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& Sweets Show! 2015 Event Media Kit Thousands of pastry lovers were in heaven today.” -ABC7 “This is amazing! The first year of LA Cookie Con... theyre lining around the block!”- Ron Ben-Israel ”The line wrapped around the block as thousands attacked the Pasadena Convention Center like monsters... cookie monsters! These bakers and baked good lovers found a passion in Pasadena that will likely keep LA Cookie Con hot for years to come” -CBS2 The West Coast’s convention for bakers, sweet tooths, food TV fans and pastry lovers! As Seen In...

LA Cookie Con and Sweets Show 2015 Event Press Kit

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See the press kit for our inaugural event, the first ever LA Cookie Con and Sweets Show.

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Page 1: LA Cookie Con and Sweets Show 2015 Event Press Kit

& Sweets Show!

2015 Event Media Kit

“Thousands of pastry lovers were in heaven today.” -ABC7

“This is amazing! The first year of LA Cookie Con... theyʼ’re lining around the block!”- Ron Ben-Israel

”The line wrapped around the block as thousands attacked the Pasadena Convention Center like monsters... cookie monsters! These bakers and baked good lovers found a passion in Pasadena that will likely keep LA Cookie Con hot for years to come” -CBS2

The West Coast’s convention for bakers, sweet tooths,

food TV fans and pastry lovers!

As Seen In...

Page 2: LA Cookie Con and Sweets Show 2015 Event Press Kit

& Sweets Show!

Event Overview and Statistics

THE NUMBERS3000+ Adults and 1000+ ChildrenGender: 78% Female / 22% Male

Tickets SOLD OUT 6 days before the event, causing a flurry of re-selling activity on Craigslist and social media.

Rachel Fong of “Kawaii Sweet World”35 Million YouTube Views

Appearance Sponsored by King Arthur Flour Ron Ben-Israel and a fan from Tijuana, Mexico Lakers Champion John Salley

THE PEOPLEGeneral Attendees: Foodies, professional and home bakers, decorators, and food TV fans.

Professional Attendees: Buyers from local and national markets, chefs, restaurant and bakery industry owners and managers, cottage food opeoperators and members of the press.

THE CELEBRITIESCelebrities from Food Network, Masterchef, TLC, YouTube, HBO, Showtime, Hallmark Channel, Bravo, sports, film and TV appeared at the convention!

Our headliner was Ron Ben-Israel, sstar of Food Networkʼ’s “Sweet Genius”.

As Seen In...

Page 3: LA Cookie Con and Sweets Show 2015 Event Press Kit

#LACookieConʼ’s

Astonishing Online Reach& Sweets Show!

Blogger Network Reach: 10 million+ monthly pageviews

2 million+ on social media

Social Media:30,000 Instagram Likes.

3,000 Instagram Comments.

Facebook Reach: 250,000

Twitter Impressions: 103,000

Twitter Link Clicks: 1,1003 Million +

Event Page ViewsE-Mail Marketing64.5% Open Rate (Industry Average 15.84%)

21.5% Click Rate (Industry Average 2.47%)

E-Blast Impressions: Approximately 100,000

Page 4: LA Cookie Con and Sweets Show 2015 Event Press Kit

& Sweets Show!

2016 Show Details &Contact Information

To inquire about our 2016 show,

contact Nancy Tei, Co-Founder at

[email protected] or 818-495-5732!

LA Cookie Con and Sweets Show 2015 was a great success

for our brands and attendees, but the overwhelming feedback

was that we needed more space, more time, and more exhibitors!

With that in mind, we invite you to join us for 2016ʼ’s show

on February 6th and 7th at Los Angeles Convention Center!

Weʼ’ll have THREE TIMES the square footage,

THREE TIMES the capacitTHREE TIMES the capacity,

and space for 150 more amazing exhibitors!

“We have had much more Instagram activity,

connections with people, and buzz after

Cookie Con than any other event!”

-Clementina of Orange Clementine, 2015 Exhibitor

As Seen In...