark, N. J., is expected to re-turn to his office this week after a two -month trip throughout the large tradecenters of the country.

S. W. Winte, of the ContainerCorp. of America, is now affiliated withthe Chicago offices of the company,after having been associated with theNew York quarters of the firm.

L. J. Arnold, radio manager of theWestinghouse Electric Supply Co.,Newark jobbing organization, is enjoy-ing a holiday at his home in Roseland,N. J. He will be back at his desk onJune 1.

George H. Jaud, divisional salesexecutive of the Atwater Kent Manu-facturing Co., Philadelphia, Pa., was inNew York the latter part of the week,fraternizing with his many friends inthe metropolis.

R. H. Woodford, former salesmanager of the radio division of theStewart -Warner Speedometer Corp.,Chicago, Ills., is at the Commodorehotel, New York, for a day or two ona visit east with relatives.

Postal from Arthur A. Trostler,sales manager of the Brunswick radiodivision of Warner Bros., New York,says that he is in an airplane some-where west of Chicago, en route tovisit some Brunswick distributors.

Leroy W. Staunton, advertising andsales promotion manager of the radiodivision of the Westinghouse Electric& Mfg. Co., left New York headquarterslast week for a trip around Southernterritory.

A. A. Trostler, sales manager ofthe radio-Panatrope division of theBrunswick - Balks - Collender Co. andPaul E. Ellison, advertising manager,were recent visitors in New York wherethey called together the eastern distri-butors for a sectional meeting.

.. Philip Kassover and his two sons,

STORY & CLARK RADIO

LINE IN PRODUCTION;

OFFICIALS OPTIMISTICChicago, Ill., Friday.

Plans are now completed for the pro-duction and marketing of Story & Clarkradio, built by Story & Clark RadioCorp., a subsidiary of the Story & ClarkPiano Co., this city, makers of musicalinstruments since 1857. Active produc-tion of Story & Clark radio is now inforce in the company's plants at GrandHaven, Mich. The executive offices andcentral laboratories are located in theStory & Clark building, 173 NorthMichigan avenue, Chicago. Officers ofthe corporation are:

Frank F. Story, president; L. P. Bull,vice-president; Walter H. Huth; H. M.Robertson, treasurer, and Otto N.Frankfort, in charge of advertising andmerchandising.

Mr. Huth was for many years presi-dent of the Walbert ManufacturingCo., and was a charter member of theRadio Manufacturers' Association. Inaddition to serving as secretary, Mr.Huth is the executive in charge of radiodesigning, engineering, manufacturingand production.

When radio was in its swaddlingclothes, Mr. Huth entered the businessas a manufacturer of parts and acces-sories. Later he went into the manu-facture of sets and contributed im-portant additions to the art, includingthe "Univernier," "Pentrola" and the"Insofarad" circuit.

The new company has purchased allof the patents, rights and engineeringequipment of the Walbert Manufac-turing Co., and has been licensed by theRadio Corp. of America and affiliatedcompanies.

The plant at Grand Haven is thor-oughly equipped for radio manufacture.The new sets will be built to a highquality standard with the unusual cabi-net making facilities of the Story &Clark Piano Co. available for the pro-duction of an unique line of radio con-sole furniture, it was said. The setswill include the latest developments ofthe art, and it is not the intention ofthe company to enter the competitivemarket on a price appeal.

With experience in manufacturingand merchandising musical instrumentsfor almost three-quarters of a century,with more than ample finances, with amanufacturing and sales departmentthat recognizes the possibilities in radiofor years to come, as well as the neces-sities of the immediate present, andwith an experienced radio engineeringpersonnel, the new company should soonoccupy a position of outstanding im-portance in the industry, it is said.

R. M. DOUGLASS WITHCOPELAND PRODUCTS

Mt. Clemens, Mich., Monday.Ralph M. Douglass has been appoint-

ed director of advertising and salespromotion of Copeland Products, Inc.,with headquarters in this city. Mr.Douglass brings to Copeland wide re-frigerator merchandising, gleaned fromhis experience with the Kelvinator andSilent Automatic corporations.

Samuel and Nathan, officials of theVim Radio Stores, sailed recently fora ten -week tour of Europe. Whileabroad they will observe modern meth-ods of radio retailing with a view ofadopting any good features to their ownbusiness.

MUSIC INDUSTRIES MEN

TO HEAR VICTOR STARS

AT ANNUAL BANQUETInterest in the coming twenty-ninth

annual convention of the NationalAssociation of Music Merchants, theannual banquet which will take placeThursday evening, June 12, at the HotelNew Yorker, is centering upon theextraordinary form of entertainmentwhich will be presented to membersand guests. Through the courtesy ofthe RCA -Victor Co., the Associationwill be privileged to broadcast directfrom the ballroom, the RCA -Victorhour over a nation-wide hook-up. Aspecial program has been prepared fea-turing artists of international reputa-tion and, in addition to the artists, theprogram will include the celebratedVictor orchestra.

The artists who will go on the airinclude Richard Crooks, international-ly famous tenor. Mr. Crooks is anAmerican singer who has had successin opera and concerts both at homeand in Europe. Marion Telva, leadingcontralto of the Metropolitan OperaCo. will also appear. Miss Telva isfamous for many of her operatic rolesand recently made a great individualhit when she sang the mother in therevival of Charpentier's opera "Louise."Others include Frank Crummit, favor-ite vaudeville and musical comedy star,and Sadah Shuchari, violinist.

The artists will be accompanied byan orchestra under the direction ofNathaniel Shilkret and the audiencewill also have the pleasure of hearinganother orchestra which will be pro-vided through the courtesy of the RCA -Victor Co.

Through the courtesy of A. AtwaterKent, the Music Industries will presentto delegates and guests attending theopening luncheon of the 1930 Conven-tions on Monday, June 9, at the HotelNew Yorker, Miss Anna Case, soprano,formerly of the Metropolitan OperaCompany and an artist of internationalreputation. Through her extensiveconcert and operatic tours in the UnitedStates and her appearances in Europe,Miss Case occupies a position of excep-tional distinction in the fields of music.

The opening luncheon will be one ofthe most important social features ofthe convention and will be attended byrepresentatives of all branches of theMusic Industries. President Mark P.Campbell, of the Music IndustriesChamber of Commerce, will preside.Joseph V. McKee, president of theBoard of Aldermen of the City of NewYork, will extend a welcome to thevisiting delegates. In addition to act-ing as toastmaster, Mr. Campbell willpresent his annual report as presidentof the Chamber of Commerce.

President Parham Werlein, of theNational Association of Music Mer-chants' has appointed the following toact as Convention and Banquet Com-mittee in connection with the twenty-ninth annual convention of the Associa-tion to be held at the Hotel New Yorkerin the city of New York, week begin-ning June 9:

Otto B. Heaton, chairman, Otto B.Heaton Co., Columbus, Ohio; CorleyGibson, Kohler-Brambach Co., NewYork, N. Y.; Hermann Irion, Steinway& Sons, New York, N. Y.; Richard W.Lawrence, Bankers Commercial Secur-ity Co., New York, N. Y.; W. L. Mar-shall, RCA -Victor Co., Inc., New York,N. Y.; Berthold Neuer, American PianoCo., New York, N. Y.; C. J. Roberts,Charles M. Stieff, Inc., Baltimore,Maryland; C. Alfred Wagner, The Aeo-

Majestic RefrigeratorFactory Constructed

At Cost of $1,500,000Chicago, .Ill., Thursday.

The main operating plants of theMajestic Household Utilities Corp., thiscity, were constructed some time agoadjacent to the Dickens avenue andArmitage avenue factories of theGrigsby-Grunow Co. here.

These plants were constructed at a.cost of considerably over $1,500,000,and will provide adequate space for themanufacture of several thousand Ma-jestic refrigerators daily, and for thehousing of the necessary machinery andtaking care of more than 5,000 em-ployees who will be needed as soon asactive production begins.

According to unauthorized and er-roneous reports which found their wayinto the public prints several days ago,it was stated that a $100,000 ware-house plant, which has recently beenenlarged, was to be the main MajesticHousehold Utilities factory, and that100 persons would be employed. This,officials of the company said, is entirelyerroneous.

May Officials Will

Sail on Philco CruiseAmong the D. W. May executives and

sales personnel who will be Bermuda -bound with the Philco cruise prior tothe Trade Show are: Walter Ferry,sales manager; William H. Topping,general manager; Al Spears and ByronForster, salesmen, of May DistributingCorp.; Thomas O'Loughlin, sales mana-ger; Frank Donnelly and Nate Hest,salesmen, of D. W. May, Inc.; BillViall, sales manager; H. U. Mann,sales promotion manager, and WilliamL. King, salesman, of May Radio Corp.,Newark; D. W. May, president; EarlC. Pullen, general manager; Al Gruess-ner, sales manager, and F. E. Williams,salesman, of D. W. May, Inc., Newark;W. I. Galt, sales manager; Harry L.Spencer, general manager, of May Dis-tributors, Boston.

H. S. Tenny, Rola Head,

Making Tour of EastCLEVELAND, OHIO, Thursday.

Henry S. Tenny, president of theRola Co., with plants in Cleveland, andOakland, Calif., is touring the East andMiddle West contacting the various setmanufacturers with the latest Roladevelopments.

The Rola company has several fac-tory sites in consideration in Clevelandand it is expected that during Mr.Tenny's stay final plans will be con-summated for the erection of the newRola plant.

The Cleveland office reports that thelocal division is operating at practicallycapacity, having bettered all the rec-ords in the firm's history for March,April and May production.

BRUNSWICK SALONMAKES ASSIGNMENT

The Brunswick Salon of Fifth Ave-nue, 668 Fifth avenue, New York, wellknown radio -music retail organization,has made an assignment to NathanielOttensoser, 350 West Eighty-eighthstreet, New York.

Tian Co., New York, N. Y., and P. A.Ware, Atwater Kent ManufacturingCo., Philadelphia, Pa.


Grant Layng Foresees

Fine Demand for New

Crosley "Roamio" Set"The automobile radio is here to

stay," said Grant Layng, sales mana-ger of the 20th Century Radio Corp.,Crosley metropolitan distributor, in aninterview last week. "Crosley's new-est product, the `Roamio,' has now beenon the market about a month, and byits daily increasing sales has proved tobe one of the staple items in a stapleline.

"The average radio store, during themonths of May and June, is far frombeing a hotbed for activity. Regard-less of how good a dealer's propositionmay be, or how fine his merchandisein appearance, if he only had threepeople a day walking into his store, hischances of selling are in proportion tothe daily number of callers. If throughsome promotional activity he can in-crease his daily number of prospects,and get thirty to fifty people in hisstore, his chances for selling themsomething are materially improved.

"The 20th Century Radio Corp. isarranging to provide the dealer witha list of automobile owners and themakes of cars that they have, in anygiven territory. Through a system ofcircular letters which we have devel-oped, it is possible for the radio dealerto contact an immediate group of pros-pects, who as automobile owners un-questionably have some means and whohave probably not been customers ofthe radio dealer. In other words, itopens up to the radio store, a new fieldof prospects.

"Although, all the dealers are look-ing forward to the refrigerator asbeing the great life saver, we believethat we are very conservative in say-ing that there will be nothing avail-able in the line of refrigerators in suf-ficient quantities until at least July andAugust. That in, the meantime, theradio dealer must live and if he willlet the future take care of itself andworry about the immediate present, hewill accomplish a great deal more thansimply sitting tight and feeling thatthe refrigerator is going to be the 'Potof Gold at the End of the Rainbow'."

Roskin DistributingNamed Philco Jobber

For Nassau, SuffolkJ. L. Abrahamson, for the past si:c

years factory representative for thePhiladelphia Storage Battery Co. inthe Greater New York territory andwell known in trade circles, with Samand Jack Roskin has organized theRoskin Distributing Co. for the exclu-sive distribution of Philco radio inNassau and Suffolk counties. Head-quarters and show rooms have beenestablished by the Roskin organizationat 108-16 Merrick road, Jamaica.

The officers of the Roskin companyare Sam Roskin, president; Jack Ros -kin, vice-president, and J. L. Abraham-son, secretary -treasurer.

ABELOWITZ PHONOMAKES ASSIGNMENT

The Abelowitz Phonograph Co., Inc.,1353 St. Nicholas avenue, New York,has assigned to Nathaniel Ottensoser,350 West Eighty-eighth street, NewYork.

Prominent Speakers toAddress Radio Men at

McAlpin Hotel TomorrowCongressman Sol Bloom, of New

York; J. Newcomb Blackman, presidentof the National Federation of RadioAssociations, and Keith L. Saunders,metropolitan zone manager for theGeneral Motors Radio Corp., will ad-dress members of the radio industry atthe McAlpin hotel, New York, tomor-row night (Thursday) under the aus-pices of the Better Radio MerchantsBureau.

Manufacturers, jobbers, salesmen anddealers throughout the metropolitandistrict have been invited to attendthis gathering. Irving E. Cohen, ex-ecutive secretary of the Better RadioMerchants Bureau, stated that the pur-pose of the meeting is to discuss waysand means of approaching the UnitedStates Department of Commerce whowill be askel to call a Federal tradepractice conference.

Alexander Moskowitz

To Leave This Week

For Trade Show SceneAlexander Moskowitz, well known

metropolitan radio distributor, andhead of Alexander's, Inc., 39 WestSixtieth stret, New York, will motor toAtlantic City the latter part of thisweek and remain there until the closeof the RMA Trade Show and Conven-tion, which will be conducted at theJersey seashore record during theweek of June 2. Mr. Moskowitz willbe accompanied by his family.

He will make his headquarters at theShelbourne hotel while in the Jerseyresort.

Appoint Trustee forBuckingham Radio Corp.

CHICAGO, ILL., Friday.

At the first meeting of creditors ofthe Buckingham Radio Corp., this city,Frank McKey was appointed trusteeunder bond of $60,000 and will proceedwith the administration of the estateunder order of the court. Mr. McKeystated today that the cash in his pos-session amounts to approximately $63.-000 and that he hopes to realize at leastan additional $10,000 from accounts re-ceivable and notes due the estate. Theliabilities of the Buckingham companyare scheduled at $273,081.

It is believed that a first dividendwill be declared during the course ofthe next sixty or ninety days.

MANY DEALERS VIEWNEW FADA MODELS AT

TRIANGLE EXHIBITA pre -showing of the 1930-31 Facia

line is being conducted at the Pennsyl-vania hotel, New York, under the aus-pices of the Triangle Radio Supply Co.,Manhattan exclusive distributor in theterritory for F. A. D. Andrea, Inc.,Long Island City, N. Y.

Many dealers attended the first twodays of the display which opened onMonday, and which will be continuedthroughout the week.

Leo W. Reed Appointed H. B. HARING NAMEDZenith Representative EASTERN SALES HEAD

In Middle West RegionFOR JOHNSONBURG CO.CHICAGO, ILL., Friday.

Leo W. Reed, well known figure inthe electrical and radio industries, hasbeen appointed Middle Western fieldrepresentative of the Zenith RadioCorp., this city, according to W. C.Heaton, Zenith sales promotion mana-ger.

Mr. Reed's experience covers a peri-od of twenty years during which timehe has been associated with several ofthe larger well known radio manufac-turers, the Westinghouse Electric andthe Bell Telephone Co. At one time,he managed his own electrical appli-ance business, both wholesale and re-tail.

In his new capacity, Mr. Reed willcontact Zenith distributors and dealersin the States of Ohio, Michigan, In-diana, Kentucky and West Virginia.With the wealth of experience Mr. Reedhas to his credit in the selling field Ze-nith is looking forward to greater rep-resentation and activities in these ter-ritories than ever before, especiallyupon introduction of the new Zenith"70" line in June, which, it is said, willsurpass in beauty, performance anddollar for dollar value, anything here-tofore presented in the entire historyof Zenith.

E. H. Kester Appointed

To Post in RadiolaThe appointment of E. II. Koster to

charge of sales data of the Radioladivision of the RCA -Victor Co., NewYork, was announced at company head-quarters last week. Mr. Kester for-merly for seven years was chief statis-tician of the Atwater Kent Manufac-turing Co., Philadelphia. He resignedseveral months ago and became identi-fied with the statistical division of TheAmerican Weekly, Sunday magazine ofthe Hearst newspapers, in New York.

Mr. Kester's duties will be under di-rection of Vernon W. Collamore, gen-eral sales manager of the Radiola divi-sion. The new appointee has manyfriends throughout the industry andsaid on assuming his new duties thathe was delighted to be again in radio.Close check upon sales and manufac-turing operations throughout the Radi-ola trade is to be maintained in con-sonance with the expanded operationsof the organization.

Wholesale Radio Has

Entire 25th Floor ofAmbassador for Show

The Wholesale Radio Equipment Co.,New York and Newark, distributingorganization for Bosch radio, productof the American Bosch Magneto Corp.,Springfield, Mass., has reserved theentire twenty-fifth floor of the Ambas-sador hotel, Atlantic City for the weekof the RMA Trade Show, for use of itssales force.

The entire Wholesale sales organiza-tion will attend the Show, and willoccupy two cars on the "Blue Comet"express on Monday morning of showweek. A number of Wholesale Radiodealers will accompany the firm's salesstaff.

Johneonburg, Pa., Friday.H. B. Haring, who has been identified

with the radio -music industry for manyyears, has been appointed eastern dis-trict sales manager for the Johnson -burg Radio Corp., this city, manufac-turer of JRC radio tubes. Associatedwith Mr. Haring will be J. W. Von DerLeith, whose experience in the radiotrade dates báck some three years.Mr. Haring's territory will comprise allof New England, all of metropolitanNew York and New York state up toAlbany, all of New Jersey, the state ofMaryland and the District of Columbia.He has opened an office in New York

H. B. HARING

in the Bryant Park building, 55 WestForty-second street.

Mr. Haring's activities in the radio -music field date back to 1919, when hejoined the Columbia Graphophone Co.in the Baltimore territory. His suc-cess in this position brought him thebranch management of the company'sNew Haven office, and he was then pro-moted to the management of the branchat Buffalo, N. Y. His activities in thisposition were recognized by his appoint-ment as eastern regional representa-tive, giving him supervision over allColumbia branches east of Chicago.

In 1923 Mr. Haring joined the Son-ora Phonograph Co. as eastern districtsales manager, and in 1928 was appoint-ed assistant general sales manager ofthe company, becoming general salesmanager in October, 1929. On Febru-ary 1, 1930, he resigned from the Son-ora organization to become associategeneral manager of the New York zonefor the General Motors Radio Corp.resigning from this position to becomeeastern representative for JRC tubes.

Mr. Haring's past experience wellqualifies him for his new activities.Mr. Von Der Leith was also formerlyidentified with the Sonora PhonographCo. and was with the General MotorsRadio Corp. since February 1.

NORTH AMERICANSHOWING OF ZENITHSATTRACTS ATTENTIONMetropolitan dealers are manifesting

unusual interest in the new Zenith "70"line being exhibited this week by theNorth American Radio Corp., NewYork distributor, at the Knickerbockerhotel, 120 West Forty-fifth street, Man-hattan. The exhibit was opened Mon-day morning and will continue throughFriday evening. Exhibit hours are from10 A. M. to 10 P. M. daily.

l (1 THE TALKING MACHINE and RADIO WEEKLY

SPA RTON RADIO

MetropolitanDistributor

McPHILBEN -

KEATOR, Inc.17 West 60th Street 68 34th Street

Columbus 4470-1NEW YORK, N. Y.

Sunset 3516-7-8BROOKLYN, N. Y.

SPARTON RADIO

MetropolitanDistributor

BUSHWICKDISTRIBUTING CO., Inc.17 West 60th Street

Columbus 2818New York, N. Y.

1755 Bushwick AvenueGlenmore 6366

Brooklyn, N. Y.

TRUST SUIT FILED BY Florida Winter Home

U. S. ON RADIO DEALS;Recently Purchased

10 COMPANIES NAMEDBy Capt. Wm. Sparks

PATENT LICENSES AT STAKE

Owen D. Young Says RCA Wel-comes Move-Action in Wilm-ington Started Under ShermanAnti -Trust Law-General Elec-tric, Westinghouse, General Mo-tors, A. T. & T. Among OtherDefendants.

Washington, D. C., Wednesday.

An anti-trust suit was instituted yes-terday by the government in the Fed-eral court at Wilmington, Del., to test"the legality of the arrangements ex-isting between the Radio Corp. ofAmerica, General Electric Co., Westing-house Electric & Manufacturing Co.,American Telephone & Telephone Co.,and six other corporations." The suitwas started following demands fromthe Senate and from other quarters.

Attorney General Mitchell announcedthe filing of the suit under the Sher-man anti-trust law. According to theDepartment of Justice, the other com-panies involved in the suit are thWestern Electric Co., RCA Photophone,Inc., RCA Radiotron, Inc., RCA VictorCo., Inc., General Motors Radio Corp.and the General Motors Corp.

Following receipt of informationthat suit had been brought by thegovernment against the Radio Corpor-ation, Owen Young, chairman of theexecutive committee of the Radio .Cor-poration of America, made the follow-ing statement:

"The Radio Corporation of Americawelcomes the suit of the governmentof the United States to test the validityof its organization which has now ex-isted for more than ten years, and inevery step of which the Governmenthas been advised.

"In 1919 when the company was or-ganized, no one concern in the countryhad the necessary patents to enable itto develop the radio art and create abusiness. Each of several had some, andeach could block the other. The purposeof the organization of the Radio Corp.was to release the art by groupingpatents enough in one place so as toenable sending stations to be createdand receiving sets to be built. Thatthis was accomplished is shown by therapid development of the radio busi-ness.

"In order to promote competition inthe art and in the business, and toavoid patent litigation which wouldhave prevented development, licenseshave been issued to thirty-four concernsto make radio sets and to fourteenconcerns to make radio tubes. Betweenthem, as the public knows, competitionis severe. These licenses provide aroyalty payment, which was intendedto represent the fair contribution ofthe licensees to the expenses of theresearch and the cost of the originalpatents. It was intended to be lessthan the royalty payment would havebeen had the patents remained in scat-tered hands. All these licensees arelicensed under all new inventions andhave the benefits of all existing re-search of the Radio Corporation and itsassociated companies in the field whichthe licenses cover.

"This arrangement seemed wise. Asa result an industry was born, thous-ands of people were employed, and mil -

Miami, Fla., Thursday.

When Captain William Sparks, presi-dent of the Sparks-Withington Co.,goes south for a few weeks each winter,it isn't altogether for a season of pureplay because he moves his office withhim. With what amounts almost to

Sparton Florida Office

leased wire telephone communication,he keeps in constant touch with hisofficials in Jackson, Mich., and continueshis direction of the Sparton business.

The above illustration is of the winterhome recently purchased by CaptainSparks at Miami Beach. Palms andSpanish atmosphere seem far removedfrom the grinding factories at Jackson,but as Captain Sparks says, "it's reallyonly five minutes, thanks to Mr. Bell.It's not much further from the heartof things than my home in Jackson."

Chas. Buchner Maintains

Piser Radio Managership,

Nearing Its 16th JubileeThrough inadvertence, it was report-

ed in THE TALKING MACHINE andRADIO WEEKLY for May 7th that anew appointee had taken charge of theradio department of Piser & Co., prom-inent home furnishers with headquar-ters at Third avenue and One Hundredand Fiftieth street, Bronx, New York.

Louis Cohen, of Piser & Co., per-emptorily denied the story last week,stating that Charles Buchner, managerof the Piser music -radio interests forthe past fifteen years, is still in fullcharge and going strong. "I cannotunderstand how any such report couldreach 'The Trade's Only Weekly'," saidMr. Cohen, "for Mr. Buchner's recordentitles him to the long-distance cham-pionship in radio buying, as there arefew if any other managers with de-partments as large as ours who haveheld the post uninterruptedly over 15years. In fact, there are few men inany branch of the radio business whohave held the same jobs one -fifth thatlong. Mr. Buchner is proud of hisrecord and we are proud of Mr. Buch-ner and we would like the radio indus-try to know it."

lions were enabled to listen, withoutcharge for programs. There can be noquestion of benefit to the public. Thereis apparently now, looking backward,and because of a recent court decisionin another industry, some question inthe mind of the Department of Justiceof a technical violation of the law.Certainly, if there be anything illegalin the set-up of the Radio Corporation,its officers, directors, and stockholdersare more deeply interested in thatquestion than either the government orany other group can possibly be. Itis very glad, therefore, that a test casehas'been brought. It prefers very muchto have such a question out of politics."


\A/ AE ír"'

TNmew developments at the,

AN1]IC CITYSHOW

FURTHER achievements to be introduced bySparton at Atlantic City will keep Sparton

Dealers in the position they have always enjoyed... a year ahead of the industry as a whole. Toyou who know Sparton's past history this shouldmean much. Look into it without fail.

Sparton's Atlantic City HeadquartersHOTEL TRAYMORE

THE SPARKS-WITHINGTON COMPANY(Established sgon)

JACKSON, MICHIGAN, U. S. A.Pioneers of Electric Radio without batteries of any kind

HS31

Y

c7his is Sparton's 30thLAnníversary `Year


MACKENZIE RADIO CORPORATION

Twelve - Twenty - Five BroadwayNew York City

DISTRIBUTORS

AUTOMATIC,»tOMGr OI-[TANC[«RAD I O

The Bronx --- New York State---Northern New Jersey

QUALITY RADIO RETAILS PROFITABLY!

-RADIO

Exclusive Wholesale Distributors

TRILLING & MONTAGUEN. W. Cor. 7th & Arch Sts., Phila. Pa.

Exclusive Wholesale Distributors

NORGE Electric Refrigerators

"GROW WITH US"

The line that notonly ..looks

g1/1111"

at the beginning11f a season. butthat meshes good1111'111/111 a season.

1°EIV!THs

AUTOMATIC.IONGeO1MTANCERAD I O

NORTH .%1IEltll'.111N It.o1111/ CORP.18 15 liro:ulu-sw \ew York

..triLutor. /of. - Manhattan - ISnui6INn - - ?Litrn Llaml

Freight Rate ReductionFor Radio Will Become

Effective on June 15thHartford, Conn., Thursday.

Revised classification on radio setsand radio - phonograph combinationfreight rates, which has been under dis-cussion between the official classifica-tion committee and the traffic commit-tees of the Radio Wholesalers Associa-tion and the Radio ManufacturersAssociation for more than a year, willbecome effective June 15, Francis E.Stern, this city, chairman of the trafficcommittee of the R. W. A., reportedtoday. Mr. Stern is head of Stern &Co., Inc., local distributing firm.

An agreement was reached in Octo-ber with the official classification com-mittee to make these changes, but itwas impossible to include these changesin the supplement to classification No.5, Mr. Stern declared.

This agreement will result in a con-siderable saving to manufacturers anddistributors in every section of thecountry.

Lyric Names Two New

Midwest DistributorsChicago, Ill., Friday.

Two of the middle -west's largest dis-tributing firms, W. S. Nott Co., Minne-apolis, Minn., and The Bennett Co.,Burlington, Ia., have been appointedLyric radio distributors, it was dis-closed here today by Eugene R. Farny,

Van Ashe Radio Named

Crosley DistributorFor St. Louis District

ST. Louts, Mo., Friday.

The Van Ashe Radio Co., a pioneerradio distributing organization of thiscity, has been appointed exclusive dis-tributor in this territory for the Cros -ley Radio Corp., Cincinnati. The VanAshe company recently moved intoelaborate headquarters at Tenth andWalnut streets.

Van Ashe dealers in this territoryare unusually enthusiastic over the newCrosley "Companionship" line, whichincludes the Buddy, Chum, Playmate,Comrade, Crony and Partner. Screengrid tubes are used in each of thesemodels. Battery operated sets are alsomade by Crosley.

W. W. Van Sickle, president of theVan Ashe Radio Co., reports that thesale of the Roamio, the Crosley auto-mobile set, has been on the increaseduring the past two weeks. The VanAshe company plans to make installa-tions of the Roamio for dealers whoare not equipped to do this work. Offi-cial Roamio installation stations will beopened in various parts of the State.

The service department of the localwholesale firm has been greatly en-larged and the latest type repair equip-ment has been installed. Officers ofthe firm in addition to W. W. VanSickle are Elmer C. Van Sickle, vice-president; George W. Van Sickle, sec-retary and treasurer, and Dan P. Buck-ley, assistant treasurer..

president of the All American -MohawkCo., Lyric radio maker.

THE TALKING MACHINE and RADIO WEEKLY 1:

LOOK BACKbefore you leap ahead .. .

Mr. Radio Dealer!

.1 word to the wise.. from Zenith

ONCE again you are at the threshold of anew season. New lines, new models will beshown you in all their spic-and-span allure-ment. High-sounding adjectives and low -sounding prices will greet your ears fromall sides. Enthusiastic salesmanship will viewith spectacular publicity to gain your sig-nature "on the dotted line". It's the AnnualSession of Pre -Season Promises.

This season, more than ever before, the wiseand alert radio dealer has cause to pausebefore "signing up". Emerging from thebitter experience of ruthless price -cuttingand"dumping" by manufacturers of so-calledstandard sets, remindful of the distress mer-chandise foisted on the market by bank-rupts, he has learned his lesson. Especiallyis he minded to look back over what hashappened during the past season to lines that

"looked good" at pre -season showings ayear ago.

Zenith, too, will soon present new models...over which you will greatly enthuse. ButZenith has something more to offer than thesets, themselves...an uninterrupted, fifteen -year record of price adherence throughouteach season.

Zenith never over -produces. Zenith sets arenever sold as distress merchandise; nor aretheir prices cut. The Zenith dealer is neverconfronted with a depreciated inventory atan unexpected moment; nor does he havedisgruntled customers because of sets havingbeen reduced in price after their purchase.Zenith offers you not only a line that "looksgood" at the beginning of the season, butthat makes good throughout the season. Lookback before you leap ahead, Mr. Radio Dealer!

AUTOMATNIC--

Ns.p,z:"«RAD1 O

ZENITH RADIO CORPORATION CHICAGO, ILLINOIS


A1\' OLD VICTROLA.. and thus Victor again proves Victor

value, fortifies customers' good -will,quickens sales and profits

VICTOR RADIO-ELECTROLA RE -75Employs finest special walnut matched veneers; door.panels in boa. relief. Luxurious, leather. hacked , richlycolored record albums. Rcngalese damask speakerCovering, harmonized withcabinet in coiorenddeeign.

Lint Price, $350. Lees Radiogram

VICTOR.RADIO with ELECTROLA RE -45The complete modern musical instrument. Sameradio equipment es It -32.11-52 end RE -75. All -else.trio Radio end Victor Record reproduction.

Lint price, $275. Lees Radiogram

Victor Division


is worth$76

REACTIONS from the entire country prove the shrewdness of theVictor merchandising sense that has made possible an offer of $76

allowance for an old Victrola.

People who treasured this faithful old instrument-yet would not partwith it-people who stubbornly insisted that there could be nothingbetter-all these who constitute a receptive market for anything "Victor",have been moved to action by Victor's sensational offer.

"Victor is taking care of its old customers"-that expresses the country-wide reaction to the $76 allowance plan. And, as a result, combinationinstruments are swiftly moving into homes. People are discovering thematchless radio and record performance of Victor's finest instruments;record customers are being developed; dealers' stocks are melting away

while sales multiply.

The more rapid this movement, the sooner it reaches completion, thesooner we will embark on a new cycle-a cycle that promises profits andprosperity without precedent.

Ride this latest Victor wave to more sales and profits. 1930 is anotherVictor year. Victor Division, RCA Victor Company, Inc., Camden, N. J.

RCA Victor Company, Inc.CAMDEN, N. J., U. S. A.


Anthracite Radio CompanyINCORPORATED

Exclusive Distributor

BOSCH RADIOEastern Pennsylvania and South Jersey

Cunningham TubesOFFICES

827 Ledger Building 550 Wyoming Ave.Philadelphia, Pa. Scranton, Pa.

RADIO CONDITIONS ABROAD AS OBSERVED

BY J. H. BURKE, NEW ENGLAND KENT JOBBERBOSTON, MASS., Friday

J. H. Burke, president of the J. H.Burke Co., distributor of Atwater Kentradios, recently returned from a threemonths' visit to Europe. The manyfriends who have greeted him since hisreturn have expressed an interest inradio conditions across the pond andhe has therefore made the followingobservations for the readers of "TheTrade's Only Weekly."

According to Mr. Burke, we are farahead of European countries in themany phrases of the radio art. Ourapparatus in construction, appearanceand performance are not to be com-pared with those across the sea. Thiscondition can be attributed to the taximposed on receiving sets in most coun-tries, making the cost of the set toohigh for the average individual. Theclass of programs is also far inferiorto ours.

Crystal sets with ear -phones are stillthe most popular set, due to the absenceof a tax, and to the fact that they areeasy and inexpensive to build. Theelectric set, using screen grid tubes anddynamic speaker, is found in very fewhomes. Though European programs aregradually improving, they have not asyet attained the high quality education-al and entertaining value of Americanbroadcasts.

Mr. Burke says he had a most pleas-ant and interesting trip, but is glad toget back. He is more enthusiastic thanever over the future of radio, particu-larly the Atwater Kent products.

E. H. McCarthy, general manager ofMajestic Distributors, Inc., announces

the appointment of J. R. Hangarter assales promotion manager of the firm.

Mr. Hangarter comes to New Eng-land with a wealth of Majestic experi-ence. He was formerly connected withGrigsby-Grunow Co., manufacturers ofMajestic products, as district managerof Southern territory, including Mary-land, District of Columbia, Virginia,West Virginia and Delaware.

Mr. Hangarter's outstanding abilitymerited for him his appointment to thisnew and important post, but he hasalready taken over the reins and it isclearly evident even at this early datethat through his creative ability andwillingness to closely work with alldealers in the solution of their prob-lems, their business will prosper underhis suggestion.

Commenting on his new appointment,Mr. Hangarter said: "My connectionwith Majestic Distributors, Inc., marksthe culmination of sincerely directedefforts for the last several months. Iam keenly appreciative of the kindlyexpressions which have come to mefrom all parts of New England andit is my ardent hope that, together withMajestic dealers, we may merchandisethose products which are now on themarket, and those to come, in such amanner as to please the public anddealers alike.

Farrington's Electric Shop, locatedat 30 Boylston street, this week heldan assignee's sale of its entire stock.

The Ayers -Lyon Corp., 215 Stuartstreet, reports the following added toits list of Kennedy dealers: Lyle Bros.,of Andover, Mass.; Arlington Motor

Parts, Arlington, Mass.; Peter Seneca,Billerica, Mass.; H. H. Prior, Boston,Mass.; C. E. Warren, Braintree, Mass.;Bridgewater Radio Co., Bridgewater,Mass.; J. M. Katz, Brockton, Mass.;S. Clark Heath, Cambridge, Mass.;L. R. Gurney, Clifford, Mass.; SimonRubin, Dorcester, Mass.; E. L. Rogers,Fairhaven, Mass.; John Clifton, FallRiver, Mass.; C. B. Lowe, Framing-ham, Mass.; J. O. Ellison, Haverhill,Mass.; Durant Square Radio, Law-rence, Mass.; Roux & Hamil, Lowell,Mass.; Denno Auto Supply, Lowell,Mass.; Thomson Auto Supply, Lowell,Mass.

Atlantic Auto Shop, Lynn, Mass.;G. M. Kennedy, Lynn, Mass.; MaynardDrug Co., Maynard, Mass.; NantucketRadio Shop, Nantucket, Mass.; A. A.Vose, Natick, Mass.; Radio RepairShop, Newburyport, Mass.; Beacon Mo-tor Equipment, Newton Center, Mass.;Pratt Bros., Oak Bluffs, Mass.; Ply-mouth Radio, Plymouth, Mass.; AlexLindsay, Reading, Mass.; Woodward'sBicycle & Radio, Taunton, Mass.

H. E. Morse, Swampscott, Mass.;A. J. Turner, Jr., Swampscott, Mass.;E. W. Humphries, Whiteman, Mass.;B. H. Brown, Portland, Me.; WalthamBattery Shop, Waltham, Mass.; Con-gress Square Radio Shop, Portland,Me.; Brown Co., Berlin, N. H.; J. W.Davidson, Charlestown, N. H.; K. L.Senter, Derry, N. H.; C. H. Williams,Exeter, N. H.; Laconia Tire Shop,Laconia, N. H.; Lancaster Garage &Auto Co., Lancaster, N. H.; Frank E.West, Lyme, N. H.

Ryan's Radio Shop, Manchester, N.H.; C. H. Austin, Nashua, N. H.;Bailey's Music Rooms, Plymouth, N.H.; H. E. Sherbourne, Plymouth, N.IT.; Byrne's Auto Electric Service,Portsmouth, N. H.; J. J. Bowin, Ro-

chester, N. H.; C. J. McGuinness,Somersworth, N. H.; W. E. Knowlton,Walpole, N. H.; A. F. Stoughton,Whitefield, N. H.; Vermont Music Co.,Barre, Vt.; Barrett's Radio Shop, Bel-lows Falls, Vt.; W. D. Sargent, Lud-low, Vt.; H. E. Ingalls, Rutland, Vt.;The Peck Co., St. Johnsbury, Vt.;Sampson's Spa, Centerdale, R. J.; Paw-tucket Hardware and Paint Co., Cran-sten, R. I.; F. T. Carr, Newport, R. I.;Felix Blais, Pawtucket, R. I.; ServiceAuto & Radio Co., Pawtucket, R. 1.;Short Wave Specialty Shop, Pawtucket,R. I.; Barries Radio Shop, Phillips -dale, R. I.; Hofman's Battery Co.,Providence, R. I.; Heon's Motor Co.,Warren, R. I.; Standard Supply Co.,Woonsocket, R. I.

-CHARLES W. JONES.

Roberts Company Takes

On Clarion Radio SetPhiladelphia, Pa., Thursday.

The Roberts Auto & Radio SupplyCo., Seventeenth and Callowhill streets,this city, has been appointed distribu-tor of the new Clarion radio line forthe territory comprising eastern Penn-sylvania, southern New Jersey andDelaware.

The Clarion radio is manufactured bythe Transformer Corp. of America, inChicago, Ill.

H. I. McConnell, vice-president of theRoberts company, is very enthusiasticabout the sales possibilities of theClarion line which includes two modelsof sets and one combination set. Dealerfranchises throughout the territory arenow being closed. _


BOSCHRADIO for the motor

car has been madejust as practical as radiofor the home by themakers of the famousBosch Radio. An achieve-ment that brings a newpleasure to motoringand a new profit sourceto dealers. Bosch MotorCar Radio is easily in-stalled in any car-newor old.This newest BoschRadio Model embodiesall the superior qualitiesof Bosch Radio so longrecognized for qualityperformance. It is a screen -grid tubereceiver-four are used with one powertube. The receiver is extremely compact

Bosch Radio is complete with Receiver, Station Selector,FiveTubes, Special B Batteries, Battery Box, Cone Speaker,A henna and all required shielded cables,ready to install.Price $140. Western and Canadian prices slightly higher.

and requires minimumspace; it has a cone typespeaker, completelyhoused. The single dialtuning control is placedon the instrument panelwithout mutilation ofpanel or interferencewith instruments. Noneed to disturb uphol-stery. There is a quick,active demand for BoschMotor Car Radio wher-ever it is demonstratedbecause it gives you thesame perfection of toneregardless of varying

motor speed. It is the outstanding radioachievement of the year. Use the cou-pon and receive the interesting details.

Bosch Radio is manufactured under patents and applications of R. C. A., R. F. L. and Lektuphone

AMERICAN BOSCH MAGNETO CORPORATION ' ' SPRINGFIELD, MASS.Branches: New York Chicago Detroit San Francisco

Installed without mutilation of panel

No Antenna in Car Body

Cone speaker well pitched abovevibration and rumble of car

Precision built by Bosch Automotiveand Radio Engineers

Single tuning control-Single radio unit

The tuning control unit is compact with illuminateddial, volume control, station selector and switch lock.

It is installed without mutilation of panel.

COUPONN,American Bosch Magneto Corp.,Springfield, Mass.

Please send me details of BoschMotor Car Radio.

Name.

Firm

Address


QUALITYe . . proved by actual test!

TRIAD Radio Tubes, types 50 and81, have again proved their meritby actual test. At present one ofthe country's largest manufactur-ers of amplifier apparatus has

',VAS', them under test. ToW 15 date they havesi. , withstood more

than 1200 hours ofcontinuous servicewithout the slight-

,)

est change in char- \1lTRIAD acteristics. Here is4T-81 a record to be

proud of-a recordthat offers still

TRIAD Tubes are further proof offully licereed under TRIAD Quality.all R. C. A., GeneralElectric and Westing- TP I Al)house Electric Mfg.Cu. Patents. 4 T-50 '

TRIAD MFG. CO., INC.I':111"I'UCKET, It. I.

TRIADRADIO TUBES

Mr. Speaker Manufacturer:

BETTER DIAPHRAGMSmean bigger sales.

MAKE BETTER DIAPHRAGMSof specialized materials.

EDWARD W. STERNDiaphragms and Diaphragm Materials

38 Great Jones StreetSamples on Request.

New York, N. Y.

The "Color -Tone Test" Sells Sets-We Can Prove It

ELECTRIC

RADIO

Equipped with Majestic TubesEXCLUSIVE DISTRIBUTORS

Richmond, Nassau, Suffolk and QueensCounties, also Serving Kings County

Specialty Service Corporation"SERVICE Is Our Middle Name"

651-653 Atlantic Ave. Tel: Sterling 7800 Brooklyn, N. Y.

Walter Ferry's CareerIncludes All Phases of

Radio MerchandisingMerchandising radio sets during the

past six months has been a task whichhas required the highest ability of theleaders in the business. Facing notonly the first serious check that hascome in the short life of one of thecountry's fastest growing enterprises,but also passing through a period ofgeneral business depression, the dis-posing of thousands of radio sets, andthen adding rush orders to the factoryfor more, is bringing congratulationsto Walter Ferry, manager of the MayDistributing Corp., Philco wholesaler,112 Bleecker street, New York, whohas set up such a record.

Mr. Ferry is one of the pioneers in

WALTER FERRY

radio merchandising, and is in his sev-enth year with the May interests. Heformerly sold Philco automobile batter-ies and automotive accessories, withD. W. May, Inc., at Newark, and grad-uated into radio when the May com-pany entered the radio field about sixyears ago. Shortly after the first ofthis year, the May companies became100 per cent. Philco, adding the Philcoscreen -grid -plus line to the standard.The firm is now handling the Philcoline for northern New Jersey, Man-hattan, Brooklyn, Staten Island andthree counties in Massachusetts, adja-cent to Boston.

A selling -showmanship feat to Mr.Férry's credit is the inauguration ofradio merchandising by the jobberthrough theatres. He pioneered the firstradio six years ago by theatre tie-upand it was with the Fox moving picturetheatre in Newark, placing the radiodisplay in the theatre lobby and givingaway a radio set to the theatre pa-trons. He followed this by putting dis-plays in 350 other theatres in NewJersey, the campaign being the fore-runner of the present Philco Para-mount picture tie-up and numerousother like exploitations in Publix-Para-mount theatres and also in Brooklyn.

Prior to his advent into New York,Mr. Ferry was sales manager of boththe D. W. May, Inc., and May RadioCorp. of Newark, and handled five linesof radios at one time. His friends inthe trade are legion and to all of whomhe is "Walter."

STROMBERG SET SALES

SHOW GAIN OVER 1929;

RECORD SEASON SEENThe belief that the sale of quality

radio has suffered during the generaldepression appears to be shattered onceand for all, according to reports givenout last week by Herbert A. Brennan,of Cross -Brennan, Inc., Eastern districtsales representative for the Stromberg-Carlton Telephone Manufacturing Co.,Rochester. Mr. Brennan's statementthis week reveals that Gross -Brennansales for the first quarter of 1930 showan increase of 76 per cent. over thecorresponding period in 1929.

"The figures at hand show that aperiod of depression and unemploymentsuch as many industries have experi-enced in the past few months do notretard the sale of quality radio," saidSir. Brennan.

Stromberg-Carlson's figures for Jan-uary, 1930, show an increase in volumeof SO per cent., according to 11ír. Bren-nan. February and March show in-creases of 40 per cent. and 30 per cent.respectively, which is very satisfactory,considering the fact that the radio busi-ness invariably reaches its peak volumeshortly after Christmas. The figuresshow an average increase of 50 percent. over last year's first quarter.

"It appears perfectly definite fromthe figures of the last seven monthsthat the buying public appreciates theentertainment and educational value ofradio more today than ever before,"said Mr. Brennan. "The buyer realizesthat in purchasing quality radio appa-ratus he is making a permanent in-vestment and guaranteed value, over aperiod of years of a modern high gradeset, that is boosting the sales of qual-ity radio in the face of the depressionwhich many lines of business are ex-periencing. I believe that with thewealth of broadcast entertainment nowavailable, and with the idea of perma-nent value firmly entrenched in thebuyer's mind, that the average man ofthe street invests in radio not as aluxury, but as necessary entertainmentand diversion."

For ExclusiveDesign and Prices

AMERICAN EMBLEM CO.

INCORPORATED

UTICA, N. Y.


. Exdutively u;:..10444,}

MAW -'.KeenemrttMsvsaxv~. : .

THIS FREE SALES TRAINING HAS HELPED HUNDREDSIT CAN DOUBLE YOUR EARNINGS TOO »You can sell more, earn more, without paying a cent forthe training necessary. Without interference with yourpresent job, the Majestic Sales School gives you com-plete training in salesmanship absolutely free. It addsto your earnings immediately. It trains you for big-ger pay, a better future. It gives you the training you

The Lake Shore Athletic Club, Chicago, home ofthe Majestic Sales School. Club privileges are

yours during your training.

»

» » » » » »

need to succeed in business for yourself. Only one weekis required. Your Majestic distributor has a plan thatgives you transportation and tuition absolutely free.Write him for details today. For further information,and particulars of registration, write F. A. Delano, Ma-jestic Sales School, Lake Shore Athletic Club, Chicago.

You will meet such celebrities as these at the Majestic Sales School:QUIN RYAN IRENE PAVLOSKA HAZEL EDEN MINNA KROKOWSKY

Chief Announcer, IF I'ri,na Donna Chicago Ci,ic Opera Famous t'iotinist

RADIO


Only1VEaj estic sold to a total of overRadio BEST REASON FORALBANY. N. Y.

Majestic ProductsIncorporated

Exclusively Majestic"

90 Hudson Avenue

BALTIMORE, MD.

The Eisenbrandt Radio Co.

Pratt and Paca Streets

BOSTON, MASS.

Majestic Distributors, Inc.Exclusively Wholesale

539 Commonwealth Avenue

BROOKLYN, N. Y.

Specialty Service Corp."Service Is Our Middle Name"

651 Atlantic Avenue

CHARLOTTE, N. C.

Shaw's, Inc.

Majestic Exclusively314 Tryon Street

OWCAGO, ILL.

The Harry Alter Company

340 N. Dearborn StreetTelephone: Whitehall 8300

Distributing Exclusively Majestic Radio

CINCINNATI, O.

Majestic Distributing Co.OF CINCINNATI

1042 Gilbert Avenue

A

J

E

S

T

I

C

CLEVELAND, O.

Majestic Distributing Corp.OF CLEVELAND

4608 Prospect Avenue

DALLAS, TEX.

Radio Equipment CompanyHOUSTON DALLAS SAN ANTONIO

DES MOINES, IOWA

Hieb Radio Supply Co.

1221- 23 Locust StreetDes Moines, Iowa and Marion, South Dakota

Established Since 1879

DETROIT, MICH.

Detroit Electric Co.

101 East Jefferson Avenue

"Michigan's Oldest RadioDistributing Organization"

Branches: Grand Rapids, Mich., Saginaw, Mich., Kal-amazoo, Mich., Lansing, Mich., Iron Mountain, Mich.

HARRISBURG, PA.

Peirce Phelps

merged with

Penn Phonograph Co.

Established 1898

HARTFORD, CONN.

Majestic Distributors, Inc.

HIJNTINGTON, W. VA.

I

S

T

R

I

B

U

T

0R

S

Air -Ola Radio Co.

Exclusive Majestic Wholesaler

625 Tenth Street

INDIANAPOLIS, IND.

Capitol Electric Co.

"Capitol Quick Service"

122-124 South Senate Avenue

JACKSONVILLE, FLA.

Southern Hardware & Bicycle Co.

20 East Fourteenth Street

KANSAS CITY, MO.

Sterling R/aldlO CompanyKansas City Ma 1;(A! I Wichlt3llAM

1515 GRAND AVE. let & ROCK ISLAND

LINCOLN, NEB.

R. S. Proudfit Co.

Established 1879

720 0 Street

LITTLE ROCK, ARK.

Radio Sales Company

217 East Markham Street

For details, consult the o/kaiesüc distributor nearest youWORLD'S LARGEST MANUFACTURERS


110,000,000 list in 9 months ending Feb.IECOMING AN EXCLUSIVE MAJESTIC

28, 1930. HERE'S YOURDEALER RIGHT AWAY!

MEMPHIS, TENN.

Radio Sales Company

483 South Main Street

MILWAUKEE, WIS.

Badger Radio Corp.

MAJESTIC for Profits

480 Market Street

MINNEAPOLIS, MINN.

The Roycraft Company

Specialized Wholesale Distributors

25 North Third Street

NEWARK, N. J.

North Ward Radio Co.

367 Plane Street

NEW YORK, N. Y.


1775 Broadway

OKLAHOMA CITY, OKLA.

Harbour-Longmire Co.

Distributors

M

A

J

E

S

PHILADELPHIA, PA.

Peirce Phelps

merged with

Penn Phonograph Co.

437-51 No. Fifth StreetPHILADELPHIA, PA.

HARRISBURG, PA. WILKES-BARRE, PA.

PITTSBURGH, PA.

Hamburg Brothers

963 Liberty Avenue

PORTLAND, MAINE


SALT LAKE CITY, UTAH

United Electric Supply1 Co.

C

117-119 West Fourth Street

SHREVEPORT, LA.

kRadio Sales Company

Oklahoma and Texas Panhandle 225 Crockett Street

D

I

S

T

R932 H Street, N. W.

B

uT

oR

S

WHEELING, W. VA.

Hamburg Bros.

1047 Main Street

SOUTH BEND, IND.

Radio Equipment Co.

109 East Monroe Street

TOLEDO, O.

The Roberts -Toledo CompanyAdams and Jackson Sts.

BRANCHES

LIMA, OHIO PIQUA, OHIO222 So. Elizabeth St. Cor. Wayne St. & Penn Ry.

MARION, OHIO

WASHINGTON, D. C.

The Eisenbrandt Radio Co.

WICHITA, KAN.

Sterling Radio CompanyaansasCit7Ms0 w,ciutaSean,

1515 GRAND AVE. 1st & ROCK ISLAND

WILKES-BARRE, PA.

Peirce Phelps

merged with

Penn Phonograph Co.

Established 1898

GRIGSBY- GRUNOW CO. CHICAGO, ILNOISExclusive Manufacturers

OF COMPLETE RADIO RECEIVERS


VICTOR DRIVE PROVES

VERY EFFECTIVE IN

STEEL CITY REGIONBRISK BUSINESS REPORTEDVolkwein Brothers Acquire Vo-

gel's, in Jenkins Arcade-Tri-State Radio Co., Capitalized at$50,000, Granted West VirginiaCharter.

Pittsburgh, Pa., Thursday.Victor dealers report marked im-

provement in the sale of Victor mer-chandise due to the special $76 offerwhich the Victor Company featured inan extensive advertising campaign inthis section. It is the opinion of anumber of the Victor dealers that thespecial campaign with the liberal allow-ance offer stimulated business in amanner that ordinary advertising wouldnot have had any effect.

At the annual food show and domes-tic science school held at Washington,Pa., the Ben Reynold Co. music mer-chants, furnished an Edison combina-tion radio to supply music for theaudience.

Volkwein Brothers, music merchantsand sheet music specialists, have takenover the music store of Vogel's in theJenkins Arcade. The Vogel store wasestablished several years ago. Underthe new move by Volkwein's the Vogelstore has been closed and the managerand staff are now at the Liberty ave-nue store of Volkwein's. The Strom -berg -Carlson radio is now being sold

ghe HEIGHT

PERFECTION

NORTH WARDRADIO CO.,/nc.367 PlaneWt.,flewark,fl.J.

by Volkwein's. They also handle theVictor and Atwater Kent.

Word was received here of the deathof John F. Renner, one time presidentof the Ohio Piano Merchants' Associa-tion, at Sandusky, Ohio. He was 59years of age and was widely known inOhio and western Pennsylvania. Mr.Renner was a musician of exceptionalability and retired from active busi-ness about a year ago.

The Tri-State Radio Co. was grant-ed a West Virginia charter with acapital of $50,000. The incorporatorsare E. T. Edmonds, Sr., E. T. Edmonds,Jr., Gertrude Edmonds, Mabel G. Ed-monds, and F. F. Tomkies, all of Hunt-ington, W. Va., where the offices arelocated.

In the court of common pleas atHarrisburg a jury returned a verdict infavor of the Lykens Music Storeagainst Robert Zimmerman, for $266.-00. The sum was due on a radio soldat $356. Ninety dollars was paid onaccount and then the buyer refused topay, claiming that the radio was un-satisfactory. The jury did not givecredence to his story on the stand.

The Turner Radio Shop has beenopened at 34 South avenue, Bradford,Pa., under the management of T. V.Held. The firm operates similar storesin Warren, Pa., and Jamestown, N. Y.The Majestic and Stromberg-Carlsonradios are handled.

The Berger Hospital at Circleville,Ohio, has been given a contribution of$350 by Ted Lewis, band leader andentertainer, to be used in furnishinga memorial room in the hospital inmemory of his father.

Majestic radio dealers to the numberof about a hundred from northern WestVirginia points were guests at a dinnerand business conference at the Fair-mont Hotel, Fairmont, West Va. Thecolotura tone test of the Majestic radiowas given and the new Majestic mer-chandising plans were also presented.

W. Harry Hamilton, general managerof the C. C. Mellor Co., Steinway,Victor and Philco dealers, left forChula Vista, Calif., his former homewhere he will spend several weeks.

Arthur E. Winter, well known headof the Winter Music House of Altoona,Pa., Steinway and Victor dealers, waselected governor of the 34th districtof the International Rotary Clubs atthe annual convention at Hagerstown,Md.. The district includes the Rotaryclubs in Pennsylvania, Maryland, WestVirginia and District of Columbia.

Harold Goldstein has been appointeda distributor for the Colin B. KennedyCorp. with general offices in Pittsburgh.Mr. Goldstein is widely known in radiocircles in the Tri-state territory. Hewas a recent visitor to the Kennedyfactory at South Bend, Ind. Mr. Gold-stein predicts a very satisfactory sea-son for the Kennedy line in this section.

John Schoenberger, aged 73, a direc-tor of the Lechner & Schoenberger Co.,music merchants of Pittsburg, died re-cently. He was one of the foundersof the firm in 1881 and a director since1904. He was president of the NewJerusalem (Swedenborgian) churchfor many years. His widow, eight sonsand a brother, survive. The latter isJacob Schoenberger, president of thecompany.

SOUTHWESTERN VICTORIN LARGER QUARTERS

Dallas, Texas, Friday.The branch in this city of the South-

western Victor Distributing Co., hasbeen moved to 2115 Griffin street, wherethe company has taken larger quarters.

The local Victor wholesaler also oper-ates a branch in Houston.

INTENSIVE SALES

EFFORTS PUT FORTH

BY MILWAUKEE TRADEMILWAUKEE, WIS., Friday.

Every effort is being put forth bylocal dealers and jobbers to increasetheir sales. Although in most instancesbusiness does not equal that transacteda year ago there is every indicationthat with the gradual improvement intrade conditions sales will again starton the upward trend.

On Tuesday, May 27, Mr. Lappin,president; Mr. Rabuchin, vice-presi-dent; C. Sievert, sales manager, andF. Lingnor, salesman of the LappinElectric Co., Philco distributors, willleave New York on the S. S. "Arca-dian," a vessel of the Royal Mail Line,having a tonnage of 19,400, for Ber-muda. Approximately 500, includingexecutives of the Philadelphia StorageBattery Co. and distributors, will at-tend this oceanic convention, which inmany respects will be similar to theone conducted on the Great Lakes lastSummer. The delegates will make theship their home during their stay inBermuda.

The Wisconsin Radio Distributors,Inc., Brunswick wholesalers, have ar-ranged with the managers of theatresexhibiting Warner Brothers produc-tions to display Brunswick sets in thelobbies starting today, May 16, andcotninuing for a week. Several mem-bers of the firm are planning to attend

the convention of Brunswick distribu-tors to be held during the last week inMay at the factory in Dubuque, Iowa.After spending several days at Du-buque, the group will go to Muskegon,Mich., and visit their other plants forfurther meetings at the conclusion ofwhich they will leave for Atlantic Citywhere they will be the guests of War-ner Brothers while' attending the R. M.A. convention.

Majestic dealers in this territory re-ported an increase of 100 per cent. inthe sale of tubes, as the result of aspecial sales campaign, according tothe Badger Radio Corp., distributors.The first series of concert records madefor the purpose of demonstrating tonequality of combinations has been re-ceived and is proving a stimulus tobusiness.

Herbert Weinstock, owner of theMilwaukee Book Shop, addressed theVictor Record Girls' Club at their lastmeeting on Tuesday evening, May 13.Mr. Weinstock's topic was: "ModernMusic," a very timely subject in viewof the fact that leading symphony or-chestras are incorporating this typeinto their programs.

Bosch sets are being prominently dis-played this week in the windows of theC C. Warner store, near Eleventh andWashington.

The Orth Music Co. store, near theearner of Fifth and Wisconsin, has alarge number of nationally known setson display this week in its windows.

Starting May 12 and continuing toMay 31, Victor dealers in Milwaukeeand surrounding suburbs offer one newrecord in exchange for ten old ones.

-E. S.

'.r': r.Yr1L'r r.Yrr.Yrrr rrrrrr.::Yr.'r :rr.Y.Y.r.tirrrrrr.YLrr.

Peerless Announces a New Quality Record AlbumFor the Trade and Cabinet Manufacturers

A solid -back album that opens absolutely flat. Heavy brownkraft envelopes, and exclusive patented loose leaf featuresmake this the finest and most exclusive album for the bettergrade phonographs and combinations. Hand tooled gold deco-rative backs, are a feature. DESIGNED ESPECIALLY FORYOU IF DESIRED.

Our regular line of albums has long been consid-ered the standard of the phonograph industry.

PEERLESS ALBUM CO.62-70 W. 14TH STREET NEW YORK CITY {}

rxrrr.v


SAFETY FIRSTConcentrate on

VICTORIT'S THE SURESTWAY TO BUILD

A PERMANENT

PROFITABLE

BUSINESS

BE SECURE!

PushVICTOR

.,r11 -1,111k I

GRIFFITH VICTORDISTRIBUTING CORP.

Indianapolis, Ind.31 East Georgia Street

Cincinnati, O.1102 Sycamore Street

Louisville, Ky.817 W. Market Street

THE TALKING MACHINE and RADIO WEEKLY

A BARE OUTLINEOF THE GREAT NEWBRUNSWICK STORY

#f

GET

TI -1E FULL DETAILS

at +he

ATLANTIC CITY

CONVENTIONJune 2nd to 7th

Booths Section C 17, 18, 19

Demonstration Rooms 34, 35


See-4 Brunswick models

at prices that mean substan-tial profits and sales volume

a low boya high boya combination Radio andPanatrope.

and a combination with a

new automatic feature!cabinets even finer than ever.

all shielded and armored chassis.

absolute single control-one con-trol, the Uni-selector turns the seton and off, adjusts volume,changes antenna tuning fromlocal to distant reception, andtunes the set!

4 screen grid tubes - -resistance coupling with two '45power tubes in parallel - -10 inch dynamic speaker -

New and greater value inthe Brunswick 1931 line!

'14

`14


QUAKER CITY TRADE

CASH IN ON VICTOR

TRADE-IN ALLOWANCEHEALTHIER TONE IS NO'1'ta)

R. E. Tongue & Bro. Report GoodDemand for Crosley Auto andMotor Boat Sets - Norge Re-frigerator Shipment Snappedlip by Trilling & MontagueDealers.

PHILADELPHIA, PA., Friday.

While no boom or even normal de-mand can be reported, there has beennoticeable a slightly improved tone tothe trade. This has been particularlytrue of the RCA Victor Co. combina-tions, sales of which have been stimu-lated due to the trade-in allowance.

Among the firms capitalizing on thetrade-in allowance is C. J. Heppe &Son Co., 1117 Chesnut street, where

Leo Cromson, manager of the radio de-partment, has been driving on the RCAVictor through sales promotion work.A staff of young women has been em-ployed to call customers on the phoneand secure leads for sales. Resultshave been above expectations.

The Westinghouse Electric & Manu-facturing Supply Co., formerly H. C.Roberts Electric Supply Co., Eleventhand Race streets, is preparing for agood season on the new Westinghousesets. Manager J. H. Fisher is lookingfor a broad distribution of these re-ceivers through dealers. The line willhe on exhibit at the RMA Trade Show.

The General Electric Supply Corp.,with distributing headquarters at 429N. Seventh street, will introduce thenew General Electric radios in August.

R. E. Tongue & Brothers, Inc., Alleg-heny and Amber streets, have beenenjoying an active demand for the fullline of Crosley radios for automobiles,motor boats and for household pur-poses. The "Roamio," for automobileinstallation, has been going over withexceptional results. The firm is mak-ing heavy shipments of the Crosley toprominent manufacturers of yachts andmotor boats in this location. There are

many such concerns along the waterfronts of the Delaware River.

There arrived in Philadelphia recent-ly the first carload of the Norge re-frigerators to be shipped here to thedistributors, Trilling & Montague, atSeventh and Arch streets. These al-ready have been disposed of to dealers,and more are due shortly to take careof unfilled orders. David M. Trilling,of the local firm, visited the NorgeDivision of the Borg-Warner Corp. inDetroit recently and was shown overthe factory by President Howard E.Blood, Advertising Manager and SalesPromotion Director A. H. Taylor, andSales Manager Dinsmore, and wasmuch impressed with the precision andperfect engineering of the Norge. Mr.Trilling has prepared a special articleon refrigerator sales in the radio trade.This is the first personal message tothe dealers dealing with refrigerationpossibilities and the profits that can bemade by retailers in handling thisproduct. Dealers can be acquaintedwith refrigerator sales possibilities bycommunicating with the firm and re-questing the article now being circu-lated among the local trade.

Lewis Radio Distributors, 45 N. Sev

The Profit Line for 1930

Radio w Panatrope with Radio Records

Distributed in Northern New Jersey and Staten Island, N. Y., by

Northern Distributing Co., Inc.235 Halsey Street, Newark, N. J.

Tel: Mulberry 1831

Distributed in Manhattan, Bronx, Westchester, Brooklyn and Long Island by

G. J. Seedman Co., Inc.765 Atlantic Avenue

Brooklyn, N. Y.Telephone Sterling 8100

245 West 55th StreetNew York, N. Y.

Telephone Columbus 2040

Distributed in Manhattan, Bronx, Westchester, Brooklyn and Long Island by

Sanford Radio Corporation480 Canal Street, New York City

Tel: Walker 2813

J1 Hr RECTOR NAMED

DIXIE ZONE MANAGER

FOR G -M RADIO UNELamli;s, TENN., lionday.

Announcement is made of the open-ing of zone headquarters of the Gen-eral Motors Radio Corp. in Memphis,by J. 1I. Rector, zone manager, incharge of the territory embracing Ar-kansas, Mississippi, Louisiana and partsof Tennessee and Kentucky, Oklahomaand Missouri. Offices are located at814-816 Dermon building, North Thirdstreet. Divisional representatives willbe stationed at Little Rock, Ark.; Jack-son, Miss.; Nashville, Tenn., and NewOrleans, La.

Mr. Rector was with the AtwaterKent Mfg. Co. for the past five yearsand for nine years previously was zonemanager for the Union Carbide SalesCo. He came to Memphis in Marchfrom Pittsburgh, and has been busyforming his dealer organization. R. H.Godman, formerly of the ChevroletMotor Co., Little Rock, will be officemanager in Memphis.

The Radio Co., Inc., 178 Union ave-nue, corner Third street, is dealer inMemphis for the General Motors radio;H. S. Compton, at Greenwood, Miss.,and Frank S. Aldridge, at Greenville,Miss.

Goodloe-Jakes Radio Co., 2811 WestEnd avenue, Nashville, Tenn., headedby H. M. Goodloe, and P. W. Jakes,has entered the field as General Motorsradio dealers in that city.

-C. G.

AIRPORT EXERCISESARE HEARD THROUGH

ATWATER KENT SETCOLUMBIA, S. C., Friday.

At the official ceremonies markingthe dedication of the new municipalairport at Columbia, recently, in whichseveral nationally known figures par-ticipated, an Atwater Kent radio play-ed an important part in broadcastingthe speeches and varied exercises ofthe dedication to the thousands assem-bled at the new airport, Owens Field.

Governor Richards, Mayor Owens, TyCobb, Elliott White Springs, famouswar ace and author, were among thosewho spoke during the program andwhose voices were heard over the At-water Kent. An air derby was alsoheld as part of the opening ceremonies,and this was also announced to andfollowed by the crowds over the A -Kset.

enth street, will shortly have on dis-play the new Colonial radios made bythe Colonial Radio Corp., of Long Is-land City. The Lewis company is plan-ning to charter a bus to take dealersof Colonial or retailers who desire toview the line who are not yet handlingColonial to the Atlantic City show asguests of the firm. A general invi-tation is sent to the trade to arrangewith the company for an inspection ofthe line at the Jersey resort.

Joseph B. Suess, manager of thePhiladelphia headquarters of the Stew-art -Warner Distributing Corp., 1419 N.Broad street, attended the conventionof the Stewart -Warner distributors atthe Chicago factory.

Advrtising Manager John C. Marden,of the Motor Parts Co., 818 N. Broadstreet, distributor of the Philco, is ona two weeks' vacation.

-CARR.


THESE GREAT

COLUMBIA PORTABLES

are your best beis for selling to slim purses!

ALL your portable prospects wanttheir machines to have the

beauty and perfect lifelike reproduc-tion that make Columbia's $50 Port-able a best seller.

But to some of them a $50 price taglooks too stiff-it's inure money thanthey're willing to spend.

Show such prospects these slightlyless elaborate Viva -tonal ColumbiaPortables, if you would make goodprofitable buyers of them. They'resplendid looking instruments, everyone-with the rich, pure tonal qualityand full volume of expensive cabinetinabilities. Yet they're priced so lowthat they're sure to land you the bigbusiness of the smaller purses!

The Columbia Portable listing at $35,No. 135, has a longer burn and tunearm, and a newly improved repro-ducer that entirely eliminates anyHint of -`tinninc..' It li,r. roundedcorners, a padded top and collapsiblecarrying handle-accentuating thegraceful lines that make this Portable

MODEL NO. 135

MODEL NO. 126

Magi.

uM1... . v.+,.mrr..'11.1'14.''':2;7:: ;:i..::ü.i

ColtiiiibiaPORTABLES

Columbia Phonograph Company1819 Broadway, New York City

CanadaColumbia 1'I1,1in.7raph Company, Ltd., Toronto

look right at botuc in the most luxuri-ous living room.

Smaller in both size and price isColumbia Portable No. 126. Its cabi-net is covered with beautiful grainFabrikoid and all its hardware isnickel plated. The all -metal reflexhorn has the lined throat-a patentedColumbia feature. Handsome in ap-pearance and musically brilliant, thismodel costs but $25!

The greatest portable ever priced soattractively (only $17.50!) is Colum-bia Portable No. 118. Every note itreproduces rings wonderfully full,clear and natural-"like life itself!"It is light, sturdy and neat-the idealentertainer for campers and on -the -jump travelers. And this snappylirbt eight champion sells for only

Push Columbia's $50 ace, No. 163.Push the $trtl electrically -operatedaristocrat of portable,. No. 175. Buttpush these loner priced ColumbiaPortable's, tiro. Then you'll stake atuigltly sweet clean-up on this port-altle season from every angle!

MODEL NO. 118


GREATPHILCOS

IN1929

MADE POSSIBLE

ALL -ELECTRIC RADIO

GREATERPHILCOS

FOR1930

WEEKLY BULLETIN"Couldn't Be Done"

BUT - - - It Was!Back in the early part of 1929 when PHILCO began its real fight

for leadership it looked like a tough proposition. Today there are fewto deny that PHILCO in actual sales to consumers ran either-FIRST-

SECOND-or THIRD-

In Every Section of the Country During 1929.You Might Want To KnowThese Facts Too, Brother!Slip your glasses on and read this carefully:

AGAIN- This June at the Radio Show PHILCO will crash thegate and when you see the new line don't waste any time gettingthrough where that gate was. Don't believe anybody's chatter now.But when you get to the "Big Show," run, don't walk, to the PHILCOdisplay-then

STOP, LOOK and LISTEN!1930 Another Philco Year

Exrlusire 'PHILCO" Distributorsfor Bronx, Westchester. Queens,Nassau and Suffolk Counties.

1

UNIVERSAL RADIO COMPANY536 Bergen Ave. New York City

Ludlow 1800

Rum,THE OLDEST ANDLARGEST MUSICAL

MERCHANDISE HOUSE

IN AMERICA

Exc/u.fi elyWño/.s./.larssus.eb t.H

C.BRVNO 8f 50N,Ixc.35I'53Fb0[TB ÁYL. NENYOQKCITY

meansSecurityOver 95 Years

ofDEPENDABLEService to The

Music Trade

excJj\s,

l7167i-ri o-oard forROSLEYsAMR

,.. _ Errlortte metropolitan (rod, od 4 11 rod d

014 E NTRE«RADIO COkPORATIONBRooKLYlll AND NEW YORK

but

KIESELHORST CO,,

PIONEER ST. LOUIS

MUSIC FIRM, TO QUITAFTER 51 YEARS' BUSINESS

J. J. Horan & Son Named FactoryRepresentative for GulbransenLine - W. E. Fuetterer Co.Take on Sentinel Line.

St Louis, Mo., Saturday.

The Kieselhorst Company, which hasbeen operated here for 51 years by theKieselhorst family and is said to beSt. Louis' oldest musical instrumentfirm, plans to discontinue its businessbefore July 19, when its lease at 1007Olive street will expire.

The business was established in1879 at 10 South Fourth street by thelate John A. Kieselhorst, father of thecompany's present officers. The elderKieselhorst was well known in musiccircles and was considered the city'sbest flute player. His business pros-pered.

That was when pianos were calledpiano -fortes and most of Kieselhorst'strade was in old-time square pianos,reed organs, harmonicas, fiddles andSwiss music boxes. In nearly everyparlor, together with the family album,the wood stove, the sofa and the kero-sine lamp, was the center of familylife, the piano. In those days, "TheMaiden's Prayer," "Listen to the Mock-ing Bird" and "O, Susanna" were stillpopular.

In 1891 Edwin Kieselhorst, then ayouth of 17, entered the business as anodd job man. The square piano wasgoing, player pianos of the cabinettype, and three-legged grand pianoswere coming in. The business wassuccessful. Then in 1896 the elderKieselhorst died.

Edwin Kieselhorst continued. He soldthousands of music rolls of "DaisyBell" (You'll look sweet upon the seatof a bicycle built for two), and "TheBand Played On" while Casey waltzedwith a strawberry blond) and "Afterthe Ball," the first great hit of moderntimes.

In 1808 the firm was incorporatedand in 1901) Henry Kieselhorst cameinto the business. Those were the daysof the "coon song," and "Under theOld Apple Tree."

Then came the. movies, the automo-bile, the war, the talking machine andthe radio. Meanwhile, the Kieselhorstcompany had grown from "almostnothing" to a corporation capitalizedat $150,000.

But the Kicselhorsts are getting out.Edwin Kieselhorst's three sons are in orwill enter some other business. Thetwo brothers have invested their moneyelsewhere.

J. J. Horan & Son, Oriel building,has been appointed factory representa-tives for the Gulbransen Co., of Chi-cago, makers of radio sets.

During the recent showing of thetalking picture "High Society Blues"at the Fox theatre an Atwater Kentscreen grid radio stationed in the lobbybroadcast musical numbers from theshow. According to Tom Kopplin, ad-vertising manager of the Brown & HallSupply Co., Atwater Kent distributors,the display proved effective from aninterest and publicity creating stand-point.

Lew Harris has joined the E. J.Straus Co.'s sales force, to travel theIllinois territory for that firm. The

change was made by Harris followingthe establishment of the Sparton lineof radio sets with the Straus companyas exclusive distributor in the St. Louisdistrict. Gene Straus, president of thecompany, has announced that in keep-ing with the general interest in auto-mobile radio reception his company hastaken on a line of auto radios knownas the O -E line.

The Van Ashe Radio Co., pioneerradio wholesale distributors of St.Louis, has been appointed exclusive dis-tributors in this territory for the Cros -ley Radio Corp. The Van-Ashe Co.recently moved into its new building atthe northeast corner of Tenth and Wal-nut streets, where it has greatly en-larged facilities, and now offers theradio dealer an unusually completewholesale service. One of the newCrosley models now in production isthe "Roamio" automobile radio. Thisset can be installed on almost any car.Van Ashe Radio Co. plans to make in-stallation of these sets for the dealerwho is not equipped, but in additionintends to appoint official installationstations in different parts of the terri-tory. The service department of thecompany will take over the repair ser-vice on Crosley apparatus and has beenenlarged. The latest type of serviceequipment is being installed.

W. E. Fuetterer Co., 2123 Locuststreet, becomes the St. Louis represen-tative for the Sentinel line of radiosets produced by the United Air Clean-er Co., of Chicago. The deal was con-summated through the offices of Mel-ville S. Cohen, factory representativeof the United Air Cleaner Co., of Chi-cago who has St. Louis offices at 3117Washington avenue. -N. B. TERRY.

Special Care Needed

For Manufacture ofSpeakers - MansonROCHESTER, N. Y., Friday.

The early idea that just because aloud speaker was called "dynamic" ormoving coil type, it was likely to be agood reproducer, has been abandonedby the radio buying public, accordingto Ray H. Manson, chief engineer ofthe Stromberg-Carlson Tel. Mfg. Co.,this city, who states that many havelearned by unpleasant experience thatthere is a great deal of difference inthe quality of such speakers of differ-ent make False economy must not bepracticed in the construction of such aloud speaker, he maintains, if best re-sults are to be obtained.

"The electro -dynamic," Mr. Mansonstates, "requires more careful designand an almost lavish expense in manu-facture if it is to fulfill its real mis-sion-the production of abundant vol-ume and the correct reproduction of thelower three and a half octaves of thepiano scale."

S. SANSONEPhonograph Supply HouseREPAIRING-SUPPLIES

122 W. 20th St. New YorkTel: Chelsea 1999


ATWATER KENT DISTRIBUTORS

BALTIMORE, MD.-

PARKS & HULL, INC.Wholesale Distributers"WISCONSIN'S

Serving Atwater Kent Radio Dealers With Promptness and EfficiencyBALTIMORE NORFOLK RICHMOND

MILWAUKEE, WIS.

RADIO SPECIALTY CO.OLDEST EXCLUSIVE

RADIO HOUSE"495 Broadway

BOSTON, MASS.

J. H. BURKE COMPANY

Featuring Atwater Kent ProductFor the New England Trade

NEW HAVEN, CONN.

NEW HAVEN ELECTRIC CO.SPECIALIZING IN ATWATER KENT SERVICE

131 St. John Street221 Columbus Ave. Tel.: Kenmore 0750

NEW YORK, N. Y.BOSTON, MASS.

HOWE & COMPANY

DISTRIBUTORSEXCLUSIVELY

E. B. LATHAM & CO."LATHAM SERVICEMUST BE GOOD"250 Fourth Avenue

883-885 Boylston StreetNEW YORK, N. Y.

BROOKLYN, N. Y.

E. A. WILDERMUTHMETROPOLITAN DISTRIBUTOR

E. J. EDMOND & CO.METROPOLITAN SERVICEATWATER KENT RADIO

250 W. 54th Street

1061-3 Atlantic AvenuePHILADELPHIA, PA.

CHICAGO, ILL

SAMPSON ELECTRIC CO.ATWATER KENT EXCLUSIVELY

WHOLESALE ONLYMichigan Ave. at 32nd St.

THE LOUIS BUEHN COMPANYTe the Radio Dealers la

THE PHILADELPHIA METROPOLITAN AREAwe offer

QUALITY SERVICE ON THE FASTEST SELLINGAND MOST PROFITABLE RADIO MERCHANDISE

835 Arch StreetCINCINNATI, O.

B. W. SMITH CORP.Central Parkway at Sycamore Street

ATWATER KENT EXCLUSIVELY

PORTLAND, ME.

FRANK M. BROWN CO.Exclusive Atwater Kent Distributors for MainePORTLAND BANGOR

CLEVELAND, O.

CLEVELAND DISTRIBUTING CO.Serving NORTHERN OHIO, a Great State for ATWATER KENT Radio

5205 Euclid AvenueToledo Branch: Cleveland Distributing Co., 314 SixteenthSt.the

ST. LOUIS, MO.-

BROWN & HALL SUPPLY CO.1504 Pine Street

The Atwater Kent Distributor of"49th State"

COLUMBUS, O.

COLUMBUS IGNITION CO.Serving Central OHIO, in the Capitol of a Great

State for ATWATER KENT Radio46 South Fifth Street

SAN FRANCISCO. CALIF.-

ERNEST INGOLD, INC.950 Van Ness Ave.

Service That Is Uncommonly Good

"Seven Years of Radio Leadership!"

30

BUFFALO DEALERS'

STOCK LOW, REPORTBI(. AUTUMN ANTICIPATED

Trade Preparing to Push Sets forBeach Use-Artizan Factories,Inc., File Bankruptcy Petition-Norman W. Williams Dead.

BUFFALO, N. Y., Tuesday.

Thoughts of the talking machine andradio dealers are now turning towardbeach sets. This is a business of grow-ing volume here. With the opening ofthe Buffalo - Fort Erie, Ontario, peacebridge and the sale of hundreds of lotson the Canadian side of the border forSummer home development, opportunityis afforded to sell literally thousandsof battery sets for beaches as most ofthe homes in the beginning are notwired for electricity.

There also is a fine outlook for talk-ing machine portables and dealers arecultivating this trade to the greatestpossible extent with prospects of anexcellent year.

While the season which has justclosed was disappointing in many re-spects, because of depressed industrialconditions, dealers as a rule have verysmall inventories and are not in theserious condition which would havebeen the result of overstocking. Thetrade here is looking forward to ex-cellent business in the Autumn andmany expect to finish 1930 with actualgains over the sales of 1929, when the

An Added Salewith each

Combination

this record filing cabinetwith every radio -phono-graph combination. 200record capacity. Exclu-sive filing guide. Listprice $35.

HORROCKS DESK CO.RECORD FILING DEPT.

HERK1 MER, N. Y.

best business was concentrated in theârty part of the year.

The Falls Equipment Co., Buffalodistrict distributor of General Electricproducts,' announces the appointment ofWilliam Hess, Jr., as assistant to thepresident and of H. F. Zimmerman asmanager of the radio department. Bothare promotions from within the ranksof the company.

The Artizan Factories, Inc., of NorthTonawanda, manufacturers of musicalinstruments, filed a voluntary bank-ruptcy petition in the U. S. DistrictCourt at Buffalo. Liabilities were list-ed at $74,000 and assets were estimatedat $57,000. Milton E. Praker of NorthTonawanda was appointed trustee forthe bankrupt.

"Majesto" has been here for severalweeks appearing in stores dealing inMajestic sets and has attracted muchattention by his unusual mental tele-pathy act.

Another Majestic promotion in thisdistrict was the presentation at theopening game of the InternationalLeague baseball season here of a com-plete set to the first member of theBuffalo team making a home run. Theset was presented ton the field to 011ieTucker, Bison outfielder in the presenceof more than 15,000 fans.

Norman Wesley Williams, 60 yearsold, proprietor of a large radio store inNorth Main street, Niagara Falls, diedin a hospital in that city recently fol-lowing an illness of three weeks. Hehad been engaged in musical instru-ment and radio retailing in NiagaraFalls for nearly 25 years.

Hhe H. L. Conrath Co. has added aradio department to its big store inWest Ninth street, Erie, Pa., and isfeaturing Atwater Kent sets in a fineopening display there.

William E. Hill has been appointedsales promotion manager of the radiodepartment of the Clawson & WilsonCo., Buffalo wholesale house which re-cently became district distributor forKennedy radio. He will work in con-junction with Harry Shaprow, salesmanager.

The C. E. Campbell Music Co., ofNiagara Falls, filed a bankruptcy peti-tion in the U. S. District Court at Buf-falo in which it shows liabilities of$7,400 and assets of $4,100. The com-pany has been engaged in a generalmusical instrument and radio businessfor several years.

Chester E. Campbell has been ap-pointed manager of the radio depart-ment of the Rohrer Electric Co. ofNiagara Falls. RCA and Majestic setsare being featured in the new storewhich this company has just opened inthat city.

-FAHNESTOCK.

HARRISON SMITH, A -KDISTRIBUTOR, SHOWS

SETS AT CONCLAVESDALLAS, TEXAS, Thursday.

Three Atwater Kent radio boothswere recently installed by dealers inDallas, in cooperation with the Harri-son Smith Co., Atwater Kent distribu-tor, at the "Better Home Week Ex-hibit" staged by the Dallas Federationof Women's Clubs, held at the StateFair grounds.

The Harrison Smith Co. recently in-stalled an Atwater Kent booth in theCrystal Ballroom of the Baker hotel,this city, during the seventh annualconvention of the Texas FurnitureDealers' Association.

Furniture dealers from all over theState were in attendance.


Herb. E. Young and James J. Davin Fly to Rochester

To Visit Thos. J. Northway, Inc., Majestic Distributor

Grigsby-Grunow and Northway Executives

Rochester, N. Y., Monday.Herbert E. Young, vice-president in

charge of sales, and J. J. Davin, salespromotion manager of the Grigsby-Grunow Co., Chicago, recently flew tothis city on a visit to the Thos. J.Northway, Inc., offices, local Majesticdistributor. In the photograph, left toright, are: J. J. Davin, H. E. Young,

T. J. Northway, president, Thos. J.Northway, Inc.; E. Frisbie, credit man-ager, Thos. J. Northway, Inc.; RaySmith, sales manager, Thos. J. North -way, Inc.; J. O. Mueller, district man-ager, Grigsby-Grunow Co.; Mr. Fenn,of Thos. J. Northwáy, Inc., and A. P.Swagerle, district salesman, Grigsby-Grunow Co.

Greater Merchandising

Significance for 1930

Show, Says Wm. Alley7'hc unusual conditions prevalent in

the radio industry at this time givesthis year's R\IA Trade Show greatermerchandising significance than previ-ous shows, in the opinion of WilliamAlley, merchandising manager of theRadio Manufacturers' Association. Mr.Alley said in part:

"Heretofore, we have entered theTrade Show period of the year with -manufacturers' lines pretty well stabi-lized and sales conditions in the fieldfairly well settled. But this year justthe opposite is true.

"Radio has had a drastic shake-upand all of its ultimate effects are notyet wholly clear. It will take monthsbefore its rumblings die away com-pletely. Meanwhile, the trade is takingmental stock of its position and askingitself seriously which way it is headed.

"The Trade Show will answer a goodmany questions that arc now puzzlingradio dealers and wholesalers."

MAYRADIO CORP.380 Central Ave.,Newark, N. J.

Sole Distributors inNorthern New Jerseyand Staten Island ofthe Philco Standardline.

n11111INiIIII i'

DISTRIBLT 11'ipÍh

IIIIII

f IIII JIIIU dlllhn.JOD

BAÍ,ANCÉD'UÑIT

RADIO

MAYDISTRIBUTING CORP.II'l Bleecker St., N. Y. C.Sole Distributors in Manhattanand Brooklyn of the PhilcoStandard line.

D.

D. W. MAY, INC.

393 New St.

Newark, N. J.Sole niarihntnra inNorthern New Jand Staten Island ofthe Ph ilee ScreenGrid Plus line.

W. MAY, INC.34 - 36 W. Houston St.

N. Y. C.Sole Distributors in Manhattanand Brooklyn of the PhilrnScreen Grid Plus line.

M.1Y DISTRIBUTORS, INC.797-805 Beacon St., Boston, Mass.Sole Distributors in Worcester, Middlesexand Norfolk counties, Mass. of the PhilcoStandard and Screen Grid Plus lines.


LET THE LEADERmaintain

YOUR LEADERSHIP!For 33 years the public has looked to Victor for leadership in every

sphere of music reproduction.

That is why Victor Radio scored such an instantaneous suc-cess-why Victor Radio with Electrola is making such

a potent appeal right now-why Victor dealers havebeen able to maintain their leadership among radio

and phonograph merchants everywhere.

The new season is just around the corner.Make it a great season by taking advan-

tage of Victor leadership. Our ser-vices as Victor wholesalers ex-

clusively are at your call.Try us.

DICE"I IIS MASTER

NEW YORK TALKING MACHINE COMPANY

460 West 34th StreetNew York City

176 Johnson StreetBrooklyn, N. Y.

Victor Wholesalers Exclusively

327 Washington StreetBuffalo, N. Y.

218 E. Washington StreetSyracuse, N. Y.


Steelman's Pledge-and Its FulfillmentHaving given our pledge that any radio manufacturer whom we represent must have:-

Real Dollar Value-Great Financial Strength-Experience inprecision manufacture - Outstanding facilities - Tenacity ofpurpose-Sincere merchandising policies-Sufficient advertising

We spent months in painstaking investigation of every radio propositionAND NOW THAT LYRIC IS WURLITZER

completely manufactured in their gr eat plant at North Tonawanda, N. Y.

We Announce Our Selection of

LYRIC Product of WurlitzerBecause

Wurlitzer brings to Radio assets exceeding $27,000,000.00.Wurlitzer manufacturing facilities are the best in the industry.Wurlitzer merchandising policies guarant ee profits and a franchise of real value toevery authorized dealer.Wurlitzer fine craftsmanship is traditional

From the tonal refinement of the centuries old violin to the precision manu-facture and luxurious furniture of the modern electrical reproducing organWurlitzer is renowned.and in keeping with this tradition

THE NEW LYRIC MODELS HAVE UNPARALLELED PERFORMANCESupreme tonal reproduction - Cabinetry of unsurpassed beauty and commandingappeal.

Definitely backed by a most aggressive advertising campaign in the metropolitannewspapers.

THESE FACTORS WHICH HAVE GUIDED US, SHOULD GUIDE EVERY DEALER INSELECTING LYRIC.

You Are Cordially Invited to See and Hear This Great Line AtThe Hite! Pennsylvania - May 26-27-28 10 A.M. to 10 P.M.

Phone STEELMAN,35 4th Avenue

Gramercy6940Inc. New York City

EXCLUSIVE METROPOLITAN DISTRIBUTOR FOR THE COUNTIES OFNew York, Bronx, Kings, Queens, Nassau, Suffolk, Richmond, Rockland, Westchester,

Orange, Putnam and Sullivan.


UntieRADIO

Jtnnounces .

ALL-AMERICAN MOHAWK CORPORATIONannounces the cY(ppointment of

STEELM A N 9 z©a235 FOURTH AVENUE

as the exclusive distributor of LYRIC RADIOSin mew York City

74oóucfofWURLITZEIk

- ALL-AMERICAN MOHAWK CORPORATIONChimaera -ILL. - N.ertle T.,.i.-ivi.i.la, N.V.


PORTABLE DRIVES

NETTING RESULTS

IN TOLEDO REGIONRADIO BUSINESS IS QUIET

J. W. Greene Co. Planning Vigo-rous Campaign on Refrigerator- Cleveland Talking MachineCo. Host to Record Girls.

Toledo, Ohio, Saturday.

National music week was observedin the city schools as well as in thesuburban schools with music festivals,concerts and operettas. Primary andintermediate grades assisted by gradeorchestras and harmonica bands pre-sented versions of well known composi-tions. In the high schools music clubs,orchestras, glee clubs and the choralclubs conducted festivals. In all of theseevents music merchants had a part byassisting in popularizing the eventsthrough store, window and newspaperpublicity and by providing assistantsfor the successful presentation of theprograms.

On account of the continued warmweather here dealers have carried onpromotion campaigns on portableswith marked success. Many believethat the small machines offer thephonograph merchant the best oppor-tunity now for increasing record sales.Radio set sales are going forward withthe assistance of low price and cleanup merchandise. It appears that near-ly everyone,er, jobber and retailer is determined togo to the RMA Trade Show at AtlanticCity free from last year's sets and ina position to take advantage of the newmodels and give them wholeheartedsupport.

Electric refrigeration will play alarger part than ever before in thesales plans of the music merchant thissummer. At least one-half of the re-tailers in this market will deal in elec-tric refrigerators during the next sev-eral months, it is said.

The J. W. Greene Co., Toledo's oldestgeneral music house, established morethan 50 years, is making elaboratepreparations Is, merchandise electric

The Latest inRadio Ornaments

Genuine"OSCO"Elephants

¡MOW

No. 10007" high 9" longMade of Metal, Felt bottomsColors:- Red, Green, Bronze

13 E. 17th St. NEW YORK

refrigerators. The Westinghouse linehas been taken on. Almost one-halfof the large radio section and recorddivision will be devoted to refrigerators.Listening booths have been moved tothe rear of the store and the music rolldepartment consolidated with the rec-ord section in order to give as muchspace as possible to the new depart-ment. The models will be upon thefloors in a few days and then an ag-gressive promotion campaign will belaunched to draw the attention of theGreene company's following to a radi-cal departure in the policy of the house.Portables are shown to attract atten-tion to the call of the outdoors. Tied -in with this portable drive is the recordexchange of Victor discs. The follow-ing post card mailed to the store's mail-ing list produced a good volume ofsales, Miss Helen Baumgardner re-ported:

"What has spring house- cleaninggot to do with getting new Victor rec-ords free? Just this: If, in goingthrough your household this month,you come upon some old Victor records,bring them to us and we will allow you7,I! cents credit for every one. We willaccept all your old Victor records, re-gardless of age, size or type and willgive you any black label Victor recordyou choose in exchange for every tenof your old ones. The only conditionsare these: We will accept Victor rec-ords only. The records must be un-broken and must be defaced by a largeX scratched across the lable. The offerremains in effect until May 31.

The store has added portable radiosto the other lines. Trav-ler producthas been selected and will be exploited

W. W. Baillie, manager, will motorto Atlantic City to attend the RMAShow.

At the Lion Store Music Rooms andRadio Shoppe, May sales are in pro-gress. Manager Lawson S. Talbertstated radio sales in volume are abovelast year and cost of sales has beenreduced, mainly through the use ofnewspaper space and exploitation ofmerchandise of the type that people canafford to purchase at this time. Theoutside sales force has been materiallyreduced. A recent drive on portablesproduced sales which in turn assistedrecord business. According to MissZoa Osborn, "Cottage for Sale," "Danc-ing to Save Your Sole" and "Home isHeaven and Heaven is Home" are lead-ing records here.

The Cleveland Talking Machine Co.was host recently to the Victor recordgirls of the city at a dinner at the Com-modore Perry Hotel. Norman H. Cook,in charge of the local branch of thecompany, looked after arrangements.The purpose of the dinner was to in-troduce Miss Fleming of the Victor Co.to the girls who are on the record fir-ing line. Seated at the table were MissFleming, Miss Mary Bauman, of Grin-nell Bros.; Helen Baumgardner, of theJ. W. Greene Co.; Miss Zoa Osborn, ofthe Lion Store Music Rooms; VirginiaThomas, of the LaSalle & Koch Co.;Thelma Harris and Virginia Bonneau,of the United Music Store; Mrs. ThadMoore, of Thad Moore Shop; DeliaChurch, of the Toledo branch, C. T. M.Co.; Stella Yates, Cleveland, and Nor-man H. Cook.

The United Music Store sold a con-siderable number of records for Moth-er's Day gifts through an attractivewindow which carried the phrase,"Make Mother Happy With New Rec-ords Dedicated Especially to Her."Sparton, Victor and Majestic radio andCrosley and Majestic electric refriger-ators are the lines featured here. MissVirginia Bonneau stated "The SteinSong" and "I Don't Need Atmosphere"

are leading records. harry Wasser-man, proprietor, is confined in a De-troit hospital.

Herbert Grinnell, manager of theradio and phonograph departments ofGrinnell Bros., reports radio sales asbeing nominal. The Victor line is fea-tured. He believes Summer talking ma-chine sales will be much improved. Inaddition to portables, the store will fea-ture other models suitable for Summercottages and home dancing. Youngfolks enjoy dancing and nothing is quiteso satisfactory to them as the phono-graph. They do not hesitate to buyrecords and machines and other thingswhich will add to their pleasure andare not given to the desire for moneyas are their elders. Therefore, the ap-peal this Summer will be directed toyoung folks here, Mr. Grinnell stated.Radio volume, however, will not be neg-lected, but the appeal here will be di-rected to the family man and to theolder members of the household.

The Harold G. Miehls Co. recentlypresented the new General Motors radioto the citizens of the city. HaroldMiehls, head of the house, stated thathis company will have the downtownagency for the line. Eventually therewill be five franchises awarded to deal-ers in Toledo, each will have exclusiveterritory. Much interest was manifest-ed by people attracted to the store bythe advertising, both local and national,and a few sales were recorded.

,T. M. SCHLACHTER.

Entire CeCo Line to Be

Exhibited at RMA Showl'rovidence, R. I., Friday.

Edward T. Maharin, vice-presidentin charge of sales of the CeCo Manu-facturing Co., stated today that theCeCo exhibit at the RMA trade showin Atlantic City will comprise the entireCeCo line.

"Each tube in the CeCo line," hestated, "has been redesigned during thepast year. New improvements havebeen made in construction details.Many of these improvements are ex-clusive CeCo features. The new lineof CeCo tubes has unusual, uniformcharacteristics. Improved constructiongives them mechanical strength un-equalled anywhere before."

The CeCo exhibit will occupy spacesin booths 11 and 12 in section B; alsoin demonstration room 23 in sectionC -C. Offices will be maintained in theHotel Ambassador.

Included in the CeCo exhibit will bea detailed showing of the various stagesentering into the development of theAC pentode, from its beginning to itsfully developed use in a modern pen-tode set. The new CoCo power pentodealso will be shown as will the 866 half -wave mercury vapor rectifier.

Cincinnati Model Home

Is Brunswick EquippedCincinnati, Ohio, Friday.

The "Gift Home," built by the HomeBuilders Division of the Cincinnat RealEstate Co., is equipped with a Bruns-wick Panatrope with radio, accordingto Selco, Inc., Brunswick distributorin this city.

This model house, which was openedto the public recently at the Cincin-nati Realtors Home Show, was con-structed with the plan of perfection inevery regard, both as to building andfurnishing. It was given away as aneducation project for the purpose ofawakening of added interest in homebuilding and furnishing in this city.

KRUSE RADIO NAMED

RCA WHOLESALER IN

INDIANA TERRITORYIndianapolis, Ind., Monday.

Announcement of the appointment ofthe Kruse Radio, Inc., here as Indianadistributor for RCA Radiolas and Radi-otron tubes has been made by C. J.Kruse, president of the organization.The company is one of the oldest radioretail and wholesale companies in theState. For the last eight years it hasbeen distributor for Crosley and Amradradio sets. Several branches will beopened throughout the State and thesales force will be augmented.

J. II. Sunderlin, formerly of Elk-hart, but for some time president ofthe Goodlin Radio Co., Inc., South Bend,has disposed of his interests in thatcompany and will become associatedwith his father, Fred A. Sunderlin, asmanager of the Radio Equipment Co.,of South Bend. The latter company isdistributor in that section for Majesticradios. The father also lived here sometime, but has been connected with radiopractically since the inception of theindustry.

The Crum music store, formerly lo-cated in the Starr Piano Sales build-ing at Richmond, Ind., has changedlocations and now is in the Westcotthotel building. Formal re -opening washeld when the place had been re -fur-nished and re -decorated. The store willdeal in Lyric radios and musical mer-chandise.

The F.A. Albright & Son, South Bend,dealing in radios and bicycles, hasmoved into a new an dmodern locationat 731 South Michigan street. Thestore handles a complete line of Zenithand Apex radios and bicycles, tricylesand other wheel toys. The companyhas been in business for the last 18years. -BULLOCK.

GEO. MacGOVER HEADSELGIN RADIO DIVISION

Chicago, Ill., Friday.George MacGover, formerly a con-

tinuity writer with the National Broad-casting Co., has been appointed man-ager of the newly formed radio depart-nent of the Elgin National Watch Co.,this city.

TONE ARMS - SOUND BOXES

PHONOGRAPH MOTORS

All styles of Phono-graphs, Tone -Arms andSound Boxes, made byone of the most cele-brated European manu-facturers.

Write for Particulars

THORENS, Inc.Sole Distributors for U. S. A.

450 Fourth Ave., New York City


ANOTHER YEAR OFVICTOR SUPREMACY!

with

ALBANY, N. Y.Oliver Ditson Co., Inc.

1039 Broadway

BOSTON, MASS.Oliver Ditson Company

179 Tremont St.

Eastern Talking Machine Co.85 Essex Street

BROOKLYN, N. Y.New York Talking Machine Co.

CINCINNATI, O.Griffith Victor Dist. Corp.

1102 Sycamore

CLEVELAND, O.Cleveland Talking Machine Co.

4300 Euclid Avenue

Toledo Branch:1217 Madison Avenue

DALLAS, TEX.Southwestern Victor Dist. Co.

912 Commerce St.

DETROIT, MICH.Grinnell Brothers

1447 First St. Cor. State

HARRISBURG, PA.Phila. Victor Distributors, Inc.

Exclusively Victor10-12 South 4th Street

SUPERIOR PRODUCT

UNPARALLELED STABILITY

BRILLIANT BROADCASTING

CONSUMER CONFIDENCE

Stick toVICTOR

RADIO --it's safest!

INDIANAPOLIS, IND.Griffith Victor Dist. Corp.

31 E. Georgia

LOUISVILLE, KY.Griffith Victor Dist. Corp.

815 W. Market

NEWARK, N. J.Collings & Company

NEW YORK, N. Y.New York Talking Machine Co.C. Bruno & Son, Inc.

PHILADELPHIA, PA.Phila. Victor Distributors, Inc.

EXCLUSIVELY VICTOR240 No. 11th Street

H. A. Weymann & Son, Inc.EXCLUSIVELY WHOLESALEN. E. Corner 10th & Filbert Sta.

PITTSBURGH, PA.Standard Talking Machine Co.

Exclusively Wholesale305-7-9 Penn Avenue

off THE TALKING MACHINE and RADIO WEEKLY

You Can't Go 'Vona/With Ayty Feist- Sot2

'IT HAPPENED IN MONTEREYIIfrpm'KING OF JAZZ"

ÍF I HAD A GIRL LIKE YOU'

%°TM"RIVERoFGOLDEN DREAMS

''AROUND THECORNER/YOU'RE THE SWEETEST

GIRL THIS SIDE of HEAVEN°

CHECK and DOUBLE CHECK

9eSONG WITHOUT A NAME'

'JUST CAN'T BEBOTHERED WITH MEI h

'ALONE WITH MY DREAMS

WHERE THE GOLDENDAFFODILS GROW"

YOU'RE ALWAYS IRION21TÁ5

MY ARMS''{om°

'LINE A DREAM"1 LOVE YOU SO""SO SYMPATHETIC/

THAT WAS DESTINY"

YOUR EYES"'AM I THE ONE?"'1F MY FRIENDS FIND YOU,THEY'LL STEAL YOU FROM ME

ÀMY REVEI%IES"CARIBFBEANL LOVE SONG'

om "HEL

'DONALD,THE DUB"COMEDY GOLF SONG

"RAGAMUFFIN ROMEO(mom ' KING OF JAZZ"

MINNIE The MERMAID'SONG oíthe BAYOU"

LEO. EElS Yon g

231 w. 4Othst, NEW YORK

CHICAGO RADIO MEN

PREDICT GOOD PICK-UP

FOLLOWING JUNE SHOWTRADE EAGER FOR EVENT

R. P. Van Zile Settled in NewGeneral Electric Post - L. J.Chatten on Tour of MiddleWest - Otto N. FrankfortVisits Story & Clark GrandHaven, Mich., Plant.

Chicago, Ill., Thursday.

S. L. Miller, president of the Tele-phone Maintenance Co., formerly dis-tributor here for the Freed line ofradio, is about ready to announce anew line which he will handle, aftercareful perusal of the possibilities inthe market at present. Mr. Millerstated that he wants to be sure of theline he handles, which should be wellconstructed and well advertised. Thelast qualification he places specialemphasis on, because he firmly believesthat to sell well a set should be welladvertised; and the manufacturer mustbe financially able to care for this endto the limit.

R. P. Van Zile, formerly districtmanager for F. A. D. Andrea, Inc.,but who will handle radio sales for theGeneral Electric Co. in this territory,has already taken temporary head-quarters in the General Electric Co.'soffices here, being domiciled at the mer-chandising department at Suite 1033,230 S. Clark street.

Both F. H. Larabee, assistant gen-eral sales manager, and F. E. Harding,district sales manager, for E. T. Cun-ningham, Inc., have been out of thecity a good part of the week, visitingdealers and jobbers in central terri-tory. Mr. Harding will return aboutSaturday, though M. Larabee's returnis uncertain.

F. T. Chase, sales manager for theMagnavox Co., is spending severaldays in the east in conferences withthe concern's representatives in NewYork and other cities.

W. E. Kreff, who is in charge of thelocal F. A. D. Andrea. Inc., offices, ex-pects affairs to go along quietly untilafter the June show when business isexpected to show vast improvement.L. J. Chatten, general sales manager,is on a tour of middle west territory,having visited the Kansas City officesTuesday and being expected to stop inChicago before returning east.

Young, Lorish & Richardson aremaking arrangements to have a goodrepresentation at the pre -convention ofSparton dealers which will be held atthe factory at Jackson, Mich., duringthe week of May 26. Included in theplans are business sessions, a showingof the new models and entertainment,which will be concluded in time topermit the attendants to go on to At-lantic City for the opening of the showthere.

Members of the executive staff andsales force of the Harry Alter Co. willbe among the party which will leavehere May 31 on the Majestic Radiospecial train to the Atlantic City con-vention. Harry, of course, will headthe delegation. E. J. Jordan, generalsales manager, has returned from avisit to Rock Island, Moline, Ill., andDavenport, Iowa, where he found Ma-jesic dealers looking to the future withenthusiasm.

Otto N. Frankfort, radio sales mana-ger for the Story & Clark Piano Co.,spent a day or so this week at the fac-tory in Grand Haven, Mich. He ex-

pects the new Story & Clark receiversto cut a big swath just as soon as theyare introduced to the public. Announce-ments, he says, are going out to thetrade this week, and new distributorswill be named shortly.

L. J. Johnson, president of the Kim-berly Radio Corp., will take seven ofhis men to the Brunswick factory con-vention at Des Moines, but only he andMr. Bradley will complete the tour toMuskegon and on to Atlantic City. Mr.Johnson is well pleased with the newmerchandise he is handling and espe-cially with the manner in which theBrunswick organization, through Ar-thur Trostler, is lending its assistance.

The Dearborn Radio Supply Co. hasleased store space at 220 West Madisonstreet and will shortly open up therefor business, handling a general lineof radios and supplies.

T. L. Clarkson, district manager forthe Triad Manufacturing Co., of Paw-tucket, R. I., is out hustling for busi-ness these days, and his activities keephim out of his office most of the timevisiting the trade in Chicago and near-by cities. -ALEXANDER.

DEATH CLAIMS FORMERBLACKMAN EXECUTIVE

Funeral services were held on Thurs-day morning for Frank Roberts, formany years secretary of the BlackmanTalking Machine Co., New York, andwell known in the industry, who passedaway the day previous at his home inJamaica, L. I., at the age of 80.

Mr. Roberts was a member and PastGrand of Mechanics' Lodge No. 113 ofthe Independent Orders of Odd Fellowsof New York, and of the Royal Arca-num, Council No. 1229, of Rutherford,N. J.

The deceased is survived by hiswidow, Clara Roberts.

BAN K.// NOTESTHE MONEY HIT'S

OF. AMERICAROBBINS M -G -M Talkie Hits

BLUE IS THE NIGHTfrom "Their Own DesireTHE MOON IS LOW

from "Montana Moon"WHEN I'M LOOKING

AT YOUfrom "The Rogue Song"

SINGING A SONG TO THESTARS

SHOULD ITHE WOMAN IN THE SHOE

from "Lord Byron of Broadway"ANCHORS AWEIGH

Robbins Music Corporation799 Seventh Ave. New York

Arcturus to Hold Sales

Convention Next WeekNewark, N. J., Monday.

The annual sales convention of theArcturus Radio Tube Co., this city, willbe conducted at the Hotel Douglas,here, next week. Representatives ofthe local tube manufacturing organiza-tion from all sections of the countrywill be on hand at this conclave.

The entire Arcturus sales staff willgo direct to Atlantic City for the RMATrade Show immediately following thefactory conclave. Atlantic City head-quarters for Arcturus will be at theAmbassador and Shelbourne hotels.

uyftbuztic City_

011hCREST/7p,!A" )11

CHARLES A. HERRROwner

H. L. FAIRAIRNManagerB

The only hotel in Atlantic City serving a traybreakfast to guests room each morning up to

11:00 o'clock WITHOUT CHARGE!Every room equipped with aprivate bath tub shower

NORT'' CAROLINA AV., 'ma, 60ARDWALKilgO!tka*

WELCOMERADIO SHOW WEEK

June 2 to 6


Final Plans for Trade Show Sharkey-Schmeling Bout

Approved by RMA Board To Be Broadcast June 12 CLASSIFIED SECTION(Continued from page 5)

dustry and which are closely affiliatedto the industry but not complete radioproducts. The present RMA member-ship is now slightly under 250, accord-ing to the report of Nat P. Bloom, ofLouisville, chairman of the membershipcommittee.

Wider exchange of radio industrystatistics between RMA members wasreported by George Furness, chairmanof the statistics committee. Monthlyreports regarding sales and stocks onhand are being exchanged betweenmembers through the RMA central bu-reau and are of increasing value to theassociation's members, according to Mr.Furness. Further development of thestatistical service is planned in the nearfuture.

Many radio merchandising problemsare being studied to assist members,according to a report of Major H. H.Frost, chairman of the merchandisingcommittee. The merchandising commit-tee now has under consideration thefollowing subjects:

Standardization of manufacturers'policies on freight allowances to job-bers; analysis of manufacturers' costof distribution; establishment of a cen-tral warehouse in Philadelphia; estab-lishment of sales training courses fordealers and salesmen; maintenance ofmailing lists of dealers and jobbers foruse of members; merchandising analy-sis of country, section by section; es-tablishment of uniform guarantees onvarious radio products.

Eighty-one foreign countries now arebuying American radio products invarying quantities, according to a re-port submitted to the board by H. H.Pollock, chairman of the foreign tradecommittee. Canada still is the prin-cipal foreign purchaser of Americanradio products, whose exports have in -increased greatly during the past year.

An export questionnaire sent recentlyto the RMA membership developed thattwenty-four companies maintain exportdepartments, while ninety - seven usecombination export managers, salesfactors, and similar export sales agen-cies. Many requests regarding Ameri-can radio products are received by theforeign trade committee which recentlyhas been reorganized to become moreefficient in developing export trade forRMA mmbers. A governing committeehas been appointed by Mr. Pollock.

Radio legislation in several Statesand cities is receiving the attention ofthe legislative committee which is head-ed by C. C. Colby, of Canton, Mass.Reports on pending Federal and Stateas well as some municipal legislation,were received by the RMA board atthe meeting. In Congress a bill of sub-stantial interests to broadcasters andbroadcasting, sponsored by ChairmanWallace White of the House MerchantMarine Committee, has already passedthe House and may pass the Senatebefore adjournment, according to a re-port received by the board from FrankD. Scott, Washington legislative coun-sel for the RMA.

The board authorized the necessaryaction to protect radio interests in con-nection with a new law passed by theSouth Carolina legislature levying atax on set owners, the proceeds to goto a war veterans' hospital. The con-stitutionality of the South Carolina lawis questioned and appropriate steps willbe taken by the RMA.

(Continued from page 5)

lumbia Broadcasting Co. by courtesy ofWilliam C. Grunow, president of theGrigsby-Grunow Co., Chicago, is stilla subject of discussion between the Chi-cago interests and the New York"American" newspaper and the Madi-son Square Garden Corp., lessee of theYankee Stadium for boxing exhibitions.Mr. Grunow was first on the groundseveral weeks ago with offer of a giftof $25,000 for the Milk Fund and acertified check for this amount was de-posited with the "American." The Gar-den management raised a question ofits having a prior contract for Nation-al Broadcasting service upon its bouts,on an annual basis. A statement fromMr. Grunow yesterday said he regard-ed the representations made on bothsides in connection with his broadcastof the bout as being in good faith andthat he would have no objection tomaking his broadcast available to theNational company as well as the Co-lumbia company, without charge, ifthose managing the charity would re-consider the matter and accept his do-nation.

Preparations by the trade from oneend of the country to the other forexpeditious service of the public withradio facilities for hearing the June12 attraction will undoubtedly be rush-ed. The fight is the first since theDempsey-Tunney battle in Chicago thatis credited with having enormous 'kick'for the great body of the public. Shar-key, present champion, has had severalfairly good fights in the last threeyears. His latest was a defeat of PhilScott. British champion, at PalmBeach, a contest marred by charges offouling and more or less recriminationon both sides. Sharkey is rated as afighter of great capabilities and con-siderable power but his temperamentalattitude during important engagementshas attracted knocks as well as boostsfrom devotees of the leather -pushingart.

"Der Maxie" Schmeling has come outof Germany within the last year anda half to bid for something of the color-ful position in fistiana held by JackDempsey. He resembles Dempsey mark-edly in appearance and manner and theboys are beginning to rate him as a"killer." Schmeling's principal Ameri-can victory has been over Johnny Risko,the Cleveland 'India rubber man.'

All in all, the Sharkey-Schmelingmatch has all the ear -marks of pro-ducing a champion whose subsequentperformances will keep the public gluedto box-office lines and radio loud speak-ers during his matches over the nextfive years. It may be remembered thatneither Dempsey nor Willard werehighly regarded among those who meas-ured by Johnson, Jeffries Corbett andJohn L. Sullivan at Toledo. Yet Demp-sey became a sporting magnifico aboutwhom they will talk for many a yearafter he has departed into the champValhalla.

However and wherever the forth-coming bout is broadcast, the fact thatit goes on the air denotes a new andenlightened view of radio by the powersthat be in the boxing business. Theyhave awakened to the shrewd knowl-edge possessed by the late Tex Rickardthat radio advertises boxing with directbenefit to all phases of the game.

Six cents per wordDisplay fifty cents per line.

Ads in this section are payable in advance.

PARTNER WANTEDExport representative with going busi-

ness wants associate with $5,000 forbuying merchandise against ordersin hand. Have no intention of draw-ing against these funds myself andwill go fifty-fifty with whoever joinsme from now on. This opportunityshould yield handsome steady in-come from small investment. Box513, TALKING MACHINE andRADIO WEEKLY, 146 Water street,New York.

FACTORY REPRESENTATIVEManufacturer to Consumer Attention!

Am well known and able to sell -Install -Service and Collect. Onlyjobberless manufacturers need reply.Box 514, The TALKING MACHINEand RADIO WEEKLY, 146 Waterstreet, New York.

WANTED-Salesmen, thoroughly ex-perienced with all makes of radio.Steady position, chance for advance-ment. Earnings, $60.00 to $85.00weekly. Only thoroughly experiendedmen need apply. Ludwig Baumann,35th St. and 8th Ave., New YorkCity.

EXECUTIVE, well thought of, withyears' radio experience in New YorkCity as store manager, departmentmanager and buyer; possessing ideas,imagination and vision, plus connec-tions with sources of supply of sur-plus and standard merchandise look-ing for connection with progressiveorganization. Box No. 509, TheTALKING MACHINE and RADIOWEEKLY, 146 Water St., New YorkCity.

RADIO SALES MANAGERA well-known, large radio distributing organization,distributing one of the largest nationally advertisedproducts has an opening for a salesmanager, in Metro-politan N. Y.

carries with it a great deal of responsi-bility and only a man of the highest caliber and withexperience will be considered.This is an unusual opportunity for the man of theproper qualifications and trade contacts. Please writea letter, giving qualifications, experience, names ofconcerns you have worked for and a general personaldescription.If you have not been a radio sales executive please donot apply as this position will only be open to a manwho has had executive experience over a period ofyears.

Apply Box 515

The TALKING MACHINE and RADIO WEEKLY146 Water Street New York

SALESMEN WANTEDWe want the best radio salesmen for Orange, Sullivan,

Rockland, Putnam, Duchess, Ulster and Delaware counties.Knowledge of dealers in this territory not essential. The lineis PHILCO and the territory exclusive.

Write or call M. B. Isaacs, c/o Philco, 254 West 31st St.,New York. 'Phone: Lackawanna 3677.

We Collect Slow Paying Accountsthruout the World

No Collection-No ChargeReferences FurnishedInquiries Solicited

ARCHER ADJUSTMENT CO., Inc.723 Seventh Ave. New York City

Bryant 0207-8-9


"FORGETTING THETECHNICAL SIDE .. .

why should Ipush DE FORESTRADIO TUBES?"

Adealer frankly put this questionto us-and we answered him just

as frankly.

All things being equal, naturallypeople like to buy for less. De Forestrecently developed new high-speed auto-matic machinery which multiplied ouroutput seven times. And down wentthe retail prices 20 to 25';-giving youanother powerful selling argument infavor of De Forest Radio Tubes.

But all things are not equal. WithDe Forest Radio Tubes there is greatersensitivity, less hum and crackle, clear-er reception-and the sturdy, ruggedconstruction gives these standard high -vacuum tubes longer life. They heatup-quickly, yet without sacrifice ofdurability.

Ile Forest Radio 'tubes also reduceyour service work, and cut down over-heat. Three out of live service callsare clue to faulty tubes-and De ForestTubes eliminate most of these time-consuming, profit -eating tube jobs.

Equip every set you sell with DeForest Tubes and watch your tube salesgrow! Every customer will come backfor more after their De Forest Audionshave given a long, steady, brilliantperformance.

DE FOREST RADIO CO.Passaic, N. J.

ctik AUDIONS

RADIO TUBES

CLEVELAND TRADE MANIFESTING INCREASED

ACTIVITY AS RMA SHOW WEEK DRAWS NEARELECTRICAL REFRIGERATOR BUSINESS IS ON INCREASE

General Motors Radio Line Makes Bow to Cleveland Trade-MajesticPrice Advance Arouses Favorable Comment Among Dealers --Cleveland Distributing Co. Enjoying Good Activity on Battery -Operated Kent Sets for Auto Installation.

CLEVELAND, OHIO, Friday.

Trade interest is centered on newmodels that are to be exhibited at theRMA trade show at Atlantic City, andalso the fact that there is to be anadvance in prices on some makes June1. Those dealers who have outsidecrews working reported that businessshows a continued improvement. Rec-ord sales have been holding up well.Portable phonographs are beginning tomove better due to hot weather and theapproach of vacation season.

Distributors of electrical refrigera-tors report that business is increasingand that the hot weather has been adecided help in making sales. The vari-ous concerns are busy recruiting sales-men for their house -to -house crews. Thecity and suburbs are being canvassedintensively and a large number of in-stallations are being made daily.

General Motors radio sets made theirhow to the Cleveland public this week.The local zone headquarters are locatedat 3030 Euclid avenue where the com-plete line is on display for the inspec-tion of the trade. The five cabinetstyles, Ileppelwaite, Sheraton, LateItalian, Queen Anne and Georgian,have aroused much admiration. Author-ized dealers are now being appointedthroughout the territory and the yellowand black dealer signs are beginningto appear in the various localities. Thecompany's showrooms are spacious andattractively fitted up, and a large num-ber of the trade have been in to viewthe new line. The local newspapershave all given editorial mention tothese newest additions to radio. Thetone control adjustment feature iscreating a lot of trade as well as publicinterest.

The notice of advance in price on thepresent Majestic models effective .Tune1 has caused dealers to stock up at theprevailing prices. A number of localMajestic dealers are planning on at-tending the radio show at Atlanticcity. The Majestic savings hank andclub idea which was iai red need .woweeks ago into this territory by theCleveland Majestic Distributing Corp.is proving to be the best sales stimu-lator yet tried. In order to prove itsefficacy, R. R. Meyers, general mana-ger of the company, made a personalcanvass of six homes on the Heights,which is admitted to be the hardestterritory in the city in which to sell,and put in three banks. These accountswere turned over to the dealer in thatsection. Since then retailers have beengiving the idea a thorough test and arevery enthusiastic over it. It appealsvery strongly to their canvassers as itmeans money for them each night. Itcreates prospects when other meanshave failed to interest them in sets, andalso gives the dealer the opportunityto sell Majestic tubes by the same plan.

The new Majestic refrigerator mod-els are expected some time in June andthey will .be handled from Majesticheadquarters at 4608 Prospect avenue.

The Cleveland Music Trades Asso-ciation held its monthly meeting and

dinner at the Winton Hotel on Mondayevening. Anthony L. Maresh, presi-dent, was in the chair, and there wasa good attendance present. It was de-cided to invite the Music Merchants'Association of Ohio to hold its 1931annual convention in Cleveland and thisinvitation will be extended when theorganization meets in September.

President Maresh will entertain themembers of the local organization ata picnic on his farm, the date to beannounced later. There will be no moremeetings until Fall.

The general meeting of the OhioRadio Trades' Association, scheduled tohave been held on May 12th, has beenpostponed until Tuesday evening, May20. It will be held in the Euclid roomof the Statler hotel. Artists from Sta-tion WHK will furnish entertainmentand there will be light refreshmentsfollowing the business session.

Eldon D. Lewis, secretary of the OhioRadio Trades' Association, has movedits offices to 1003 Guarantee Titlebuilding, Superior avenue near EastNinth street.

The Metropolitan Opera Co. closedits annual weekly engagement at Pub-lic Hall last week. There were capa-city audiences at each performance.The opera created considerable businessin records and also sheet music of thattype, as well as arousing a great dealof public interest in music generally.

Sixteen bands from Cleveland andnorthern Ohio high schools took partin the annual contest at Berea lastweek. Local small goods dealers aremuch interested in these contests as itcreates interest among music studentsand creates a demand for band andorchestra instruments.

The Cleveland Distributing Co., At-water Kent distributor, is installing anumber of model 48 battery -operatedreceivers in autos of various makes.The model E speaker is used in connec-tion with it. The outfit lists at $120.The company has just concluded agroup of dealer meetings in Youngs-town, Akron, Canton, Mansfield andToledo, all of which were well attend-ed. Much enthusiasm was shown. Thespeakers were Ray II. Bechtol, presi

dent, and I'. E. Chadwick, sales mana-ger of the company.

A. C. Benjamin, formerly field rep-resetnative for the Atwater Kent Mfg.Co., is now traveling for the ClevelandDistributing Co.

An exposition is to be staged by theHumphrey Co., at Euclid Bach Park,August 23 to September 7, and whichwill include a large radio and refrig-erator exhibit. 'There will be two hun-dred portable booths erected and thelog cabin and colonnade will also beused for exhibition purposes. Merchan-dise of all description will be on dis-play. The Majestic Distributing Co.will show its new refrigerator.

-DIHM.

Texas Radio Sales to

Continue With RadiolaDALLAS, TEXAS, Friday.

The Texas Radio Sales Co., this city,is to continue the distribution of RCARadiolas, an activity in which it hasbeen engaged for the past eight years,it was stated on Monday by VernonW. Collamore, Radiola division mana-ger of the RCA Victor Co.

W. J. Schnell and Walter Barron di-rect a staff of 15 in the company'sRadiola distribution activities in north-eastern 'Texas and three counties inOklahomul.

DuMONTBONE DRY "A" ELIMINATOR

\I:.\\TEED ONE YEAR.Isr PRICE $28.50

PRICE TO DE 51,ERS $9.75LOTS OF R $9.50

Terms 20', With OrderIIALA St '$: t'. O. D.

Manufactured by

DURILIER CLOCK CORP.a0-12 W. 17th St. NEW YORK

SPRING LUBRICANTII,SLEY'S GRAPHITE PHONO SPRING LUBRICATION

MAKES THE MOTOR EFFICIENTNow Being Used In Over 5.000.000 Spring Motors

Adopted ne the Standard Lubricant by Leading manufacturersPREPARED IN PROPER CONSISTENCY

n'III Not Ron Out of Motor. Dry Up. or Become Sticky or RancidRemains in Original Form Indefinitely

ILSLEY - DOUBLEDAY & CO.229-251 FRONT STREET New York

Put in I. 5, 10. 25. 50 -Lb. Cane for DrelereWrite for Special Proposition to ~here

THE ENGINEERING COMPANYof NEWARK N. I.

MANUFACTURERS OFAUTOMATIC RADIO TUBE MACHINERY & SUPPLIES

57-59 BRANFORD STREET NEWARK, N. J.

FADERSAGAIN'

ELECTRICPICK-UP

New, advanced in principal and Supreme intone quality, Utah Electric Pick-up is start-

ling in its reproduction qualities. Try IT!... Utah Electric Pick-up offers a new

profit possibility to those who havelearned to depend on the qual-

ity of Utah products.Information on request.

UTAH RADIO PRODUCTS Co.. 1737 S. Michigan Ave.. ChicagoSALT LAKE CITY NEW YORK TORONTO, CANADA

41~ ..al s.iiilt-M>rr,ty ~_nNsci_1.i a NW.

4>he most "lazing «RadioValue Ever Offered!!?

Crosley "Companion.ship" Series Modelsin Wood Consoles

The CHUMThis model ie auseful inconspic-uous, low 3 and 5 -ply walnut veneercabinet for useanywhere. Animproved Dyna-cone movingarmature electro-magnetic powerspeaker is con -

rested in the cabinet. Uses six tubes-two Screen Grid. Has built-in pow-er supply incorporating genuinetrouble -free Mershon condenser.Dimensions: 28%"

$75high xDimensions:

long x 14ía"deep. Amazingly lowpriced at only Less Tubes

The PLAYMATEThis beautifulwood model isbuilt of two-tonewalnut veneer.The set incorpo-rates the eeven-tube refinedCROSLEY Mono-trad chassis. Ituses two ScreenGrid tubes.the latest refined CROSLEY Type "M"Jynucoil power speaker is concealedin the cabinet. Dimensions: 26%high x 28" long x 16tá $90deep. No radio valuesever approached thismodel at only Less Tubes

The COMRADEThis set is en-closed in the samecabinet as thePLAYMATE but in-corporates the re-fined CROSLEYUnitrad eighttube chassis, giv-ing somewhatgreater sensitivityand performance

due to the use o three Screen Gridinstead o two.

$105You've ever seen amuch value in radio foronly Less Tubes

For those of your customers whostill wish to purchase radio setshoused in the higher cabinets,Crosley offers the two modelsshown below.

The CRONYAn early Americandesign console of 3and 5 -ply walnut ven-eer having centerpanel of rich goldenmaple with recesseddial panel. Heavytop and molding. In-corporates the refinedeight -tube CROSLEYU nitrad chassis andimproved CROSLEY 'Type "M" Dyna-coil power speaker the same as in theComm,. Dimensions: 42" nigh27" wide a 14M" deep. No suchvalue in radio has everbeen offered at the $112sensationally low priceof Less Tubes

The PARTNERThis handsome cabi-net, after the Frenchmanner, is built oftwo-tone walnut ven-eer with double doorsof diamond matchedpanels which open todisclose the instru-ment panel and thespeaker grille. 'rileG000nsY PARTNER in-

corporates the refined eight -tubeCnooLcY Unitrad chassis and the im-proved CnooLEY Type "St" Dynacoilpower speaker the same as in theCOMRADE and CRONY. DimensiOno:46" high x p Along

eii8ta 16%" deep.. An s-oonlog radio value

forr only Less Tubes

ANEW Screen Grid, Neutrodyne Circuit Power Speaker, A.C.Electric,low Utility Console Model at an Unheard of Low Price ! ! !

The eagerness with which the public hasaccepted the new CROSLEY BUDDY andother models of the "Companionship"Series is conclusive proof that low utilitycabinet sets are wanted ! The receptionaccorded the BUDDY shows that there isan immense market for a low priced, re-liable Screen Grid, Neutrodyne, powerspeaker, A. C. electric receiving set.Many who could not afford higher priced

As an End Tablethe Bones serves as aconvenient resting placefor books, magazines, ashtray, etc.

As a Bedside Tablethe BUDDY provides amplespace for night light, abook or two, telephone,etc.

In the Dining Roomthe BUDDY provides enter-tainment and amusementand serves as a temporaryresting place for manythings.

sets welcome the BUDDY as a reliablemeans of enjoying radio. Others find

it an economical way to provide sev-eral sets for radio reception in differentrooms of the home. Get in touch withyour Crosley distributor today. Getyour share of the profitable businesscreated by the amazing BUDDY modeland its associate models in the newCrosley "Companionship" Series.

The BUDEFY

$5500LE SS

TUBES

This handsome BUDDY modelhas a metal case with panelsin beautiful burl walnut finish.The trim is silver and ebonyinlay effect. The legs as

shown are standard equipment.An improved CROSLEY Dynacone

power speaker is included at the price,and is installed under the cabinet.Uses 'six tubes, two Screen Grid No.

-24, one No. -27 as a bias -type power detectorfeeding into two No. -71As connected push-pull, and a No. -80 rectifier tube. Has built-in power supply unit incorporating genuinetrouble -free Mershon condenser.

Only 241/4" high, 173/4" long, 111/4" deep

Western Prices on All Models Slightly Higher

THE CROSLEY RADIO CORPORATIONPOWEL CROSLEY, JR., President

CINCINNATI, OHIOHome of WLW-"the Nation's Station"

NewLowPrice

As Occasional Tablethe BUDDY will become areal companion providingspace for nut bowl, candydish, etc.

In the Librarythe BUDDY will enhancethe enjoyment of anybook by providing smok-ing materials at finger tipa.

In the Kitchenthe Hooey brings in cook-ing and baking lecturesand provides a place fo:note book in which to jotdown recipes.

YOU'RE THERE WITH A CROSLEY-111-f~-àwagx~i~_ w..~..saa' - -- - -

I

Documents

L CMS Worny - americanradiohistory.com...customer -pull than ever into Ukulele Ike's lively voice and fingers. So his newest record is going to do some selling for you that will make