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28000 Marguerite Pkwy., VIL 7Mission Viejo CA 92692.

Telephone: 949-582-4688E-mail: lariatadvertising@gmail.com

Website: www.lariatnews.com

Spring 2012 Print Advertising Contract/Insertion Order

Date _________________

Advertiser ____________________________ Contact Person _______________________________

Billing Address _____________________________________________________________________

Mailing Address ____________________________________________________________________

Phone______________________________ E-mail _______________________________________

DATES OF INSERTION � All issues, Spring 2011 term - OR check specific dates of publication:

� Jan. 25 q Feb. 1 q Feb. 8 q Feb 29 q Mar. 7 Apr. 4 q Apr. 18 q May 2

AD SIZE (Greyscale) (please check)

� Business Card 2 col. x 2 in. .........................$52 � 1/12 page 2 col. x 5.5 in. .................... $143 � 1/8 page 2 col. x 8 in. ....................... $208 � Coupon: small 3 col x 2.25 in. ......................$87 � Coupon: large 3 col x 3.75 in. .................... $146 � 1/6 page 3 col. x 7 in. ....................... $273 � 1/4 page 3 col. x 10.5 in. .............. $409.50 � 1/3 page 3 col. x 14 in. ..................... $546 � Banner 6 col. x 5 in. ....................... $675 � 1/2 page 6 col. x 10.5 in. ................... $819 � 2/3 page 6 col. x 14 in. .................. $1,092 � 3/4 page 6 col. x 16 in. .................. $1,248 � Full page 2 col. x 21 in. .................. $1,638 � Back page 6 col. x 21 in. .................. $3,902

Column widths (inches/picas) 2 col = 3.7257 / 22p4, 3 col = 5.6667 / 34p1 6 col = 11.5 / 69p0

Color rates:q Spot color: + $200 each colorq Full color: + $700

Discounts:2 issues ........................................................ 2%3-6 issues ..................................................... 5%6-8 issues ................................................... 10%9-10 issues ................................................. 12%All issues, one semester ............................... 15%

Subtotal: $ ____________

Less discount $ ____________

TOTAL DUE: $ ____________

The student-run newspaper of Saddleback College and Irvine Valley College since 1968

Lariat is published most Wednesdays through the academic year (August - May), with a circulation of over 5,000 cop-ies, and distributed among students, faculty, staff and administrators. Ads must be submitted at least seven (7) days advance of publication. Our website, lariatnews.com, is updated almost daily and receives over 5000 hits each month from the college communities, as well as local residents, parents and alumni around the world.

DESIGN & FORMATAll ads must be submitted as high-resolution JPEG/JPG, EPS or PDF files with all fonts embedded. Color ads should be in CMYK format, at least 200 dpi resolution. Submit via e-mail to lariatadvertising@gmail.com

Lariat

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Size: Broadsheet (12.5 x 22.5 inches) : Layout area = 11.5 x 21.5 inches

Shown to scale; does not represent ad placement on, but only to show sizing examples. Actual ad placement is at the discretion of the Lariat Ediorial Board. Advertisers requesting special placement shall be given every consideration but will not be guaranteed without payment of special placement fee of $25 per publication.

Business Card

1/8Page

1/12Page

1/6Page

1/4Page

1/3 Page

Banner

1/2 Page

2/3 Page

3/4 Page

Full Page Back Page6 col. wide x 21 in.(126 column inches)

Online AdsAll sizes in pixels

Big Button(330 x 250)

Tower(120 x 240)

Bottom Banner(468 x 60)

Send us an email for online ad rates.

Column widths (in / picas)

2 col = 3.7257 / 22p4 3 col = 5.6667 / 34p1 6 col = 11.5 / 69p0

Display ads MUST meet these specifications to print properly.

Coupon: small

Coupon: large

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• Payment instructions: Invoice will be issued within seven (7) days after the ad is published, payable by check to the Lariat. A tear sheet serv-ing as proof of publication will be mailed within two weeks of publication. Payment is due within 30 days of receipt of the tear sheet. Accounts more than 30 days past are subject to a 1% late fee and must pre-pay for any new advertising at time of reservation. Pre-payment is welcome. Advertisers publishing in all issues for one or more consecutive and complete semesters may request quarterly billing.

• Publisher reserves the right to reject or cancel any advertisements at any time. We do not accept ads that promote discrimination on the basis of race, creed, color, sex or sexual orientation; nor ads that promote products or services illegal in the State of California. Publication of questionable ads is the decision of the Lariat Editorial Board.All advertising set to simulate editorial or political content will be labeled “Paid Advertisement.”

• Forwarding of an order is construed as an acceptance of all rates and conditions of rate card. Failure to make order correspond to rate card will be regarded only as a clerical error and publication will be charged based on the rate and terms of rate card.

• The publisher is not responsible for cancellations or corrections given over the telephone. Written confirmation of cancellations or corrections must be received before deadline.

• Advertiser and/or advertising agency will indemnify and hold harmless the Lariat, its officers, agents, employees, and contractors for all con-tents supplied to publisher, including text, representations and illustrations of advertisements printed, and for defamation, invasion of privacy, copyright infringement and plagiarism.

• Lariat is not responsible for any typographical or other errors. Claims for errors must be made in writing within seven (7) days of publication. • Lariat shall not be liable for failure to print, publish, or circulate all or any part of any issue in which an advertisement accepted by the pub-

lisher is contained if failure is result of circumstances beyond the Lariat’s control• Lariat shall not be liable for any damages or loss that might occur from errors or omissions in advertisements.• No advertisements will run until contract is signed. The Lariat reserves the right to terminate ad publication at anytime as determined by the

Editorial Board.

Signature of advertiser’s representative: ___________________________________________________

SOCCCD Spring 2011: Age

20 to 2429%

25 to 2910%

30 to 345%

35 to 394%

40 to 497%

50 +23%

19 or Less22%

SOCCCD: Ethnicity (Spring 2011)

23405

67426155

2385

1220 836 757240

0

5000

10000

15000

20000

25000

White Hispanic Asian Unknown Multi-enthnicity Filipino African-American

Other

SOCCCD Enrollment Status (Spring 2011)

30543

50503631

1489 10270

8000

16000

24000

32000

40000

Continuing Student Returning Student First-time TransferStudent

First-time Student Non applicable

Source: California Community Colleges Chancellor’s Office. Further information available at https://misweb.cccco.edu/mis/onlinestat/onlinestat.cfm.