Lauren Jett

laurjett.com

Design PersonaFall 2019

Overview

Hello! Welcome to my deisgn persona!

I believe it is essential to make connections with others and to always be open to new experiences.

We can do incredible things when we work together and learn from each other, and there is so much to learn from people of different cultures and backgrounds all across the world.

I strive to create media that brings people together and allows people to step outside of their comfort zones.

This website will serve multiple purposes. It will allow me to display a portfolio of my creative work and also serve as a way for me to record my travel experiences through photographs, and stories, as well as pro-vide travel tips and inspiration.

Brand Traits

Adventurous but not Over-confident

exciting but not Overwhelming

ProfessionAl but not Boring

light but not Superficial

curious but not Intrusive

PersonalityMap

Dominant

SubmiSSive

FrienDlyunFrienDly

The goal of my design persona is to be friendly and conversational with my users. I want to take a more submissive approach instead of dominant so viewers feel comfortable. I would like the personality I use on my website to be similar to my

actual personality, so users can feel like they are getting to know me.

Voice

In App Greeting: Hello and welcome!

Sucess Feedback: Yay! Exciting things are happening!

Error Message: Oh no! Something doesn’t look quite right here. Why don’t you check the information you’ve entered and we’ll try this again!

General Message: It doesn’t look like we have any info in that area yet. Keep checking in for regular updates!

Critical Failure: Yikes... Looks like we’ve got a problem on our end. But don’t worry, we are on it!

Marketing Copy: Big things are happening! Feel free to follow me on social media to stay upated!

Engagement Methods

New Ideas: Every week I will feature a new “weekly inspiration” item on my homepage. This could be a quote, story, photo, video, or just something I have been thinking about! This will encourage users to come back to visit my site and will also help contribute to my goal of encouraging conver-sation. Once my website gets going I may even take suggestions for the “weekly inspiration” from the users of my site.

Encouraging Conversation: My site will aim to encourage and facilitate conversation with all us-ers. I want to learn about my audience as much as they are learning about me. I want people to reach out and feel free to start a conversation with me, give me feedback on my designs, suggest design inspiration, ask about my travel experiences, etc. I will promote shared thoughts and experiences through dialouge on my site and eaily accessible “comment” and “contact me” sections.

Visual Lexicon

Header Font: Beloved Script1234567890 abcdefghijklmnopqrstuvwxyz

A BC DEFGH I J KLMNOPQR S TUVWXYZ

Body Font: Benton Sans1234567890 abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

#AEABAA

#8FB4C7

#008BC0

#F58C76

#8FA74C

#FFFFFFPrimAry colors:

Accent colors:

Typography:

Fonts are a big part of the personality of my website. I chose a big personality, handwritten, script font for my header because it immediately grabs attention. This is a fun font that emphasizes the creative side of my website. The body font pairs well with the header font since it is sans-serif and versitile. It is easily readable and contributes to the overall feel of my website.Color:

The main inspiration for my color scheme are the photos from my moodbaord. The coral-y pink color is one of my favorites, as it is a great way to make things pop and pairs very well with my header font. The blue and grey tones serve to complement this color so it isn’t overwhelming. The accent colors work with the primary colors to create the overall feel and personality of my website and allow me to add a pop of color here or there when necessary.

General Style Notes:

Generally, the overall style of my website will walk the line between fun and professional. I want my site to feel well organized but with an exciting and creative flair that allows my personality to come through. I want the us-ers of my site to have an exciting experience that leaves them wanting to get to know me more.

Visual Lexicon Explained

Moodboard