LA PLACITA: A CLEVELAND INCUBATOR

LATINX’S IN CLEVELAND?NUESTRO BARRIO

• Highest density of Latinx’s in State of Ohio

• 22,000 within a 2-mile radius

• 77% Puerto Rican

• 48% born outside Ohio

• Severely economically challenged

• Food desert =food insecurity and access issues

• Vacant, underutilized and dilapidated warehouses

and storefronts

• Lack of city investment

• Bilingual small business

technical assistance and

training

• Marketing

• Finance and accounting

• Business plans

• Chamber of Commerce

LA PLACITA

• Open-air summer market

• Subsidized tented space

• Micro-businesses, Arts and Culture, Community Resources

• Free to public

• Reduces barriers of entry

• Provides access to culturally relevant foods and services

• Fresh foods and produce

• Inter/intra cultural exchange

• Technical assistance and training

WHAT?

WHY?

GROWING BUSINESSES

Neighborhood G.R.O.W.S

Week 1: Idea

Week 2: Numbers

Week 3: Marketing

Week 4: Legal

Financial Integrity and Your

Business

Week 1: Financial

Fundamentals

Week 2: Setting Goals

• Getting your Business Online

• Social Media and Your Business

Electives Electives

• Quickbooks Made Simple

• Business Bookeeping 101

• Get Funded!

GROWING COMMUNITIES

EL MERCADO @ La Villa Hispana

• 32,500 square ft cultural hub

• Intersection of commerce and culture

• Food stalls + kiosks + shared work space + commercial kitchen

• Hispanic-serving organizations anchor tenants

IMPACT

Culture Community Commerce

Equitable Economic Development

Jason Estremera, Associate Director

JEstremera@HBCenter.org

216-281-4422

Crowdsharing Curriculum for Client Success

JAVIER URENDA

EMPRESAS MANAGER

Adelante Mujeres Values

• Believe in yourself and others and commit to personal growth

• Be in solidarity with the community

• Love and respect the earth

Empresas Curriculum as part of the

Replication Manual

To share our program model and successful practices with

other organizations

Empresas Class Success:

1. Unique: Culturally appropriate Spanish business class

2. Strategic location and space available for the Empresas Business Class

3. Childcare is available for participants

4. Graduates of the program are able to write their business plan

5. Word of mouth is our #1 marketing strategy

CurriculumBrief description

o Elevator Pitch

o SWOT Analysis

o Executive Summary

o SMART Goals

o Quadruple Bottom Line

o 4P’S of Marketing

o Break-even Point

o Flow Chart Account

o State Registration

o EIN

o License, Permits, Bonds and Insurance

Quadruple Bottom Line:

ProfitWays

PlanetActivities

PeopleImpacts

PurposeValues, Traditions, Spirituality

Sustainability

Impact Investigation

Business

Energy Product or Service

Waste

Industry

CommunitySupplies

Input Output

La Mixteca Oaxaca

Success Story: La Mixteca Oaxacao Participant Graduated in 2015

o Started a food-based business in the same Year

o The business is implementing the Quadruple Bottom Line

o Strong business Purpose: sharing their Oaxacan traditions with the community through food, events, and cultural experiences

o Created four part-times jobs

o Donate and volunteer for services in the community

o Currently working with Washington County to get their green certification

o In the process of opening their restaurant in a Mexican store in Hillsboro OR