Launch of the

Charter of Silver Cyclists

Ádám Bodor,

Advocacy and EuroVelo Director,

European Cyclists´ Federation

Background• Europe is the world´s number one tourism destination and tourism represents 9,7%

of the EU28 GDP, 25.000.000 jobs.

• Cycling tourism generates over 44 billion euros annually and 450.000 jobs.

Background• By 2030, 24% of the European population will be aged 55 or over.

• Senior undertaking cycling holidays - Silver Cyclists - should be treated equally.

• Silver Cyclist need high-quality tourism products catering their needs.

Objective of the charterTo recognize that:

• Silver Cyclists can deliver additional

visits, economic impacts and create jobs

• The wider society can benefit from

senior citizens taking more cycling

holidays.

European (Cycle) Tourism Businesses

• To acknowledge the opportunities that the

Silver Cyclists represent

• To integrate the needs of Silver cyclists into

their (cycle) tourism offers and develop new

(cycle) tourism packages

• To promote these tourism packages

• To cooperate with other stakeholders

Local, regional, national and European

public bodies:• To recognise the opportunity of Silver

Cyclist to their destination to generate

additional visits

• To invest in comfortable and safe cycling

infrastructure, accessible public transport

and attractions fulfilling the needs of

senior cyclists

• To support specific events and promotion,

communication for Silver Cyclists

Non-governmental organisations and the

people of Europe:• To recognise the social and economic benefits of Silver Cyclists

• To lobby decision makers to invest in measures for (Silver) Cyclists.

• To involve and cooperate with senior citizens and their representative organisations.

We invite the participants of the

conference to sign this Charter of Silver

Cyclists!

THANKS!