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How effective is the combination of your main p roduct and ancillary texts?

The media package is a full product including a teaser trailer, film poster and

magazine cover. The three products have been combined together in order to

construct an overall image which adheres to the conventions within the grime genre.

We aimed to create a package that targeted a young, vibrant, urban audience

between the ages of 15-25.

One way in which we combined our media products together is through the types of

colours used, lighting and the images that are commonly associated with the overall

SW16 package. The colour scheme of our media products coincide together to

produce a simple and post-modern image. On both the magazine and film poster

there is a white background used. We used a plain background in order to make it

bright and stand out. Similarly the colour scheme reflects upon the overall themes

and ideas within the film based around youth culture, an epitome of young, urban

and fresh. The main aim for making a plain colour scheme for the poster and

Magazine was also to depict elements of social realism; this is a prominent theme

within our trailer. We aimed to show the real side of urban London street life, and

show common problems that teenagers face. The magazine and Poster effectively

portray this through the use of plain colours such as black and white, which creates a

sense of simplicity and verisimilitude, commonly associated with aspects of social

realism.

The images used within our package were particularly important as we aimed to

achieve a synonymous look throughout. Our main image is of the main protagonistAntonia, whom is characterised by the type of clothes she is wearing. ie. A hoody

and a bandanna wrapped around her head. This image is portrayed throughout the

poster, Magazine cover and Film trailer. The main images of both the magazine and

film poster include the main protagonist, wearing her distinct clothing items and

looking away from the camera, similarly to this throughout most of the film trailer she

is wearing hoodies and bandannas. This is part of the overall image used to convey

the main protagonist, we aimed to show her youth and vibrancy and also include

aspects of urban trends in order to denote the Grime genre of the product. This I felt

has been portrayed effectively by the connecting main images from each ancillary

product.

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Other ways in which we aimed to collaborate our products in order to create the

identity is through the use of big bold font. The font relates to our film genre of

Grime and so the font allows the audience to associate our film within this particular

genre. The typography is cohesive across all three products. We used a big and bold

font throughout all three ancillary tasks. This is shown by the titles and subtitles onthe Flavour Magazine and also the SW16 title in the film trailerand on the poster.

The boldness is used to stand out and appear overpowering, this epitomises the

main character that is fairly out going and adopts many intimidating qualities. The

simplicity and enlarged typography is used to explore elements of realism and not to

distract the readers and viewers from the importance and underlined messages

within the film.

In many ways the overall package collates together to give off a sense of social

realism and post-modernity, often portrayed within the grime genre. This is done

through the collaboration of colour schemes, texts and main images used. The

selective layering and combination of images are created to give off a sense of urban

edge and verisimilitude, shown through such images like the bus in which represents

the urban streets of south London. Similarly the text is used to create a clean and

simplistic look along with the white background in order to represent plainness and

minimalism.