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Vision
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MY VISION• A PLACE WHERE I WANTED TO GO TO
WORK EVERY DAY
• HAD TO BE IN ADVERTISING
• SOMETHING THAT CONTRIBUTED SOMETHING POSITIVE TO THE WORLD—NO ZERO-SUM ENTERPRISE
• $$$
IF YOUR PRIMARY REASON FOR YOUR
BUSINESS IS TO MAKE MONEY,
STOP NOW
YOU WILL NEED TO LOVE YOUR BUSINESS
YOUR IDEA• WHO COMPETES WITH YOU?
• HOW DO YOU BEAT THEM?
• WHY WOULD PEOPLE CARE?
• HOW WILL THEY FIND OUT ABOUT YOU?
• “ME TOO” IS NOT A BUSINESS PLAN
NOTHING SELLS ITSELF.
WHAT YOU WILL NEED
• PERSISTENCE
• BOLDNESS
• DETERMINATION
• NAIVETE
• MENTORS
• (SOME) MONEY
MONEY IS A DOUBLE-EDGED
SWORD.
WHAT I LOOK FOR
• SCALABILITY
• SIMPLICITY
• SELLABILITY
• BARRIERS TO ENTRY (BLUE OCEAN)
WHAT PROBLEM ARE YOU SOLVING?
WHAT NEW WAY ARE YOU DELIGHTING PEOPLE?
FINDING YOUR BUSINESS IS LIKE FINDING A
MATE...YOU MIGHT GO THROUGH A FEW OF
THEM BEFORE IT ALL COMES TOGETHER.
EXPECT TO FAIL ...REPEATEDLY
EXPECT IT TO BE HARD, FRUSTRATING,
CONFUSING AND SOMETIMES
UNSOLVABLE. THAT’S THE FUN OF IT.
EVERYONE IS NOT
LIKE YOU
THE AVERAGE PERSON• IS AFRAID OF RISK
• WANTS A STEADY PAYCHECK
• GIVES UP EASILY
• CHANGES SLOWLY
• NEEDS TO BE TALKED INTO BUYING
• YOU SHOULDN’T NEED EVERYONE TO BEA BUYER
WHAT DO YOUR CUSTOMERS LOOK LIKE?
PEOPLE WILL DISCOURAGE YOU--
USE THAT AS MOTIVATION
DO ONE THING
BRILLIANTLY!
THANK YOU!