LA - Graphic Design History - WordPress.com · 2018. 1. 21. · Learning Activity - Graphic Design...
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Learning Activity - Graphic Design History Define, in your own words, the Bauhaus, De Stijl and Swiss Movements. Bauhaus Movement The Bauhaus Movement wanted to combine a variety of artforms such as - architecture, sculpture and painting, with crafts and engineering. The main objective was to create a visionary and utopian craft guild that would combine beauty and usefulness. Due to this, the founder Walter Gropius laid out teach- ings relating to both fine arts and design education in their courses. De Stijl Movement This movement embraced an abstract aestethic centered in basic visual elements such as geometric forms and primary colours. The art was evisioned as a universal visual language which was appropriate to the new modern era. The movement was a response to the horrors of World War 1 and the wish was to remake the society in its aftermath. Swiss Movement This movement was led by Josef Müller-Brockmann and Armin Hofmann and its style favoured simplicity, legibility and objectivity. Stressed by the movement was the use of the combination of typography and photography (as oppose to illustration) as a means of visual communication. Of the many of contributions to develop from the movement was use of sans serif typography, asymmetrical layouts and the use of grids.
LA - Graphic Design History - WordPress.com · 2018. 1. 21. · Learning Activity - Graphic Design History Define, in your own words, the Bauhaus, De Stijl and Swiss Movements. Bauhaus
Define, in your own words, the Bauhaus, De Stijl and Swiss
Movements.
Bauhaus MovementThe Bauhaus Movement wanted to combine a variety
of artforms such as - architecture, sculpture and painting, with
crafts and engineering. The main objective was to create a
visionary and utopian craft guild that would combine beauty and
usefulness. Due to this, the founder Walter Gropius laid out
teach-ings relating to both fine arts and design education in their
courses.
De Stijl MovementThis movement embraced an abstract aestethic
centered in basic visual elements such as geometric forms and
primary colours. The art was evisioned as a universal visual
language which was appropriate to the new modern era. The movement
was a response to the horrors of World War 1 and the wish was to
remake the society in its aftermath.
Swiss MovementThis movement was led by Josef Müller-Brockmann
and Armin Hofmann and its style favoured simplicity, legibility and
objectivity. Stressed by the movement was the use of the
combination of typography and photography (as oppose to
illustration) as a means of visual communication. Of the many of
contributions to develop from the movement was use of sans serif
typography, asymmetrical layouts and the use of grids.
For each of these movements: find examples from their eras, as
well as current designs that are influenced by these styles.
Explain in your own words how these designs were inspired by the
movements.
De StijlYou can see how Microsoft have taken use of the De Stijl
style. They have used most of the similar colours that reflect the
artistic movement and also laid emphasis on the grid system
introduced by De Stijl.
SwissIn the famous New York City Subway system the choice of
font clearly referencing the Swiss style. Especially with the use
of the Helvetica font.
BauhausLeft: Laszlo Moholy-Nagy’s 1925 catalogue design. Right:
Apple’s new font San Francisco, which is applied across all its
devices.
Look at the history timeline at the beginning of this lesson.
Gather information from 1900 – 2000, and design your own timeline
using the Swiss Design Style as your theme. Each movement should be
described
in a creative way.
New Typography and Isotype MovementNew York School
Roots Of Modern American DesignBauhaus
Art Deco and De StijlFuturism, Dada, Cubism and Surrealism
ConstructivismVienna Secession and New Objectivity
Arts NoveauPictoral Modernism and Plakatstil
New York SchoolPop Art
Significant ArtistsPostmordernism
Information VisualisationInternational Typographic Style
