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Footnote 2 Labor Market Investigation Report Delhi
Citation preview
LMI Report – Delhi 1
Labor Market Investigation Report
Delhi
Report By
Empower Pragati
Hitesh Pariekh & Pankaj Kumar
August 2010
LMI Report – Delhi 2
Table of Contents
S.No Contents Page No
Executive Summary 3
1 Introduction 4 to 5
2 Objective 6
3 About the Study Area 7 to 9
4 Research Methodology 10 to 16
5 Sectoral Analysis 17 to 18
6 Findings and Results 19
7 Analysis and Interpretation of
Results
20
8 Recommendations 21
9 Appendix 22
LMI Report – Delhi 3
Executive Summary
The Labour market Investigation/Market Scan for ‘Saksham’ Youth Employability Training Program involved a
survey of Delhi and its Characteristics.
Delhi is the capital of the Republic of India and a state for administrative purposes. It covers an area of 1,483 sq km
and is one of the largest metropolises in the country. It is home to the Union Government of the country and the
state government offices. Delhi is the epicentre of international politics, trade, culture and literature in India. The
two prominent major topographical features of the city are the river Yamuna and (terminal part of) the Aravalli hill
ranges. The Delhi state is divided into165 administrative villages under nine districts. The New Delhi Municipal
Corporation (NDMC) manages the Union Government’s area. Delhi has a cosmopolitan culture with a mix of
languages in use. English and Hindi are most common languages used for everyday transactions. Punjabi, Bihari
and Haryanvi, etc. are the other languages used.
At current prices, the Gross State Domestic Product (GSDP) of Delhi for 2007-08 was US$ 35.81 billion. Between
1999-2000 and 2007-08, the average annual GSDP growth rate was 14.8 per cent. The growth was driven by the
expansion of the services sector. Banking and insurance, real estate, trade, tourism and communications were
driving the progress in the sector. The Net State Domestic Product (NSDP) of Delhi was about US$ 32.81 billion in
2007-08. The average NSDP growth rate between 1999-2000 and 2007-08 was about 14.66 per cent.
Delhi’s economy is unique as it is dependent on commerce and trade more than on manufacturing and agriculture.
In 1996, the Supreme Court of India ordered over 90,000 industrial units to relocate outside the state in order to
control increasing levels of pollution. Consequently, the state now is left with very small scale industries which are
mostly non-polluting. In 2007-08, at US$ 28.3 billion, the tertiary sector contributed 99 per cent to the GSDP of
Delhi at constant prices. According to the Reserve Bank of India, FDI inflows in the state* from April 2000 to
October 2009 amounted to US$ 19.3 billion. Of the total outstanding investments of US$ 17.32 billion as of
December 31, 2008, the services sector had the highest share of investments at 53 per cent. Manufacturing,
electricity, irrigation and construction had project investments of less that 20 per cent each.
The location advantage, policy incentives and infrastructure in the state support investments in sectors such as
IT/ITeS, banking and financial services industry (BFSI) and tourism activities.
The Government is also encouraging activities allied to industry, such as consultancy, training of skilled manpower
through vocational training programmes and entrepreneurial development programmes.
Keeping in Mind the above facts and the developed and developing areas near the target locations it was felt there
is huge demand for Service sector especially in Retail, Hospitality, BPO, Security services, Banking and Finance.
It was found and was verified that the minimum qualification required to settle in any of the sectors starting from
Entry-level options was 12th
Pass with Basic English Language, IT and interpersonal skills.
LMI Report – Delhi 4
1. Introduction – About the Project
About Partners
1.1 PLAN INDIA
Plan India is a Child-Centred Development organisation that aims to promote Child Rights and improve the quality
of life of vulnerable children. Plan works in 11 states in India and has directly impacted lives of over a million
children and their families since 1979. Plan India is a part of Plan International, founded in 1937 after the Spanish
Civil War and currently works in 68 countries.
Plan started its operations in India in 1979 and established partnerships with local and community based
organization to implement programs across several states.
Over the years, Plan’s approach has moved from direct benefit to sponsored children to the more comprehensive
child centered community development approach. Plan’s role has evolved to that of a ‘facilitator’ from being a
mere ‘provider’. Today, Plan works ‘with’ and ‘for’ children and communities rather than just working for them.
With Plan’s support, children have become active participants in the development process and along with
community organisations have become more empowered. Partnerships and links with various government and
non government organisations have been established in order to ensure achievement of the long term goals. Some
of them are:
• Significant improvements in the quality of education, especially for girls, which have resulted in a
decrease in early marriages.
• Increased awareness on HIV/AIDS, female feticide, immunization, birth registration, child survival and safe
motherhood, sanitation, early childhood care and development and rights of children
• Initiation of community managed micro health insurance (a system of pooling in of resources) at the
community level to meet health needs.
• Introduction of vocational training and income generation programmes to provide people with better
livelihoods options and improve economic conditions.
1.2 PLAN Program partners in New Delhi
A. CASP
B. Dr. A.V. Baliga Memorial Trust
C. Alamb
D. Nav Srishti
1.3 EMPOWER PRAGATI
The Mission of Empower PRAGATI is “To build human capacity by providing best-in-class training and education in
partnership with academia and industry thereby creating 'ready-to-deploy' talented professionals”.
A joint initiative of Empower and Anveshan Catalysts Pvt Ltd, EMPOWER PRAGATI promotes livelihood training for
employment and entrepreneurship. The program is targeted at young men and women, in the 18 – 30 years age
group, from economically weakest sections and enables them to gain access to opportunities for sustainable
livelihoods and growth. EMPOWER PRAGATI is set up in technical collaboration with SAATH, whose mission is to
make human settlements, equitable living environments where all residents and vulnerable groups have access to
health, education, essential infrastructure services and livelihoods options, irrespective of their economic and
LMI Report – Delhi 5
social status. In last 3 years, SAATH has trained over 22000 youth in Gujarat, of whom 93 percent have been placed
in various industries
1.4 The Present Context
PLAN INDIA have decided to start a Youth employability Training Program named SAKSHAM in New Delhi in
association with its program Partners to train 2000 underprivileged slum Youths in the next two years, whereas
EMPOWER PRAGATI have come together to provide technical Expertise and implementation of the SAKSHAM
Program.
In order to launch the program, EMPOWER Pragati is initiating a Market Scan, which will be completed in Three
Phases.
Phase – I
Identifying two or three fastest growing
sectors, with huge potential to absorb 250
students at the entry-level opportunities
and to finalize the Courses to start at the
centers
Phase – II
Detailing/profiling of all sectors in the
target locations with potential
opportunities at the entry-level
Phase – III
Tie Ups with Companies for Placement of
the trained SAKSHAM Candidates
During Initiation
of the SAKSHAM
Program
During the middle of the
program and will be done
by the program team and
Trainers
During the middle of the
program and will be done
by the program team and
Trainers
LMI Report – Delhi 6
2. Objective
Primary Objective:
� Feasibility of Setting up Youth Employability Training Centers in Delhi
� Identification of New Growing Economies
Secondary Objective:
To contribute to the Economic development of the Place by
� To identify changing trends in the business sector
� To study the major employment opportunities
� The skill requirement, qualification required at various entry level positions
Definition of the Problem
Our work involves a Preliminary market scan of Delhi in order to identify and enumerate sustainable livelihoods
available in various economic sectors having growth potential, along with the necessary skill sets (technical and
soft skills) required to perform effectively and efficiently. It is imperative that the livelihoods thus identified be
• Non-exploitative
• Motivating/Exciting
• Growth-oriented
• Good Remunerative
• Sustainable
In order to go about this task, we are primarily required to collect extensive secondary data comprising of the
demographics, psychographics, and economic profiles of the Target area. This secondary data is collected from the
district websites as well as the ‘District Information Center’. We also went through local daily newspapers for the
last two weeks, looked for advertisements offering various jobs with various industries.
Once this was established we have decided to go on the field and collect primary data regarding the various
economic drivers of the local economy to classify them as stagnant, growing or declining.
This is done by firstly meeting various corporate officials at various levels in the growth sectors identified, as well
as other sectors such as hospitality, education etc to obtain information about the entry level openings available in
each of the sectors. Thereafter, we shall concentrate on those sectors that are growing and are a potential source
of employment.
We are expected to sum up with a recommendation, based on which the organization makes a decision on
whether to set up a Youth Employability training centre in that area in addition to identifying a unique set of
requirements in order to prescribe a new course.
LMI Report – Delhi 7
3. About the Study Area
The National Capital Territory of Delhi
The National Capital Territory of Delhi is divided into nine revenue districts. Each district is headed by a Deputy
Commissioner and has three subdivisions. A Subdivision Magistrate heads each subdivision. All Deputy
Commissioners report to the Divisional Commissioner. The nine districts came into existence from January 1997.
Prior to that, there used to be only one district for whole of Delhi with district head quarter at Tis-Hazari.
The District Administration of Delhi is the enforcement department for all kinds of Government of Delhi and
Central Government policies and exercises supervisory powers over numerous other functionaries of the
Government. Below is the list of the districts and subdivisions of Delhi:
Districts of National Capital Territory of Delhi
# District Sub divisions
1 Central Delhi Darya Ganj Pahar Ganj Karol Bagh
2 North Delhi Sadar Bazaar Kotwali Civil Lines
3 South Delhi Kalkaji Defence Colony Hauz Khas
4 East Delhi Gandhi Nagar Preet Vihar Vivek Vihar
5 North East Delhi Seelampur Shahdara Seema Puri
6 South West Delhi Vasant Vihar Najafgarh Delhi Cantt
7 New Delhi Connaught Place Parliament Street Chanakya Puri
8 North West Delhi Saraswati Vihar Narela Model Town
9 West Delhi Patel Nagar Punjabi Bagh Dwarka
LMI Report – Delhi 8
Target Locations
Mangolpuri
Mangolpuri is located in the west Delhi. PLAN India’s Partner Dr. A V Baliga Memorial Trust is working for the
development in the area. Baliga Trust is catering to few blocks of Mangolpuri and the profile of people living in the
area is low. Most of the people work for daily wages in and around the Mangolpuri Industrial Phase-I & II.
Population consists of mix of migrants from UP, Bihar and others.
The developed and developing areas where Youth from Mangolpuri can easily get access to are the
following.
A. Industrial Area Phase – I and II
B. Punjabibagh
C. Vazirpur Industrial Area
D. Ranibagh, Metro Walk
E. Netaji Subhash Place
F. Madhuban Chowk
G. Paschim Vihar
All the above areas have a flourishing service sector viz Retail, BPO, Hospitality, Banking and Finance.
Madanpur Khader
Madanpur Khadar is a resettlement Colony set up by NDMC. Most of the women are into Informal House Maid
Services and men into daily wages working near NOIDA, Okhla and Faridabad. According to CASP, who is working
closely with this community, there have many youth training programs earlier in the Customer Relations and sales
and Hospitality trades run by various agencies and that there were some gaps and the youth were not continuing
the jobs. They were looking forward for some new trades so youth can be interested and get better opportunities.
The developed and developing areas where Youth from Madanpur Khader can easily get access to are the
following.
A. Okhla Industrial Estate
B. Faridabad
C. Nehru Place
D. Ashram
E. NOIDA Sec- 18
Mangolpuri
Madanpur
Khader
Badarpur
Dwarka
Holambi
Kalan
LMI Report – Delhi 9
F. MCI
G. Jashola Vihar
Badarpur
Badarpur is located in the South Delhi and houses over a population of over 50000. The education levels are low
and work mostly in the Okhla Industrial Area and around. PLAN India’s partner CASP is working closely with the
people here. Most of the youth here are 8th
and 10th
qualified. There is also a group of women who have been
trained in the Beauty Therapy but lacks confidence and necessary language skills to face the market. Inclusion of
these girls was suggested by CASP Staff at Badarpur.
The developed and developing areas where Youth from Badarpur can easily get access to are the
following.
A. OKHLA
B. Faridabad
C. Nehru Place
D. Ashram
E. MCI
F. Jashola VIhar
Dwarka
Dwarka is a sub city located in the south west Delhi. Alamb, PLAN INDIA’s partner is working closely with the
communities in the Sector 15 & 16 of Dwarka and is catering to 2900 households comprising a population of close
to 15000. Most of the people work in the Najafgadh and Mayapuri factories.
The developed and developing areas where Youth from Dwarka can easily get access to are the following.
A. Janakpuri
B. Kakrolla
C. Dwarka Mor
D. Najafgadh
E. Mayapuri
F. Rajouri Garden
Holambi Kalan
Holambi Kalan is located in the North West Delhi and is approachable easily through railway and metro. Otherwise
its in the very interior. Navsrishti is working closely with communities in Holambi kalan and is catering to two
blocks in Holambi. Most of the men are working in the Narela and Bawana industrial area for a daily wage. Youth
from Holambi approaches delhi through the railway which is the best way to reach New Delhi, fast and
economical. Otherwise there are very few buses or transport vehicles. One has to reach to the bypass to have
access to bus which is at 4 km from the Holambi Kalan.
The developed and developing areas where Youth from Holambi Kalan can easily get access to are the
following.
A. Bawana and Narela Industrial Area – Plastics, Shoe soles etc.
B. Alipur – Farm Houses
C. Karolbagh
D. CP
E. Vishwa Vidhyalay
F. Pitampura
G. Rohini
LMI Report – Delhi 10
4. Research Methodology
LMI Report – Delhi 11
Our assignment is classified in two stages, they are
i. Problem Identification
ii. Problem solving research
The objective of our project is to scan the market and find out the entry-level livelihood opportunities in Delhi,
which involve setting up hypothesis for those opportunities.
So the Research Method we adopted for the Survey is the exploratory in nature. As the term suggests, exploratory
research is conducted because a problem has not been clearly defined as yet, or its real scope is as yet unclear. It
allows the researcher to familiarize him/herself with the problem or concept to be studied, and perhaps generate
hypotheses (definition of hypothesis) to be tested. It is the initial research, before more conclusive research
(definition of conclusive research) is undertaken. Exploratory research helps determine the best research design,
data collection method and selection of subjects, and sometimes it even concludes that the problem does not
exist. Another common reason for conducting exploratory research is to test concepts before they are put in the
marketplace, always a very costly endeavor. In concept testing, consumers are provided either with a written
concept or a prototype for a new, revised or repositioned product, service or strategy.
Exploratory research can be quite informal, relying on secondary research such as reviewing available literature
and/or data, or qualitative (definition of qualitative research) approaches such as informal discussions with
consumers, employees, management or competitors, and more formal approaches through in-depth interviews,
focus groups, projective methods, case studies or pilot studies.
Different theories about the entry-level job opportunities existing in this field form our Null Hypotheses and the
opposite explanation would be our alternative hypothesis. Finally we would analyze these hypotheses and
conclude on whether to accept or reject them.
Also our understanding of a concept would go from preliminary to deeper, when we collect different opinions from
people in the economy and their ratings about the viability of every entry-level job opportunity identified. The
diagram below explains this.
LMI Report – Delhi 12
Fig: Development of Understanding from Preliminary to Deep
Fig: Characteristics of Exploratory Research
LMI Report – Delhi 13
Hypothesis Testing
Hypothesis tests are procedures for making rational decisions about the reality of effects.
Null Hypothesis:
The null hypothesis, H0 represents a theory that has been put forward, either because it is believed to be true or
because it is to be used as a basis for argument, but has not been proved. For example, in our Scan, the null
hypothesis might be that there exist sufficient, sustainable, Non-Exploitative and exciting livelihood opportunities
for Customer Relation Services.
We would write
H0: There exists a sufficient, sustainable, Non-Exploitative and exciting livelihood opportunities for Customer
Relation Services.
Alternative Hypothesis
The alternative hypothesis, H1, is a statement of what a statistical hypothesis test is set up to establish. For
example, in our Scan, the Alternate hypothesis might be that there doesn’t exist any sufficient, sustainable, Non-
Exploitative and exciting livelihood opportunities for Customer Relation Services.
In this case we would write
H1: There does not exist any sufficient, sustainable, Non-Exploitative and exciting livelihood opportunities for
Customer Relation Services.
LMI Report – Delhi 14
The Sampling used is the Non Probabilistic Sampling, since our sample does not use a Chance selection Procedures.
And the Sampling techniques we adopted are presented below.
Fig: Sampling techniques adopted
Sampling techniques – Methods by which we as researchers have tried to derive a sample from the POPULATION
The most common sampling methods in research are given below and the ones that we have used are highlighted
in GREY:
Random sampling - Any sort of sampling where, in advance of the selection of the sample, each member of the
population has a calculable and non-zero chance of selection.
Simple random sampling - The same as the above but with additional constraints:
1. Each member of the population has the same chance of selection, and
2. The relative chance of selection of any two members of the population is not affected by knowledge of
whether a third member has or has not been selected. In practice, this essentially means drawing names out of a
hat or some other random method.
LMI Report – Delhi 15
Stratified sampling - The population is divided into non-overlapping groups, or strata. Samples are drawn from
each stratum separately and results pooled. For example, you may choose proportional size of strata for Arts,
Science, and Divinity students within a given University.
Cluster sampling - A special case of multi-stage sampling. It may be that say a certain geographical area can be
described as largely middle-class, another as largely working-class. In this case, clusters may be selected from each
such area, and as many people as possible included in the sample.
Quota sampling - Interviewers are instructed to interview whomever they chance across, subject to quota
controls, typically of age, sex, and social class. It is widely used commercially but non-random so not very
academically respectable.
Random route sampling - The researcher plans a route and questions individuals who happen to come along. The
route can be planned in order to gain information from certain types of people. There is no guarantee that this will
produce a representative sample, so it is generally considered to be a very haphazard method.
Snowball sampling - This is generally used when you require a lot of information, quickly, just in order to get
started on a piece of research: for example, to find out about behavior of individuals in a certain company or the
habits of a certain group such as habitual drug-users. A researcher may select several key people for interview and
these may lead on to further important contacts to be interviewed.
The data collection includes the Primary and the secondary data.
LMI Report – Delhi 16
Fig: Classification of Secondary Data
Qualitative Research Procedures
Qualitative Research is a major methodology used in exploratory research. We undertook qualitative research to
define the problem and develop an approach.
In developing the approach, Qualitative research was used for generating hypothesis and identifying variables that
could have been included in the research for finding out Entry level livelihood opportunities for SAKSHAM
Candidates.
Fig 4.6 The various Qualitative research procedures
Since we are not going for conclusive or QUANTITATIVE RESEARCH in project this QUALITATIVE RESEARCH and
Secondary data comprises the major part of the research project.
LMI Report – Delhi 17
5. Sectoral Analysis
5.1 Retailing sector
The organized retail sector in Delhi is already on. And is expected to grow in a big way and it is creating
job opportunities’ more than ever. Many global players like Max, Wal-mart, Target, Tesco are coming and
local Indian players like reliance and future group with big bazaar are there, so there is competition
between the global and local players for the market share and expansion, and this is leading to many jobs
in this sector. Also the attrition rate in this sector is high thereby suggesting an opportunity for
employability. According to Mr. Niraj Jaiswal of Reliance Fresh there is regular manpower requirement
for the following positions:
a. Customer Support Executive
b. Supervisor/Team leader
The qualification required for the openings in retail sector is minimum 12th
standard with a sound
orientation for customer service and communication skills. The salary for entry-level positions starts from
Rs. 5500/- and above.
Shopper’s Stop is conducting interviews for Customer Care Executives twice every month (10th
and 25th
)
between 11 AM and 4 PM. Salary starts from Rs. 6000/- and above.
5.2 Banking Sector
The Banking and Finance sector is growing at a very huge pace owing to increasing customer purchase
power leading to Loans (Home, Personal, business, education etc.,). All the major banks offering Credit
cards etc leading to huge vacancies at front line through its Direct Sales Associates (DSA’s). The salary for
a sales executive starts from Rs. 6000/- and also gets them incentives linked to performance.
Apart from Direct Sales, Telecalling is the most favorite way of reaching people leading to lot of openings
especially for women. Each bank, both public and private has its presence in Delhi apart from several
international banks. So huge opportunities here. Minimum qualification requirement is 12th
Std for the
DSA’s and to get on the Bank’s or Financial Institution’s rolls is Graduation.
5.3 Automobile
Automobile is flourishing very well in Delhi. Every Two wheeler, three wheeler and four-wheeler company
has its showrooms in Delhi. Jobs are available mainly in sales and customer care. Service has also lot of
options but the career path is slower and is exploitable in the early two to three years of the career.
According to Mr. Pillai, HR of Authorised dealers of TATA and FIAT motors, they need people in Sales and
Customer care who are graduates and their remuneration starts at Rs. 8000 and above. Most of the two
wheeler companies prefer 12th
plus and offers up to Rs. 5500 and very good incentives based on
performance.
5.4 Hotels and Hospitality Services
Also being a tourist destination, the Hospitality sector is one that is growing in Delhi and promises plenty
of livelihood opportunities. Due to Realty and Retail boom, the National Capital Region is experiencing
extreme shortage of Hospitality and House- keeping services. There are plenty of promising opportunities
LMI Report – Delhi 18
especially in the F&B Service and Housekeeping domains of Hospitality. There is also demand for catering
services.
The hospitality sector offers the following five profiles.
� Housekeeping Supervisor
� Steward
� Housekeeping Team Leader
� Front Office Assistant
� Bed keeping
The salary for these Positions covers the Minimum Wages Act as per the Government regulations, and is
Rs.5500 and above. Apart from the basic pay, incentive and bonus are also given in addition to the
accommodation and food, (on and off duty). Opportunities are high in several food retail outlets like Mc
Donalds, YUM restaurants (KFC, YO! China), Dominos Pizza, Pizza Hut etc.
The minimum qualifications required are a basic education with 12th
pass, though they are flexible on this
requirement. The other skill requirements are
� Grooming
� Communication skills
� Politeness and patience
� Cajoling and helping the patient eat.
Apart from these, in housekeeping for hospitals they train recruits about chemicals and how to use them,
how to prevent themselves from infection, basic hygiene. If the appropriate training is administered, jobs
are plenty in this field, which is bound to grow phenomenally in the near future. They also require people
in other places like the Guest Houses. All the major hotels face the same problem of finding the
appropriate individuals with the right kind of grooming and training and would be pleased to absorb
individuals with the right prerequisites if so trained by SAKSHAM Youth Employability Center. Besides the
attrition rate is very high and people are perpetually shifting jobs if lured by higher pay packages.
5.5 Security Services
Security Services is a fastest growing sector promising very good career options. With lots of industries,
hotels, retail malls, Business houses in existence, security has become the prime concern and hence lot of
people are regularly recruited for Security guards. There’s huge demand in the NCR especially in Gurgaon
for security services. A security guard can usually earn anywhere between 6000 to 7500/-. Most
companies provide accommodation, thereby trying to reduce the attrition, which is value addition for the
youth to settle in urban atmosphere.
5.6 BPO/Domestic Call Center
To provide better customer care lot of companies have set up or outsourced Customer care to Call
Centers where customers concerns are addressed professionally. All the telecom operators have inbound
customer care centers. All the businesses have identified Telecalling for prospects is the best and
economical way to increase their sales, which have led to lot of entry-level opportunities in this sector.
The min. qualification requirement is 12th
Plus and the salary at the entry-level starts at Rs. 5500/- and
also incentives linked to the performance.
LMI Report – Delhi 19
6. Findings and Results
S.No Trade Opportunities Growth Exciting Non-
Exploitative
Remuneration Attrition
1 Retail Sector 5 4 4 4 3 3
2 Banking And
Finance
5 4 4 4 3 3
3 Automobile 3 4 3 4 3 3
4 Hotels and
Hospitality
5 4 4 3 3 3
5 Security Services 5 5 5 3 4 5
6 BPO 5 4 5 3 4 5
LMI Report – Delhi 20
7. Analysis and interpretation of Results
We identified around 9 sectors with potential livelihood opportunities based on the following six parameters.
� Opportunities
� Growth
� Exciting
� Non Exploitable
� Remuneration
� Attrition
The respondents were asked to rank different possible livelihood opportunities in Likert Scaling System that is 1-5.
1 Very low in magnitude of that parameter
2 Low in magnitude of that parameter
3 Average in magnitude of that parameter
4 High in Magnitude of that parameter
5 Very high in magnitude of that parameter
Opportunities
Likert Rank Opportunities
1 40
2 80
3 120
4 160
5 200
Here 1 means local industry can easily absorb or provide livelihood opportunities to a minimum number of 40
individuals. Like wise each Likert rank signifies correspondingly as enumerated in the above table.
In the Radar Extrapolation each axes represents one of the five parameters and is scaled 1-5.
Growth
Growth signifies chances and avenues for promotion in that livelihood. And so 1 signifies that growth opportunities
are very less and 5 signify abundant growth opportunities.
Exciting
Here exciting means job is lively, motivated and enjoyable. i.e. 1 refers least exciting mundane jobs and 5 refers
highly exciting. Less Exploitable
Job should not be harming mentally, physically and economically for employees.
Remuneration
Likert Rank Rs. per month
1 3000-4000
2 4001-5500
3 5501-6500
4 6501-7000
5 Above 7000
The Likert scale interpretations are clear for remunerations from the above table.
LMI Report – Delhi 21
8. Recommendations
We have, personally and telephonically interviewed over 40 companies in the following Industries and identified
minimum Qualifications and Skill set requirements for various entry-level job opportunities not only in their
companies as well as industry in General. The responses are based on the question - What kind of concerns do you
have while recruiting people for positions in your company? Which kind of attributes should a person have in order
to get hired with your company?
Industry Qualification, Traits and Skill Set requirements
Marketing & Sales - Min. 12th
Pass, witty and sharp and enjoy outdoors, Good Communication Skills
Finance & Banking- Min. 12th
Pass/fail, dedicated, Hardworking and presentable
Insurance - Min. 12th
Pass, witty and sharp and enjoy outdoors, Good Communication Skills
Automobile - Min. 12th
Pass/fail, Hardworking, enjoy outdoors, working with tools
Office Administration - Min. 12th
pass, pleasant, presentable, Knowledge of filing, Tele operating
Telecalling - Min. 12th
Pass, Pleasant voice, Witty and Sharp with good communication skills
ITES - Min. 12th
Pass, witty and sharp with fast typing skills in Hindi and English.
Hospitality - Min. 12th
Pass, hardworking, pleasant, basic customer care.
Security Services Min. 10th
Pass, Height of 5ft 8 inches, Good eye sight, physically strong and good
communication and crowd control abilities
When asked about whom we should select for various trainings, there were these 4 criteria.
1. Age : 18 to 27 years
2. Qualification : Minimum 12th
Pass/Fail
3. Needy : a. Low Income Groups
b. People having responsibilities
4. Willingness : a. To learn new things
b. to be consistent
c. to work for longer hours
Based on the 6 criteria of selecting livelihood opportunities mentioned, we recommend the following trades in the
order of priority
1. Customer Relations and Sales
2. Retail
3. Hospitality
4. Security Services
5. BPO & Call Centers
Above said, the opportunities are also available for 10th
pass students but it will be difficult to cope and sustain
in the service sector of Delhi. It requires more detailed research for identifying more sustainable options for the
students of 10th
and below.
This can be done during the batches are ongoing by the Empower team.
LMI Report – Delhi 22
Areawise Trades Identified
Potential employment in following vocations
(within 8-15 kms radius)
Some potential employers
(large corporates)
Area
Vocation Nos. Estimated
1 Mangolpuri CRS/ Hospitality Around 40 Big Bazaar, KFC, Aviva, DHL, Haldirams
2 Madanpur
Khader
BPO/ CRS Around 30 DTDC, Subhiksha, Hot Spot, Religare,
Reliance Communication BIG TV,
HSDFC, Multani Pharma
3 Badarpur CRS/ BPO/ Hospitality Around 30 Airtel, India Property, Haldirams,
Toyota, Maruti Suzuki, Sony, Voltas
4 Dwarka Retail/ BPO Over 100 Mc Donalds, Ab Nitio, All Major Retail
Outlets,
5 Holambi
Kalan
Retail/ CRS/ Hospitality Around 10 Alipur Farm Houses
Most of the opportunities available are within the radius of 8-15 km. Very few opportunities in service sector are
available within 6 km.
Appendix
The following are the details of the companies visited, tele interviewed through newspaper advertisements and
listed so as to estimate the opportunities available.
Please see File enclosed.