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Through our PSP, clients can expose their issues and needs in order to identify the best methods and techniques to achieve their goals. They will acquire specialized knowledge about the advantages and disadvantages in executing the research with their own team or hiring specialized agencies. If they decide to execute the research themselves they will be empowered to design their own instruments and obtain certification through online courses. Additionally, they will have access to capacitated analysts ready to guide them. And finally they can also order data analysis for their previously collected data. We believe that a client who is able to understand about the research market and its possibilities will become a more qualified research consumer. So, the PSP will not replace the research companies, but it will guide the clients through many media types.
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