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LabStyle Innova.ons Corp. (OTCQB:DRIO) Thriving with Diabetes In the mHealth Era

LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

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Page 1: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

LabStyle  Innova.ons  Corp.  (OTCQB:DRIO)  

Thriving with Diabetes In the mHealth Era  

Page 2: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

Flagship:  Dario    Personalized  Smart  Meter  for  Diabetes  Almost  10%  of  Americans  today  

1  in  3  American  adults  by  2050  

The  5th  leading  cause  of  death  in  the  world  

www.mydario.com

Page 3: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

Medical  Companies  Have  Spent  Millions  To  Improve  This  Pack  

www.mydario.com

Page 4: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

PaHents  SHll  Have  to  Manage  Their  Own  CondiHon  Most  of  the  Time    

4 hours

8,756 Hours

www.mydario.com

Page 5: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

To  Manage  Diabetes  EffecHvely  You  Need  a  CombinaHon  of:  

Tools MoHvaHon InformaHon

www.mydario.com

Page 6: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

Simple to use, Smart Meter™ Plugs into smartphone Pocket-sized all-in-one

Knowledge is empowering Personal pattern recognition & all information you need

You’re not alone Peer & Professional support

Value  to  PaHents

Smart Meter

Knowledge

Support

www.mydario.com

Tools

Mo.va.on

Informa.on

Page 7: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

Value  to  Payers  

= =

BeQer  tesHng  &  compliance

Savings BeQer  care    &  prevenHon

www.mydario.com

Page 8: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

Value  to  Supporters  

Easier monitoring & remote support

Parents & children

www.mydario.com

Adults & older parents Caregivers & PWDs

Page 9: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

A  Growing  Market      

$12b

$27b (Up 170%)

2013 2022 www.mydario.com

Page 10: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

           

2014  

Q1   Q2   Q3   Q4  

2013  

Q4  

Europe & ROW

US

Q3  

Major  Milestones  –  Achieved  &  Planned  

CE  Mark  

Device  SoR  Launch  iPhone  (UK,  Italy,  NZ)  

App  Launch  

FDA  Submission   Device  Launch  App  Launch  (IOS  &  Android)  

Launch  (Australia,  Germany,  Canada,  Netherlands)  

ü ü

ü

www.mydario.com

Page 11: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

CompeHtors Devices  on  the  Market

www.mydario.com

Page 12: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

www.mydario.com

 Apps  in  the  Market

CompeHtors

Page 13: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

The  Only  Personalized  Smart  Meter

www.mydario.com

 Compact    Tiny  blood  sample    Highly  accurate    All-­‐in-­‐one  device  Automa;cally  log  &  monitor    Ac;onable  alerts    A1C  es;mates

Page 14: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

Our  global  reach  –  2014  

2.3  

27  

7  

3  

Direct  Sale  

4  

1  

0.2  

                             ,  25  

,  70  

,  150  

                                   ,  24  

               ,  30  

Canada,  25  

Germany  

www.mydario.com

Direct sales Distributors #   PwD (Millions)

Page 15: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

Our  global  reach  -­‐  2015  

Direct sales Distributors #   PwD (Millions)

2.3  

1  

0.2  

13  

98  

3.5  

27  

9  

12  

4  

7  

3.5  

www.mydario.com

Page 16: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

B2C  Digital  MarkeHng  

App  Users  

Via  Distributors  

B2B    Sales  Force  

Healthcare  Professionals  

Dario  Direct  

www.mydario.com

Page 17: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

Leads generation

App downloads  

Leads conversion

App to device conversation  

 

Customer retention

Ongoing disposables sales  

Rate to be validated –

target is

30%  

Rate to be validated –

80%  

500- 1000 downloads

per day Cost:

$1

Customer  AcquisiHon  Flow

www.mydario.com

Page 18: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

So`  Launch    Examine  ExecuHon  CapabiliHes  

Product

•  Improve compliance •  Improves A1C

Supply chain

•  Manufacturing •  Increase inventory on demand •  Smooth delivery & support

Sales & Marketing

•  Sales/Marketing strategy works •  CPA (Cost per acquisition) •  Testimonials

www.mydario.com

Page 19: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

Why  Dario  �  Why  Now  

www.mydario.com

Page 20: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

MulHple  PotenHal  Revenue  Streams  

•  Out of pocket & reimbursement •  Disposable Strips (razorblade model)

•  Healthcare professionals - licenses •  Payer risk-management & cost reduction

•  Clinical studies, trial recruitment •  Partnerships

Software Platform

Device & Disposables

Data Monetization

www.mydario.com

Page 21: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

Clinical  Studies  

Highest quality of clinical standards

Accuracy Compliant with new standard Usability Study -240 Patients 89% claimed they will switch overnight

www.mydario.com

Page 22: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

Comprehensive  Intellectual  Property  

www.mydario.com

1

1

 9              Patents  :                    granted                  pending          Core  technology  –  device/smartphone  integra.on      Device  design      SoRware  design  

 In  addi.on:                  U.lity  Model  (1  granted)  

9

3

1 8

1

4

4

Page 23: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

LabStyle  InnovaHons    (OTCQB:DRIO)  Corporate  Snapshot  

(*) As of Jun 1, 2014

Delaware  Company  –  Founded  2011    

Based  on  IP  from  2010  

Share  Price  $1.63(*)  

Market  Cap  –  $47.43  M(*)  (20M  outstanding  shares)  

Publicly  traded  since  April  2013  (self  SEC  registra.on)  

Raised  $20M  to  date  

www.mydario.com

Page 24: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

Erez  Raphael  CEO  &  President  

Gadi  Levin  CFO  

David  Edelman  Director  Product  Strategy  

Seasoned executive with significant experience in publicly listed companies, capital market financings, accounting and financial management.

Shai  Eisen  VP  of  Opera.ons  

16 years of operations as well as business and product development experience and a proven organization-building track record. In the past, he worked at Saifun Semiconductors Ltd. and Q-Core Medical.  

Experienced  Management  Team  

Shosh  Friedman  VP  Clinical  and  Regulatory  

Affairs  (FRAP  RAC)  

Prof.  Itamar  Raz  MD  Head  of  SAB  

20 years of experience in building product organizations – from Design to commercialization. Formerly with Amdocs (NYSE: DOX) and Nokia-Siemens.

Entrepreneur and patient advocate who has dedicated his career to using technology to improve health and happiness. President of Diabetes Daily, a leading online community and educational platform.

Former SVP Clinical and Regulatory Affairs at Given Imaging (NASDAQ:GIVN). More than 20 years in clinical, regulatory affairs and QA systems.

Head of Diabetes Unit and Research Center, Hadassah Medical Center; Israel National Council of Diabetes of the Israel Ministry of Health; President, Israel Diabetes Research Group.

www.mydario.com

Page 25: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

Oren  Fuerst,  PhD  Chairman  &  Co-­‐Founder  

Malcolm  Hoenlein  CEO, Executive Vice-Chairman, Conference of Major American Jewish Organizations Director, Council of Foreign Relations

Seasoned entrepreneur and investor Founder of Tevel Global & Strategic Models Former faculty Columbia Business School. Extensive experience in medical devices and data management

Dr  Steven  Kaplan  

Dr. Kaplan is a world-renowned urologist and researcher, and co-founded numerous technology initiatives, including MediData Solutions (NASDAQ: MDSO), the largest clinical trials data management company. Dr. Kaplan was the Given Foundation Professor of Urology, as well as Vice Chairman of the Department of Urology at Columbia University.

Board  of  Directors  –    

Dennis  McGrath  Currently serves as President, CFO and board director of PhotoMedex, Inc. (NasdaqGS: PHMD,) joining the company in 2000

Erez  Raphael  CEO  &  President  

20 years of experience in building product organizations – from Design to commercialization. Formerly with Amdocs (NYSE: DOX) and Nokia-Siemens.

www.mydario.com

Page 26: LabStyle)Innovaons)Corp.)(OTCQB:DRIO))mydario.com/wp-content/uploads/2014/06/Labstyle-DRIO-Investors-v… · Erez)Raphael) CEO)&)President GadiLevin CFO David)Edelman) Director)ProductStrategy)

Thank  You.  

Thriving  with  Diabetes,  Together  

Thriving with Diabetes In the Health Era