authentic

authentic

a city

a handy little guide for city enthusiasts

u u u u u u

2E

XPE

RIE

NC

E a city [sit-ee]

3

Where quaint meets cosmopolitan. A place where heritage and modern art mingle and farmer’s markets are hip.

Home to innovators and artists, culture and creativity.

A place where the people are real and the passion is genuine.

a city authentic.

The Pillars of Our Community

CORE ASSETS

arts

arch

itect

ure

mar

ket/

food

way

s

com

mun

ity

high

er e

duca

tion

heri

tage

5

4

{ }CORE BELIEFS

We believe in:the power of a great small city.

entrepreneurial energy.

the mix of old & new, heritage & hip.

the dependence of city & county.

community gathering places.

locally grown food or products.

access to natural resources.

a sustainable, small footprint.

the spirit of creative thought.

civic dialogue.

rich heritage & diverse cultures.

walkable urbanity.

er er er er er er er er

Glossary of Terms

Authentic[aw-then-tik]

WE WANT TO SPEAK THE SAME LANGUAGE.

Please consider the following words in the context of the City of Lancaster.

Each phrase has a unique nuance when we talk about our city. Each phrase will have a distinctive link to your organization and how it fits into “a city authentic.”

6

SEV

EN

u u u u u u u u u u u u u uu u

AUTHENTICWe are the real deal. The City of Lancaster has evolved organically with special attention to preservation of architecture, commitment to local business and encouragement of entrepreneurship. A rich tapestry of cultures and styles, we offer an experience rooted in history and born of personal passions.

a city authentic

SUSTAINABLEIn many ways, Lancaster is ahead of the curve. Elements of our sustainability include: the multitude of locally-owned businesses, city-based green roof and rain barrel initiatives as well as sweeping efforts like the comprehensive city infrastructure plan to help manage critical issues like storm water runoff.

Sustainable

u u

u u

u u

u u

[suh-steyn ey-buhl]

a ci

ty a

uthe

ntic

CREATIVE SOULThe creative power that infuses our community in the way we approach our work, create new ideas and adorn our environment. We see our creative soul in many ways – paintings on office walls, public art in city spaces, artisan crafts locally made, creative urban reuse, tattoos on coffee baristas and music in our streets.

8

Creative Soul[kree-ey-tiv • sohl]

MARKET TOWNThe City of Lancaster is a Market Town in the best sense. Boasting the oldest operating farmer’s market in the country at the heart of our city, we have long served as an important city center. For years, Lancaster has been a crossroads for ideas and ideals as well as a place that brings farmers and families together.

[mahr-kit • toun]

Civic Dialogue

CIVIC DIALOGUEAn aspirational trait, Civic Dialogue is an exciting opportunity for our city. Generally defined, “Civic dialogue creates conditions for people to participate in shaping their environment. It is intentional and purposeful. Civic dialogue explores the dimensions of the civic or social issue, working toward common understanding in an open-ended discussion. It engages multiple perspectives on an issue, including potentially conflicting and unpopular ones rather than promoting a single point of view” (Abram, 2004)

er er er er

er er er er

Market Town

TEN w11

[siv-ik • dahy-uh-lawg]

a city authentic

WALKABLE URBANITYThe City of Lancaster has been described as a ‘museum without walls.’ We offer historically significant architecture, urban parks and charming front porches as well as sophisticated boutiques, galleries, restaurants and coffee shops lining the streets of our compact seven-square-mile city. Elements like sidewalks, street lighting, a cohesive wayfinding system, an equestrian mounted patrol and bike ambassadors enhance the pedestrian experience in the city.W

alka

ble U

rban

ity

u u u u u u u u u u u u u uu u

GATHERING PLACESThe City of Lancaster offers a multitude of spaces where people can gather with no agenda. Safe places that foster community - markets, coffee shops, theaters, city parks, stunning public buildings - inspiring spaces that create conversations.

12

Gathering Places

[gat

h-er

-ing

• pla

y se

s]

[waw

-kuh-buhl • ur-ban-i-tee]

a ci

ty a

uthe

ntic

City BrandGuidelines

14 15

PRINT. ONLINE. SPOKEN WORD.Please use the descriptive ‘The City of Lancaster’ when referring to or referencing any part, portion or neighborhood of the seven-square mile city.

FONT: “City of Lancaster” Trade Gothic Bold Condensed

FONT: “a city authentic” Eames Century Modern Medium Italic presented in lowercase

ICON: The City of Lancaster, a city authentic, can be used with or without the rose icon.

COLORS: Pantone 179 carrot orange Pantone 1817 brick red Pantone 324 sky blue Pantone 116 squash yellow white or black

find the hi-res logos and a digital version of this brochure at www.CityofLancasterpa.com/Authentic

A CITY AUTHENTIC: THE VIDEO www.CityofLancasterpa.com/Authentic

o

ff

ff

ff

authentisch

auténticoau

then

tiek

authentique

au

120 North Duke Street Lancaster, Pennsylvania 17608717.291.4711 www.cityoflancasterpa.com