Landlord advisory services - Edge

Maryland (HQ) | 301.222.0200 Virginia | 703.334.5600 Washington, D.C. | 202.587.9600 Pennsylvania | 412.894.1818

Landlord advisory services

Leadership

Kenneth E. FellowsPartner [email protected]

Robert E. [email protected]

Scott D. [email protected]

C. Todd McmanusVice [email protected]

Leverage our experience & expertise to help you reach your goals.

All too often our competition expends their energy trying to meet any number of corporate benchmarks; at Edge, we prefer to put your business first and service it accordingly. Our regional focus and unique operating structure allows us to act as your partners while moving quickly and effectively with a singular objective at the forefront of our strategy:

Achieving the best possible results for our clients.

Add Value & Mitigate Long-Term RiskWe seek maximum return on investment for our clients by pursuing high-credit tenants and keeping your property fully-leased at maximum rates with minimal downtime.

In-Depth Market KnowledgeOur extensive knowledge of the region’s commercial real estate market and application of the industry’s most advanced tools and technology allows Edge to utilize our expertise to our client’s benefit.

Focused on Long-Term Client RelationshipsTo us, you are not just another in a series of transactions to boost our quarterly performance reports. We want to be your real estate partner and trusted advisors in the long-term.

Responsive & Proactive ServicingAs your partner, Edge works diligently to ensure that we’re prepared for and informed of any potential problems so that we can act quickly and decisively to remedy issues and put your mind at ease.

Create Demand For Your PropertyWe’ll work with you to position your property as a unique opportunity in the market by creating a customized marketing plan and digital strategy designed to enhance appeal and maximize exposure.

Incorporate the Tenant PerspectiveWe have a deep understanding of what tenants need from their real estate to meet their business goals, and we use that insight to guide & drive transactions towards their preferred outcome.

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What we do.

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Process-Driven Execution & Delivery

S T R AT E G I C P L A N N I N G• Asset due diligence

• Market research & intelligence

• Economic analysis & forecasting

• Marketing & repositioning strategy

• Property assessment & recommendations

• Financial modeling

• Leasing program development

• SWOT analysis

• Budgeting & reporting

• Feasibility studies

O N G O I N G A C T I V I T I E S , B E N C H M A R K I N G & A S S E T M A N A G E M E N TOur fully integrated landlord representation platform is designed to optimize your asset’s financial & operational performance and maximize return on investment.

As part of our commitment to you and your property, we will develop a customized marketing strategy & collateral program, provide valuable feedback from potential tenants, and manage the lease negotiation & review process.

We operate as your real estate partner from construction & lease-up through stabilization, and beyond.

Analytical Tools & Data Resources

• Custom marketing collateral

• Digital marketing campaigns

• Broker/tenant outreach program

• Professional building photography

• Targeted prospecting

• Property tours

• Proposal preparation & review

• Comprehensive lease negotiation & review

• Extensive client reporting

• Capital improvement recommendations & management

• Lease expiration tracking

• Rent roll maintenance & monitoring

• Asset valuation & advisory

• Project management

• Lease administration

Marketing

Reporting

Transactions

Market Research & Intelligence

Digital Marketing

A L O N G T R A C K R E C O R D O F P R O D U C I N G R E S U LT S

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RESTAURANT1. Subway 2. Taco Bell3. Domino’s Pizza4. Popeyes 5. KFC6. Wendy’s7. Bojangles’8. IHOP

9. Red Lobster10. McDonald’s11. Just Jerk12. Pizza Hut13. Teppanyaki Grill14. Taco Bell15. America’s

Best Wings

HOSPITALITY1. Courtyard by Marriott2. Best Western3. Red Roof Inn

FITNESS1. Total Soccer Arena2. Retro Fitness

RETAIL1. Giant Food2. CVS3. Giant Food4. 7-Eleven5. Staples6. Lowe’s 7. 7-Eleven

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Robert E. Pugh 301.222.0211 [email protected]

Kenneth E. Fellows 301.222.0210 [email protected]

Custom Marketing Packages


Case Studies M o n u m e n t I i

Edge represents Monument II, a 205,000 SF Class A office building in Herndon, and completed 91,000 SF of leases, to bring the asset to nearly 95% occupancy.

Project Summary• Raised asking rental rates from high-$20s to mid-$30s

• Secured long-term 46,000 SF renewal of a prominent cybersecurity contractor and completed 91,000 SF of lease transactions

• Advised client to make strategic capital improvements, resulting in the addition of a conference center and other common area upgrades

• Leased two spec suites that had sat vacant for more than two years

• Backfilled two spaces totalling 17,000 SF before spaces became vacant

Services & Benefits Provided• Custom High-End Marketing Collateral

• Repositioning Analysis & Recommendation

• Leasing Program Development

• Broker/Tenant Outreach Programming

• Secured Long-Term Leases with Multiple Major Tenants

• Raised Occupancy Rate to Nearly 95%

• Increased Asset Income by Raising Rental Rate to Mid-$30s

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Edge represents 656 Quince Orchard, a 107,000 square foot repositioned office building in Gaithersburg surrounded by retail and dining options.

Project Summary• Raised asking rental rates to mid-$30s

• Secured long-term 46,000 SF renewal of a prominent cybersecurity contractor

• Advised client to make significant capital improvements, resulting in the addition of a conference center and other common area upgrades

• Leased two spec suites that had sat vacant for more than two years

• Received notice that a 12,000 SF tenant was leaving and backfilled the space before it became vacant

Services & Benefits Provided• Asset Repositioning & Rebranding

• Broker Awareness Marketing Program

• Assisted with Creation of Finish Boards for Renovation

• Leased 60,000 Square Feet to New & Existing Tenants in 18 Months

• Offered Leasing & Management Services

• Senior-Level Experience

• Strong Relationship with the City of Gaithersburg

Client

AfterBeforeProposed


Maryland (HQ)2273 Research Blvd | Suite 150 Rockville, MD 20850 301.222.0200

Virginia7900 Westpark Dr | Suite A340 McLean, VA 22102 703.334.5600

Pennsylvania235 Fort Pitt Blvd Pittsburgh, PA 15222412.894.1818

Washington, D.C.1828 L St, NW | Suite 260 Washington, DC 20036 202.587.9600

www.edgecre.com

@edgecommercial

@Edge_CRE/company/edge-commercial

/EdgeCommercialRealEstate

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Landlord advisory services - Edge