Laserforce Brochure

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Operating and manufacturing laser tag systems for more than 25 years

Professional laser tag systems

Product Guide

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Welcome to laSerforce

If you’re not operating with Laserforce, then you’re missing out!

Arming nowWhile you rock around the arena to your chosen favorite sound track, bright green laser beams suddenly spear through the haze of smoke, narrowly missing you. Looking ahead, you see the enemy lurking in a dark maze of tunnels and corridors. You aim at the leaders chest. You lock on. You fire. Her chest plate flashes white and the battlesuit deactivates instantly. Suddenly your lights change from yellow to red and your onboard computer informs you that “as expected you are coming 1st”.

Creeping forward, you discover the lair of the Jade Serpent. You sneak in and start zapping her hatchlings until the serpent rears up to defend her brood. Now you have become the target.

This is Laserforce, the world’s most sophisticated laser tag game. This fast-action game is played in a low-light living arena with special lighting effects, interactive intelligent devices, swirling fog and a thumping soundtrack.

The Laserforce experience is enhanced by the battlesuit’s onboard computer which delivers real-time speech patterns and allows players to customise the stereo music and sound effects played through the battlesuit stereo speakers.

Recently, laser tag’s popularity has exploded and this is your opportunity to get a share of this lucrative sector of the leisure market.



contentS

About Laserforce 3Laserforce Opportunities 4Space Requirements 5The Market 6Income and Profit Potential 7Choosing Your Supplier 8Systems Features to Demand 9Why Laserforce? 10GEN7 System Features 11

Equipment Features 12Full color rainbow LEDs 12Superior player feedback 12Fairness of play 13Rugged & safe equipment 13

Software Features 14Animated scoreboard 14Proxicards 14Skill levels & special abilities 15Website access to member data 16Player stats kiosk 16Role playing games 16End-to-end debits 17The continuous game 17The referee suit 17Haunted house package 17Marketing and auditing 18‘Drill down reports 18

Security levels 18Mail, email, and SMS marketing 18Birthday party marketing 18Combined force 18Meet TAMI 19Automated effects lighting 19Automated smoke and fog 19Automated music 19

Interactive Living Arenas 20Exciting and interactive living arenas 20Battle sounds 20Stargates 20Uber target cluster 20Warbots 21Team targets 21Defdroid 22Thermo mines 22Angels 22Living doorways and Arena Traps 22

Combined Force 23

Additional Sources of Revenue 24Pods 24Merchandise 24

Other Services 25Arena design service 25Language translation service 25Business identity packages 25Swap Outs 25

Installation and Beyond 26Seven-day support service 26Two-year warranty 26Software upgrades and ongoing innovations 26

Packages 27Laserforce Zaptag 27Living Arenas Theme Park+ 27Gen7 Supernova 27

Affordability and Advice 28Flexible payment options 28Getting started 28Contact us today 28

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Why laser taG is a WinnerWhen Laserforce first opened, many considered laser tag to be merely a novelty. But now, well into the next century, if you don’t have laser tag in your entertainment venue, you’re missing out.

There are so many good reasons to have laser tag in your venue:

üWith a rapid turn over of 320 tickets per hour, you can make a lot of money quickly.

üThe financial return can be extremely lucrative.

üLaser tag compliments your other attractions which each one supporting the others.

üCustomers now expect laser tag in quality venues.

üThe experience of laser tag can not be reproduced at home.

ülaser tag is sheer unadulterated fun for youngsters and adults alike.

Why laserforce is a WinnerWith so many laser tag companies competing for your business, why choose Laserforce? Here are just a few of the reasons why you should partner with Laserforce for your laser tag investment:

üHighest rate of repeat play in the industry Most Laserforce operators attain over 97%.

üReliability Our rugged gear will serve you well.

üLowest maintenance Our reputably robust gear will annihilate your maintenance costs.

üMost engaging and interactive experience Our superior player feedback, player stats and stunning features keep your guests coming back.

üMost experienced in the industry More 25 years manufacturing and operating the world’s longest running laser tag site.

üBest supported Join a family of over 100 Laserforce operators

üGlobal infrastructure Laserforce has technical support bases in every global region

üEasily upgradeable systems Get the basic model or fully optioned.

üFlexible payment options Can’t pay cash? Let us help you.

The multi-million dollar Laserforce corporate headquarters. The 17000ft2 facility comprises a large Laserforce family entertainment center, a manufacturing plant and administration offices.

about laSerforce

But don’t take our word for it:

“I have operated laser tag for 14 years then I swapped to Laserforce and have seen an overall increase in my revenue of 22.3%. It is unbelievable. They are a great company and so easy to deal with.”

Maree Harris - Funzone

“We are so very happy with Laserforce. Our 6 sites spend less than half an hour a week on maintenance compared to well over 8 hours a week for the one site that had the other equipment.”

Sam Milionis - Development Manager Strike Bowling. Australia’s largest boutique bowling chain.



Portable sites

Mainly inflatables or temporary locations for school festivals, parties, carnivals, cruise ships and more.

Suitable for 10–16 battlesuits.

laSerforce oPPortunitieS

laserforce Business oPPortunities

Laserforce sites are usually placed in four types of locations.

Family entertainment centers (FECs) or destination locations

Bowling alleys, arcades, go-kart centers and FECs where laser tag is one of a few attractions.

Arena size: 2000–4000ft . Suitable for 12–30 battlesuits.

Theme parks

Arena size: At least 5000ft .


FECs where laser tag is the main attraction

Arena size: At least 4000ft .


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SyStem Size AreA

16 suits 1600ft2

24 suits 2400ft2

40 suits 4000ft2

requirementS

= 100ft2

Laserforce sites operate successfully in both small and large arenas. Some may be only 1500ft² while others may cover more than 10000ft². Generally, the average size is 3000–5000ft².

The optimal number of battlesuits for a site depends more on premises location than size. For example, a high-profile downtown location might have 30 battlesuits for a 3000ft²

arena, while a small town might need only 12 battlesuits. However, the general rule for planning is one battlesuit per 100ft² of space.

Generally, for stand-alone sites, the arena should occupy half the premises. However, you would also need space for your lobby, restrooms, offices, briefing room and armory.

The sound, lighting and glowing battlesuits of a highly-themed armory creates the initial excitement for players.



the market

Laserforce attracts players of both genders and all age groups. The greatest demand comes from children aged 7–13, usually for birthday parties, and young adults aged 16–25, who tend to spend the most money. The game is also immensely popular with tourists, and corporate and social groups.

With regards to gender, the greater demand does come from males, who comprise 66 percent of players. However, a third of the players are female. This exceptionally high rate of female participation is perhaps the most surprising thing about Laserforce and demonstrates its wide appeal. In fact, at age 15 the number of males and females is equal. We attract more females to laser tag by ensuring fairness of play, targeting our marketing to women as well as men, and creating more stylish-looking arenas and equipment.

Laserforce has a very high percentage

of female players.

Laserforce customers by age

11 years & under 44%

12–15 years 23%

Over 25 years 14%

16–25 years 20%

Laserforce customers by gender

Females 34% Males 66%

Perc

enta

ge o

f fe

mal

es Percentage of males

100

90

80

70

60

50

40

20

30

10

0

0

10

20

30

40

50

60

80

70

90

1005 10 15 20 25 30 35 40 45 50

Age

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income and Profit Potential

Utilities & insurance 4%

Consumables & misc. 5%

Advertising 5%

Cost of stock 11%

Profit 33%

Rent 20% Wages 22%

hoW much money does laserforce make?This question is very important. Any attraction can make money fast if it’s running at capacity. The key is to run at capacity as often as possible.

The more hours per week you run at capacity, the more money you make. For example, imagine you’ve bought a 30-suit Laserforce system. And assume that you run a game that lasts the recommended 7 minutes and 30 seconds. This enables you to run at least five games per hour and sell 150 tickets per hour. Given that, for common currencies, the average price per game is US$7, Euro 5 or AUD$7.50, you can now calculate the maximum amount you can earn per game.

Generally, an average 30-suit site should have 1500–2500 players per week, though our busiest sites see more than 4000 players per week.

Remember, the key to success is repeat play. Therefore, your utilization rate depends on some important factors, which Laserforce focuses on providing, including:

üeffective marketing tools to get people in the door

ügreat strategies to encourage people to buy multiple games

üstrong game play and incentives to ensure players return to your site

üan efficient system and staff who can get games through quickly

üexceptional reliability to ensure that you operate at peak with happy customers.

NUMBER OF PLAYERS

XFIVE GAMES PER HOUR =

exPenses versus ProfitThe graph below shows the expenses breakdown for a profitable Laserforce site. The major expenses are wages (approximately 25 percent of gross revenues) and rent (which should not exceed 25 percent of ‘gross revenues. Other expenses include electricity, insurance and advertising.

An efficient site will achieve 15–40 percent profit after management wages but before tax, interest and depreciation.

INCOME PER HOUR



You know that choosing the best system is critical but how do you choose the best supplier? Generally, the industry is split between high-end and low-end systems. Low-end systems are churned out from mostly out-of-date design patterns. Their only strength is price. In contrast, Laserforce is a high-end system with many strengths, including quality, features, service and price.

We often hear first-time buyers say ‘I don’t care about all the bells and whistles. I just want a cheap system where players can go in and zap each other’. However, low-end systems generally turn out to be the most unreliable. Also, the laser tag market has become very competitive and these kinds of low-end systems are getting taken over by more professional operators.

Word of mouth is all-important in this industry. Laser tag is all about repeat play, and players know the difference between a great game and an ordinary game. If your low-end system provides an ordinary experience, players will go elsewhere. So give them the best and your business will reap the rewards.

The graphs compare the average mortality rate of Laserforce and the industry average. With its five-year survival rate, Laserforce operators are six times more likely to succeed than the industry average.

Income potentIalFeatures Maximum earning capacity System

Feature-rich High-end

Enhanced Mid-zone

Basic Low-end

Low-end systems— low-end profits

A comparison of mortality figures of Laserforce and the industry average.

chooSing your SuPPlier

Why cap your income and risk your reputation by buying low-end systems?

Laserforce

Closed 4%Prospering 96%

INDUsTrY

Closed 27% Prospering 73%

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SyStem featureS to demand

roBust, reliaBle, rePutaBleReliability is so important in laser tag. Just think, how can your investment be making money if it’s broken down and being stored out back until a technician can come on duty to fix it? Since the global financial crisis in 2009 some manufacturers have resorted to off-shore manufacturing in an effort to cut costs. The down side to this strategy is that they have completely lost control of their quality assurance and now even more operators are making the switch to The Force. Laserforce have taken a different approach. By innovating new flexible payment options, and keeping our QA procedures firmly in place, we ensure every battlesuit we produce is robust, reliable and reputable.

dedicated to on-GoinG r&dTo stay competitive you must continue to engage your customers with new features to keep them perceiving you as being fresh and new. With technology changing exponentially and the push for realism, it is now more important than ever to partner with a supplier who is dedicated to on-going R&D. As an operator, you need a consistent stream of new features to market or you risk your customers getting bored and not coming back, or getting pushed out of the market by a Laserforce operator.

shoulder sPeakers & stereo sound Speakers should be located in battlesuit shoulders, just centimetres from the ears, to help players cope with the noisy game. They do cost more but players appreciate it. Laserforce understands this and installs shoulder speakers in all battlesuits.

ties in all the Games and attractions inside your fec Laser tag can work as an excellent anchor attraction to draw more people to your site, but you want a system that can fit in with all your other games and attractions. Laserforce is designed as a bolt on attraction that can be expanded to fully integrate your venue into one seamless operation.

used By their oWn manufacturers Some manufacturers don’t actually back their product with their own laser tag site. They cannot possibly know how to best maximise profits and develop equipment if they don’t use the system. Ensure your system is used by the manufacturer itself.

tarGet sensors on the Phaser Players are clever. They know that if systems don’t have phaser sensors, they can cheat by poking their phaser and head around corners. Then they can hit people without being hit themselves. This really isn’t fair. And unfairness leads to frustration, which could result in a customer deciding not to return to your site.

infra-red tarGetinG Some systems use only cheap modulated laser diodes and fiber-optic target vests to record hits. This is the lowest of low-end systems because it is unfair. A laser can hit a player in the center of their chest, but it may not be recorded as a hit unless it lands directly on a tiny sensor. Ensure your system uses quality infra-red targeting.

automated handicaPPinG Operators want everyone to be able to play without discrimination. However, if your system doesn’t automatically protect new players from experienced players then your income will be limited, as only experienced players will want to play. Ensure that your system has inbuilt handicapping that challenges experienced players and protects new players.



Why laSerforce?

With so much competition for the leisure dollar, you need a product that maximizes your income and provides a quick return on investment. But these profits must also be here to stay over the long term. Laserforce has been designed with all this in mind.

a hiGh-end system - Basic or fully oPtionedThe large number of laser tag manufacturers competing for your business tend to produce either high-end or low-end systems, with few in between. Laserforce is a high-end system with excellent features and solid reliability.

the hiGhest rate of rePeat PlayAnother feature that makes Laserforce one of the best on the market—it has by far the highest rate of repeat play in the industry. Most Laserforce sites achieve more than 94

percent repeat play. In fact, Laserforce holds the record for the most number of games played—only one of the many records Laserforce holds. Some players have played well over 3000 games.

more money quicklyThe Laserforce system is designed for rapid player turnover. With four or five games an hour, each with 50 players, you can generate income very quickly.

Overall, Laserforce’s features, game play and reliability all contribute to repeat play and positive word of mouth. These factors increase income and are all good reasons to choose Laserforce.

THE THEORy Of

REPEaT Play

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gen7 SyStem featureS

Laserforce International is delighted to announce the release of the world’s next generation of laser tag - Gen7. With two innovations pending patent applications, Gen7 offers astounding profit making features that your competitors will find very difficult to imitate. Our patent applications help to protect your investment.

Full Color Rainbow LEDs• Battlesuits can change to 8 different colours

• Play up to 8 different teams.

• Colors determined by skill level

• Colors change dynamically depending upon player’s real-time ranking.

Superior Player Feedback• Shoulder speakers with superior 1w stereo sound output

• 1G of on board digital sound effects and real-time speech advice.

• Customizable stereo music and sound effects

• Lock on tone

• Successful tag shot sound

• Independent hit zones flash when hit

• Vibrating hit recognition

• Muzzle flash

• Special features trigger

Fairness of Play• All round hit-ability. Player can be hit on the phaser,

chest, back and shoulders.

Rugged & Safe• Two day battery life

• Robust battlesuits with ribbed 3-mm, injection-moulded polycarbonate throughout

• Rubber nozzle

• Two hand detections system

• Vandalism detection system

Player Stats• Animated score screen

• Laserforce Proxicards

• Skill levels, special abilities and automated handicapping for fairness of play

• Player stats kiosk

• Players can access data online

Game Management• End-To-End debits

• Role playing games and the halloween game type

• Easy to use game editor

• The continuous game

• Referee suit

Arena Management• Total arena management interface (TAMI)

• Sound effects over a sound system with real-time score updates

• Customizable events and effects written specificallyto your needs

Site Management• Combined force

• Engineering deck - (Patent pending)

• Usage reports

• Security levels

• Email & SMS marketing

• Birthday party marketing

Interactive Living Arena features• Battle sounds

• Stargates

• Uber targets

• Jade Serpent

• Generator targets

• Radiation leakage

• Warbots

• Team targets

• Defdroid.

Combined Force - (Patent pending)

• Activated with player Proxicard

• Equipped to take payment directly from the card payment system

• Fully integrates all your other games and attractions



equiPment featureS

full color rainBoW ledsLaserforce uses spectacular full-colour LEDs, which means that each battlesuit can rotate through the entire color spectrum. As a Laserforce operator, you have tremendous flexibility in terms of how you maximise the battlesuits light color capabilities:

• Colors determined by skill level - In an individual player game, a player’s skill can be identified by their light color: new players are red, novice are green, intermediate are yellow, good are blue, advanced are cyan and expert players are purple.

• Colors change dynamically - in this scheme, each player’s Battlesuit changes color during the game depending upon where they are ranked compared to the other players. The player who is coming first always lights up in Red. The remaining players are broken up into five groups and colored in order (from best to worst) as: Yellow, Green, Aqua, Blue and Purple.

• Play up to 8 different team - In a team game, the number of team colors automatically adjusts to the number of groups playing (e.g. five groups use five colors and four groups use four colors). This allows for even more flexibility and innovation in the game editor. For example, if a player’s LEDs are rapidly cycling through the color spectrum, this may indicate that the player has been caught by the ‘radiation leakage’. An interactive Living Arena feature unique to Laserforce.

suPerior Player feed Back • Shoulder speakers and onboard real-time speech advice - Shoulder speakers

send perfect clear stereo sounds to nearby ears. The onboard digital speech processor is one of Laserforce’s most advanced and exciting features.

During the game, the battlesuit provides hundreds of different messages, including advice, encouragement and excitement, all in real time. This adds amazing realism to the game.

• Customizable Stereo Music and Sound FX in each battlesuit - Each Laserforce battlesuit has over one gig of stereo music and sound FX stored onboard in a 4 gig SD Flash Card. Never before have operators and players alike had such flexibility to customise music and FX to their own tastes. Players receive advice from their onboard computer – choose your own voice accent, language and music track to play to as you rock around the laser tag arena causing mayhem and winning the game. Gen7 battlesuits use lossless audio through speakers right next to the ears for unparalleled quality and realism. Music and FX is broadcast in stereo sound.

• Vibrating hit recognition - Laserforce battlesuits vibrate as additional feedback, coupled with realistic stereo sound FX and speech patterns to indicate that you have been hit.

• Lock-on tone - The locked-on-to-target sound tells players when they have acquired a target and that, if they pull the trigger, they will score a hit. This is an invaluable aid for beginners.

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equiPment featureS

• Successful tag shot sound - Laserforce provides different sounds for shots that hit and shots that miss. It is the only system in the world where players receive both a fire and hit sound. Every other laser tag system provides only a fire sound, regardless of whether the shot hits or misses.

• Muzzle flash - Realistic and spectacular ultra-white lights simulate muzzle flash when a player fires a phaser.

• Independent hit zones - The battlesuit’s shoulders, back, chest and phaser are all hit zones. Each one flashes independently when hit.

• Special features trigger - The front of each phaser has a special features button that can be used to activate special abilities throughout the game.

fairness of PlayAll round hit-ability - Understandably, unfair play upsets players, which is why our battlesuits can be hit from any direction. The phaser has six sensors so that, if a player zaps at an opponent with only their head and phaser exposed around a corner, the player can hit the phaser.

ruGGed & safe equiPmentReliability is a key issue for laser tag operators. A vest is no use if it’s in the store room awaiting repairs. Laserforce has a policy of analyzing equipment and utilizing new technology to offer only the highest quality equipment. And we back it up with an outstanding warranty.

• Robust battlesuits - The plastic casing for the circuit boards is encased in ribbed 3-mm injection-moulded polycarbonate.

• Two-day battery life - Never change a battery again! Low battery life causes staff and players a lot of dissatisfaction. All Gen7 battlesuits come standard with a lighter Lithium battery that offers 2 days of continuous play while weighing in at just 11.2oz (320g). This makes the battlesuit lighter to carry which means more people can enjoy Laserforce for longer.

• Safety - Laserforce equipment provides one of the safest laser tag games around. Soft rubber phaser noses and heat detectors in the phaser’s fore grip ensure that players must use two hands on the phaser. A one-handed phaser is dangerous because it can be outstretched, enabling players with a free hand to grab an opponent’s equipment.

• Anti-vandal mechanisms - Laserforce’s phasers have a unique ‘three strikes and you’re out’ force detector that ejects unruly players from the game.

SoftWare featureS

animated scoreBoardSpectators view this events screen and scoreboard throughout the game and players view it afterwards. The screen is second to none, and the animations and feedback are superb. It is entertaining and packed with vivid real-time information.

ProxicardsUsing the latest RFID technology, Laserforce Proxicards have the following benefits:

ü It’s interactive, registered members swipe their Proxicard over the chest plate to log into games

üRecords player stats

ü Used at the player stats kiosk to view player stats and mission history

ü Used to view player stats online at www.iplaylaserforce.com

ü Can be expanded to include End-To-End debits & the Combined Force modules.

automatic handicaPPinGAutomatic handicapping for fairness of play - One of

the biggest problems for operators is that beginners and experienced players may play the same

game. Without some form of equalization, beginners don’t stand a chance and will

become discouraged. The Laserforce system has a computer-controlled, multi-level skill ranking system that system that makes the game easier for beginners, while still challenging experienced players.

üMakes the game more challenging for your experienced players

üMakes the game easier for your new players

ü The Laserforce experience is fun, challenging and exciting no matter what skill level your players are at



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skill levels & sPecial aBilitiesAs a player plays more games, their average score increases. Laserforce software records average scores and places players into one of six skill levels.

This determines the handicap that players receive against better players. Skill levels also unlock special abilities, though players can’t use these abilities against less skilled players.

WeBsite access to memBer datawww.ipaylaserforce.com: Using their Proxicards, Laserforce players from anywhere in the world can check their player stats and view their mission history online as well as compare to other Laserforce players around the world.

Player stats kioskThe player stats kiosk enables players to interact with the control PC to view their statistics. It’s extremely popular after each mission because a player can swipe their card to check whether their average score has increased, propelling them into a new skill level.



SoftWare featureS

easy-to-use Game editorLaserforce game genres are famous throughout the world. For example, the Space Marines league game is the standard format for national and international laser tag competitions. Space Marines has five different character classes with special abilities such as heavy weapons, ammo resupply, medic life resupply, scout mode and commander mode. Each person has a specific job and must use their special abilities carefully to prevent their team being eliminated.

Approximately 82 percent of your games will be ‘standard’ games of team or individual formats. However, even standard games have the enormous flexibility to meet an operator’s needs. You can easily adjust features such as game length, deactivation time, shot speed, hit points, shot power, points scored and more using our game editor.

role PlayinG GamesRole playing games (RPGs) can increase your profits by 18 percent! How? Well, imagine that your laser tag site operates with only standard team or individual games. So you derive 100 percent of income from standard games. Now imagine that you operate with Laserforce software that has a full suite of RPGs. You just increased your profits, and here’s why. Regular players who are looking for more of a challenge than standard team or individual games tend to play RPGs. Typically, once a player clocks up a few games, they start to seek more challenging and different games. RPGs provide this.

The enclosed mission usage table is taken from an actual Laserforce site. It shows that 18 percent of all games played are RPG/NSG. Only 82 percent of your income is from standard games, while an extra 18 percent is from the RPG genre.

17SoftWare featureS

the continuous GameIn 1993, Laserforce invented the continuous game. Players can enter the game at any time, regardless of when other players started their game. For example, if a game is in progress and a new group arrives, they

can start immediately. You can turn players around in two minutes and eight seconds! This continuous game format can almost double player throughput and correspondingly increase income.

referee suitPlayers can use a referee suit as a regular battlesuit or staff can use one to control the game. A referee suit can change players’ colors, start and eliminate individual players, and start and end games.

haunted house PackaGeIntroducing the NEW Halloween game type. Full turn key packages available that include:

üLaserforce system

üInteractive Haunted House

üHalloween themed props



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end-to-end deBits For the first time anywhere in the world, Laserforce battlesuits are equipped to take payment directly from the card payment system. The End-To-End Debits module comes with all the benefits of the Proxicards, plus it also:

üIntegrated with Semnox Point Of Sale (POS).

ü Each Proxicard is loaded with credits to play Laserforce games up to the amount that has been paid for. Laserforce battlesuits will not activate unless it has been paid for at the POS.

üTotally eliminates theft and fraud by players and staff.

ü Players can check the balance of their Proxicard at the check balance unit and recharge at the POS.



comBined forceThe Combined Force module is where the Proxicards are at their best. Combining the full force of the Semnox Parafait system, this module has all the benefits of the Proxicards and End-To-End Debits module, plus it also:

ü Integrates all the other games and attractions inside your entire venue.

ü Customers load credits onto one Proxicard which gets used to play other attractions in the FEC including video games, redemption games, merchandising, and any amount of stocked items.

SoftWare featureS

marketinG and auditinGLaserforce has all the aids that you ‘as a modern manager’ need to effectively control your business. Tools for auditing, battlesuit usage statistics and daily records are all at your fingertips. Easy database access, flexibility and sophisticated marketing systems help you provide follow-up promotions to your clients.

drill doWn’ rePortsAudit and analyze your site’s performance with the click of a mouse. First you just select a time frame that you wish to analyze, such as the previous seven days. A report is generated showing you the player games for each of the seven days by age group and player category. You can then drill down to a specific day to view a graphical report for that day.

security levelsLaserforce software has customizable, built-in security levels that ensure that only authorized staff can access advanced game settings or sensitive data.

mail, email and sms marketinGLaserforce enables you to capture each player’s details in the database so you can contact them for special events, discounts, offers and birthday parties. Batch emails cost little to send, bulk SMS is very cheap and direct mail is highly effective.

Birthday Party marketinGFor most sites, except theme parks, birthday parties are a major part of Laserforce business. Using a simple report generator, Laserforce can print address labels and select contact details for batches of players with upcoming birthdays. This invaluable marketing tool targets existing players and encourages them to have parties at Laserforce. This also brings in new players.

enGineerinG deck rePorts for suPerior manaGement (Patent PendinG)Increase profits through superb maintenance and reliability. A big head ache for the laser tag industry is to ensure that equipment is in tip-top shape. Laserforce has patented an amazing software application that monitors your laser tag equipment and then reports on what needs to be done. It goes even further than that by reporting whether staff has been following procedures or not. The Engineering Deck report is scheduled for automatic emailing to technicians, managers and owners. In summary the ED does this for you:

üMonitoring of all the key aspects of your Laserforce system including battlesuits, recharging, arena devices, PC and managerial procedures.

üHands free operation – all the reporting and analysing is automated.

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SoftWare featureS

üInforms both offsite and onsite managers of the results.

üLets owners know if the managers are doing their job.

üReports on game usage to assist in planning and reduce theft and fraud.

ü Patented by Laserforce to prevent imitation from your competitors.

meet tamiWhen you’re busy, everything needs to run like clockwork. That’s why our Total Arena Management Interface (TAMI) is the best laser tag management aid on the market.

TAMI takes arena management to a new level. Forget training your staff to turn on lights, pump in fog and start music. TAMI does all that for you. Set up and design as many light shows as you like to make each game different. TAMI has a full software interface linked into the Laserforce software. The whole programmed Laserforce experience begins with a single mouse click.

automated effects liGhtinGMost arenas have core lighting that illuminates enough for customers to enter and exit safely. They can also have special effects lighting (SFXL) and features, including laser light shows, strobe lights, intelligent lighting systems, music-activated lighting effects, spotlights and more. This lighting is often expensive, and subject to wear and tear. And it only needs to be on during a game. TAMI controls all these lights and gives the same consistent performance game after game. TAMI saves you maintenance and electricity costs, and increases the life of your SFXL.

automated smoke and foGFog is critical for illuminating laser and SFXL beams, and creating an eerie atmosphere. Though the players don’t realise it, fog accounts at least 25 percent of their enjoyment. TAMI controls the fog, producing enough throughout the game to maintain the appropriate atmosphere.

automated musicGone are the days where an operator starts the laser tag game and manually starts the music. Create your own playlists and TAMI will play them for you. Keep the music playing randomly or allocate specific music for specific games. TAMI starts the music when the game starts and turns it off when the game finishes. You don’t need an external music playing device as it’s all played from the Laserforce PC hard drive.

TAMI controls game special events.



interactiVe liVing arenaS

excitinG and interactive livinG arenasSome people think that laser tag is just about zapping other players, but this is a common misconception, experienced laser tag operators know, players like a challenge and want to be immersed in an experience unlike any other. That’s why Laserforce invented Living Arenas, arenas so smart, players can practically play a game against just the arena itself!

The Living Arena brings added realism to the game through sound effects over the sound systems and real-time score updates. Some of the benefits of owning a Living Arena include:

üMakes every game an immersive and challenging experience

üThe game is just as fun even with a few number of players

üEncourages players to work together to defeat targets

üGives you a competitive edge over other laser tag sites

üEasy and inexpensive way to enhance your arena and gives you something to market to your existing members and draw more people to your site

Battle soundsDigital sound effects are generated and broadcast over the sound system in immediate response to game events. The range of sounds is extensive to suit many combinations of game events. Customizable events and effects can be written specifically to your needs.

starGatesThese devices have been made redundant with the development of RFID technology, but they still come standard with our basic Zap Tag package.

Stargates are interactive devices that enable players to log in to the mission and warp into the Laserforce arena ready for action. Casual players simply walk through the Stargate to become activated.

uBer tarGet clusterThese provide a very flexible living arena option. Uber targets are a network cluster of up to five linked targets. Each target performs different tricks and can be individually themed. They have their own sound and lighting effects, and may

be passive or aggressive. Choose from pre-existing themes for the targets or ask us to produce themes to suit your needs, particularly if you have a theme park. Here are some examples of our themed uber targets:

• Jade Serpent—Find her lair, eliminate the hatchlings and destroy the Jade Serpent! The serpent, an animatronic worm, inhabits a dark and scary section of the arena. She has four colored eggs that players must destroy. But it’s not easy, as she fights back by firing lasers from her eyes. Sound effects are included.

• Generator targets—Most Laserforce sites have several centerpiece devices called force field generators. The uber generator targets have up to five targets but only one is lit at any time. With groovy sound effects, the target facet also changes position so the players must find a new target to hit.

• Radiation explosions—This exciting event is often used in conjunction with the generator targets. When a percentage of players have successfully ‘destroyed’ the targets, the generator starts to explode. All players, whether friends and foes, are warned to take cover. Any player caught in the generator’s direct vision is caught by radiation leakage and suffers a penalty. Radiated battlesuits emit hyperactive lighting effects.

• Shooting gallery targets—These are best used in conjunction with the PODS (see the section on PODS). The gallery targets are positioned to be visible from the PODS and are used to score minor points by hitting the targets in exciting sequences. Players in the game can also score points.

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WarBotsProgrammed with artificial intelligence, warbots guard an area and attack any player. They sense the skill levels of players in its zone and allow for their abilities. Warbots have their own speech patterns and spotlights, and can fire lasers and be made to swivel. They can be themed in many different guises.

team tarGetsThese are the simplest of our devices. Targets are aligned by color and players score bonus points by zapping the target three consecutive times. Multiple players can hit the target at once but each player can destroy the target only once per game. When the target is under attack, the main sound system produces sound effects and explosions.



defdroidSimilar to team targets but can be hit by any team to score points.

thermo-minesThese detect players in their vicinity and go off. They can be programmed to detect friends, foes or both. They can also be programmed to turn on randomly.

anGelsThese are welcome allies in a game. They have illuminated panels that randomly activate a ‘power up’. If the ‘Life’ icon is illuminated, a player can be powered up with extra life. Angels can also provide extra points, shots and special abilities.

livinG doorWays and arena traPsMake any trap or interactive doorway you like. When a door or trap is active, the first player to go through remains safe but the following player on an opposing team is deactivated.


In an increasingly competitive market, it is becoming more and more important to give customers

a reason to come to your site. The Laserforce Living Arena is

a great way to give your site the competitive edge.

23



combined force

The Combined Force helps you manage and maintain customer satisfaction in all facets of your Family Entertainment Center operation. It is also patent pending to prevent imitation from your competitors.

1. Basic level - Proxicards The basic level of the combined force provides you with the following benefits:

ü Faster turnaround between games means greater profits for your site.

ü It is interactive, players swipe their Proxicard in front of the chest plate to log themselves into the game.

ü Registered players or members have their own playing codename and player stats.

ü Players can view their statistics at the player stats kiosk and online using their Proxicard.

2. intermediate level - end-to-end deBits The End-To-End Module comes with all the benefits of the basic Combined Force level, plus it also benefits your business in the following ways:

üIntegrated with Semnox Point Of Sale (POS).

ü Each Proxicard is loaded with credits to play Laserforce games up to the amount that has been paid for. Laserforce battlesuits will not activate unless it has been paid for at the POS.

üTotally eliminates theft and fraud by players and staff.

ü Players can check the balance of their Proxicard at the check balance unit and recharge at the POS.

3. advanced level - comBined force The advanced level is where the Proxicards are at their best. Combining the full force of the Semnox Parafait system, this module has all the benefits of the basic and intermediate levels, plus it also:

üIntegrates all the other games and attractions inside your entire venue.

ü Customers load credits onto one Proxicard which gets used to play other attractions in the FEC including video games, redemption games, merchandising, and any amount of stocked items.

PodsPhaser observation deck stations (PODS) are a great way for a Laserforce facility to earn extra cash. PODS enable spectators to join a game and score points both from the Laserforce players and by zapping sequential targets positioned in view of the PODS. The PODS have no effect on the players who are hit, nor can players in the PODS be hit by players in the game.

This makes PODS perfect for children who are too young to join the game and great for parents who want to take a more sedentary role. And you can decide how best to operate them—tokens, notes or swipe cards. It’s your choice.

make more money With merchandiseGet your initial merchandising pack free when you order your Laserforce system.

Merchandising is proving to be a solid new method of income. Customers who have a great experience at your facility will want to take home a memento and these products have proven to be very popular and very profitable in Laserforce FECs.

Laserforce T-shirts! - Four great t-shirt designs to choose from in a wide variety of colours.

additional SourceS of reVenue

Flashing LED cups!

T-shirts can be customised with your own branding (as this is an additional service, please call us for pricing).



25



arena desiGn serviceWe all know the importance of making a great first impression with your customer. Repeat business and greater customer satisfaction levels are the results. That’s why it’s so important to consider how your facility looks. When your customers walk through your doors, they’ll note the appearance of your site and make an immediate judgement.

Therefore, your theming requires imagination and artistic skill. Think of it as a large sci-fi movie set built to last! We can guide you through arena construction and save you tens of thousands of dollars in the process. With more than 20 years’ experience, we know what works. Your arena needs realism and excitement, and should be an attraction unto itself. We’ll show you how to do it.

lanGuaGe translation serviceWe can translate our Laserforce software into many languages. Just ask us what you need.

Business identity PackaGesWe can save you heaps of money with our pre-existing artwork packages and templates. The cost of producing new artwork is exorbitant, so why not use our extensive library and adjust the template to your needs?

sWaP outsIf you have an existing laser tag site that uses another manufacturer’s gear, you can negotiate a special deal. This deal includes trading in your old equipment (or offering some other form of incentive) for brand new Laserforce equipment. If this sounds like you, we’re keen to talk!

“I have operated laser tag for 14 years then I swapped to Laserforce and have seen an overall increase in my revenue of 22.3%. It is unbelievable. They are a great company and so easy to deal with.”

Maree Harris - Funzone

“Since switching to Laserforce, our revenue from laser tag has gone up more than 30%”

Bob Rippy - Owner of Jungle Rapids Theme Park.

other SerViceS



inStallation and beyond

Laserforce will install your equipment, check your premises for ‘playability’, and train you and your staff well before opening day. To ensure that your business hits the ground running, our installation team can remain at your site for a period after you open. We compile a comprehensive post-installation report that notes any changes that would improve your site’s operation. And our support doesn’t stop there.

seven-day suPPort service

After installation, we remain in touch to ensure that your center runs profitably and to keep you up-to-date with developments. Laserforce and its regional distributors provide a seven-day support service, ensuring that, on any given day, you can access support for any aspect of the Laserforce system.

tWo-year Warranty

Laserforce offers a two-year warranty on its equipment. As we’re a ‘no hassles’ company, we deal with all warranty issues sympathetically and expediently. The specific details of your warranty are outlined in your sales agreement.

Please note: Zap Tag systems have a one-year warranty.

softWare uPGrades and onGoinG innovations

The Laserforce SuperNova software is a never-ending story. New technology is always emerging that makes the software better and better. Software upgrades average around three releases a year.

Player demand and investor requirements drive the development program. So you’ll be offered many upgrades to enhance your Laserforce system, which you can easily incorporate into existing systems for a very reasonable cost.

27



Best for

Portables arenas, small facilities arenas

<2000sq ft, budget conscious

Theme ParksStand alone, FECs,

Bowling centers

Durable vests and phasers (pg.12-13) ü ü ü

All battlesuits come with full LED option (pg.12)choice of 4

interchangeable colour options

ü ü

All battlesuits come with 1 gig of onboard digitial sounds and real-time speech patterns (pg.12) ü ü ü

Customizable stereo music played through shoulder speakers (pg.12) ü ü ü

Battery type (pg.13) Lighter lithium Lighter lithium Lighter lithium

Game computer Lap Top PC PC

Version of Laserforce software (pg.14-19) Zap Tag Gen7 Supernova Gen7 Supernova

Score screen (pg. 14) Vibrant Fully animated Fully animated

Skill levels, special abilities and automatic handicapping (pg.14-15) ü ü

Player stats kiosk (pg.15) ü ü

Customer database for reporting and auditing (pg.18) ü ü

Mail, email and SMS marketing (pg.18) ü ü

TAMI (pg.19) ü ü

Referee suit (pg.17) ü ü ü

Stargate automatic battlesuit activation device (pg.20) ü ü üIn-field base targets (pg.22) 1 3 3

Spare parts kit ü ü ü

Business identity package (pg.25) ü ü ü

Shipping installation and training (pg.26) ü ü üWarranty (pg.26) 1 Year 2 Years 2 Years

Interactive Living Arena Options (pg.20-22)

Jade Serpent Recommended Recommended

Generator uber target Recommended Recommended

PODS Recommended Recommended

Gallery uber target Recommended Recommended

Warbot Recommended Recommended

Combined Force Module - patent pending (pg.23)

Level 1 - Proxicards ü ü

Level 2 - End-To-End Debits Optional Recommended

Level 3 - Combined Force Optional Recommended

Engineering Deck - patent pending (pg.19) ü ü ü

PackageS



affordability and adVice

flexiBle Payment oPtions

Can’t pay cash? Let us help you.

3 easy ways to acquire your new laser tag system:

üInterest free terms

üPay for play

üRent

GettinG startedThe period from your first inquiry to site opening requires you to make many informed decisions. To assist you with each step, Laserforce provides advisory packages based on our extensive experience in the industry.

Initially, we provide a general enquiry package with system information and pricing. Once you decide to proceed, we give you a complete start-up manual, which covers site selection, staff selection, budgets and projections, playing field design, approvals and all the general consultancy you’ll need until you open your doors.

contacts us todayFind out how we can help you make the best possible investment in your laser tag system.

“We are so very happy with Laserforce. Our 6 sites spend less than half an hour a week on maintenance compared to well over 8 hours a week for the one site that had the other equipment.”

Sam Milionis - Development Manager Strike Bowling. Australia’s largest boutique bowling chain.

ProfeSSional laSertag SyStemS Since 1988www.laserforcetag.com

Contact your closest laserforce Rep:USA: Dave Jackson [email protected] 888 527 7824

USA: Mark Marchido [email protected] +1 951-733-3029Australasia: Sam Kelly [email protected] +617 3391 0155

Europe: Martin Nash [email protected] +44 1733 894 549

AustraliaChatswood - NSW Moore Park - NSW Charlestown - NSW Wintergarden - QLD Melb Central - VIC

Bayside - VIC

France

Bondoufle, Paris

Australia

Rockhampton - QLD

AustraliaRobina - QLD

Rooty Hill - NSW Dee Why - NSW Penrith - NSW

Black Town - NSW Watergardens - VIC Cross Roads - SA

Australia

Pacific Fare - QLD Canberra - ACT

Malaysia

Sunway Pyramid, KL Mid Valley, KL

America

Wilmington, NC

America

Columbus, IN

America

Las Vegas, NV

America

Baton Rouge, LA

America

Mission Beach, CA

America

Trussville, AL

Poland

Bytom

England

Peterborough Leicester

Northampton

Ireland

Lisburn, Belfast

Sweden

Stockholm

Russia

Documents

Laserforce Brochure