LANGUAGE TRAINING AND BUSINESS SEMINARS 2018 - berlitz… · LANGUAGE TRAINING AND BUSINESS SEMINARS 2018 Create moments of success. With Berlitz, your continuing education partner

LANGUAGE TRAINING ANDBUSINESS SEMINARS 2018

Create moments of success. With Berlitz, your continuing education partner

WELCOME

140 YEARS OF BERLITZ: TRADITION MEETS INNOVATION.

2018 is a special year for our company – Berlitz has been a renowned partner in the continuing education market for precisely 140 years, assisting both adults and children all over the world to communicate confidently and effectively. We are proud of the success that people around the world achieve with Berlitz.

We use our experience and the expertise we have steadily built up over the years to develop holistic teaching measures suitable for a globalized world with all its inherent opportunities and challenges – and to deliver innovation. Being ahead of the curve has been the recurring theme throughout our history, starting with the Berlitz Method®, which revolutionized language learning in 1878 when the company was founded. We now offer a portfolio of cutting-edge continuing education opportunities with which you can expand your language skills, intercultural skills, and management and leadership skills, all from a single source. Because the lines between these skill sets are often blurred, seminar content is tailored to your specific requirements.

Of course our teaching methods are also at the cutting edge. While Maximilian Berlitz personally greeted each and every one of the students at his language school, today you can choose between different options. There is an increasing shift toward virtual, teacher-led learning, which is now an integral part of the Berlitz portfolio alongside face-to-face instruction at your local Berlitz Center or company premises – and this can be complemented with our e-learning seminars as part of a blended learning strategy. With eBerlitz in the area of language skills, the Cultural Navigator® for expanding your intercultural competencies, and our Online Live Seminars, you will find that Berlitz offers the perfect solution for covering your continuing education needs flexibly in terms of both time and place.

Even with all the innovation and change of the past 140 years, one thing has remained the same: We are passionate about awaking enthusiasm for foreign languages and cultures, helping our participants to progress both personally and professionally, and facilitating those special moments of success. And this is precisely what we will continue to strive for in the future. We look forward to joining you on your journey!

Best regards,

Mattias SchwarzVice President Europe

EDITORIAL

3

WELCOME 2

Editorial 3

140 Years of Berlitz 8

Our Skills 10

Benefits at a Glance 12

Tailored Content 13

Stages of In-House Training 14

Berlitz Training Evaluation System 16

Managed Training Services 17

Our Services at a Glance 18

LANGUAGE SKILLS 20

The World of Languages 21

The Berlitz Method® 21

Berlitz Levels and CEF 22

Language Tests and Exams 23

Face-to-face Instruction 24

Individual Instruction 24

Corporate Group Courses 26

Open Group Courses 27

Berlitz Study Abroad 28

eBerlitz 29

Berlitz Virtual Classroom: Live lessons online 30

Phone Lessons: Individual instruction over the phone 31

CyberTeachers: Interactive online learning platform 32

Blended Learning 34

Language Specialisation 36

Business English Workshops 37

Business English Workshops for Key Qualifications 38

Business English Workshops for Your Department 41

Business English Workshops for Your Industry 43

Subject-Specific Language Learning (in the country-specific language) 45

Language Programs for Kids and Teens 46

CONTENTS

4

BERLITZ SEMINARS 48

The World of Business Seminars 49

Training Formats: In-House Seminars, Shorties, Coaching, Online Live Seminars 50

Seminar Learning Paths 52

INTERCULTURAL SKILLS 54

Communicating Across Borders 56

Basics and Country-Specific Knowledge 58

International Leadership and Corporate Culture 58

Business across Cultures 58

Successful Cooperation with ... 60

Sample Agenda: Successful Cooperation with China 61

International Assignments 62

Relocation Training 62

Repatriation – Welcome Home 63

E-Learning and Testing 64

Cultural Navigator® – Intercultural Expertise at the Click of a Mouse 64

MANAGEMENT AND LEADERSHIP SKILLS 68

Skills You Really Need to Succeed 69

Leadership and Strategy 69

Influencing without Authority 1 and 2 69

Successful Leadership in Practice 70

Effective Delegation 72

Working in Virtual Teams 72

Change Management 73

Sales and Customer Management 74

Identifying Customer Needs and Motives 1 and 2 74

How to Behave Successfully in Negotiations 1 and 2 74

Project Management and Work Techniques 75

Self-Organization and Time Management 1 and 2 75

Resilience @Work 1 and 2 76

Creativity Techniques 76

CONTENTS

NEW

5

Communication 78

Speaking through Graphics 78

Efficient Communication 78

Presentations 1 and 2 80

How to Resolve Conflicts 1 and 2 80

Dealing with Change 1 and 2 81

Facilitating Interactive Meetings 1 and 2 81

How to Give and Receive Feedback 1 and 2 83

ORGANIZATIONAL DETAILS AND USEFUL INFORMATION 84

Registration 85

Duration, Time and Location 85

Lesson Language 86

Assessment of Language Skills 86

Berlitz Business Trainers 88

References 91

Berlitz Centers Worldwide 82

Credits 94

CONTENTS

NEW

6

Every day is an opportunity to succeed.Photo: Freedom Images for Image Source

140Berlitz: Your continuing education partner since 1878 Helping people learn languages, understand cultures, and build their leadership skills – this is the Berlitz mission. We are very proud to be celebrating a milestone anniversary in 2018. Because 140 years of Berlitz also means 140 years of contributing to global understanding.

It all began in 1878, when Maximilian Berlitz founded his first language school in Providence, Rhode Island. His vision of direct and natural speaking, rather than simply learning by repetition, was quickly embraced by his students. Why? Because not only was this form of language learning more fun – it was also significantly more effective.

The first Berlitz school in Europe was opened soon after in Berlin, in 1888. The business continued to expand in the following years and the Berlitz idea took the world by storm – which it continues to do today.

Berlitz today: Skills that will help you progress As one of the world’s leading service providers in the area of languages and professional training, we offer you a diverse array of communication workshops for the global working world – always flexible, tailored, and in top Berlitz quality. We are motivated by your success!

• Language instruction, intercultural training and seminars for management and leadership skills – all from a single source

• More than 300,000 satisfied customers every year

• Certified in accordance with ISO standard 9001 for professional quality management (since 2006)

• Approximately 500 locations in more than 70 countries

YEARSOF BERLITZ

from 1888Global expansion. The first Berlitz school in Europe opens in Berlin.

1966Berlitz expands into Asia. The first Berlitz Center opens in Tokyo.

1970Berlitz develops its own innovative multimedia teaching materials.

1982Berlitz Kids®, an array of programs specifically for children and young people, is launched.

1994Berlitz Cultural Consulting® for intercultural expertise is launched.

1878Maximilian Berlitz develops the Berlitz Method® and founds his first language school.

1964The Total Immersion® intensive training method is successfully introduced.

2006Berlitz is awarded ISO 9001 certification for its quality management.

2007Berlitz seminars are officially introduced as a new business line.

2003The Berlitz Virtual Classroom® makes live online language learning possible.

2002BerlitzEnglish® is launched as a new programme for learning English.

2017TMC’s Cultural Navigator® is integrated into Berlitz’s train-ing solutions.

2011Berlitz acquires Télélangue and expands its portfolio in the area of distance learning.

2018Happy birthday, Berlitz! We celebrate our 140th anniversary.

CONTINUING PROFESSIONAL DEVELOPMENT

CULTURE

COMMUNICATION

GLOBAL

ENTHUSIASM

EXPERIENCELANGUAGES

SEMINARS

BERLITZ SKILL AREAS

Skills to the power of threeBerlitz training courses focus on communication. But knowledge of foreign languages is not the only skill needed in the working world. There are important and necessary overlaps depending on your personal needs and requirements, which Berlitz covers with its modern instruction in the three areas of language skills, intercultural skills, and management and leadership skills.

CASE STUDY: SENDING AN EMPLOYEE TO THE UNITED STATES

The challenge: Preparing an employee for an assignment in the United StatesCompanies send their employees abroad for good reasons – such as overseeing international projects and customers on site, providing support to global subsidiaries, or promoting intercultural cooperation. But what’s really needed when one of your managers has to travel to the United States, to lead a newly created team on the ground?

The Berlitz solution: A modular training concept comprising three skill areasIf you guessed English language skills, you’re correct – language skills are obviously a key success factor when you send an employee to the United States. Your employee’s future professional challenges are also addressed through the content of the Berlitz language courses and workshops. This allows us to prepare them specifically for situations such as negotiations and meetings conducted in English.

When in Rome, do as the Romans do. To successfully live and work in the United States, the manager needs to be aware of their own cultural values and the differences between their own and US culture so that they can manage their new environment and international team members appropriately. Our seminars in the area of intercultural skills are also tailored to your needs and offer valuable interfaces with the other skill areas.

OUR SKILLS

LANGUAGE SKILLSPractical knowledge of a foreign

language for your success

INTERCULTURAL SKILLS

Specific knowledge about values

and behavior, broken down into

six different cultural levels

MANAGEMENT AND LEADERSHIP SKILLS

Solid expertise in the areas of

leadership, sales, customer and

project management, working

methods, and communication

10

Depending on your employee’s previous experience and personality, there are various seminars which they can attend to improve their management and leadership skills in preparation for the challenges they’ll face within the team, such as Building, Developing and Managing Teams, Efficient Communication, and How to Resolve Conflicts. We can also conduct all of our seminars in English, allowing your employee to work on their language skills at the same time.

Berlitz: Your partner for global challengesAs a one-stop shop for all three skill areas, Berlitz equips your employee with just what they need to make their time in the United States a success. Our training concept is modular in design, features both face-to-face and online learning periods, and, thanks to our global presence, can be seamlessly continued when your employee arrives in the United States. Each seminar overlaps with the other skill areas in order to provide a holistic solution for your global success.

OUR SKILLS

Case study: Sending an employee to the United States

Lang

uage

s

Face

to

face

Individual English instruction

Business English, CEFR B2

Business English

WorkshopsMeetings in English

Individual English instruction

Business English, CEFR C1

E-le

arni

ng Assessment of language skills

CyberTeachers

Vir

tual

Cl

assr

oom

Continued training in the Berlitz Virtual Classroom®

Inte

rcul

tura

l

Face

to

face

Classroom-based seminar

Relocation training for the USA

E-le

arni

ng Cultural Orientations Indicator®

Assessment

Cultural Navigator® learning path: International Assignment

Cultural Navigator® learning path:

Doing Business in the USA

Cultural Navigator® info:

Negotiating in the USA

Vir

tual

Cl

assr

oom

Man

agem

ent

Face

to

face


Building, Developing, and Managing Teams


Influencing Without Authority

Vir

tual

Cl

assr

oom Online Live Seminar

Efficient Communi-cation

Online Live Seminar How to Resolve

Conflicts

Instruction in Germany Instruction in the USA

Cultural Orientations Indicator®

Live coaching

11

BENEFITS AT A GLANCE

First-rate adviceEach and every training unit is tailored to your company’s needs. Our experienced employees devote plenty of time to giving you strategic advice and valuable suggestions, developing potential, and ensuring that the training process runs smoothly – from the planning and organizational stages all the way through to implementation.

Course content and formats for all needsBerlitz offers you a variety of formats and authentic course content in the areas of intercultural, management, and leadership skills. Overlaps and synergies offer you real added value. Turn to pages 18 and 19 for an overview of the courses.

Highly qualified trainersBerlitz teachers are highly qualified, experienced in their fields, and regularly participate in professional development to ensure the success of your own training. Turn to page 88 for more information.

Unique methodsThe Berlitz Method® is a dynamic and active approach which combines traditional techniques with the latest educational research. Turn to page 21 for more information.

Top-quality trainingWe provide systematic quality management in accordance with ISO 9001, effectively structured courses, tailored content, managed training services, and a detailed training evaluation system. You’ll find more information on the following pages.

Global expertiseYou will benefit from our international experience and globally uniform standards. Thanks to our global presence, companies with offices around the world can draw on Berlitz for all of their continuing education needs.

Global expertise

First-rate advice

Highly qualified trainers

Unique methods

Top-quality training

Course content and formats for

all needs

140 YEARS OF EXPERIENCE

THE RIGHT COMBINATION

Benefit from integrated and coordinated training modules

12

TAILORED CONTENT

TAILORED CONTENT

Course content tailored to your company’s needsTraining is based on materials that are perfectly tailored to your goals, your employees’ prior knowledge, and the chosen language – usually a blend of the following:• Berlitz materials• Outside materials • Company-specific documents

Content can be customized to meet all defined requirements• Course content can be coordinated with your company’s decision makers, with support provided by our experts• Your employees complete a questionnaire in advance; the training concept can then be modified if required• Development of the training concept can include a tailored in-house solution if required

Maximum flexibility in terms of course content and learning goals

The integration of authentic examples, day-to-day company situations and company-specific terminology is always part and parcel of the training approach.

Berlitz teaching materials+ tailored additional documents

Berlitz teaching materials+ outside materials

Berlitz teaching materialsWe already have a large number of lesson plans for various industries and sectors.

Newly developed course content and materials

100 percent customization

Incr

easi

ng c

usto

miz

atio

n

13

STAGES OF IN-HOUSE TRAINING

STAGES OF IN-HOUSE TRAINING

Successful training simply involves moreAn intensive preparation phase and comprehensive follow-up are as important as the training itself. Our team supports you throughout all of the stages – providing personal, integrated and professional assistance. You can rest assured that you will receive services tailored to your company’s needs, resulting in lasting success.

We will also be happy to help you with internal communications related to training measures, from course announcements to the evaluation of feedback questionnaires. You may even benefit greatly from entrusting your entire continuing education process to Berlitz. Please see our managed training services on page 17.

An example of a typical training process is shown below. All stages are always adapted to suit your requirements.

Implementation of training courses/pedagogical assistance

Follow-up

Evaluation andreporting

(training evaluation system)

Certificate/confirmation of

participation

Analysis of target achievement

Recommendation forsubsequent training

Consulting/

planning

Needs analysisand selection of

participants

Assessment of language skills and definition of goals

Definition of training formats

Customized design of learning

content/programs

PreparationSending training

documentsCreation of the

group planOrganization of all

training coursesKick-off

event

14

Strong together.Photo: PeopleImages for iStock

BERLITZ TRAINING EVALUATION SYSTEM

BERLITZ TRAINING EVALUATION SYSTEM

Move in the right directionWith the Berlitz training evaluation system, your courses can be organized down to the smallest of details, from planning and implementation to final evaluation.

We work with you to analyze the specific needs of the training group and set realistic goals to achieve the desired learning success. Our internal quality processes ensure optimum implementation. The Berlitz Method®, our uniform educational processes, and continuous reporting systems are all defined in and validated by our ISO standard 9001 certification. Finally, the Berlitz training evaluation system allows you to determine the economic benefits for your company – online reporting means that the key figures are at your disposal at all times.

Planning Implementation Evaluation

Pro

cess

• Needs analysis• Placement and setting

targets• Defining concept and

curriculum • Incorporating corporate

objectives• Budgeting• Ensuring ROI through

careful planning

• Kick-off event for participants: communication of content, methods and aims

• Ongoing support from educational supervisors

• Regular evaluations of learning progress with participants

• Feedback sessions with HR development team

• Evaluation and analysis of targets

• Assessment of skills acquired

• Reporting• Review of long-term gains• Appraisal with HR

development team

Tool

s

• Recruitment guidelines• Training standards• Uniform system of levels• Assessment sheets• Customer website

• Customized curriculum for specific needs

• Trainer guidelines• Participant documentation• Feedback forms• Educational reports• Online reporting

• Participant feedback forms

• Final tests• Certificates • Analysis of participant

attendance

Planning

Evaluation

Imple-mentation

TRAINING EVALUATION

SYSTEM

16

MANAGED TRAINING SERVICES

MANAGED TRAINING SERVICES

Your training process in good handsWhether your company needs more language courses in a specific country or seminars held at various locations around the world, we can manage the entire coordination and administration of your continuing education set-up in multiple countries if needed. If you prefer, we would be happy to work with your existing learning management system (LMS).

You benefit by saving time, human resources, and costs – and by significantly boosting the efficiency of your human resources development initiatives.

“We appreciate the professional preparation, the pleasant contact, and the clear training concept. Not to mention that the participants really like the classes.”

Susanne Grimm Human Resources Officer, Ama Freight Agency GmbH

Planning and development

Preparation and organization

ImplementationFollow-up

and evaluation

Analysis and definition of

processes

Event management using Berlitz LMS

or your LMS

On-site training

Provision of follow-up materials

Creation of information, booking and

reporting pages

Classroom planning and coordination

Training in the Virtual Classroom

Organization of follow-up online

coaching

Creation of system interfaces

Distribution of teaching materials

E-LearningAnalysis of training

evaluations

Topic, volume and schedule planning

Trainer assignment planning

HotlineFile-based or online

reporting via the reporting page

Training conceptProvision of preparatory

materials

Feedback talks with HR development

Trainer recruitment and train-the-trainer

17

OUR SERVICES AT A GLANCE

Training Format Description Versions Page

LANGUAGE SKILLS

Face-to-face instruction

Individual instruction Tailored, one-on-one language training

• Total Immersion®

• Individual Instruction24

Corporate group courses

Tailored to multiple employees on the company premises

• Corporate group courses with 6-10 participants

26

Open group courses Language learning in small, homogeneous groups

• Semi-private (with 2-3 participants)

• Intensive group (with 4–6 participants)

27

Business English Workshops

Subject-specific language learning in English with a high degree of practical relevance

• Key qualifications• Department-specific• Sector-specific

37

Specialisation in ... Langauge courses for specificcareer requirements

Flexible in terms of course duration and participant numbers

45

Berlitz Study Abroad Organized language trips At locations around the world

28

Language programs for kids and teens

Age-appropriate language learning involving fun and motivation for 4- to 17- year-olds

• Week-long/vacation courses• Individual instruction• Language camps • Company language camps

46

Distance learning

Berlitz Virtual Classroom Live online language learning from wherever you are

• Individual instruction• Intensive group

(3–5 participants)• Company-based instruction

30

Phone Lessons Individual instruction over the phone

In 30-, 60- or 90-minute sessions

31

E-Learning CyberTeachersInnovative 24/7 online learning platform with live training elements

• CyberTeachers Classic• CyberTeachers Coach• CyberTeachers Live

32

Blended learning

CyberTeachers + Phone Lessons

Combination of independent online learning and phone-based instruction

Variable balance between online and phone-based sessions

31/32

CyberTeachers + face-to-face instruction

Combination of independent online learning and face- to-face language learning

Variable balance between online and face-to-face sessions

24/31

CyberTeachers + Berlitz Virtual Classroom

Combination of independent online learning and language learning in the Virtual Classroom

Variable balance between online and Berlitz Virtual Classroom sessions

30/32

Testing

eBerlitz AuditOnline language audit and needs analysis

6 target languages with instructions in 14 languages

86

Online Placement Test Online placement test 5 target languages with instructions in 15 languages

86

Oral Placement Test Oral placement test All languages 86

In-depth language testsTest of Listening and Reading Skills, Test of Speaking Skills,Test of Writing Skills

For many languages 23

1818

OUR SERVICES AT A GLANCE

Training Format Description Versions Page

INTERCULTURAL SKILLS AND MANAGEMENT/LEADERSHIP SKILLS

Face-to-face instruction

Seminars In-house seminars

• 4-hour intensive seminars (Shorties)

• 1-day seminars• Multi-day seminars

50

CoachingIndividual support in various topics

• Individual coaching• Group coaching• Phone-based coaching

50

Distance learning

Online Live SeminarsLive seminars and coaching online (usually 2 × 90 minutes) wherever you are

• Small group seminars• Individual coaching

51

E-Learning Cultural Navigator®

Interactive learning platform with country database and e-learning modules

Degrees of customization: • Standard• Gold• Platinum

64

Blended learning

Cultural Navigator® + face-to-face instruction

Combination of e-learning modules and face-to-face instruction

Choose balance to suit 24/64

Cultural Navigator® + Online Live Seminars

Combination of e-learning modules and Online Live Seminars

Choose balance to suit 51/64

Testing Cultural Orientations Indicator® (C.O.I.)

Cultural profile analysis Available in more than 10 languages

65

19

2020

LANGUAGE SKILLS

The World of Languages 21

The Berlitz Method® 21

Berlitz Levels and CEF 22

Testing: Language Tests and Exams 23

Face-to-face Instruction 24

Individual Instruction 24

Corporate Group Courses 26

Open Group Courses 27

Berlitz Study Abroad 28

eBerlitz 29

Berlitz Virtual Classroom: Live Lessons online 30

Phone Lessons: Individual instruction over the phone 31

CyberTeachers: Interactive online learning platform 32

Blended Learning 34

Language Specialization 36

Business English Workshops 37

Business English Workshops for key qualifications 38

Business English Workshops for your department 41

Business English Workshops for your industry 43

Subject-Specific Language Learning (in the country-specific language) 45

Language Programs for Kids and Teens 46

LANGUAGE SKILLSThe World of Languages

THE WORLD OF LANGUAGES

Language instruction based on your requirementsEveryone who is interested in learning a language, be they a manager or management trainee, a self-employed person or an employee, someone who travels, someone eager to learn, or an online learner, will find their perfect training programme at Berlitz.

All our programmes involve lively dialogue, fun, motivation, excellent teachers and modern content. In other words, top teaching quality from Berlitz.

Training format: You can choose face-to-face instruction directly at your company premises or at your local Berlitz Center. As part of a distance learning or e-learning strategy for your company, you can choose a language program which is not tied to a specific location. Or you can combine the two for a blended learning solution.

Content: Make the most of the flexibility provided by Berlitz by booking a language program featuring specific content that exactly fits your needs. We offer a variety of topics and focal points taken from the real world of business (see page 36 for more information), but we would also be happy to put together a training program specific to you as an individual. You determine the degree of customization.

Language level: Set yourself clear goals and achieve them with Berlitz. We start by assessing your employees’ language skills on the basis of the ten Berlitz levels and the Common European Framework of Reference for Languages (CEFR). We then work with you to develop a training plan that makes the most efficient use of your budget and time specifications.

THE BERLITZ METHOD®

Experience that keeps up with the timesOur direct method has been at the heart of Berlitz language teaching since 1878. We have continuously developed our approach to keep pace with the latest educational principles. For example, today personal needs analysis and the use of new media form part of our method.

• Your experience and needs are incorporated into our instruction.

• We focus primarily on actively speaking. This will automatically help you overcome any inhibitions about speaking, improve your fluency, and boost your motivation.

• You will learn grammar naturally based on the situation – the same way that you learned your native language and you experience a foreign language when abroad.

• Listening, reading, writing, and speaking. At Berlitz, you learn with all the senses. And since the content is taught using everyday situations, you will learn more quickly and better retain what you have learned.

• A positive environment allays people’s fears about speaking in public. Small groups, expert and motivational teachers, and an open atmosphere play a major part in your success.

21

BERLITZ LEVELS AND CEF

Standard definitions for language skillsThe Council of Europe’s Common European Reference Framework for Languages (CEF) divides language proficiency into different levels to make the learning of languages and evaluation of language skills more transparent and comparable. Berlitz offers a free language skills assessment before each course. The CEF levels correspond to the ten Berlitz levels and the eBerlitz online points scale (from 0 to 30).

Berlitz Level 1/CEF A1: Your language skills are sufficient to make yourself understood with questions and answers in simple everyday situations.

Berlitz Level 2/CEF A2.1: You possess basic skills in the language and can conduct simple conversations in at least one tense.

Berlitz Level 3/CEF A2.2: You can follow the gist of a conversation on familiar subjects. You can initiate, maintain, and end a conversation, and discuss a range of subjects.

Berlitz Level 4/CEF A2.3: You can understand information on familiar subjects in the relevant context and can hold a conversation on a range of general subjects.

Berlitz Level 5/CEF B1.1: You can hold a conversation and describe things in a coherent way. You can ask and respond to questions in the workplace. You can understand all sentence structures.

Berlitz Level 6/CEF B1.2: You can communicate effortlessly in a variety of professional and private situations, and use a variety of expressions.

Berlitz Level 7/CEF B1.3: You can express views and defend them in discussions. You can handle challenging professional situations and also use the language in demanding situations.

Berlitz Level 8/CEF B2.1: You can communicate efficiently and correctly in demanding activities and situations, and participate in discussions in all environments. You can express yourself in a nuanced manner.

Berlitz Level 9/CEF B2.2: You can communicate in detail and use targeted expressions to add subtlety to discussions on complex topics.

Berlitz Level 10/CEF C1/C2: You can express yourself at an extremely high linguistic level, virtually on a par with a native speaker.

LANGUAGE SKILLSBerlitz Levels and CEF

Functional Ability

Intermediate Ability

Upper Inter- mediate Ability

Advanced Ability

Professional Ability

A2.1A1

A2.2

A2.3

B1.1

B1.2

B1.3

B2.1

B2.2

C1/C2

1 2 3 4 5 6 7 8 9 10

0 – 13 14 – 15 16 – 17 18 19 – 20 21 – 22 23 – 24 25 – 27 28 – 29 30+

Berlitz Level

eBerlitz Online Score

CEF

22

LANGUAGE SKILLSTests and Exams

LANGUAGE TESTS AND EXAMS

Objectively measurable results from day oneIn addition to our general tests used to assess people’s language skills before a Berlitz program (see page 86), we also offer more in-depth language tests for specific areas such as listening and reading, speaking, and writing. These Berlitz tests are an important means of assessing language skills objectively along a standard scale.

Not only do tests give you a clear overview of your employees’ current level of mastery of the foreign language, they are also a great source of information for forming homogeneous learning groups, setting realistic goals, reacting specifically to linguistic weaknesses during courses, and accurately measuring your employees’ progress. All test results align with the Common European Framework of Reference for Languages (CEFR) and therefore meet international standards.

• Berlitz Test of Listening and Reading Skills This inexpensive multiple-choice test focuses on listening comprehension, reading comprehension, vocabulary,

and grammar in various dialog situations. The 60- to 90-minute test is conducted entirely online, offering maximum flexibility in terms of time and place. Available languages: English, French, Spanish, Italian, and German.

• Berlitz Test of Speaking Skills This phone-based interview, which was developed in association with the University of Illinois, makes it

possible to accurately assess a person’s active language skills in a business context, including appraisal of their pronunciation and intonation. An interview takes approximately 20 minutes and can be conducted in all languages.

• Berlitz Test of Writing Skills This test was likewise developed in association with the University of Illinois. The test results give a detailed

overview of a person’s ability to write in the target language. The test involves various writing tasks encountered in everyday work situations, like emails, memos, and reports. The 60-minute test can be conducted at your business premises or at any Berlitz Center in the world and can be booked for the languages English, French, Spanish, Italian, German, Dutch, Turkish, and Arabic.

External language exams and certificatesBerlitz offers special courses that will thoroughly prepare you for the exams for numerous recognized language certificates. Many Berlitz Centers also serve as official examination centers, for example for TELC (ten languages), TOEIC (English), LCCI (English), TFI (French), and WiDaF (German).

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LANGUAGE SKILLSFace-to-Face Instruction | Individual Instruction

INDIVIDUAL INSTRUCTION

It’s great to have your instructor’s full attentionWhen it’s a question of achieving your language aims as quickly as possible, Berlitz individual instruction offers customized solutions. Your study adviser will work with you to determine the content, learning speed, and course times that best suit your schedule and professional needs.

You can choose between two training formats:

• Total Immersion®. Individual instruction in its most intensive form! With 12 lessons a day including a business lunch, you will be able to gain confidence in the foreign language within two to three weeks.

• Individual Instruction. The ultimate in flexibility! You enjoy full flexibility with regard to the number of lessons, timetable and length of contract.

Content • Job-related, real-world content• Targeted building and expansion of vocabulary • Intuitive learning of grammar• Curricula from many industries• Incorporation of participant’s experiences

Benefits

• Available in all living languages• Individual timetable• Participant speaks for a very high proportion of the time• Rapid learning success • Specific topics and tailored content The focus of the instruction can be chosen according to your requirements, be it everyday

language skills, business language, or industry-specific topics. Our content specialization is detailed on page 36. Upon request, the content can also be completely tailored to your company’s requirements. For more details, turn to page 13.

In all

languages!

24

Fully focused on your goals.Photo: Mihailo Milovanovic for iStock

CORPORATE GROUP INSTRUCTION

Shared success for your employeesOur corporate group courses are an effective way of focusing on developing the language skills of several employees. Take advantage of all the benefits of our comprehensive training evaluation system, starting with a precise needs analysis and continuing through the definition of individual content and placement tests all the way to a detailed evaluation of participants’ success.

Corporate Group with an optimum of six to ten participants. The course is entirely flexible to meet your needs: the number of lessons and timetable can be arranged as required. There is no fixed contract length.

Content• Job-related, real-world content • Targeted development and expansion of vocabulary • Intuitive learning of grammar • Typical business terms and phrases • Curricula from many industries

Benefits

• Available for all living languages • Speed and dynamics tailored to the course participants • Comprehensive training evaluation system • Instruction either at the Berlitz Center or on site at the company • Specific topics and tailored content The focus of the course can be chosen according to your requirements, from everyday

language skills to business language and industry-specific topics. Our content specialization is detailed on page 36. Upon request, the content can also be tailored entirely to your company’s requirements. For more details, turn to page 13.

Service package for every employee• Individual needs analysis• Oral assessment interview, upon request a written online placement test• Kick-off event at the start of the course• Documentation of each course unit, progress reports for each participant• Berlitz level tests and certificates• Comprehensive training evaluation system: • Reports on all training measures • Development of a group plan based on entry level and target • Overview of participants and attendance reports • Course statistics, learning progress quantification, and target attainment analysis • Budget monitoring • Collection and evaluation of feedback

LANGUAGE SKILLSFace-to-Face Instruction | Corporate Group Instruction

In all

languages!

Contact your local Berlitz Center for more information. We are happy to advise you!

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LANGUAGE SKILLSFace-to-Face Instruction | Open Group Courses

OPEN GROUP COURSES

Learning is easier in a groupDo you learn best with other people? In Berlitz group courses, you’ll meet like-minded participants who motivate each other and have fun with the language. Attractive rates make this course a great option for those who like to learn with others.

Regular lessons at your Berlitz Center will allow you to achieve your personal language goal easily and rapidly. Our small groups are made up of participants with similar levels of proficiency, which helps motivate them and allows them to communicate on an equal footing.

Our most popular formats:

• Intensive group instruction with four to six participants. Small groups, great success! Available as evening courses once or twice a week, or as compact courses with daily lessons.

• Semi-private course with two to three participants. Get talking! In this format, you learn with just one or two other participants and your Berlitz teacher. This is more intensive and personalized.

• Other course formats upon request

Content• Courses can be booked at levels from beginner to advanced• Focus on everyday language or business language• Targeted building and expansion of vocabulary• Internalization of grammatical structures• Practice with authentic everyday situations• Key terms, phrases, and colloquial expressions• Some learning content taken from recent publications

Benefits

• For English, French, German, Italian, and Spanish• Small groups and participants with similar levels of proficiency• Motivating group dynamics• Attractive rates

Available

for five

languages!


27

BERLITZ STUDY ABROAD

Learn languages where they are spoken worldwideDo you enjoy travelling? Would you like to discover other cultures while improving your foreign language skills? We have the perfect solution for you: Berlitz Study Abroad!

Berlitz will organize your stay in attractive locations, such as Rome or London. You can use the mornings for individual instruction in your chosen language – directly at the Berlitz Center and with the usual high level of quality. In the afternoon, you can immerse yourself in the culture of the country and try out your newly acquired language skills. Or you can choose Total Immersion® or all-day instruction for even more in-depth learning and accelerated learning success.

Benefits

• Organized language trips to a range of global locations• Language training at local Berlitz Centers • Coaching in small groups, as individual instruction or Total Immersion®

• Active application of foreign language around the clock• Stay with a guest family, in an apartment or at a hotel

LANGUAGE SKILLSFace-to-Face Instruction | Berlitz Study Abroad

Locations

around

the world –

simply ask us

A typical day with Berlitz Study Abroad in London (Total Immersion® program)

7 a.m.–8.10 a.m.: Start the day

After a delicious breakfast with your host family, you head off to your language course. The Berlitz Center is in the heart of London’s vibrant downtown.

8.15 a.m.–8.55 a.m.: Head for downtown London

Simply hop on the Tube heading into London and get off at Holborn station. At the Berlitz Center too early? Then treat yourself to a cappuccino with other course participants in the Berlitz Lounge.

9 a.m.–12.45 p.m.: Intensive individual language instruction

You will learn presentation techniques in English with two Berlitz language teachers. You will already be doing a lot of talking, because the teaching focuses on your active vocabulary.

12.45 p.m.–2.15 p.m.: English-style lunch break

You will go to lunch at a nearby pub with a language teacher to tuck in to, for example, a typical meal of fish and chips. After a walk along the Thames, it’s time to head back to the Berlitz Center.

2.15 p.m.–6 p.m.: Language instruction continues

The afternoon session includes further training units aimed at steadily growing your confidence by letting you do most of the talking, making you feel more and more comfortable speaking English and giving presentations in front of an audience. The teaching team continues to motivate you and cheer for your success.

6 p.m.–8 p.m.: Explore London

You have plenty of time in the evening to explore London, further improving your language skills as you communicate with the locals. There are museums, galleries, and theaters within walking distance. The local Berlitz team will happily give you some tips to help you pick out just the right thing from the huge variety of options. For example, you can go to the traditional pub night on Wednesdays or, if you’re lucky, win a ticket to see Arsenal play at home – there is a weekly prize drawing for this at the Berlitz Center!

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eBERLITZ

Maximum flexibility and entirely in line with your employees’ needsWe offer various digital language instruction formats that will enable your employees to achieve their goals quickly and reliably. From language levels A1 to C2, we offer e-learning, distance learning, and blended learning solutions. Our eBerlitz service is especially easy to integrate into work routines – even for employees in different locations or with especially full schedules.

Global, virtual, connected: Discover eBerlitz!

LANGUAGE SKILLSeBerlitz

469,120 900 Berlitz teachers around the world for virtual classes and Phone Lessons

98 per cent of our customers are satisfied with their eBerlitz seminars

40 target languages are available to participants

14 interface languages for blended learning and e-learning

1 point of contact for everything related to your project

hours of instruction with the Berlitz Virtual Classroom and Phone Lessons in 2016


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BERLITZ VIRTUAL CLASSROOM

Premium face-to-face instruction in the Virtual Classroom. The Berlitz Virtual Classroom makes live language instruction with an experienced, native-speaker Berlitz teacher possible – anywhere in the world. The internet lets your teacher come to you wherever you are.

All you need for your tailored training program is a computer, smartphone, or tablet with internet access and a headset. You communicate with your teacher in real time and can also see the relevant course content on your screen. The program is rounded off by interactive exercises.

Benefits

• Convenient and flexible personalized language instruction wherever you want it• Lessons are recorded and can be accessed for follow-up learning• Tried-and-tested, excellent teaching quality from Berlitz featuring real-world content • Fast-track specialization in areas such as Presentations in English and Teleconferences in Spanish• Can be booked as individual, group or corporate instruction• Available for most languages

Additional benefits of virtual corporate instruction

• Homogeneous learning groups irrespective of your location• Straightforward administration• Detailed educational evaluation• High ‘return on learning’

What happens once you have registered? 1. Assessment and placement with the eBerlitz Audit 2. Orientation session offers an introduction to the Virtual Classroom and a technical check3. Start of virtual live instruction4. Progress report includes information on participation, homework, listening comprehension,

oral fluency, pronunciation, vocabulary, grammar, and overall results

LANGUAGE SKILLSeBerlitz | Berlitz Virtual Classroom

Virtual live

instruction in

40 languages

30

What does the Berlitz Virtual Classroom look like? To make your tuition as efficient and as pleasant for you as possible, we have fitted the Virtual Classroom out in such a way that you will feel at ease there right away, giving you a positive learning experience.

LANGUAGE SKILLSeBerlitz | Phone Lessons

Interactive tool for writing, speaking and making comments

Audio via headset

Webcam teacher

Participants’ names

Interactive whiteboard

31

PHONE LESSONS

Individual instruction over the phone. Are you facing a spontaneous meeting with English-speaking business partners? Or an important teleconference in Spanish? Or do you have a new client in France? There are all sorts of situations for which it is wise to improve your foreign language knowledge in a targeted manner. Our solution? Individual instruction over the phone!

A team of 400 language teachers around the world are there to offer you phone-based individual instruction whenever you need it – 24 hours a day, seven days a week. You can conveniently book your dates for 30-, 60- or 90-minute sessions online in a matter of clicks using our reservation system. It couldn’t be simpler!

Benefits

• Individual language teaching wherever you are and at an attractive price • Flexible 24/7 organisation of the phone-based courses • Orientation sessions at the start of the courses• Tailored content from 218 professions and 20 industries • Virtual blackboard for communicating with the teacher• Lesson report sent by email after every session• Available in English, Spanish, French, Italian and German• Phone Lessons available on a mobile phone, a landline or via Skype

CYBERTEACHERS

The interactive online learning platform available around the clock. Our online CyberTeachers platform is innovative, user-friendly, and has won multiple awards. It offers you round-the-clock access to a training program which is tailored to your specific interests and preferred topics, featuring numerous interactive exercises, a speech trainer, a memorization tool, and much more. Berlitz’s e-learning platform can also be a real help to you on the job. For example, you have access to language assistants to help you with presentations and emails and to provide you with text blocks that you can use to put together documents simply and quickly.

Simply select Classic, Coach, or Live and book your CyberTeachers license for three, six, or twelve months.

Benefits

• Online language audit (language skills assessment, needs analysis, and selection of professional field)

• Interactive 24/7 online learning• Tailored course content available for 218 professions and 20 industries• Over 800 training modules help you be able to function quickly in the foreign language• Motivating exercises for quick success• Important aids for your daily work• Detailed reports documenting your learning progress• SOS Teacher function: teachers answer your questions and correct texts• Available in English, German, Spanish, French, Italian, and Dutch

CyberTeachers mobile appIf the language you are learning is English, German, French, Italian, or Spanish, the CyberTeachers app offers additional grammar, vocabulary, and listening exercises which are available both on- and offline.

LANGUAGE SKILLSeBerlitz | CyberTeachers

Instructions in 14 languages: English, German, Spanish, French, Italian, Dutch, Russian, Korean, Japanese, Chinese (two varieties), Portuguese (two varieties), and Turkish

* The CyberTeachers app is not currently available for Dutch as a target language.

Three CyberTeachers options: Classic, Coach, and Live

Classic Coach Live

Target languageEN, DE, FR, ES, IT, NL*

EN, DE, FR, ES, IT

EN

E-lessons: your personalized learning path

Other learning activities and support tools

My Progress summary of your learning progress

CyberTeachers app

SOS Teacher (text correction)

Flash Lesson (daily email with three exercises)

Live Coach (teacher available to answer questions 24/5)

Live Classroom (30-minute conversation courses 24/5)

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Clear structure and simple navigation: My Program, My Resources, My Progress (CyberTeachers English)

Concrete support with vocational challenges

Your e-lessons in CyberTeachers

Clear summary of your learning progress

LANGUAGE SKILLSeBerlitz | CyberTeachers

33

“We discovered Berlitz Blended Learning and came to value it greatly – especially CyberTeachers and one-on-one instruction over the phone. The course set-up was excellent both for beginners and the more advanced. Everyone who took part was able to improve their language skills, as clearly demonstrated by a comparison of the initial assessment tests and the final tests that all the participants took. The phone-based teachers were excellent and adapted to the participants’ individual wishes and abilities. The great support was the icing on the cake.”

Marco Nübling Head of HRM, VVS Holding GmbH

BLENDED LEARNING

Stronger together: e-learning and live lessons. The CyberTeachers online learning platform is not only a highly flexible solution for anyone wishing to improve their language skills independently, but is also a very effective complement to personal language instruction. Berlitz lets you mix and match CyberTeachers, the Berlitz Virtual Classroom, live lessons over the phone, and face-to-face lessons with a Berlitz language teacher. The course content is perfectly coordinated, and quick and lasting success is guaranteed.

Benefits

• Combination of personal language instruction and self-study phases• Complementary course content and methods• Number of online sessions and live lessons can be varied• Available in English, Spanish, French, Italian, and German• A variety of packages with attractive price advantages

Example: Phone Lessons plus CyberTeachers• Program structured to reach a Berlitz language level • Online language audit (language skills assessment and needs analysis) • Forty Phone Lessons of 30 minutes each • Six-month CyberTeachers license • Re-test at the end of the six-month course • Berlitz level certificate

• Learning frequency: Your weekly workload consists of two 30-minute e-lessons in CyberTeachers and two 30-minute Phone Lessons with a Berlitz teacher

• Coordinated content: The course content is perfectly coordinated. The e-lessons serve as preparation for your individual phone-based lesson, where you actively apply what you have learned.

• Available languages: English, German, French, Spanish, and Italian

Other combinationsOther blended learning combinations can be booked according to your requirements and learning goals, such as CyberTeachers in combination with the Berlitz Virtual Classroom or face-to-face instruction. Contact us – we’ll be happy to help!

Efficiently

combined

training

formats!

LANGUAGE SKILLSeBerlitz | Blended Learning

40 Phone Lessons

Six-month CyberTeachers license

Learning period

Succ

ess

20 weeks

ReTest

Goal: one Berlitz level

Online

language

audit

3434

Unrestricted by time and place. Photo: Cavan Images for plainpicture

LANGUAGE SPECIALIZATION

LANGUAGE SKILLSLanguage Specialization

Programs and content tailored to specific linguistic challengesNow that you have familiarized yourself with our different training formats on the previous pages, let’s look at the course content. After all, when you face specific language challenges on the job, you need a program with authentic content that equips you with valuable knowledge you can apply right away.

We work closely with you to adapt the content of our language training to your needs. You can choose a variety of topics for your course.

Possible general-language topics:• Colloquial language • Refreshing previous knowledge• Expanding active language skills and overcoming speaking inhibitions

Possible business-language topics:• Conducting professional conversations with customers • Socializing in business situations• Confidence on the phone and using correct expressions• Business correspondence• Preparing, participating in, and running meetings• Preparing and giving presentations• Understanding documents in a foreign language• Business terminology and idiomatic expressions• Presenting reports and project results

Other possible specialized topics:• Foreign-language skills specific to your industry, e.g. mechanical engineering, pharmaceuticals• Courses for specific work-related challenges, e.g. meetings, presentations• Topic-specific specialization, e.g. social situations, arts and entertainment• Targeted preparation for external language exams

The exact shape of the course content will very much depend on the participants’ initial language proficiency and learning goals. Every course focuses on speaking in the target language actively, confidently, and fluently.

Please turn to page 13 for more information about customizing course content and materials.

Available for

all languages!

36

Business English Workshops for Key Qualifications 38

Telephoning in English 38

Presentations in English 38

Negotiations in English 39

Meetings in English 39

English for Emails 40

English for Business Small Talk 40

Business English Workshops for your Department 41

English for Marketing and Advertising 41

English for Accounting 41

English for Sales and Purchasing 42

English for Human Resources 42

Business English Workshops for your Industry 43

English for Real Estate 43

English for Legal Professionals 43

LANGUAGE SKILLSSubject-Specific Language Learning in English

Many additional topics are available upon request, including:

• English for Customer Service• English for Insurance• English for the Automotive Industry• English at the Office

• English for Logistics and Freight Forwarding• English for Banking• English for Pharmaceuticals• English for the Energy Industry

BUSINESS ENGLISH WORKSHOPS

When a specific English-language problem needs resolving or you want to work on certain topics, the Berlitz Business English workshops are the ideal alternative to our regular language courses.

Working in small groups or one-on-one, the participants learn precisely the topics that match their language needs and goals. This might take the form of a two-day compact course, or could be spread over a longer period. Interactive exercises, role-playing, and simulated situations guarantee lasting language success.

Upon request, the course content can also be tailored to your company’s specific needs.

37

LANGUAGE SKILLSBusiness English Workshops for Key Qualifications

TELEPHONING IN ENGLISH

For good lines of communication. A workshop for all professionals who have to speak on the phone a lot and have resolved to no longer try to avoid making calls in English. Learn the language basics, how to answer the phone correctly, spell words and names, forward calls, make apologies, postpone meetings, return calls, and arrange meetings.

Content• Language basics• Vocabulary and phrases for making calls• The English telephone alphabet• Starting and ending telephone conversations• Receiving and leaving messages• Exchanging information• Arranging appointments• Dealing with complaints and claims• Small talk• Intercultural differences on the telephone

PRESENTATIONS IN ENGLISH

Leave a lasting, positive impression. In this workshop, you will learn key phrases and specialist vocabulary and receive language tips for successful presentations in English. In addition to exercises on important aspects such as body language, structure, and the use of visuals, we also give you pointers on British and American presentation cultures.

Content• Key phrases and specialist vocabulary• Structuring a presentation• Introducing the speaker and the audience• Presenting ideas effectively• Delivering convincing arguments• Presenting facts and figures• Confidently fielding audience questions• Cultural factors and presentation styles

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NEGOTIATIONS IN ENGLISH

Have the best arguments on your side. Skillful negotiating is an art. Practice the vocabulary needed to engage in negotiations in English effectively and with confidence. We use a variety of interesting role-playing exercises to teach you important language skills and show you how to set goals and formulate offers and counteroffers.

Content• The right way to prepare for negotiations• Beginning and ending negotiations• Exercises on negotiation techniques and tactics• Recognizing and blocking attempts at manipulation• Key phrases• Techniques for strategic argumentation• Prevailing in difficult negotiations• Introduction to different forms of negotiation• Role-playing exercises• Cultural factors and differences

MEETINGS IN ENGLISH

Because you have plenty to discuss. Meetings have their own culture and often their own specific dynamics as well. This workshop aims to equip you with the language skills necessary to participate in important international meetings and to enable you to hold professional discussions of your own. When all these elements are in place, meetings can even be fun!

Content• Scheduling meetings – in person and in writing• Drafting an agenda• Opening and concluding meetings• Providing sound arguments• Handling difficult situations• Familiarizing yourself with the different meeting formats:

brainstorming, decision-making and telephone conferences• Meeting simulation• Intercultural aspects


Information on workshop lengths, times, and locations can be found on page 85.For further information, please contact your local Berlitz team.

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ENGLISH FOR EMAILS

Putting it all in writing. In the age of smartphones, pleasantries, correct language usage, and spelling often fall by the wayside. In this workshop, you’ll learn how to write emails that strike the right tone. It is not only about common courtesies and style, but also about effective communication in English in an international environment.

Content• Basic terms and useful vocabulary• Greetings and useful expressions• Correct spelling and important abbreviations• Striking the right tone and using the appropriate style• Small talk and business correspondence• Arranging and confirming appointments• Formulating queries, agreements, and rejections skillfully• Making a complaint and handling others’ complaints correctly

ENGLISH FOR BUSINESS SMALL TALK

Keep the conversation going. Many business meetings end without achieving any results because an important phase has been omitted – the small talk. In this workshop, fun partner and role-playing exercises give participants plenty of practice in greeting guests, introducing themselves, giving a tour of the company, making small talk, and inviting visitors to dinner.

Content• A variety of partner exercises and role-playing• Introductions, greetings, and getting to know people• Extending, accepting, and turning down invitations• Giving a tour of the company• Small talk during business dinners• Building trust by means of appropriate topics• How to end a conversation politely• Etiquette and cultural differences



40

LANGUAGE SKILLSBusiness English Workshops for your Department

ENGLISH FOR MARKETING AND ADVERTISING

Give your English skills top billing. In this course, you will acquire the language skills advertising professionals need to successfully roll out marketing plans, advertising campaigns, and strategies worldwide. Because you are the primary target group of this workshop – employees of advertising agencies and professionals working in marketing, PR, event management, and communication departments.

Content• Corporate identity, image, logos, and brands• Customer profiles and market research• Marketing plans and pricing and positioning strategies• Ads, campaigns, and advertising materials • How to pitch ideas• Sales channels, telemarketing, and direct marketing• Public relations and sponsoring• Websites as a marketing tool• Trade fairs and events

ENGLISH FOR ACCOUNTING

Don’t get bogged down in the numbers. This workshop broadens your perspectives by offering subject-specific English for financial analyses, controlling, and accounting. The course examines sample financial statements and budgets and covers specialized vocabulary on tax systems and accounting principles.

Content• Accounting principles• Creative accounting• Balance sheets, annual financial statements, and reporting• Profit and loss statements• Tax systems• Depreciation• Budget calculation and cash flow• Cross-border investments• Globalization and the role of accounting

41

ENGLISH FOR SALES AND PURCHASING

Everyone will buy your English. International purchasing and sales staff make a significant contribution to the company with their negotiating skills. Good language skills give you confidence and are a prerequisite to successfully communicating your expertise.

Content• Insights into sales pitches, needs analysis, and target setting• At a trade fair – networking and establishing and maintaining contacts• Sales techniques, bids, and offers• Tips for successful negotiations, negotiation styles• Telephone and online orders• Terms of delivery and contracts, processing and tracking orders• Handling claims over the telephone and in writing

ENGLISH FOR HUMAN RESOURCES

Because employees are a company’s top resource. Employees from personnel departments and recruitment agencies can practice the English of human resources in this workshop, developing their own career prospects in the process. You’ll learn and practice the subject-specific terms and phrases you need to conduct performance reviews and other employee discussions in English with confidence while creating a motivating, positive atmosphere.

Content• Job descriptions, job ads, and job sites• CVs, applications, and job interviews• Employment contracts• Occupational health and safety• Professional development, promotion, and reporting• Equal opportunity and diversity• Wages, salaries, incentives, and benefits• Disciplinary measures• Trade unions and collective bargaining

LANGUAGE SKILLSBusiness English Workshops for your Department

“We are very happy with the instruction Berlitz offers to us and enjoy the high standard of English lessons we receive at our company premises in Geesthacht.”

Dr. Jörg WiesmannManager, incoatec GmbH

42

ENGLISH FOR REAL ESTATE

Bringing rhyme and reason to bricks and mortar. A beautiful property won’t just sell itself on the international market. As an employee in the real estate industry, a sound command of English will help you to communicate effectively and accurately in your daily work.

Content• Presentation of various types of property• Professions in the real estate industry• Contacting individual target groups• Preparing and conducting viewings• Real estate financing and drafting contracts• Buying, selling, renting, and leasing• Real estate management and services

ENGLISH FOR LEGAL PROFESSIONALS

For legal eagles. Use authentic case studies from corporate law, labor law, copyright law, contract law, and bankrupt-cy law to train your legal language competencies. We will hone your ability to understand, research, and document legal problems in English and build your contract drafting skills.

Content• Legal structures for business organizations and liability issues• Employee contracts, hiring and firing, rights, and responsibilities• Contracts for services and the movement of goods, standard terms and conditions• Intellectual property, copyrights, patents, registered brands, trademark protection• Planning a merger, financing an acquisition, letters of intent• Risk management and bankruptcy: causes and effects, creditor rights,

personal bankruptcy

LANGUAGE SKILLSBusiness English Workshops for your Industry


43

Set your sights on the future.Photo: Blend for Image Source

SUBJECT-SPECIFIC LANGUAGE LEARNING (IN THE COUNTRY-SPECIFIC LANGUAGE)

Be it a prerequisite for entering the labour market or a targeted further training in order to communicate with local co-workers, a confident command of the national language opens up new opportunities. Theses courses can be booked flexibly by companies and are based on concrete work-related requirements.

BUSINESS CORRESPONDENCE...

Write your own success story. Quickly writing an internal email, making a note in a file, or formulating an invitation – writing has a key part to play in our daily work. So it’s crucial not only to have a good command of the formal rules of writing, but to also be familiar with appropriate ways of wording things in German in different contexts.

Content• Standards and rules for professional correspondence• Memos, file notes, internal emails• Establishing written contact with business partners• Arranging appointments and formulating invitations • Making enquiries, obtaining quotations, placing orders• Deliveries, payments, complaints

LANGUAGE COURSES FOR NURSING

A healthy vocabulary opens up new opportunities. There is urgent demand for nursing staff with good qualifications to work in facilities like retirement homes or hospitals. We use authentic scenarios that you might encounter at work to make sure your German skills are up to speed, so you can work in outpatient or inpatient nursing.

Content• Nursing workplaces and responsibilities; writing applications• Objects and aids in the work environment: • Working with patients, symptoms, providing care • Confident communication with coworkers, doctors, patients, and patients’ families• Working hours, rotations, shift handovers• Nursing care planning and documentation• Discharging and transferring patients

LANGUAGE SKILLSSubject-Specific Language Learning

• Meetings• Intercultural Communication• Presentations

• Phone Calls and Work-Related Discussions • Negotiating

Many additional courses (in your local language) are available upon request, including:

Contact us with your specific needs – we’ll be happy to advise you!

45

LANGUAGE PROGRAMS FOR KIDS AND TEENS

Have fun with foreign languages. Fun is the best way to motivate children and young people – and this also applies to learning a language. For this reason, our language programs are designed to get the participants actively involved from the outset – through exciting role-playing activities, language games, varied exercises, and age-appropriate topics. Cramming vocabulary and grammar is completely off the table.

Kids and teenagers are divided into small groups according to age (usually 4-7, 8-11, and 12-17 years) and proficiency. This encourages interaction and ensures a relaxed atmosphere. Or they can sign up for individual instruction from their own personal Berlitz language teacher.

Rapid learning success helps strengthen personality development, instils confidence, and opens up new perspectives – at school or in their later career choices.

Our language programs at a glance:

• Kids and Teens weekly courses: regular weekly lessons

• Kids and Teens vacation courses: daily lessons for an entire week during school vacations (Monday to Friday)

• Kids and Teens Individual Instruction: individual instruction: intensive one-on-one language lessons at a Berlitz Center or in the Berlitz Virtual Classroom

Benefits

• Sound educational concept motivates participants and makes learning easy• Age-appropriate topics and modern course materials• Small groups or one-to-one lessons with specially trained native-speaker

language teachers • Ideal preparation for or as a supplement to language lessons at school• Boosts future career prospects

LANGUAGE SKILLSLanguage Programs for Kids and Teens

For more information on the language programmes for kids and teens, please contactyour local Berlitz Center.

46

Berlitz language camps during all school vacations. Combining language learning with fun free-time and sports activities is the secret to the success of our popular Berlitz camps. Held all over Germany, from the North Sea to the Alps, the camps allow seven- to 17-year-olds to actively learn English, French, or Spanish all day long, completely immersing themselves in the target language from the time they get up to the time they go to bed.

Motivating lessons in the morning encourage the participants to speak, while in the afternoons and evenings, they continue to learn without even realizing it during a wide array of activities. Some 10,000 children and teenagers attend Berlitz language camps every year. We hope we’ll be able to welcome your child soon!

Concept• Participants are grouped according to their language proficiency at the start of the camp• Language lessons are held in small groups of between eight and (maximum)

12 participants• Four 45-minute lessons a day with qualified language teachers• Interviews, role-playing, presentations, and topical project work• All participants receive a Berlitz certificate at the end of the camp

Benefits

• Camps available in many countries in Europe during summer time• An optimum combination of lessons, sports, and creative workshops• Experienced native-speaker camp counsellors• All-day immersion in the target language • Motivation based on success

Corporate camps on your business premises. We can also implement our tried-and-tested language concept for children and teens right on your business premises during school vacations. Your employees’ children aged between five and 13 years are put into age-appropriate groups and actively learn the foreign language close to where their parents work. By offering such camps, you not only offer a solution to your employees’ childcare problems during the vacation, but also boost their loyalty to the company.

Some of the course content and fun activities can be tailored specifically to your company – like interviews conducted with staff members, guided tours, etc. Berlitz will be happy to organize the whole thing for you. The vacation program offers a rich variety of activities, including sports and excursions.

LANGUAGE SKILLSLanguage Programs for Kids and Teens

Boost

employee

loyalty.

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BERLITZ SEMINARS

The World of Business Seminars 49

Training Formats: In-House Seminars, Shorties, Coaching, Online Live Seminars 50

Seminar Learning Paths 52

48

THE WORLD OF BUSINESS SEMINARS

For the challenges of the global workplaceIn today’s global workplace, language skills alone are often no longer enough to guarantee success. Global challenges can only be overcome with robust intercultural competences and management and leadership skills. Thanks to our wide range of seminars, we can equip you with the tools you need.

For more than 30 years, Berlitz has been teaching intercultural skills in hands-on programs that are tailored to your needs. And ten years ago we added management and leadership seminars to our course offerings.

Berlitz now holds thousands of seminars every year, some 4,000 of which are in the field of intercultural competence alone – and this number is rapidly rising. We see this growth across all platforms and processes, from face-to-face instruction to e-learning courses, from group workshops to individual coaching.

BERLITZ SEMINARS

INTERCULTURALSKILLS

MANAGEMENT ANDLEADERSHIP SKILLS

49

BERLITZ SEMINARSTraining Formats

TRAINING FORMATS

Continuing education tailored to your preferencesYou can rest assured that at Berlitz, you will always find the right training format for your needs. You can choose from a variety of formats: face-to-face training at your company premises, Online Live Seminars, blended learning, or e-learning courses.

Your company can book almost all seminar topics with flexible, face-to-face instruction. We also offer an increasing array of topics taught live in the Virtual Classroom, letting you learn wherever you are.

In-house seminars: Exclusive single- or multi-day continuing education coursesYou choose the topic, focal points, venue, and time of the seminar. Our in-house seminars last a day or longer, depending on how much depth you prefer. To boost your language skills even further, all our in-house seminars can be conducted entirely in English or in local languages. We can, of course, help you put together a customized training format.

You will receive exclusive and highly effective continuing education tailored to your company’s specific needs and requirements. Learning success is further boosted by the use of the participants case studies and technical terminology.

For more details on the in-house seminar structure, turn to page 14.

Shorties: Gain valuable momentum in just four hoursThe majority of our seminar topics can also be booked as four-hour mini-seminars, which we call “Shorties.” They offer an ideal way to provide fresh momentum, boost motivation, or work your way into a complex topic. Their content is aimed primarily at business practices and can be applied to your daily work right away.

CoachingYou are expected to deliver top performance throughout your career. Change may seem like the only constant, whether it’s because you are involved in a rapidly evolving market, you have a challenging new position, or you find yourself in a demanding competitive environment. The Berlitz coaching approach is designed precisely with these requirements in mind.• Focus on future opportunities rather than dwelling on past mistakes.• (Re)activate your own resources with the help of the coach.• Take stock of where you are; determine and expand your scope for action.

Our tailored coaching concepts include:• Executive coaching• Employee coaching• Team coaching• Project-based coaching• Intercultural coaching• Learning transfer following a seminar or training course

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BERLITZ SEMINARSTraining Formats

Online Live Seminars: Real-time teaching in the virtual classroomMany of our seminar topics can also be booked as compact Online Live Seminars. Here, the participants attend an interactive, facilitator-led, real-time lesson held in the Virtual Classroom (Adobe Connect). This economical alternative to face-to-face instruction is not tied to a specific location and is ideal for people on the go or employees at multiple company locations who are participating in continuing education as a group.

Online Live Seminars can be easily incorporated into daily work routines. All that’s needed is a computer or laptop with an internet connection and a phone line. Experienced Berlitz teaching experts take the participants through the lessons in small groups in two 90-minute sessions. A combination of in-depth preparatory and interim tasks, interactive learning techniques such as teacher input, moderated discussions and feedback, and practical content achieve a lasting learning effect similar to that of face-to-face instruction.

In the case of company groups, a producer/technical assistant can also be provided upon request to help the participants with dialing in and using the various technical functions. During virtual instruction, the producer assists the facilitator with changing the layouts, creating pods, and putting together and overseeing small groups in virtual rooms. The producer may also play an active role, for example by encouraging the participants to take part in role plays and simulations.

Structure of the Online Live Seminars• Live seminars in the Virtual Classroom• Led by experienced Berlitz facilitators• Two 90-minute sessions plus preparatory and interim tasks• Interactive techniques similar to face-to-face instruction• Can be booked as open groups or for company groups• Small groups of max. twelve participants

Benefits of the Online Live Seminars• Continuing education not tied to a specific location• Ultra-compact and based on professional practice• Maximum participant involvement• Easy to incorporate into daily work routines• Inexpensive alternative to face-to-face instruction• Also ideal for employees at multiple locations

Here are some examples of topics that can be booked as Online Live Seminars (in German and English):Intercultural skills• Business across Cultures

(Can also be booked with the Cultural Orientations

Indicator®/C.O.I.)

• Successful Cooperation with... (Country-specific intensive training courses)

Management/leadership skills• Efficient Communication• How to Give and Receive Feedback 1• Facilitating Interactive Meetings 1• How to Resolve Conflicts 1 and 2• Creativity Techniques• Resilience @Work 1• Dealing with Change 1• Working in Virtual Teams

Please ask your local Berlitz team for the currently available dates for Online Live Seminars.

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BERLITZ SEMINARSSeminar Learning Paths

SEMINAR LEARNING PATHS

Find the perfect combination of seminar topics*It’s not usually possible to achieve your desired learning goal through a single seminar. To make it easier for you to choose the next topic along a three-step learning path, Berlitz recommends possible combinations of seminars aimed at specific outcomes. Some of the suggestions appear in multiple learning paths and, depending on the skills/abilities, in multiple steps as well.

* Learning Paths may vary in other countries

1. Working efficientlySkills for boosting your efficiency

Self-Organization and Time Management 1

Speaking through Graphics

Self-Organization and Time Management 2

Stress Management

Self-Coaching

Memorization Techniques

Step 2Step 1 Step 3

NEW

2. Soft skills for teamworkInterpersonal skills for teamwork and communication

Efficient Communication

How to Give and Receive Feedback 1

Building, Developing andManaging Teams

Facilitating Interactive Meetings 1

How to Give and Receive Feedback 2

How to Resolve Conflicts 1

Facilitating Interactive Meetings 2

Resilience @Work 2


Step 2Step 1 Step 3

3. Teamwork methodsTools for group efficiency

Self-Organization andTime Management 1

Working Successfully in Teams

Self-Organization andTime Management 2

Creativity Techniques

Effective Delegation


NEW

Step 2Step 1 Step 3

4. Working together globallyCommunicating effectively in international work settings

Business across Cultures(Intercultural Awareness)

Cultural Orientations Indicator®

(Intercultural Profiling)

Successful Cooperation with...


Working in Virtual Teams

Presentations 1 + 2

Facilitating Interactive Meetings 1 and 2

Step 2Step 1 Step 3

52

BERLITZ SEMINARSSeminar Learning Paths

5. Goal-oriented communicationTips and techniques for focused communication


How to Behave Successfully in Negotiations 1

Influencing without Authority 1



Influencing without Authority 2


Speaking through Graphics

Rhetoric

NEW

Step 2Step 1 Step 3

6. Presenting, moderating and teachingPresentation and moderation techniques and methodological skills for training managers and experts

Step 2Step 1 Step 3

Presentations 1

Rhetoric

Storytelling for Business ImpactPresentations 2

Speaking through Graphics NEW

7. Innovation and changeSkills for implementing change processes and for contributing to innovative change projects

Dealing with Change 1

Problem-Solving and Decision-Making 1

Change Management

Stakeholder Management


Creativity Techniques

Step 2Step 1 Step 3

8. Life balanceIdentifying and expanding the resources that are important for your personal well-being and work-life balance

AccomplishingMore With Less 1 – 3


Resilience @Work 1



Resilience @Work 2

Step 2Step 1 Step 3

9. Sales expertiseSkills to improve your sales performance

Identifying Customer Needs and Motives 1



Identifying Customer Needs and Motives 2

Presentations 1


Presentations 2

Step 2Step 1 Step 3

53


Communicating across Borders 56

Basics and Country-Specific Knowledge 58

International Leadership and Corporate Culture 58

Business across Cultures 58

Successful Cooperation with ... 60

Sample Agenda: Successful Cooperation with China 61

International Assignment 62

Relocation Training 62

Repatriation – Welcome home 63

E-Learning and Testing 64

Cultural Navigator® – Intercultural Expertise at the Click of a Mouse 64

5454

Scale new heights. Photo: Christopher Kimmel for Masterfile


COMMUNICATING ACROSS BORDERS

Intercultural training as the key to global successInternational business partners and employees demonstrate different negotiation, cooperation, and management styles in many situations. When global enterprises and individuals who work around the world are aware of these cultural contrasts, it always has a positive impact on business relationships and work processes.

Berlitz’s teaching applies a vivid, practical, diverse, and in-depth approach specifically designed to build your intercultural skills. See for yourself!

Our definition of cultureWe basically see culture as a filter through which we communicate. Our intercultural training approach focuseson six levels of culture in the working world. This makes it considerably more multifaceted and more comprehensive than approaches that only focus on differences in national culture, for example.

The six levels of culture • The organizational level

Relevant for global organizations and mergers and acquisitions

• Individual/interpersonal level Relevant for personal interaction in intercultural settings

• The team (or group) level Relevant for the organizations of international teamwork

• The national/societal level Relevant for market-entry strategies, international HR work, international outsourcing

• The functional level Relevant for working in cross-functional management and project teams

• The identity group level Relevant for diversity initiatives and talent management

Team

National/Societal

Functional

Identity Group

Organizational

Individual

CULTURE

56


Our definition of intercultural skillsAchieving intercultural success is about a whole lot more than merely mastering the usual dos and don’ts. Which is why, instead of merely imparting rules of conduct, our intercultural seminars also relate them directly to your own personality and individual environment.

In our intercultural skills model, we distinguish between internal and external factors, both of which are given equal weighting in our seminars.

Internal factors: Personal values and attitudes • Open Attitude

An interest in other cultures, openness to alternative solutions, curiosity, a willingness to take risks

• Self-Awareness A realistic look at your own personality and cultural orientation

• Other Awareness Awareness of your counterpart’s cultural orientation, an appreciation of diversity

External factors: Factors that we learn over time • Cultural Knowledge

About significant political, historical, geographic, or societal issues

• Cultural Skills A repertoire of alternative means of conduct for appropriate interaction in intercultural situations

Case study: Personal support for international credit card customers

The challenge. A global finance company launched a new and exclusive travel and leisure organization service for its premium credit card customers around the world. The customers were to be given personal support over the phone or in live video conferences. Going forward, the finance company’s staff faced the challenge of deal-ing with customers in all sorts of different countries and having to conduct in-depth support talks. In addition to the foreign language aspects, what the staff needed above all was an understanding of the customers’ cultural backgrounds and country-specific situations based on their own cultural profile, and the ability to take these into account in their communication. The Berlitz solution. Berlitz developed a tailored face-to-face training program for the finance company, focusing on international communication and support. The staff was also able to independently and flexibly work their way through interactive e-learning modules in the Cultural Navigator® (see page 66) containing information specific to the various key countries, for example regarding cultural norms, behaviors, history, politics, and popular events. Regular Online Live Seminars with a Berlitz facilitator guaranteed learning success and allowed it to be implemented over the long term. The result. All the staff who participated in the training program developed improved intercultural skills and sensitivity with regard to dealing with international customers. There was a demonstrable increase in customer satisfaction at the end of the program.

Self-Awareness

Other Awareness

Cultural Skills

Cultural Knowledge

Open Attitude

57

BUSINESS ACROSS CULTURES

Cooperation or clash of cultures? Intercultural expertise is in demand everywhere, no matter whether you travel overseas on business or work with international customers in Germany. This seminar provides you with invaluable tools for successful international communication, heightening your awareness of your own culture and sensitizing you to other perspectives, leadership and negotiation styles, and working methods. Both you and your international partners will benefit!

Target group • Entrepreneurs, managers, purchasing and sales staff, project managers

and assistants, engineers • Freelancers and self-employed professionals engaged in international

business or working in a multicultural environment in Germany • All staff with international contact

Content • Cultural concepts – perception and understanding • Pitfalls in your own perception, and dealing with prejudice • Culture shock – from resistance to adjustment • Dealing with cultural rules • Resolving misunderstandings and conflicts • Levels of intercultural competence

INTERCULTURAL SKILLSBasics and Country-Specific Knowledge

Can also be

booked as an

Online Live

Seminar!

INTERNATIONAL LEADERSHIP AND CORPORATE CULTURE

Familiarize yourself with cultures, avoid clashes, and implement solutions. This seminar provides you with the tools to analyze and make strategic use of the diversity potential within your company, recognize the associated potential for opportunities and conflict, and achieve mutual objectives.

Target group • Managers with international responsibilities

Content • Strategic diversity management and instruments for

diversity diagnostics • Diversity in leadership and teamwork • Managing differences and conflicts • Implementation strategies for your own company

“With Berlitz, we have been able to prepare our staff in different countries for a new, shared working world. The large network of Berlitz schools is especially helpful to us. We also value Berlitz’s tailored and professional advice and execution.”

Simone Seidel HR business partner, Sage GmbH

58

Rise to new challenges.Photo: Aleksandar Nakic for iStock

SUCCESSFUL COOPERATION WITH ...

Other countries – other customs. Anyone engaging in international business will quickly discover that profes-sional expertise alone will only take you so far. Other skills are required, because cultural aspects such as the approach to time, quality, hierarchy and respect, communication, and etiquette can differ starkly from our own perceptions. Misunderstandings, frustrations, and conflicts are inevitable. Our seminars provide you with consolida-ted expertise to allow you to steadily develop your intercultural expertise along with the required sensitivity.

Target group • Executives, managers, and professionals at all

levels with international responsibility • Entrepreneurs and sales staff with foreign

business partners, employees, and suppliers

Content • On request: intercultural preference assessment using our

Cultural Orientations Indicator® (C.O.I.) in preparation for the seminar • Culture and cultural perception • Gap analysis: comparing your culture with the foreign culture • Important cultural dimensions and their influence on business • Country information: economics, politics, religion, and society • Tips for making contact, management, teamwork, negotiating, and meetings • Sources of misunderstandings in communication and behavior • Successful collaborating using the four key cultural skills • Working with case studies related to everyday work situations

Country topicsOur seminars look at topics for a wide range of countries and regions.

You can choose, for example, from the among the following: • Welcome to Germany • Welcome to Switzerland • Successful Cooperation with France • Successful Cooperation with the USA • Successful Cooperation with India • Successful Cooperation with Russia and the CIS countries • Successful Cooperation with Saudi Arabia and the Middle East • Successful Cooperation with Central and Eastern Europe • Successful Cooperation with the United Kingdom • Successful Cooperation with Japan • Successful Cooperation with China

Berlitz offers intercultural seminars focusing on more than 40 countries.


Most of the seminars can be booked as single- or multiple-day sessions or as four-hour Shorties.Many of the topics are also available as Online Live Seminars. Please contact your local Berlitz team for more information.

All seminars

also available

in English!

60

Sample agenda: Successful Cooperation with ChinaHow exactly is a two-day in-house seminar structured? What is the content and how detailed is the material? Use this sample agenda for our intercultural seminar on China to explore this program.

Day 2

Sources of communicative misunderstandings between participants’ culture(s) and China

• Verbal communication • Paraverbal communication • Non-verbal communication

On the road to intercultural competence: The four key cultural skills

• Dealing with intercultural conflicts: a few examples • Resolving conflicts: cultural due diligence, cultural

dialogue, style switching and cultural mentoring

Culture-specific particularities in everyday working life in China I • Typical everyday work situations (critical incidents) –

for example, negotiations in China • Case studies and exercises

Lunch

Culture-specific particularities in everyday work situations in China II

• Typical everyday work situations – for example, leadership and working styles

• Case studies and exercises

Feedback and outlook

• Significant learning experiences and transfer into practice

• Open questions • Action plan • Feedback

End of the seminar

Day 1

Welcome address, presentation, and introduction to intercultural competence • Program outline and methods • Introduction to intercultural competence • Lead into the topics of culture and perception

Culture and cultural perception • What is culture? • Overview of the six levels of culture

China at a glance and in comparison • Environment • Behavior • Strategies • Values • Ethics • Spirituality

Lunch

Selected cultural dimensions and cultural standards in China I • The Cultural Orientations Model and the C.O.I. • Evaluation of your individual C.O.I. report

(on request)/positioning one’s own culture • Consideration and gap analysis of selected

cultural dimensions

Selected cultural dimensions and cultural standards in China II • Selected cultural dimensions • Positioning one’s own culture

Review and feedback


61

Are you interested in meeting the challenges of an international assignment? For more information

on the topic of placements abroad and a case study, turn to pages 10 and 11.

RELOCATION TRAINING

Prepared to live and work abroad. Due to the international nature of their business, more and more companies are sending employees abroad. Whether it’s “just” a business trip lasting a few months or a placement lasting a number of years, if you plan to be abroad for an extended period, you need to prepare well. Because statistically speaking, almost one in two employees brings their placement abroad to a premature end despite being well-qualified for the job itself.

The proven Berlitz Relocation Training program prepares individuals and families for life in a new country. Working with certified country specialists, you will cover important topics such as dealing with authorities, business partners, friends, and acquaintances. The seminar is available in English, German, or a language of your choice and is modular in design.

Which modules you select will depend, among other things, on your previous experience abroad, the length of your planned stay, and whether your family is going with you. Modules are individual and face-to-face, or online (the seminar can also be completed entirely in the virtual world). Berlitz will work with you to decide where to start and put together a tailored seminar for a successful placement abroad. Upon request, we can also help you with further training once you have arrived at your destination.

Target group • Individuals, couples, and families

Content • Preliminary needs analysis and reflection on your

own cultural identity • On request: an online intercultural assessment with

the Cultural Orientations Indicator® (C.O.I.) • Country information: economics, politics, religion, and society • Establishing contacts and survival strategies for daily life and work • Tips for management, teamwork, negotiations, and conflict management • Focus on business or private life depending on defined objectives

INTERCULTURAL SKILLSInternational Assignments

Available

worldwide for the

destination country

of your choice!

62

REPATRIATION – WELCOME HOME

Letting you hit the ground running. When employees and their families return home after an extended period abroad, often many things are no longer as they used to be. The returnees have gained new experience and may see many aspects of their home country in a new light. A certain amount of dissonance is inevitable, and the return is often more difficult than anticipated – both professionally and personally.

This course offers practical support, highlights critical aspects, and helps motivate the returnees through discussion, self-assessment techniques, and development of a specific action plan to build motivation.

Target group • International employees and their partners returning from

deployment overseas

Content • On request: an online intercultural assessment with the

Cultural Orientations Indicator® (C.O.I.) • Situation analysis: understanding the return process with all

its opportunities and challenges • Taking stock: new qualifications and skills acquired abroad • Strategy: coping with reverse culture shock in personal and

professional life • A new direction: how can international experience be used

to my advantage?

INTERCULTURAL SKILLSInternational Assignments

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CULTURAL NAVIGATOR®

Intercultural expertise at the click of a mouseThe Cultural Navigator® is the centerpiece of our online intercultural services. This innovative online platform has been developed for anyone who comes into contact with people from different cultures in the course of their work, be it external business partners all over the world, coworkers at the company’s sites abroad, or direct team members. The Cultural Navigator® gives users concrete answers to questions such as: • What shape does my own cultural identity take? • How does it differ from other cultures? • What’s the right way to behave in different intercultural situations?

The Cultural Navigator® imparts valuable knowledge in these areas: • Intercultural competence • Diversity and inclusion (D&I) • Intercultural teamwork • Relocation and repatriation

The three main elements of the Cultural Navigator®:

Cultural Orientations Indicator® (C.O.I.) – see page 65

Personalized learning paths – see page 66

Comprehensive country information – see page 67

INTERCULTURAL SKILLSE-Learning and Testing | Cultural Navigator®

The Cultural Navigator® home page featuring three functions: C.O.I., Explore a Country, and Learning Paths

64

Cultural Orientations Indicator®: identifying your cultural orientationThe Cultural Orientations Indicator® (C.O.I.) is an online assessment questionnaire that identifies your personal cultural profile in the work environment. The results of the C.O.I. help you and your team overcome cultural differences and work more successfully with others across cultural boundaries.

Your personal C.O.I. profile comprises three dimensions: interaction style, thinking style, and sense of self. Together with your personal report, the following content helps ensure your learning success: • Podcasts and relevant, work-based examples help you reflect on cultural influences.

• Interactive exercises and background information facilitate your understanding of potential conflicts and provide proven, practical solutions.

• Concrete suggestions and alternative approaches for interacting with coworkers and clients help you transfer what you have learned to your everyday work.

Upon completion, your personal C.O.I. profile can be compared with the profiles of your team members and the profiles of 55 different countries. The C.O.I. is available in over ten languages and has already been used by more than 15,000 people.

How various aspects of a personal interaction style compare with the Chinese profile.


GERMANY’S CULTURAL NORMS

Thinking styleInductive

LinearLow contextSingle-focus

Future

Sense of selfIndividualisticCompetitiveEgalitarianConstraint

PrivateOrder

Interaction styleDirect

InstrumentalFormalFixed

Universalistic

Example of a German C.O.I. profile

65

Learning paths: Modular learning for specific intercultural challengesYou can choose individual learning paths according to your specific requirements, letting you focus your skills development on topics that are relevant to your job. Each learning path comprises individual e-learning modules that build on one another for effective results.

Possible topics include: • Introduction to Culture • Working in a New Country • Cultural Orientations at Work • Communicating in Virtual Teams • Phases of Team Development • Doing Business in …

What’s especially practical is that you can start by selecting your basic intercultural interests, after which the Cultural Navigator® will automatically suggest other appropriate learning paths.

The learning paths make the learning experience interactive by integrating up-to-date podcasts, videos, articles, quizzes, and case studies on numerous intercultural topics and scenarios.

The individual modules of the Doing Business in China Learning Path


You must complete the following prerequisite learning path before starting this Learning Path: Building Self-Awareness.

15 minutes

The Doing Business in China Basic Facts module reviews details on the country’s geography and historical background. This eLearning module is supported in modern browsers and on tablet devices.

20 minutes

The Doing Business in China Business Interactions module reviews details on interacting with Chinese counterparts in a work setting. Review informa-tion on conversational topics, introductory greetings and mo-re! This eLearning module is supported in modern browsers and on tablet devices.

10 minutes

This quiz tests your knowledge on the Doing Business in China Business Interactions eLearning module. Receive a score of 80 % or better to pass and unlocåk the next step in the DBI China Learning Path.

Prerequisite DBI China Basic Facts

DBI China: Business Interactions

Doing Business in China: Business Interactions Quiz

20 minutes

The Doing Business in China Working With module reviews details on working with your Chinese counterparts. Work through a team scenario, information on presenting and the standard approach to negotiations within the country. This eLearning module is supported in modern browsers and on tablet devices.

15 minutes

Now that you have a better understanding of the cultural and management characteristics of China, visit the China country guide home page within the Cultural Navigator® to conduct a Gap Analysis. Click here to access the country guide home page for China.

15 minutes

The final exam will test your understanding of the facts and concepts covered within the Doing Business in China Learning Path. Receive a score of 80% or better to pass this exam and complete the online course.

Interaction Style Assessment

Best Practices for Using Technologies

Building a Collaborative Mindset

ResourcesDBI China: Working With

Gap Analysis with China

DBI China: Final Exam

66


Country information: The reliable online knowledge resourceThe Cultural Navigator® contains comprehensive information on more than 100 different countries, providing details on culture and cultural norms, history, politics, geography, time zones, and climate. There is also concise information on various business topics to facilitate professional interactions in the field. This background knowledge is an important resource for successfully interacting with coworkers and business partners in other countries.

The country information is directly linked to your personal C.O.I. profile and allows you to compare your cultural identity with the selected country culture.

Overview of the information on China

More information on our Cultural Navigator® can be found at www.culturalnavigator.com.

You can watch a video tutorial by scanning the QR code on the right.

67

6868

MANAGEMENT AND LEADERSHIP SKILLS

Skills You Really Need to Succeed 69

Leadership and Strategy 69

Influencing without Authority 1 and 2 69

Successful Leadership in Practice 70

Effective Delegation 72

Working in Virtual Teams 72

Change Management 73

Sales and Customer Management 74

Identifying Customer Needs and Motives 1 and 2 74

How to Behave Successfully in Negotiations 1 and 2 74

Project Management and Work Techniques 75

Self-Organization and Time Management 1 and 2 75

Resilience @Work 1 and 2 76

Creativity Techniques 76

Communication 78

Speaking through Graphics 78

Efficient Communication 78

Presentations 1 and 2 80

How to Resolve Conflicts 1 and 2 80

Dealing with Change 1 and 2 81

Facilitating Interactive Meetings 1 and 2 81

How to Give and Receive Feedback 1 and 2 83

NEW

NEW

SKILLS YOU REALLY NEED TO SUCCEED

Management and leadership skills are the all-important bedrock of career success. The art of motivating yourself and others to deliver top performance, using people’s talents correctly, having an eye for the big picture, and turning a vision into reality – all these are skills that can be learned.

Concrete and pragmatic, our seminars help you acquire or further develop specific skills in compact training ses-sions. Many managers have told us the Berlitz seminars often gave their careers a decisive boost at just the right time. Our teachers are international experts, while the areas covered are always at the cutting edge. We will also be happy to tailor our seminars to your specific requirements.

And it’s not always about hard skills – interpersonal and communication skills, motivation and the ability to generate enthusiasm, or your inner attitude toward specific issues are just as important, and can even be what ultimately tip the scales in your favor. Discover what we have to offer!

MANAGEMENT AND LEADERSHIP SKILLSLeadership and Strategy

INFLUENCING WITHOUT AUTHORITY

Relationships built on trust. Teamwork, flat hierarchies, loose business ties, and complex projects mean that the modern-day manager has to be able to win people over and influence them without explicitly exerting their authority. Those who participate in this seminar start out by learning a selection of the most effective techniques for quickly forming relationships. The trust this generates gives them a deeper insight into a person’s needs and enables them to adeptly influence them.

Part 2 of the seminar then focuses on the principles of credibility, continuity, and integrity. By developing an understanding of the other person’s situation and needs, you will learn to adopt the right attitude and use rhetorical aids and arguments to influence them.

Target group • Managers • Project managers and team leaders • Employees with supervisory responsibilities

Content Part 1

• Techniques for greater perception and identification of motives

• Active listening and information analysis • Avoiding conflict – building up trust and

harmony • Key skills for influencing people

Part 2 • Reflection on credibility and consistency • Rhetorical tools and pitfalls • Five steps of persuasion • Self-evaluation

Ideal for

combining with

the Cultural

Navigator®!

696969

SUCCESSFUL LEADERSHIP IN PRACTICE

How to get off to a good start and assert yourselfManagers are often under immense pressure. While you may be well educated, bursting with up-to-the-minute expertise, familiar with the latest technologies, approach your work with enthusiasm, and have fresh new ideas, you may also lack experience in actual leadership situations – making you less confident in your new role.

This seminar offers a unique combination of interactive training units to help you perform your leadership role competently and authentically. It begins with reflection and exploration of your own leadership role. Our shared goal is to develop a leadership profile that is authentic because it matches your personality. Gain confidence and authority by simulating typical situations encountered at work. Acquaint yourself with practical methods of team building and learn which communication tools are helpful in employee appraisals.

Content and structureThis series of seminars has a unique structure which is perfectly attuned to the needs of busy managers – a face-to-face seminar spread over eight days during a six-month training period:

• It begins with a three-day intensive seminar on the leadership role, leadership tools, and understanding of leadership.

• A second three-day intensive seminar on leadership communication, interviewing, and conflict management follows around two months later.

• The third module, a two-day intensive seminar focusing on the role of the leader as a change manager and including a final presentation, takes place after two more months.

One particular advantage of the seminar is the individual support provided by the trainer throughout the six-month period. The trainer stays in email contact with each participant and provides two coaching sessions via telephone conference. Learning tandems, each comprising two participants, boost motivation and encourage networking and sustainability. Study guides ensure that knowledge is firmly rooted and help participants reflect on their own development goals.


70

Target group • Managers and staff with supervisory responsibilities • Young talents, management trainees • High potentials from all fields

ContentModule 1: Leadership role, tools, and approach • Development Center on leadership situations • Leadership models – current research • Practical leadership tools • Authenticity in the leadership role –

developing your own leadership profile • Team building and team roles

Module 2: Leadership communication, dialog, and conflict management • Rules for teamwork • Effective facilitation of work meetings • Conducting employee appraisals • Conflict management

Module 3: Leaders as change managers and final presentation • Leaders as change managers • Fleshing out your leadership profile • Implementation: The next 100 days • Final presentation

Leadership Basics Program


Module 3Leaders as change managers and final

presentation

Two days

Module 2Leadership

communication, dialog, and conflict

management

Three days

Module 1Leadership role,

tools, and approach

Three days

Learning tandemTele-coaching Study guides

Learning tandemTele-coaching Study guides

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EFFECTIVE DELEGATION

Someone else can handle this. When it comes to delegating effectively and successfully, one of the most important skills is knowing how to empower others to reach the objective – instead of just doing the work yourself. We will show you how to get there.

Drawing on case studies and simulations, you will learn to communicate effectively as a leader, acquire useful techniques, and learn how you can empower your team to be more independent. Not only does this free you up to handle other work – it also helps the others to be more successful, both personally and as a team.

Target group • Managers and management trainees • Project managers, team leaders, and supervisors

Content • The delegation matrix • Delegation and motivation • Checklist for delegating • Verbal delegation

WORKING IN VIRTUAL TEAMS

New work techniques for a new age. As work becomes more global and more flexible, it makes a significant impact on team structures and work methods. Virtual teams are increasingly replacing direct daily contact in the office. This is resulting in new communication, organization, and management challenges. In addition to barriers of space, time, and language, team members often face cultural differences as well.

In this seminar, you’ll gain insights into the advantages and risks of virtual teamwork and develop a playbook for virtual and intercultural communication. Exercises help you learn to avoid communication pitfalls and work on projects successfully – despite the physical distance separating team members.

Target group • Managers and management trainees • Project managers, team leaders, and supervisors

Content • Characteristics and opportunities of virtual teams • Rules of virtual communication • Optimizing organizational structures and processes • Virtual strategies for motivation, supervision,

performance evaluation, and getting results

Can also be

booked as an

Online Live

Seminar!

NEW

72


CHANGE MANAGEMENT

Taking the sting out of change processes. There’s nothing more constant than change – but it is becoming more common and more frequent. These days companies have to adapt rapidly to survive in the market. Yet change processes tend to be unpopular within a company, sowing uncertainty and putting employees under pressure. This means that change management always has a motivational aspect.

This seminar demonstrates how to get teams involved and how employees can grow through change processes. You will learn how to foster communication, innovation, creativity, and networking within your company. These factors are essential when introducing new structures into a company and encouraging everyone to help shoulder the load.

Target group • Managing directors and managers at all levels • Project managers and team and group leaders

Content • Identifying barriers – masterplan for change • Success factor – implementing change correctly • Group dynamics – an indicator of change • Synergies – identification and strategic use • Conflict facilitation – handling difficult teams • Transfer – change management in your company


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MANAGEMENT AND LEADERSHIP SKILLSSales and Customer Management

HOW TO BEHAVE SUCCESSFULLY IN NEGOTIATIONS

Keeping the good arguments coming. These days, the parties on both sides of the negotiating table are well prepared. The process of persuasion is becoming more and more complex and goodwill alone is no longer enough to sway your counterpart’s decisions. In this seminar, you will analyze your negotiation style and then learn specif-ic techniques that let you state your case adeptly. You will also learn to form clever arguments, take the wind out of the other party’s sails, and fend off attempts at manipulation. The approach is based on the Harvard method for fair discussions and win-win solutions.

In Part 2 of the seminar, you will learn new negotiation strategies and how to deal with unfair tricks. Case studies and simulations reinforce this new knowledge. You will work your way through various argumentation levels and once again intensively practice dealing with counterarguments and uncovering attempts at manipulation.

Target group • Executives, managers, self-employed workers, purchasers,

sales staff, and other professionals

Content Part 1

• Self-assessment: your personal negotiating profile

• Strategic argumentation and persuasion • The four pillars of the Harvard method • Case studies and negotiation simulation

Part 2 • Negotiation methods • Strategies and tricks • Virtual negotiation • Advanced case studies and simulations

IDENTIFYING CUSTOMER NEEDS AND MOTIVES

Sales success made easy. In Part 1 of the seminar, you will learn to better identify your customers’ needs and motives, creatively expand your customer services, and communicate convincingly during sales pitches. This sem-inar equips you with the tools you need for successful sales and customer service, from small talk and conver-sations about products and services to closing techniques. Building on this, the participants use realistic sales simulations to practice structured sales talks and customer service.

In Part 2 of the seminar, you will build on what you have learned and apply it to the entire sales process. This seminar offers you all the tools you need to sell with success, from individual customer presentations and an in-depth examination of presentation techniques to learning how to handle objections raised in the sales process. Simulations and evaluations make sure you can apply what you have learned in real-life situations.

Target group • Sales staff, self-employed individuals and anyone

looking to optimize their sales activities

ContentPart 1 • Customer needs and motives • Speaking the customer’s language • Creative customer service tools • Sales simulation

Part 2 • Practicing customized customer

presentations • Persuasion, not pressure • Presentation techniques • Handling objections

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75

MANAGEMENT AND LEADERSHIP SKILLSProject Management and Work Techniques

SELF-ORGANIZATION AND TIME MANAGEMENT

Focusing on what really matters. When you’re faced with ever more and increasingly diverse responsibilities, your calendar can get so full that there’s little time for planning and reflection. But time and energy are important resources, so organizing yourself and your time are essential to working successfully. In this seminar you will acquire a repertoire of new and proven concepts to help you structure your day better, set priorities, and execute tasks more efficiently or delegate them to others. You will identify and apply you own effective tools to manage your time better and refocus on what really matters.

Part 2 of the seminar focuses on putting things into practice. Among other things, the participants use concrete examples to learn about the effects of multitasking, procrastination, and stress while exploring techniques to counteract them.

Target group• Executives, managers, project managers, and professionals looking to use systematic

techniques to organize themselves and their time

ContentPart 1 • Overview of upcoming tasks• Prioritizing• Time management based on the

ALPEN method• Interruption-free times• Transfer to your daily work routine

Part 2• Monotasking versus multitasking• Saving time by limiting time:

the time box• Strategies to tackle distractions• Procrastination: why we do it and

how we can avoid it• Meditation to change our perception

of time• Mindfulness-based stress reduction

(MBSR)


75

MANAGEMENT AND LEADERSHIP SKILLSProject Management and Work Techniques

RESILIENCE @WORK

Drawing on your own strength in any crisis. Most of us experience opposition, setbacks, and stress on the job due to increasing pressure to perform, interpersonal complications, or an ever greater workload. Resilience is the mental strength a person needs to emerge from a crisis stronger. And the good news is that resilience can be learned using mental techniques, positive routines, and personal best-practice strategies.

Part 2 of the seminar is aimed at team leaders and members looking to establish and improve their resilience in teamwork settings. The seminar focuses on the question of how to apply resilient strategies in your daily work, enabling team members to mutually support one another and come through difficult situations stronger. Resilient group strategies and positive daily rituals are developed together and are laid down in a model team charter.

Target group• Employees at all levels

Content

Part 1 also

available as an

Online Live

Seminar!

Part 1• R.E.S.O.U.R.C.E. resilience wheel• Self-assessment of situation-based

resilience• Interactive stimulus workshop • Best-practice strategies and action

plan for implementation

Part 2• R.E.S.O.U.R.C.E. resilience wheel

for teams• My role and responsibilities as a

team member• Developing a resilient team charter• Best-practice strategies and action

plan for implementation

CREATIVITY TECHNIQUES

This seminar is a good idea. Faced with innovation and change processes, increasingly demanding customers and ever-tougher competition, creativity is a key resource for any company. However, routines, tunnel vision, and the urgency of daily business activities frequently dampen existing potential for creativity and prevent us from tackling tasks in new ways. And yet creativity lies dormant in all of us – it’s simply a question of tapping into it. The secret is to push inhibitions aside, take the road less travelled, and open our minds to new things.

In this seminar, you will learn how to get out of the rut of tired mindsets and approaches. With the aid of both proven and innovative creativity techniques, you will break established patterns to see things from a different perspective, enabling you to focus more sharply on problems, come up with new ideas, and systematize your approaches to finding solutions. At the same time, you will practice and develop effective strategies for selecting suitable ideas.


Content• The source of creativity and how to foster it• The creative problem-solving process• Analytical and intuitive methods

Can also be

booked as an

Online Live

Seminar!

76

Find your balance.Photo: Manuel Sulzer for Image Source

MANAGEMENT AND LEADERSHIP SKILLSCommunication

SPEAKING THROUGH GRAPHICS

Paint an inspiring and exciting picture. This seminar isn’t about creating a picture with words, but rather creating effective hand-drawn sketches for meetings and presentations. These sketches are visual aids that you draw yourself, usually as the audience watches, letting you summarize complex issues with just a few pen strokes. Don’t think you can draw? We’ll show you otherwise!

Together, we take a look at why and in which areas sketches might be useful to you in your daily work. We explain why sketches help people learn more quickly and have better recall. And naturally you will also learn techniques that let you present complex issues memorably using simple drawings.


Content• Why you can express yourself better using sketches• The basics of drawn objects • Integrating drawings into meetings and presentations• Making successful use of sketches in your day-to-day work

EFFICIENT COMMUNICATION

The communication toolbox. Efficient communication is now more important than it has ever been. It is the corner-stone upon which businesses and careers are built and is a key component in your ongoing success. Whether holding a face-to-face discussion or exchanging emails – to deliver an effective message, you have to leave a lasting impression on the other party.

In this seminar, you will learn to integrate efficient and respectful communication into your daily life. You will be given pointers regarding how to develop a truly pleasant and amenable communication style that leads to positive results for you and your company.

Target group• Business people• Managers and professionals • Employees in communication-based professions

Content• Writing messages more clearly• Formulating things more concisely, more briefly

and more interestingly• Using figures of speech for greater effect• Making emails and phone calls more efficient

Can also be

booked as an

Online Live

Seminar!

NEW

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Gather speed. Photo: Cavan Images for plainpicture


PRESENTATIONS

Presentation is everything. Presentations shouldn’t just be impressive in terms of content – they also need to come across as entertaining and professional. We will give you a structured introduction to the preparation, flow, and execution of a successful presentation. With your topic and audience in mind, you will develop a storyline and make targeted use of visual elements. You will also learn to use PowerPoint and other media more effectively. You will then present your results to your class or group and jointly develop best practices.

Part 2 of the seminar focuses on verbal and non-verbal skills such as body language, intonation, and the way you express yourself. Using various exercises focusing on rhetoric and audience perception, you will take a closer look at how you conduct yourself and will give brief and spontaneous presentations which are followed by direct feedback.

Target group• Business people• Managers and professionals • Employees in communication-based professions

Content Part 1

• Content determined by your objective and target group

• The four keys to being understood• Structure and storyline of presentations• Less PowerPoint for more impact• Designing and optimizing slides

Part 2• Verbal expression:

“Don’t talk like you write” • Body language:

“I see what you’re not saying” • Feedback and video analysis

HOW TO RESOLVE CONFLICTS

No losers, only winners. Within every company there is a lot of potential for conflict, which can negatively impact workplace dynamics and become a problem for everyone. When they are caught up in a conflict, people can quickly lose sight of shared company goals. So what’s the right way to handle disputes within a team and put workplace relationships back on a positive footing? You will be equipped with a self-assessment to analyze your own behav-ior in conflict situations. You will then develop effective strategies for de-escalating and reaching a results-orient-ed understanding, and learn tried-and-tested approaches to handling conflict. Case studies are incorporated into the seminar.

In part 2 of the seminar, you learn the key elements of successful conflict resolution and apply them to a case study. Participants are also invited to share cases of conflict they have experienced themselves.

Target group• Professionals and managers at all levels

Content

Can also be

booked as an

Online Live

Seminar!

Part 1 • My behavior in conflict situations• Types, causes, and manifestations of

conflict• Coming up with win-win solutions• Effective tools for preventing and

resolving conflicts

Part 2 • Conflict resolution mindset• NO BIAS conflict resolution system• Methods and techniques for difficult

situations• Simulation of a conflict situation

80


DEALING WITH CHANGE

Change is the only constant. Changes in customer needs, corporate strategies, products, structures, and working conditions aren’t always welcomed with open arms. Our seminar takes a look at change from the perspective of those who are directly affected by it: the employees. The participants are given an overview of the key terms and the most frequent causes of change within a company. Part 1 of the seminar focuses on the development of personal strategies for improving your own attitude toward change and your behavioral patterns.

Part 2 of the seminar takes a look at the emotional aspects of change and the internal change process: What do I think my role within the company is? How do I structure my work? Who do I work with, and how? You will learn how to deal with change and how to tweak your mindset and emotional reactions. The seminar is rounded off by strategies for applying what you have learned on the job.


Content

Part 1 • Changes at my place of work• The reasons behind change• Factors critical to the success or

failure of change processes• Adapting to change

Part 2 • Positioning within the change process• Internal change and emotions• Strategies to adapt emotionally to

change processes, the S.C.O.P.E. strategy

• Making use of your own scope for action

Part 1 also

available as an

Online Live

Seminar!

FACILITATING INTERACTIVE MEETINGS

Learn to love meetings. It takes personal, organizational, and methodical expertise to efficiently plan and conduct meetings. Meetings are always about more than the topic under discussion – it’s also a question of the group’s willingness to work, how they communicate, and the internal dynamic. Knowledge of discussion types and work stages helps you bring structure to meetings. Moderation techniques give you the necessary tools for delegating tasks, developing solutions, and getting results. A demonstration involving various team roles allows for reflec-tion and transfer.

In part 2 of the seminar, you will learn additional methods of interactive meeting management.You will also look at how to anticipate and head off potential challenges during the planning phase and how to resolve conflicts and other tricky situations that arise during meetings.

Target group• Project managers and consultants• Managers, professionals, and executives

ContentPart 1 • The role of the moderator• Developing rules for a meeting• Guiding a discussion• Workshop techniques and visual aids

for moderation and evaluation

Part 2 • Interactively managing meetings• Types of meetings and workshops• Anticipating challenges in meetings • Dealing with conflict in meetings• Case studies and role-playing

Part 1 also

available as an

Online Live

Seminar!

81

Training pays off.Photo: Gallery Stock

Part 1 also

available as an

Online Live

Seminar!

HOW TO GIVE AND RECEIVE FEEDBACK

Deliver your message effectively. Feedback is a necessary part of working toward the same goals. But while good feedback can be extremely helpful, careless criticism can result in defensiveness and conflict, which are highly destructive. The seminar focuses on giving well-received and effective feedback. You will examine your own communication styles and familiarize yourself with the rules of feedback for both the giver and receiver. You learn techniques for respectful communication and practice them in partner and group exercises.

In part 2 of the seminar, your will learn how to constructively receive feedback in national and international settings and what effect your own feedback style has on others. You analyze your own interaction and communication style and learn to see things from your counterpart’s perspective. Role-playing and case studies are used to improve feedback styles.

Target group• Managers• Project managers and team leaders

Content Part 1

• The Johari window: self-perception and how others perceive you

• Analysing your effect on others• Five approaches to respectful

communication• The feedback sandwich and checklists

Part 2 • The challenges of giving feedback• Feedback style and feedback space• Switching style to get your message

across• B.R.I.D.G.E. – giving and receiving

feedback in the feedback space



83

84

Registration 85

Duration, Time, and Location 85

Lesson Languages 86

Assessment of Language Skills 86

Berlitz Business Trainers 88

References 91

Berlitz Centers worldwide 92

Credits 94

ORGANISATION ANDUSEFUL INFORMATION

8484

REGISTRATION

Contact us for guidance or more informationYou can contact us in a number of ways to register for one of our language courses, business seminars or to obtain more information.

• Online: The courses currently on offer at our Berlitz Centers can be found online on our websites. Registering in our online shop is quick and easy.

• Local: Looking for some advice on-site? If so, please contact your local Berlitz Center. Our customer consultants are here for you throughout Europe and can happily pay you a visit at your business premises.

DURATION, TIME AND LOCATION

Language courses • Lessons are held at Berlitz Centers between 8 a.m. and 9.30 p.m. from Monday to Friday and between 8 a.m.

and 2 p.m. on Saturdays. The times vary according to the selected training format (individual instruction, group-based lessons, etc.).

• In the case of corporate group courses, the class duration and location depend on your company’s requirements.

• The length of a language course depends on the frequency of the lessons and your language goals.

• Business English Workshops last two days on average. They can also be split across multiple days. In the case of in-house workshops, the content is adapted to your needs.

• The language courses available can vary from Berlitz Center to Berlitz Center.

Seminars• The choice of seminar dates and venues – at your business premises, at your local Berlitz Center,

or online – is up to you.

• In-house seminars generally last a day or longer, depending on how in-depth the content is. We usually recommend instruction from 9 a.m. to 6 p.m.

• Our Shorties (compact courses) are designed to last four hours.

• Coaching sessions usually last approximately 90 minutes each.

• Our Online Live Seminars can be taken wherever you are and consist of two sessions of 90 minutes each. The seminars are available for company groups and with open dates.

REGISTRATION | DURATION, TIME AND LOCATION

85

LESSON LANGUAGE | ASSESSMENT OF LANGUAGE SKILLS

ASSESSMENT OF LANGUAGE SKILLS

We offer three general language tests to help you determine which Berlitz language programs is right for you:

eBerlitz Audit• Online placement test and needs analysis for CyberTeachers and Phone Lessons (duration approx. 30 min.)• Adaptive multiple-choice test with 60 questions covering vocabulary, grammar, and listening comprehension• Available for English, French, Italian, Spanish, German, and Dutch (instructions in 14 languages)• Definition of learning objectives and professional field (list of 218 job profiles available)• Placement test based on the eBerlitz point scale of 0 to 30, which matches you to the appropriate CEFR

and Berlitz levels• Online re-test at the end of the course• Companies can access the results in real time using the NetReporting training evaluation tool

Online Placement Test• Adaptive multiple-choice test covering listening and reading comprehension (duration approx. 35 min.)• Available for English, French, Italian, Spanish, and German (instructions in 15 languages)• Detailed placement results (including Berlitz and CEFR levels) sent by email• For companies to assess their employees: upon request, creation of a ‘customized link’ and tailored adaptation

of the assessment registration page, e.g. with logo inclusion

Oral Placement Test• Oral placement test at a Berlitz Center, on the company premises, or over the phone aimed at assessing

participant’s language skills. The Oral Placement Test can also be combined with the Berlitz Online Placement Test (duration approx. 15 min.)

• Can be conducted in all languages

LESSON LANGUAGE

LANGUAGE COURSES (The available language courses can vary depending on the country and center)• Individual instruction for all languages• Corporate group courses in all languages• Open group courses for English, German, French, Spanish and Italian• Language programmes for kids and teens in English, German, French and Spanish• eBerlitz/Virtual Classroom for most languages• eBerlitz/CyberTeachers for English, German, French, Spanish, Italian and Dutch• eBerlitz/telephone-based lessons for English, Spanish, French, Italian and German• Berlitz Study Abroad for all languages

SEMINARS• All the seminars are available in English and German.• We are happy to offer other teaching languages upon request.

86

The best preparation.Photo: Caia Image for Image Source

BERLITZ BUSINESS TRAINERS

Highly qualified expertsBerlitz offers an extensive global network of trainers. On the following pages, we introduce you to some of our business trainers working in Germany.

Regardless of location, our trainers all have one thing in common. They are not merely “lecturers” who present content, but genuine experts in their fields. In addition to this professional expertise, they also bring solid me-thodical competencies and their own real-world experience to their interactions with participants, helping them take their success to the highest level.

• Multi-stage selection process • Extensive professional experience both in Germany and abroad • Certification in relevant management training areas such as moderation, coaching, and assessment • Local educational teams and ongoing feedback provide quality assurance • Continuing education in areas relevant to fields taught • C.O.A.® Practitioner certification under the Berlitz/TMC Cultural Orientations Model


BERLITZ LANGUAGE TRAINERS

Experienced and qualified native speakersAs you probably remember from your schooldays, a good teacher is the key to motivation and learning success. This is why Berlitz sets the highest possible standards for its language trainers. Initial training and continuing education for our teachers is an integral part of our quality management certification under DIN ISO 9001.

• Recruitment inside and outside of Germany• Professional backgrounds, primarily in business• Intercultural expertise• Intensive training in: • The Berlitz Method®

• Course material • Teaching methods • Classroom management

• Teaching Knowledge Tests: • Special University of Cambridge trainer certification series • Certified expertise and skills in the principles and practice of language teaching

• Quality assurance by local educational teams• Regular classroom observation safeguards quality

88

A SELECTION OF OUR ONLINE BUSINESS TRAINERS


Maurice Angres

Expert in system catering/MSc in global human resource management

Certification: Systemic Business Coach (ICA), personnel developer (IHK), Behavioral Science Systems Professional Practitioner

Professional experience: Consultant, coach, franchisee

Main areas: Management training, human resource development, resilience, self-coaching, communication, complaint management, presentations, conversation skills, conflict management, organizational development

Teaching languages: German, English

Stephen Ash

Trainer and Consultant

Certification: Intercultural trainer

Professional experience: Trainer, Senior Consultant, Country Manager of Instruction

Main areas: Communication, Change Management, Intercultural Management


Shonda Kohlhoff

Master of Arts in international communication, Bachelor of Arts in communication and French studies

Certification: Coach for intercultural skills and international assignment preparation (International Coach Academy), Berlitz Cultural Consultant, C.O.I.® certification, Tilt 360 Coaching certification, Cultural Detective certification, Intercultural Competence in English (ICE)

Professional experience: Lecturer of intercultural management, German/English translator for intercultural trade publications, author of Wissenspaket USA manual for ZIM and Berlitz, business English teacher

Main areas: Intercultural management, international assignment (USA, Germany, South Korea), global team building, various communication seminars

Teaching languages: English, German

89

A SELECTION OF OUR ONLINE BUSINESS TRAINERS

Jiri van den Kommer

Master of Arts in mathematics and computer science, certified management

Certification: C.O.I.® certification

Professional experience: Company consultancy, project und change management, IT implementation, process improvement

Main areas: International assignments, intercultural management, virtual communication, project management, change management, team building, communication, giving feedback, time management

Teaching languages: English, German, Dutch

Dr. Sylvia Van Ziegert

PhD in cultural anthropology, Master of Arts in cultural anthropology, Bachelor of Arts in history

Certification: C.O.A.® Practitioner, BSS Professional Practitioner

Professional experience: Manager training supervision and program development for Berlitz seminars, global HR development, intercultural consultant/trainer, assistant professor of anthropology

Main areas: Intercultural management, global teamwork, intercultural communication, training for international assignments, teamwork, instructional skills, online/virtual training

Teaching languages: English, German

Gertraud Stuhlmacher

Master of Arts in organizational psychology, Math/English teacher (first state examination)

Certification: Teaching trainer (DVNLP), coach (DVNLP), wingwave® Coach, teaching coach (nlpaed), NLP Practitioner and Master (DVNLP), C.O.I.® Practitioner

Professional experience: HR/management development, personnel management, continuing education center management, business trainer supervision, instructional skills and business trainer, coaching

Main areas: Leadership, management culture, train the trainer/ training development, memorization techniques, teaching coaching, resilience, dealing with change, communication training, life and business coaching



90

REFERENCES

AN EXCERPT FROM OUR CLIENT LIST

Döhler GmbH Miele & Cie. KGMeyer & Meyer Holding GmbH & Co. KG

MAUSER Corporate GmbH

Sopra Steria GmbH Thomas Cook GmbH Zalando GmbHSTORA ENSO SACHSEN GmbH

Bastei Lübbe AG B+S Card Service GmbH CWS-boco Deutschland GmbH

ALTEN Technology GmbH

Orion Engineered Carbons GmbH

SAGAFLOR AG Savills Investment Management

Peter Hahn GmbH

91

BERLITZ CENTERS WORLDWIDE

NORTH AMERICA

CANADA Calgary Laval Markham Montreal Ottawa Toronto Vancouver

USA (by state)

ARIZONA Phoenix

CALIFORNIA Beverly Hills Costa Mesa Palo Alto Pasadena San Diego San Francisco Torrance

COLORADO Denver

DISTRICT OF COLUMBIA Washington D.C.

FLORIDA Coral Gables Miami Orlando Pembroke Pines

ILLINOIS Chicago Schaumburg

MARYLAND Odenton

MASSACHUSETTS Boston

MICHIGAN Bingham Farms/Detroit

MINNESOTA Minneapolis

NEW JERSEY Princeton Ridgewood Summit

NEW YORK Garden City Rockefeller Center White Plains

NORTH CAROLINA Raleigh

OHIO Cincinnati Independence

BERLITZ AROUND THE GLOBE

Guadalajara (2) León Mérida Metepec Mexico City (10) Monterrey Oaxaca Playa del Carmen Puebla Reynosa Saltillo San Luis Potosí (2) Tampico Tijuana Toluca Veracruz Villahermosa

PANAMA Panama City

PARAGUAY Asunción (2)

PERU Lima (3) Puerto Rico Arecibo Caparra Carolina/Isla Verde Hato Rey Ponce

URUGUAY Montevideo

VENEZUELA Caracas (3) Lecherías Maracaibo Puerto Ordaz Valencia

ASIA/PACIFIC OCEAN

AUSTRALIA Sydney

CHINA Beijing Guangzhou Shanghai (3) Suzhou Tianjin

HONG KONG Hong Kong

INDIA Gurgaon

INDONESIA Jakarta (2)

JAPAN Aichi (5) Chiba (3)

OREGON Portland

PENNSYLVANIA Philadelphia

TEXAS Austin Dallas Houston

VIRGINIA Tysons Corner

WISCONSIN Milwaukee

LATIN AMERICA

ARGENTINA Buenos Aires (3)

BOLIVIA Santa Cruz (2)

BRAZIL Alphaville Belo Horizonte Campinas Curitiba Porto Alegre Rio de Janeiro São Paulo (6) Santo André Sorocaba

CHILE Concepción Santiago (4) Viña del Mar

COLOMBIA Barranquilla Bogotá (6) Cali (2) Cartagena Medellín Pereira

COSTA RICA San José (3)

DOMINICAN REPUBLIC Santiago de los Caballeros Santo Domingo

ECUADOR Guayaquil Quito

GUATEMALA Guatemala City (2)

MEXICO Aguascalientes Cancún Ciudad del Carmen Cuernavaca

Fukuoka Fukuyama Hamamatsu Hiroshima (2) Hyogo (3) Kanagawa (10) Kyoto (2) Miyagi Okayama Osaka (5) Saitama Sendai Shizuoka (2) Tokyo (28)

PAKISTAN Islamabad Karachi (2) Lahore

PHILIPPINES Manila (3)

SINGAPORE Singapore

SOUTH KOREA Seoul (2)

THAILAND Bangkok (3)

EUROPE

AUSTRIA Graz Linz Salzburg Vienna (3) Wiener Neustadt

BELGIUM Antwerp Brussels Gent Liège Waterloo

BOSNIA AND HERCEGOVINA Banja Luka

BULGARIA Sofia

CROATIA Zagreb

CZECH REPUBLIC Prague

DENMARK Copenhagen

GERMANY Aachen Augsburg Berlin (3)

92

BERLITZ CENTERS WORLDWIDE

Bielefeld Bonn Braunschweig Bremen Cologne Darmstadt Dortmund Dresden Duisburg Dusseldorf Erfurt Eschborn Essen Flensburg Frankfurt Freiburg Freising Hamburg Hanover (2) Heidelberg Heilbronn Ingolstadt Karlsruhe Kassel Kiel Koblenz Krefeld Leipzig Lübeck Magdeburg Mainz Mannheim Mönchengladbach Munich Münster Norderstedt Nuremberg Offenbach Ratingen Regensburg Reutlingen Rosenheim Rostock Saarbrücken Stuttgart Ulm Wiesbaden Wolfsburg Wuppertal

FINLAND Helsinki

FRANCE Arras Bordeaux Boulogne Billancourt Cergy-Pontoise Dunkerque Evry

Grenoble Le Havre Lille Lyon (2) Marseille Nantes Nice Noisy-le-Grand Paris (4) Rouen Saint-Denis Saint-Etienne Saint-Germain-en-Laye Strasbourg Toulouse-Blagnac Versailles Villepinte

GREECE Athens

HUNGARY Budapest (2)

IRELAND Dublin

ITALY Milan Rome (3)

LUXEMBOURG Luxembourg

MALTA St. Julians

NETHERLANDS Amsterdam The Hague Maastricht Rotterdam

NORWAY Oslo Stavanger

POLAND Crakow Gdańsk Katowice Łodź Poznań Warsaw (3) Wrocław

PORTUGAL Lisbon

RUSSIA Moscow Krasnodar (2)

SERBIA Belgrade (4)

SLOVAKIA Bratislava

Zillina

SLOVENIA Celje Kranj Ljubljana Maribor Novo Mesto

SPAIN Barcelona (2) Madrid (3) Palma de Mallorca San Sebastián de los Reyes Seville Valencia

SWEDEN Gothenburg Malmö Stockholm

SWITZERLAND Basel Bern Geneva Lausanne Lucerne Zug Zurich

TURKEY Ankara Istanbul

UNITED KINGDOM Edinburgh London Manchester Oxford

MIDDLE EAST/ AFRICA

ALGERIA Algiers Oran

BAHRAIN Budaiya Manama

EGYPT Alexandria Cairo (4)

GABON Libreville

ISRAEL Ashdod Be’ér Sheva Haifa Jerusalem Raanana Ramat Gan Rishon LeZion

Tel Aviv West Rishon

JORDAN Amman

LEBANON Beirut

MOROCCO Casablanca Rabat

OMAN Muscat

QATAR Doha

SAUDI ARABIA Al-Ahsa (4) Al-Khobar (2) Jeddah (3) Mecca (2) Riyadh (2) Ta’if (2)

SYRIA Aleppo Damascus

TUNISIA Tunis

UNITED ARAB EMIRATES Abu Dhabi (3) Al-Ain Dubai (3)

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CREDITS

PublisherBerlitz European HeadquartersHahnstraße 68–7060528 Frankfurt/Main GermanyPhone: +49 (0) 69 666 089 0Fax: +49 (0) 69 666 089 2222Email: [email protected]

CEO: Mattias SchwarzChairwoman of the Supervisory Board: Rita Pauls Frankfurt/Main Local Court, HRB 14289VAT ID: DE 811281754 Tax ID: 045 229 34820

© Copyright Berlitz Deutschland GmbH. All rights reserved. Text, images, and graphs are subject to copyright and other intellectual property laws.

Where not indicated otherwise, all trademarks in this catalog are protected by copyright in favor of Berlitz Deutschland GmbH. This applies in particular to brands and logos.

Picture creditsCorey Jenkins/Image Source (front cover), Freedom Images/Cultura RF/Image Source (page 7), andresr/ iStockphoto (page 9), PeopleImages/iStockphoto (page 15), Mihailo Milovanovic/iStockphoto (page 25), Cavan Images/plainpicture (page 35, page 79), Blend Images RF/Image Source (page 44), Masterfile RF (page 55), Aleksandar Nakic/iStockphoto (page 59), Manuel Sulzer/Cultura RF/Image Source (page 77), Gallery Stock (page 82), Caia Image/Image Source (page 87)

Editorial teamBerlitz Deutschland GmbH

Concept, design and layoutDIVAKOM WERBEAGENTUR GMBH I www.divakom.de

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Austria (7)

Belgium (5)

Switzerland (7)

Italy (4)

Spain (9)

Sweden (3)

United Kingdom (4)

Germany (55)

Netherlands (4)

Poland (9)

Norway (2)

Slovenia (5)

Luxembourg (1)

France (27)

Finland (1)

Hungary (2)

Denmark (1)

Slovakia (2)

Bulgaria (1)

Czech Republic (1)

Ireland (1)

Portugal (1)

Malta (1)

Greece (1)

Croatia (1)

Bosnia and Hercegovina (1)

Serbia (4)

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