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Lecture L18 SOCIAL
Eric Schmidt Le Web Conference 2011
before social media?
READ ONLY CULTURE
CONSUMERS
STANDARDISED, INDUSTRIALISED
before broadcasting?
SINGING THE SONGS OF THE DAY
CONVERSATION
First email sent1971
First online bulletin board
1979
World WideWeb1991
GeoCities1994
Instant Messages IM1996
BROADCASTING
1970 20101980 1990 2000 2010
TheGlobe.com1995
LiveJournalP2P, Napster
1999
Friendster2002
MySpaceLinkedin
PhotobucketDelicious
2003
Facebook2004
Youtube2005
Twitter2006
END OF BROADCASTING
END OF BROADCASTING
Clay Shirky How social media can make history
“We’re all in this together”
And then we got LOL cats…
The Brat Pack Returns
Breakfast Club 1985
BRAT PACKMASHUPS
The YouTube EffectYouTube is changing the way we Innovate
The Liquid Network
Chris Anderson How web video powers global innovation
TED 2010
YouTube's Origins as a Dating Site
THE TOOLS OF PRODUCTION IN THE HANDS OF PEOPLE
WHAT HAPPENS WHEN YOU CONNECT PEOPLE?
Clay Shirky How cognitive surplus will change the world
CROWD ACCELERATEDINNOVATION
WHY DOPEOPLESHARE?
WHY DOPEOPLECONTRIBUTE?
WHY DOESOPEN SOURCEWORK?
Howard Rheingold The new power of collaboration
Sharing is in our self interests
THE NEW SHARINGECONOMY
HIERARCHAL NETWORK
20th Century 21th Century
http://www.flickr.com/photos/piet_musterd/
Crowdsourcing
Source: Picutre from IMDb, Film Juno
Source: Picutre from Amazon.
Source: http://www.flickr.com/photos/webrevenu/
Source: Facebook
Network effect
Source: Wikipedia
1.35 billion people
January 15, 2009, US Airways Flight 1549
Tahrir Square, 2010
Tehran uprising, 2009
Nada
Julia Klöckner, of chancellor Angela Merkel’s CDU, told her Twitter “followers” on that afternoon: “People, you can watch the football in peace. The vote was a success.”
“four more years”
In three hours, the message had been re-‐tweeted about 455,000 times
770.000 retweets
3 million retweets
CENSORED
Launched October 2010
300 million active users
In 2012, Facebook bought Instagram for $1 billion
Launched September 2011
Snapchat
Users: 100 million
First popular with users age 13-23
There is actully value in not beloing to a group
Facebook killers?
Office Hours
Saturday 14.03.2015 13:00 in Sun Café
I’m available for discussion on the paper, assignments, and everything…
NEXT