Las directrices del GRI como empresa internacional de medios

8/3/2019 Las directrices del GRI como empresa internacional de medios

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Bertelsmann CR Re ort 2010

APPROACHING THEGRI GUIDELINES ASAN INTERNATIONAL

MEDIA COMPANY

International Seminar on Quality in Journalism,

Transparency and Sustainability

of Media Companies in Latin America

,

October 18, 2011, Cartagena de Indias



Page 10 July 2011 · Bertelsmann AG · Company presentation

RTL Group –

Europe’s leading entertainment group

• 40 TV channels and 34 radio stations in ten countries

• Fremantle Media produces about 9,500 hours of programming a year in54 countries, including leading primetime programs for broadcasters innearly all of the world‟s major TV markets

• Strong growth in the on-demand sector: more than 1.4 billion videos streamedin 2010 (+46 percent)

• Extension of mobile offers: 60 apps started, more than 10 million downloads,

first live-TV offers

• Bertelsmann's stake: approximately 92 percent(which makes it the main shareholder of the publicly listed RTL Group)

• Headquarters: Luxembourg

www.rtlgroup.com

Europe's biggest broadcaster

A global leader in TV production




Random House –

World‘s largest trade book publisher

No. 1 in North America

No. 1 in Germany

No. 2 in United Kingdom

No. 2 in Spanish-speaking countries

• 200 editorially independent imprints in 16 countries

• 10,000 new books published annually worldwide

• 230 titles on “New York Times” bestseller list (2010)

• The most Nobel Prize winners of any book publishing group

• More than 25,000 English, German and Spanish language e-book titles

• Bertelsmann‟s stake: 100 percent

• Headquarters: New York

www.randomhouse.com




Gruner + Jahr –Europe’s leading magazine publisher

Gruner + Jahr worldwide• More than 500 magazines and digital offerings in over 30 countries

• Quality journalism at its best: thoroughly researched, informative, inspiringand entertaining

• Bertelsmann's stake: 74.9 percent(25.1 percent owned by the Jahr publishing family)

• Headquarters: Hamburg

www.guj.com




Arvato –

leading international provider of outsourcing services

• International provider of integrated solutions

• Service portfolio: Print services, customer care, CRM, supply chain management;entertainment services, financial services, IT services

• Working in partnership with some of the world„s best-known brands and almost allDAX-listed companies

• Specific B2B solutions for a wide range of sectors

• Locations in more than 30 countries

• Bertelsmann's stake: 100 percent• Headquarters: Gütersloh

www.arvato.com




Corporate culture

The Bertelsmann Essentials convey the goals and basic values of our company‟s employees,executives and shareholders, and are based on the Corporate Constitution. It is the responsibility of

our executives to spread and exemplify these values and to serve as role models. The Bertelsmann

Essentials reflect the current status of consensus and are subject to constant review, revision and

improvement.

Bertelsmann Essentials

PARTNERSHIP

ENTREPRENEURSHIP

CITIZENSHIP

CREATIVITY




Shareholder structure guarantees independence

Supervisory BoardIndependent and international composition; appoints and supervises the Executive Board

Executive BoardManagement of the business on their own responsibility

Voting rights100%

Bertelsmann AG

19.1% Share of capital

Shareholder’s meeting

Decisions about changes in articles of association, capital increases, profit distribution andelection of Supervisory Board members

Bertelsmann Verwaltungsgesellschaft (BVG)

Foundations(Bertelsmann Stiftung, RM Stiftung, BVG Stiftung)

Mohn family

80.9% Share of capital




Revenue and employee distribution

12,339 RTL Group

1,009 Corporate

8,485 Direct Group**

63,985 Arvato

5,264 Random House

13,337 Gruner + Jahr

* Based on total from divisions, not including Corporate/Consolidation

** The Direct Group businesses were restructured as of June 30, 2011.

Revenues by category 2010 in percent * No. of employees in divisions 2010

45.1 Products

and goods

8.9 Rights and royalties

19.1 Services

26.9 Advertising

and Notification



anagemen an ommun ca on n a ecen ra ze company

CR Council since 2010

HR Council

be green Team

Corporate Compliance Committee

Communications via the CR Portal

Our A roach

Employees Governance and Compliance

Media Content and Products

Our Commitment

CR Facts & Figures

Project Data Base

• CoP for the UN Global Compact 2010

• First CR Report according to GRI

comin soon

Page 3 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement



The awareness of bearing a special responsibility

as a me a company




ur espons y owar s our mp oyees




Our Responsibility towards the Environment

e e green n a ve




be green

rogramm ng a roup aper upp y a an om ouse




be green

+ o se ng ourna s s us ness g s ro uc on a rva o




Ethics & Compliance at Bertelsmann

e er e smann o e o on uc






e or- n-c e -pr nc p e a er e smann

At Bertelsmann the editor-in-chief principle describes the autonomy of a

media’s editorial team to inde endentl research evaluate

and disseminate its own content. The choice and form of

content and the way it is offered to customers is not decided by a central authority,but by the respective program managers, for example the publishing director or editor-in-

chief of a print magazine. There are no central directives about what

.




Promoting Freedom of the Press

uropean ar er on ree om o e ress




Promoting Freedom of the Press

e oun a on o e n erna ona ca emy o ourna sm




a enges wor ng w e u e nes

GRI‘s technical grid versus

media‘s approach and journalism

Providing group-wide guidelines and KPIs

reporting of weaknesses

…an as u no eas :

Providing the manpower for theintense period of making the report




ances repor ng accor ng o e u e nes

1. Provides a holistic concept of Corporate Responsibility

– .

3.

Adds specific issues via the Sector Supplements

4. Allows a step-by-step approach through the application levels

5. Serves as a starting point for further and strategic stakeholderdialog

.

7.

n t ates urt er nterna processes an externa percept on

Provides a combination of management approach,




Bertelsmann CR Report 2010

ec s on o pro uce er e smann s -comp an epor

Quality

Boundary

Principles

Strategy and Analysis(Risk, Opportunity and Focus for

ontent

Profile

Re ort arameters

whole organisation)

Organizational ProfileG3

StandardDisclosures

Governance, commitments andengagement

Disclosure onManagementApproach (DMA)and PerformanceIndicators

Economic Category

Environmental Category

Human Rights

Labor

Society

ProductResponsibility





arge : pp ca on eve +

• Self-assessment: The com an can assess its own A lication Level.

• External certification: In addition, it can have the report externally

audited, which is reflected in the +. There is a strong trend towards this.

GRI Report Application Level

Partial All All

A s s u r e d

A s s u r e d

A s s u r e d

Profile

No Yes Yes

10 from 3 20 from 6 49 Core o r

t E x t e r n a l l

o r

t E x t e r n a l l

o r

t E x t e r n a l l

ManagementApproach

Performancedimensions dimensions + Sectors

R e

R e

R eIndicators

Tar et for Bertelsmann CR Re ort 2010.





egree o comp ance – a us quo, e ruary

Dimension Indicators (total) Already available in

Feb 2011

Bertelsmann

CR Report 2010conom c er ormance

EN Environmental Performance 30 7**

LA Labor Practices 14 6

HR Human Rights 9 2

PR Product Responsibility 9 3

SO Societal Performance 8 3

Total 79* 22 ?


core an a ona n ca ors** Status: information compiled for the 2008 carbon footprint.



Bertelsmann CR Report 2010a er a y na ys s – re evan ssues or er e smann




a er a y na ys s – nex s ep

k e h o l d e r s

c e f o r S t a

R e l e

v a


Relevance for Bertelsmann and its Divisions




Structure and thematic sections

Intro andBertelsmann

Profile

Centralidea

Corporate divisions:Portraits and CR activities by division

Annotatedindicators

section

Intro and Bertelsmann Profile Foreword by the CEO and the Works Council Chair. The company profile. The Essentials. CRStrategy and organization.

Taking action The central idea as essay and photo spread. Additional journalistic formats such as interviews etc.

possible

Portrait of the corporate divisions and their CR activities

How the central idea is translated in the corporate divisions. Profiles of each division. The activities in

detail and presented in various journalistic formats.

Annotated indicators section

The Indicators. GRI confirmation. CR contacts.


132 pages – German and English – printed on recycling paper – coming soon



Bertelsmann CR Report 2010n ex




Bertelsmann CR Report 2010er ca e




Bertelsmann CR Report 2010na egree o comp ance

Dimension Indicators (total) Already available inFeb 2011

BertelsmannCR Report 2010

EN Environmental Performance 30 7** 12 / 3

LA Labor Practices 14 6 5 / 2

PR Product Responsibility 9 3 2 / 1

SO Societal Performance 8 3 3

Total 79* 22 30 / 7

*49 core and 30 additional indicators


** Status: information compiled for the 2008 carbon footprint.



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Las directrices del GRI como empresa internacional de medios