Upload
katherine-french
View
219
Download
0
Tags:
Embed Size (px)
Citation preview
1
Landscaper Leaderboardsto Nudge Irrigation Efficiency
Silicon Valley Sustainable Landscape Summit March 24, 2014
John B Whitcomb, [email protected]
www.Waterfluence.com(800) 800-9519
2
Waterfluence Background
• Started 2003 in San Mateo County
• 35 CA Communities
• 4000 Large Landscape Sites: Commercial, HOA, Public
• Promote Healthy, Attractive Landscapes!
• Employ social science concepts to engage and motivate
Mission: Influence people at large urban landscape sites to irrigate more efficiently by improving metrics, communications and incentives.
8
Keys to Engage Landscapers
• Competitive Advantage
• Timely Progression
• Integrity and Fairness
• Informational Social Influences: Accept information from another as evidence about reality
• Normative Social Influences: Why are they doing this?
9
Keys to Engage Landscaper Employers
• Readily Available
• Geographically Applicable
• Accurate
• Relationships with Owners