Las Vegas Nightclub & Bar ShowMarch 2010

Presented By:

Donna Hood CreccaPublisher & Editorial Director,

Nightclub & Bar Magazine, Questex

Robert PlotkinAuthor/Beverage Management Consultant, BarMedia

Operations — The Devil is in the Details

Sales/Revenue — Increasing Sales Without Raising Prices

Product and Presentation — Selling Both the Sizzle and the Steak

Barmanship — The Intangibles that Only an Operator Can Provide

Leverage Bar Real Estate – Drive Revenue With In-House Advertising

Donna Hood Crecca

Get Social – Twitter, Facebook, YouTube and the

Internet

Donna Hood Crecca

Suggestive Selling – Increase Sales, Guest Satisfaction in a

Moment

Robert Plotkin

Infusions – Create Spirits and Cocktails the Competition Can’t Duplicate

Robert Plotkin

Promote, Promote and Then Promote Some More

Donna Hood Crecca

Do 2-fers and BOGO Right – But Lose the Back Up!

Donna Hood Crecca

Bar Backs – Improve Service, Save on Labor Cost & Promote From Within

Robert Plotkin

The Bar’s Achilles Heel – Dirty Glassware Send Entirely Wrong Message

Robert Plotkin

If Nothing Else, Keep Your Bathrooms Clean!

Donna Hood Crecca

Be Prepared For Success – Stock Proper Bartending Tools

Donna Hood Crecca

Drink-Making in a .08 Universe – dictates smaller portions, lower

concentrations

Robert Plotkin

Sparkling Mixology – Champagne cocktails classy, delicious, profitable

Robert Plotkin

Think Global Sparklers – Prosecco, Cavas and Others

Donna Hood Crecca

Coping With Labor Pains – Schedule As a Percentage of Sales

Donna Hood Crecca

Alcohol-Free Programs – Zero-Proof Delivers Risk-Free Profits

Robert Plotkin

Portioning Safeguards – Winning the Battle at the Point of

Thirst

Robert Plotkin

Measured Pours – Low Tech, High ROI

Donna Hood Crecca

Recipes for Success – Drink Consistency Counts

Donna Hood Crecca

Muddling –Injecting Cocktail With Fresh Ingredients

Robert Plotkin

Double Straining – Serve Fresh Cocktails With No Floaties

Robert Plotkin

Garnish Better Than The Competition – Talk to the Chef!

Donna Hood Crecca

Smokers – Make Their Butts Comfy in an Outdoor Area

Donna Hood Crecca

Cross-Promoting Bar Cuisine – Let the Downtrodden Masses Eat

Robert Plotkin

Enlightened Comp’ing – Getting More Bang For Your Promo Dollar

Robert Plotkin

Aromatherapy – Set Bowls of Mint and Basil on the Bar

Donna Hood Crecca

If You’re Going to Serve Draft Beers, Make Sure You Do it Right

Donna Hood Crecca

Keep the Glass Programs – Instant souvenirs that Boost Margins

Robert Plotkin

What Bartenders Say Matters – “No problem,” “Want another?” “Hey guys”

Robert Plotkin

Hire for Hospitality Gene – Everything Else Can Be Taught

Donna Hood Crecca

Ensure Staff Knows What They’re Talking About

Donna Hood Crecca

Gun Control — Bottled Mixers and Sparkling Waters Enhance Quality, Production Value

Robert Plotkin

Ice Balls — Not All Ice is Created Equally

Robert Plotkin

State Your Case With Vendors – Make Them Work For You

Donna Hood Crecca

Watch For Sticky Fingers – Improve Profits by Eliminating

Shrinkage

Donna Hood Crecca

Backbar Management — What to Stock and How to Best Merchandise

It

Robert Plotkin

Local Micro-Distilled Spirits — Small Batch Brands Shooting Up the

Charts

Robert Plotkin

Wines from Emerging Regions – Juice With Huge Value

Donna Hood Crecca

Read Nightclub & Bar Magazine Cover to Cover

Donna Hood Crecca

Sessionability — What the Classics Have and the Rest

Don’t

Robert Plotkin

Drink Menus — What Works, What Doesn’t and

What Consumers Want

Robert Plotkin

Photos on Drink Menus – People Drink With Their Eyes

Donna Hood Crecca

Have a Seat – Guests Today Looking For Intimate Conversation Clusters

Donna Hood Crecca

Develop a Signature – Specialty Drinks a Dime a Dozen

Robert Plotkin

Sangria – Profit-Laded and Acclaimed Universally Delicious

Robert Plotkin

Send Flowers to the Living – Catch Your Staff Doing Good

Donna Hood Crecca

Slow Down – Bartenders Lose Their Smiles When They’re Frantic

Donna Hood Crecca

In Praise of Syrups – Simple, Agave and FlavoredCocktail-Essential

Robert Plotkin

Old School Practices Best Left in the Past – Doubles, Cash-Outs, Post-Shift Drinks

Robert Plotkin

Attend the NCB Show!

Donna Hood Crecca

Don’t Be Your Own Worst Enemy — Leave the Jaguar at Home

Robert Plotkin

Las Vegas Nightclub & Bar ShowMarch 2010

Presented By:

Donna Hood CreccaPublisher & Editorial Director,

Nightclub & Bar Magazine, Questex

Robert PlotkinAuthor/Beverage Management Consultant, BarMedia