legacyLasting

London2012

_Conten

___Introduction_Leaving a lasting legacy 1-2_Our approach and values 3-4

___Case Studies__The Big Sing 5-6__The Experience of a young Producer 7-8__Somewhereto_rap and perform 9-10

___Culture and Legacy_The Cultural Legacy of London 2012 11-12

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legacyLeaving alasti

By 2012, it will be precisely 100years since the first official commitment to presenting culturaland artistic activity alongside sportas a core dimension of the Olympichosting process. This centenary provides auseful moment to reflect on what culture hasbrought to the Olympic and ParalympicGames. In particular, the UK has attempted toovercome past challenges by supporting a cultural programme that makes the most ofthe build-up and aftermath of 27 days ofworld-class sport in 2012, so that theOlympiad are not only about constructing venues, but also constructing a lasting creativedialogue with communities throughout thecountry. This is the aim of the Legacy Trust.

“The UK School Games is aunique opportunity for everyone to see how muchyoung sporting talent we havein the UK.”__Jason Gardener,World Indoor Sprint Champion

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yngfrom London 2012in communitiesthroughout the

UK

Legacy Trust UK is an independent charity that is creating a lasting culturaland sporting legacy from the London2012 Olympic and Paralympic Games.We are a Principal Funder of the CulturalOlympiad and London 2012 Festival, and wehave 16 programmes with over 100 arts,sports and education projects currently takingplace across the UK. From Stirling to Swanseaand Belfast to Brighton, our projects are helping to build a lasting legacy from theGames in communities across the country.

Legacy Trust UK was set up in 2007 to supportcommunities and organisations across the UK tocreate projects that celebrate London 2012 in away that is relevant to them and which will leave alasting legacy.We fund 16 programmes with over 100arts, sports and education projects currently taking placeacross the UK.

Our projects are very wide-ranging, but all sharethree key aims:

__ to unite culture, sport and education, in line with thevalues and vision of the Olympic and Paralympic Games__ to make a lasting difference beyond 2012 for all thoseinvolved__ to be grassroots projects, often small in scale, and unitecommunities of interest at local and regional level

Legacy Trust UK has allocated £40 million fundingthrough twelve regional and four national programmes. Our funding is provided by the Big LotteryFund (£29 million), Department for Culture Media andSport (£6 million for UK School Games) and Arts CouncilEngland (£5 million).Since 2008, our projects have gone from strength tostrength, and have so far reached audiences of 4.5 million,directly engaged over 500,000 children and young people,worked with over 15,000 volunteers and created an economic impact of £35 million.The Trust is a Principal Funder of the Cultural Olympiadand London 2012 Festival. All of our cultural projects havebeen part of the Cultural Olympiad and many have alsobeen part of the London 2012 Festival.

“The UK School Games is the closest experience these youngstersare going to get to what it would belike to take part in major competitions such as the Commonwealth Games or theOlympics.”__Darren Campbell, Gold Medallist at the Athens 2004Summer Olympics Games – 4x100m relay

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“We want to give as many children as possible a platformto share their vision with theworld and to showcase theircreativity through the TateMovie Project.”

__Jane Burton,Tate Movie Proje ct Director

Our missionOur mission is: “to support a widerange of innovative cultural and sporting activities for all, which celebrate the London 2012 Olympicand Paralympic Games and to leave alasting legacy in communitiesthroughout the United Kingdom.”

Our approachWe have a distinctive approach that is reflected by:our fully-independent statusour mission: the legacy of the London 2012 Gamesour ‘no frontiers’ mentality: we cross the traditional boundariesbetween, for example, sport and the arts, to create genuinelyjoined-up initiativesour networks of funders and fully-representative Regional Advisory Groups, who ensure that our programmes reflect regional and local circumstances.

ValuesWe are committed to achieving UK wide coverage for our programmes, and to reaching diverse communities.These goals can only be achieved through partnerships and jointaction, and through listening to, and learning from, the wide rangeof interested organisations and individuals throughout the country.We are fully committed to the following principles in our grantmaking, and we require all of our funded programmes to demonstrate how these principles are central to their approach:

Promoting accessibilityWe believe that accessible services are those that people canuse relatively easily and inexpensively, and that are sensitive tothe different needs and cultures of the people using them.

Valuing cultural diversityWe value cultural diversity by recognising that people have different needs, beliefs, values and abilities and that those differences need to be both respected and promoted. We recognise that having a diverse public face can help us build trustand confidence among the varied communities we seek to fund.A diverse workforce can also provide a richer mix of ideas andtalents. We also believe we are more efficient and effective whenour decision-making structures are reflective of the diverseviews of society.

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and ValuesapproachOur

“These young people are our future aspiringathletes and potentially our futureOlympians, and this event is an amazing opportunity for these young athletes to compete on a much bigger scale than someof them are used to”

__Amy Williams, Gold Medallist at the Vancouver 2010 Winter Olympic Games – Skeleton Bob

Promoting participationOur policies, processes and programmes must be developed onthe basis of real need. This means that the people who will be affected by them should be involved in their development. Weknow that there are groups that are traditionally under-represented in consultation processes. We commit toworking in partnership with those groups to establish structuresthat will help them to take a more active role in shaping thework that we do. In this way we will be able to encourage participation, openness and honesty.

Promoting equality of opportunityWe recognise that some groups commonly experience pooreraccess to employment, have fewer training opportunities and areunder-represented in the workforce, particularly at senior level.In addition, we know that not all groups have the same access toservices and their experiences of receiving services may bepoorer. We believe that in order to level the playing field we mayneed to treat people differently to help them have the samechance to take part in employment and service opportunities.

Promoting inclusive communitiesWe believe a cohesive community is one where people feel theybelong, where their lives are appreciated and valued, people havesimilar life opportunities and strong and positive relationshipsdevelop between people who are from different backgrounds.

Reducing disadvantage and exclusionWe will fund initiatives that deal with the causes of disadvantageand exclusion, and target our money on initiatives that promoteinclusion of groups at greatest risk of being disadvantaged andexcluded. Our understanding of what “disadvantaged” and “excluded” mean will take into account such factors as people’sexperience of discrimination.

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“It was a fantastic experience to make andperform in such an amazing place, it felt likethe space was a part of the piece. There wasa great atmosphere from the crowd”__Big Sing Participant

THE

BIGOn 21st June 2011 at WatergateBay, Cornwall, over 300 participants and 400 attendeestook part in The Big Sing. TheWorks and KEAP had worked together on a similar event in 2010and wanted to expand this eventfor 2011, bringing in new elementsof dance and beach workshops.

Seven primary schoolshad each participatedin two half-day danceworkshops in advanceof the main event. Onthe day, in dance, art,

film-making and beach safety workshops and performed their pieces to eachother. The evening saw nine choirs from across Cornwall, and one brassband, performing songs from their own repertoire to a delighted crowd andCornwall Youth Dance Company performed two dance pieces specificallycommissioned for The Big Sing. The evening culminated in a massed choirand audience singing of Nick Darke’s ‘The Lobster Song’ and Trelawney.

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THE

SingBIGAll of the dance activity was very successful and the performances were enjoyed by the audience, and the experience ofcreating the dance and performing on the beach produced dance ofa very high standard. This was the first time since 2004 that Watergate Bay Hotel had become involved in a non-profit, community event and it really helped them deliver on their corporate social responsibility agenda.

The event engaged with community with volunteers helping out on the day with stewarding, assisting in workshops andwith the public collection.

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The Experience of a

Produceryoung

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Produceryoung

Blaze is an ambitious youth-led culture andsport programme for Lancashire, Blackpooland the Fylde Coast, part of WE PLAY, aLegacy Trust UK funded initiative. LiamRoseden is one of many participants who havebeen involved in Blaze projects.

Liam is a member of the Fuse Youth Theatre Group in Nelson, Lancashirewhere he takes part in youth theatre and assists with sessions for youngerchildren. In his spare time, Liam writes stories and scripts and has an interest in working in the creative arts. He’s just started studying for hisGCSEs, and eventually wants to be the first member of his family to go touniversity.

In summer 2010 Liam took part in The Big Game. This project saw Fusework with artist Tom Russotti, who came over from New York as an artistin residence, supporting the group to develop a sports day themed pieceof interactive performance.

Members of the group were involved as ‘young producers’, interviewingand selecting the artist via a Skype video link, devising the piece, creatingcharacters and costumes, and making decisions about venues, marketingand planning.

Liam has also worked with Blaze as an ambassador, speaking about The BigGame at the Blaze launch event and representing Blaze at other events.Liam feels that Blaze is improving his understanding of careers and helpingto develop the skills he will need in the future: “It’s giving us opportunitiesalready – we had the interviewing, talking with the artists we were goingto work with, discussing what we were going to do. So it has actuallytrained us for the business world out there already, because that’s whatartists have to do every day.” Liam will continue working with Blaze between now and 2012.

“...It has actually trained us for the businessworld out there already, because that’s whatartists have to do every day.”__Liam Roseden, Blaze Ambassador, North West

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Somewhereto___

and

Performrap

“We feel so positive because we neverhad anything like this, so it just feelslike a massive step forward – thankyou.”__Charlie, somewhereto_ participant

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Perform

Mark met with regional coordinators Neil and Michelewhen they visited Sunderland College’s Usworth site. Markwanted somewhereto_ rehearse his musical style of rapping along with hisfriend Charlie. As he lived in Washington in Sunderland, and prior contacthad been made with the Arts Centre there, they were contacted to see ifthey would be interested in supporting Mark with his somewhereto_ passion. They were more than happy to accommodate, and Mark, togetherwith Charlie, went to the Arts Centre for an introduction – they were sohappy with the facilities that they decided to stay for the whole night andnow attend weekly.

Three weeks later Neil and Michele went back to meetwith Mark and Charlie - they had recorded their first track! Theirgroup name is Star Siblings. The duo performed in front of 500 people atNE Generation’s Urban Youth Games event earlier this August, and another young person currently working with somewhereto_, Joss, filmedthe event (see ‘somewereto_ film’ case study).

Charlie said of their experiences: ‘It was more than we had hopedfor, it was unreal. Me and Mark have decided for definite that we are goingover to the Arts Centre on a regular basis and maybe get a bit more involved in what’s going on. We feel so positive because we never had anything like this, so it just feels like a massive step forward – thank you.’

MARK AND CHARLIE’S STORYSomewhereto_ is a nationwide project to helpyoung people find the space they need to do thethings they love within sport, culture and thearts. Their aim is to help improve the lives ofthousands of young people and create thousands of success stories, today and in the\future. This is Mark and Charlie’s story.

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The CulturalLegacyWith the establishment of a Cultural Olympiad,there is an opportunity to expand the legacy of theGames and demonstrate that the Olympics andParalympics have provided a platform for far morethan just the advancement of elite sport or economic regeneration.

“ The impact of such interactions willbe felt for years to come.”__Lord Coe

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London

The Cultural

2012

Legacy

When historians look back at these Games,they will see the most extensive commitmentto nationalise an event that is often considered city-based. This may have been the most important way inwhich London 2012 has contributed to keeping theOlympic movement ‘moving’, as claimed in its original bidvision for the Cultural Olympiad. The work has committedto developing a common vision that is informed by localpopulations and thus relevant to a specific community at aspecific time, while connecting with the universal and timeless aspirations of a world class event embedded in agenuinely international network and over 120 years of history.

In closing, it is salient to note that, in a time ofcuts across all public sector departmentswithin the UK, the long term legacy and contributionof art and culture to wider economic and social agendascannot easily be overlooked or misunderstood. In part thisis because understanding the broader cultural economythat underpins Britain’s brand as a world-class creativenation is considered beyond simple economic indicators.With this report, there can be no question that the Cultural Olympiad has provided a lasting platform for culture and arts programming while advancing complexcross-sector and UK-wide collaborations.

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“The UK School Games is the closest experience these youngstersare going to get to what it would belike to take part in major competitions such as the Commonwealth Games or theOlympics.”__Darren Campbell, Gold Medallist at the Athens 2004 Summer Olympics Games – 4x100m relay