New York Store Opening

Graphics

Lauren Short 1304246

Fig1.

1.

C O N T E N T S

2.About Whistles

3.The Brief

4.The Competitors:

ACNE

5.The Competitors:

Rag & Bone

6.The Competitors:

SANDRO

7.The Store

8.Floor Plan:Ground Floor

9.Floor Plan:1st Floor

10.Floor Plan:2nd Floor

11.Floor Plan:3rd Floor

12.Floor Plan:4th Floor

13.Store NavigationFloors- G,1,2

14.Store Navigation

Floors- 3,4

15.Inside The Store

16.The Atmosphere

17.Pendant Lighting

18.Illumination

19.Lighting in VM

20.Flooring

21.Fixtures

22.First Sight Focal Points

23.Display Techniques

24.Accessory Displays

25-26.Changing Rooms

27.Conclusion

28-33.Sketchup Images

34-37.Appendices

2.

A B O U T

Whistles is a London based fashion brand with former Brand Director to fashion giant Topshop, Jane Shepherdson as its Chief Executive. Relaunched in 2008, it is Whistles effortless aesthetic and attention to detail that has helped make Whistles pieces a wardrobe staple for women of every industry.

“Whistles encapsulates an intelligent sense of design with timeless and luxurious pieces”.

In 2014 Whistles launched their menswear department in selected stores and online. The first collection saw classic, easy to wear styles combined with contemporary design giving a luxurious yet refined feel.

THE BRIEF:Whistles are a worldwide brand who are currently sold in the following places....

LONDON39 stores.

WIDER UK61 stores.

IRELAND5 stores.

ASIA6 stores. EUROPE

19 stores.

USA4 stores.

As it stands within the US, Whistles is only sold at concessions within Bloomingdales. It is our aim to create a stand alone Whistles store in New York City that will contain both mens and womens collections.

3.

Fig2.

Stockholm based, Acne is the “creator of ready-to-wear, magazines, furniture, books and exhibitions”. Eclectic use of materials and attention to detail is what makes their look sleek and modern with a dose of Scandinavian cool.

In store Acne is extremely minimal. For each piece only 1, 2 or 3 is put onto the shop floor and art installations are not uncommon. Current fixtures include chrome bookcases, closed draws and simple rails.

For Whistles: Whistles could also use such bookcases and turn them into a feature, displaying clothing and accessories. Simple, smaller rails would also work as they could be used to clearly display an interesting colour story. However it may be in Whistles favour to display more of each piece so that the store still feels accessible and the consumer is encouraged to try pieces on.

THE COMPETITORS

4.Fig3.

THE COMPETITORS

Rag & Bones mix of British tailoring and American influence creates a look that is casual yet refined. Pieces are modern yet refined. It’s name is taken from “Rag & Bone Man” who used to sell unwanted things to merchants. Slightly off beat connotations associated with the name can be seen in store.

In store Rag & Bone have a fair amount of product on the shop floor and this is counteracted by their clever use of thinner metal fixtures. Wood and exposed brick are key features whilst worn, trunks, wire mannequins and vintage photos give personality to the store.

For Whistles: Thinner fixtures would be great to display statement pieces to avoid clutter. Having props around store would also be a good idea to give American consumers a clear picture of the Whistles woman. Wooden floors may also be a good option as they add character to a space, whilst the smooth finish injects an air ofrefinement.5.Fig4.

For Whistles: The all white and cream decor seen above makes a great base for pops of colour in the clothing that Whistles often have. Use of tables at the front to store key products would also suit Whistles well as this is the first thing consumers see and would be more inclined to impulse buy something small.

THE COMPETITORS

Feminine, Versatile and unmistakably French is what makes Sandro. Their collections see classic pieces reworked and given a chic and fresh twist in all 202 boutiques worldwide.

“The shops have been thought of like a jewel box combined with simple and trendy features. The stores have herringbone floors, painted mirrors and more than 190 styles, along with a selection of art books and music, providing the comfort of a British club, while offering it pieces of the season.”

6.Fig5.

7.

- Constructed in 1870

- An old Art Gallery

- Big enough to showcase mens and womenswear

- Optimum space for window displays

- Abundance of light will illuminate clothing

THE STORE:

Fig6.

8.

F L O O R P L A NGroundfloor - Womens

The floorplan to the right shows our Ground Floor. As mentioned previously 101 Spring Street was used as an art gallery and so we have aimed to showcase a gallery aesthetic within store. This will give an air of refinement and exclusiveness that is associated with art.

This can be seen in the circular plinth towards the back of the store. On this will be a couple of mannequins in a small scene that is appropriate to the sea-son. For example around Valentines Day there will be two mannequins sitting have dinner. We will include props and furniture into the scene in order to relate it to the consumer so they can begin to imagine themselves in Whistles clothing in the same scene.

At the front of the store we have a large table as a first sight focal point. This will have on it lookbooks, accesso-ries and small add on items that may act as in impulse purchase for the customer in the hope that they may pick up a top or dress that goes with the bag the saw at the front of the store.

KEY: - Pendant Lighting - Track Lighting

9.

F L O O R P L A N1st Floor - Womenswear

Our 1st floor is a continuation of Womenswear and so we wanted it to have the same modern and spacious feel. In order to do so I have in-cluded understated fixtures that will be made of marble and showcase piec-es in a luxurious way. To keep true to the Whistles brand I have includ-ed large mirrors and tables in key spaces.

KEY: - Wall Lighting

10.

F L O O R P L A N2nd Floor - Womens & Mens Accessories

Research showed us that accessories generate 30% of profits for Whistles in the American market.For this reason I have made our accessories floor a destination for shoppers. I decided to combine mens and womens so that when shopping together it did not exclude one half of a couple. The aim was to create an area in which shoppers could feel relaxed, spend a while browsing and come out with something for each of them.

To encourage shoppers to do so there is a large seating area in the middle of the shop floor and symmetry on either side of this. Symmetry was included so that there was a unisex feel to the floor and neither sex would feel uncomfortable to be shopping there.

F L O O R P L A N3rd Floor - Menswear

For our menswear floor it was important to include multiple mannequins which can be seen as the consumer first enters the shop floor. Men are notorious for being less keen for shopping and research showed that Americans are more inclined to buy pieces after seeing the styled on a mannequin. Between the mannequins is a table that will showcase accessories that can be seen on the mannequins so they can readily pick up these too.

Rails have been angled to draw the eye gradually further to the back of the store and encourage shoppers to explore the full length of the store.

In order to sustain our gallery aesthetic I have chosen to include miniature spotlights. These will be strategically focused and angled to highlight the clothes and will vary in brightness between bulbs to create a relaxed atmosphere.

KEY: - Mannequin

11.

F L O O R P L A N4th Floor - Personal Shopping

Extra attention to detail was necessary when designing the Personal Shopping floor in order to allow the customer to have the best experience possible. Luxuriousness is a key feature and can be seen in the extra large changing room, table to hold welcoming refreshments and large seating area.

At the back of the floor there are to be a group of mannequins that will model statement pieces so that the shopper is encouraged to try them on.There will also be a selection on ba-sics and accessories on hand that the consumer may want to add on to their purchase.

STORE NAVIGATION

By placing both sets of stairs in the same place on each floor it means the customer has to circumnavigate the shop floor in order to get to the next level.

13.

STORE NAVIGATION

14.

INSIDE THE STORE:

Fig7.

THEA T M O S P H E R E

COOLREFINED

UN

STYLISHintelligent

CONTEMPORARY

RELAXED

MODERN Directional

Inspiring

LUXURIOUSCALM

EFFORTLESS

LAID

BACK

TIMELESS

INTERESTING

INTRIGUING ArtisticWELCOMING

Fig8.

16.

Lights That: I L L U M I N A T E

As previously mentioned at 101 Spring Street there is ample space, which is perfect for displaying Whistles’ collections. However we must ensure that space is not wasted or that the shop does not feel too empty. One of the best features of 101 Spring Street is it’s high ceilings. To truly show this off we have cut off parts of floor 1-4 to create a balcony space and draw the consumers eye upwards. So this space does not seem baron I have researched into types of pendant lighting which would optimise this space.

Above different types of hanging lighting can be seen. The exposed bulbs are a simple but effective idea. They look almost industrial which would fit in with the overall feel and minimal aesthetic of our building. They create a statement without looking too fussy or opulent. Hanging bulbs from a beam or wooden block is a smart idea, but may be too rustic and unrefined for Whistles and so the lights pictured in the bottom right would be our best option for the store.

PENDANT

LIGHTING

Fig9.

17.

Lights That: I L L U M I N A T E

In order to ensure that the collections are presented in the best way pos-sible there will need to be lighting that will illuminate the clothing. For inspiration I have looked to galleries, museums and our competitors. The in-ceiling striplight that is pictured on the bottom right is minimalistic with its clean lines but may appear too futuristic. The track lighting that can be seen in the bottom left hand picture would be perfect as we could adjust the angle of each light, the brightness of each bulb and intensity so to highlight the collections perfectly.

Fig10.

18.

Lighting For: V I S U A L M E R C H A N D I S I N G

To incorporate a fun element into our store and avoid a clinical atmosphere we could use interesting lighting. Ways we could feature this include a lit up item of clothing (taking inspiration from the lit up bike pic-tured), a neon sign, lit up directions or a lit up quote or phrase.

Due to the vibrant nature of neon it could be considered off brand and so I believe our best option would be to have lit up arrows pointing to statement pieces or the new collection.

On my floor plans I have included an uplighter at the bottom of each set of stairs. This will illuminate our floor directory.

Fig11.

19.

Flooring

As we have chosen such a large store and are choosing to be sparing with our fixtures, flooring will be one of the first things consumers notice and it is key in creating the right atmosphere. We have already established that Marble fixtures will be used and so to have entirely marble floors may appear superfluous. The geometric tiling in the bottom left corner is interesting and unique but to have it on such a large area may distract from clothing and appear too busy.

The right wooden flooring would create a welcoming feel and also fit with our relaxed aesthetic. The wooden flooring on the top left is a little too destroyed and the print from old cases may be considered too unrefined for the Whistles brand. The flooring on the bottom right however is perfect as it is good quality and warm in colour.

Fig12.

20.

FIXTURES

To tie in with our refined and stylish atmosphere fixtures should be minimal and have the capacity to showcase clothing in interesting ways and even be able to showcase multiple types of product.

Fig13.

21.

FIRST SIGHT FOCAL POINTSValentines Day

Mothers Day

4th of July

For the Valentines Day table top I have included small items of varying price range and that would suit different types of female consumer.

The hearts would be made of tissue paper and scattered over the tabletop to attract the consumer.

As Mothers Day falls in the Spring I have included a floral top and actual Daffodils to keep the theme consistent.

The shoes and cuff go well with the top and would encourage consumers to purchase all three.

Americans are notorious for their patriotism and so the red white and blue theme is key.

The overall look of the tabletop is to resemble the American flag and add to keep the store current.

22.

Display Techniques.

Wardrobing

Feature Wall

Alternative FixturesUse of alternative fixtures adds an air of creativity to a store. These vintage trunks would fit in with our new element as this would be something the Whistles consumer may want to purchase.

Wardrobing will be key to our store. We have chosen fixtures that can showcase a multitude of product to create the look of a refined wardrobe to encourage consumers to pick up colour co-ordinated pieces and matching sets.

Whistles do not currently have such feature walls in store, but is something that our store could include due to its ample space and high ceilings. To tie in with our gallery aesthetic more literally we could use dramatic frames and use them to highlight key pieces when hung on a wall.

Fig14.

23.

ACCESSORY DISLPAYS

As our accessory floor is a destination area it is essential that our fixtures display the accessories in the most aesthetically pleasing way possible. The clear and gold boxes would be great to create a dressing table look and would also be an a small item that consumers would be inclined to buy and put in their own homes.

Fig15.

24.

CHANGING A chest of drawers would be a more stylish way of storing rejects.

Black curtains are a sleek and easy way of dividing each cubicle.

Use of Persian-esque rugs make for an interesting feature and are an easy way to add colour to a neutral space. They also add a quirky touch.

Fig16.

25.

ROOMSStrip lighting around the mirror creates a flattering and even light which would show the clothes off whilst flattering the consumer.

An elegantly framed balanced mirror adds an air of luxury to the changing area. These could also be used on the shop floor. Small touches like the sideboard and flowers make the customer feel more at ease and help to create a feel for the brand.

This wedding shop changing room is the kind of size and style that Whistles should have on personal shopping. Using 2x curtains shows attention to detail and its bigger size allows customers to change and try on with ease.26.

CONCLUSION

I started off by identifying Whistles’ key competitors, looking at their signature styles and then examining how this is show in store and if Whistles could take anything from this when expanding into their first stand alone store in America. I found Sandro to be mostly inspirational to Whistles, the clean lines of their fixtures and pops of colour go well together and create an enjoyable shopping experience. Whistles could take elements of the rustic touches in Rag & Bone to create atmosphere within store and could aspire to the likes of Acne in creating an interest-ing space which is intriguing to the consumer.

Our store is the perfect choice in terms of size, space and original features which are refined and timeless much like the Whistles ethos. Our ground floor of the store is spacious and our seasonal mannequin scene will be something that customers will resonate with and remember. Throughout all floors fixtures have been kept minimal with the ability to show a multitude of products for example rails with shelving on top or bookcases that showcase a variety of accessories. Special attention was paid to detail on personal shopping and this is seen in the large changing room, refreshment and seating areas.

Throughout everything the Whistles brand has been kept in mind and a balance between furthering the brand and staying true to its core values has been struck. From the graphics ideas proposed the American consumer will be able to get a firm understanding of who Whistles are and will be encour-aged to buy into this time and time again.

27.

28.

29.

30.

31.

32.

33.

APPENDICES:Fig1.Whistles logo (2015) [online image] At: http://www.stchristophersplace.com/wpcontent/uploads/2012/07/whistles1.png (accessed on 5/1/2015)New York Skyline (2015) [photograph] At: http://i.huffpost.com/gen/1234049/thumbs/o-NEW-YORK-CITY-SKYLINE-facebook.jpg (accessed on 5/1/2015)Whistles Man (2014) [photograph] At: http://instagram.com/p/uJIofgvLg9/?modal=true (accessed on 5/1/2015)Whistles Woman (2014) [photograph] At: http://instagram.com/p/v1QhjyvLvq/?modal=true (accessed 5/1/2015)Whistles Store (2014) At: http://www.flamingoblinds.com/images/articles/whist02.jpg (accessed on 5/1/2015)

Fig2.World Map (2014) [photograph] At: http://www.mapresources.com/media/catalog/product/M/C/MC-AMR-734846_comp_3.jpg (accessed on 5/1/2015)

Fig3.Acne Logo (2014) [online image] At: https://veroniquemklomp.files.wordpress.com/2013/09/acne-lo-go-e1378210123639.jpg (accessed on 5/1/2015)Acne Campaign (2014) [photograph] At: http://www.acnestudios.com (accessed on 5/1/2015)Acne Store (2014) [photograph] At: http://instagram.com/acnestudios/ (accessed on 5/1/2015)Inside Acne (2014) [photograph] At: http://instagram.com/acnestudios/(accessed on 5/1/2015)New Acne Store (2014) [photograph] At: http://instagram.com/acnestudios/ (accessed on 5/1/2015)

Fig4.Rag & Bone logo (2013) [photograph] At: http://www.rag-bone.com/ (accessed on 5/1/2015)Winona Ryder (2014) [photograph] At: http://www.rag-bone.com/campaigns/winona-ryder-fw14 (accessed on 5/1/2015)Rag & Bone Instore (2014) [photograph] At: http://static.squarespace.com/static/50a3bda4e4b01d89010fb-67c/51385644e4b0fcbdce636505/5138566be4b0908a3a9872c4/1362646637411/gfonne-pr-6955.jpg (Accessed on 5/1/2015)Rag & Bone LA (2014) [photograph] At:http://cdn.cstatic.net/images/gridfs/54170d83f92ea1557a00e116/RagBoneVenice4_2014_09.jpg (accessed on 5/1/2015)

Fig5.Sandro Logo (2013) [photograph] At: http://pidfloors.com/wp-content/uploads/sandro_logo.png (accessed on 6/1/2015)Sandro Campaign (2014)[photograph] At: http://us.sandro-paris.com (accessed on 6/1/2015)Sandro Instore (2014) [photograph] At: http://www.miami.com/sites/migration.miami.com/files/images/San-dro.jpg (accessed on 6/1/2015)

Fig 6.101 Spring Street (2014) [photograph] At: http://www.robinsoniron.com/OldSite/newsletters/imag-es/0520-Exterior-Katz-01.jpg (accessed on 6/1/2015)

34.

APPENDICES:Fig7.Spring Street (2014) [photograph] At: http://2.bp.blogspot.com/-31r0qGm8JTs/UTxrRjuG2dI/AAAAAAAA-IIc/cx47Z50-CZg/s1600/Felicella_6_525_525-1.jpg (accessed on 6/1/2015)

Fig8.Whistles Coat (2014) [photograph] At: http://savandco.me/ (accessed on 6/1/2015)At Home (2014) [photograph] At: http://themountainlaurel.tumblr.com/ (accessed on 6/1/2015)Gallery Girl (2014) [photograph] At: http://cs625121.vk.me/v625121607/e2fb/kXS2w2uGmPg.jpg (accessed on 6/1/2015)

Fig9. Ceiling Lighting (2014) [photograph] At: http://4.bp.blogspot.com/_vq_OaoGADek/TQdxDcE97TI/AAAAAAAAJbE/rHD3Dj4RrFc/s1600/011_Tintin-Berlin-bar-restaurante-Karhard-Architektur.jpg (ac-cessed on (7/1/2015)Mason Jar Lights (2014) [photograph] At: https://s-media-cache-ak0.pinimg.com/236x/d7/72/eb/d772eb-52b07730ef634eeb83e0d7f54d.jpg (accessed on 7/1/2015)Edison Bulb (2013) [photograph] At: https://s-media-cache-ak0.pinimg.com/236x/78/d1/3b/78d13b-f650f79d230fe6b28344e79f5e.jpg (accessed 7/1/2015)67 Ideas (2013) [photograph] At: http://www.hausloop.com/67-different-modern-lamp-ideas-home-let-light/67-different-modern-lamp-ideas-for-your-home-let-it-be-light-hausloop-32/ (accessed on 7/1/2015)Crystal Bulb (2014) [photograph] At: http://media-cache-ec0.pinimg.com/236x/b0/c9/34/b0c9341ed96e01e6e2b4ad9bbd3b89be.jpg (accessed on 7/1/2015)

Fig10.Jacques Quinet (2014) [photograph] At: https://s-media-cache-ak0.pinimg.com/216x146/e2/dc/31/e2d-c31a920b2526f57645b9cd564eb69.jpg (accessed 7/1/2015)Architecture Light [photograph] At: http://www.archdaily.com/276854/international-centre-for-the-arts-jo-se-de-guimaraes-pitagoras-arquitectos/506374e228ba0d07fd0001d6_international-centre-for-the-arts-jo-se-de-guimar-es-pitagoras-arquitectos_jose_campos-124-jpg/ (accessed on 7/1/2015)Ruby Store (2015) [photograph] At: http://www.llotllov.de/images/space/ruby_store/2main.jpg (accessed on 7/1/2015)Arthur & Fox (2014) [photograph] At: http://vincentvanduysen.com/src/Frontend/Files/Pro-jects/103/2000x1600/1415965716.jpg (accesed on 7/1/2015)Concrete Lighting (2014) [photograph] At: http://www.concreteshopstore.com/ (accessed on 7/1/2015)Futuristic Track Lighting (2014) [photograph] At: http://www.refleta.com/modern-environment/lighting-fu-turistic-track-3953.html (accessed on 7/1/2015)

Fig11. Lit Mirror (2015) [photograph] At: http://www.deenox.net/642-makeup-mirror-with-lights-around-it/ (ac-cessed on 15/1/2015) Just Breathe (2015)[photograph] At: http://3.bp.blogspot.com/-xdln0Gqsj6c/UO9DuseZi8I/AAAAAAAADiA/z3fvxOB2Dgg/s640/tracey+emin.jpg (accessed on 15/1/2015)Houndstooth Road (2014) [photograph] At: https://fbcdn-sphotos-b-a.akamaihd.net/hphotos-ak-xfa1/t31.0-8/c0.152.851.315/p851x315/287753_406143206089638_2139501888_o.jpg (accessed on 15/1/2015)Gods Own Junkyard (2015) [photograph] At: http://8tracks.imgix.net/i/008/482/382/God OwnJunkyard_RG005-3626.jpg?q=65&sharp=15&vib=10&fm=jpg&fit=max (accessed on 15/1/2015)

35.

APPENDICES:Fig12.Wood Floor (2015)[photograph] At: http://cdnpix.com/show/imgs/a714d0e54e75d4f37cee183a95dff958.jpg (accessed on 15/1/2015)Those Tiles (2014) [photograph] At: https://s-media-cache-ak0.pinimg.com/736x/f4/e6/ce/f4e6ced731f7d-3353f71a1eba1169d69.jpg (accessed on 15/1/2015)All White (2014) [photograph] At: http://41.media.tumblr.com/d604b67b54753a6ef220a4031b2046a0/tum-blr_n54a4puTfR1qgj8ito1_400.jpg (accessed on 15/1/2015)Allure Akdo (2014) [photograph] At: http://www.akdo.com/products_collection.asp?collid=119 (accessed on 15/1/2015)Pallet Flooring (2014) [photograph] At: https://coastalpremierproperties.files.wordpress.com/2014/07/d1d9df05be53b67cc49d5841e7eb534f.jpg (accessed on 15/1/2015)

Fig13.What She Found (2015) [photograph] At: http://2.bp.blogspot.com/-0lG4LOL_rVU/VFhJF1zxndI/AAAAAAAAApY/cUe0bRRyzhc/s550/PLim_WSHF%2B2.jpg (accessed on 16/1/2015)White Bookcase (2014) [photograph] At: https://s-media-cache-ak0.pinimg.com/236x/0c/ac/84/0cac845bf-3556317773d7784df6e5398.jpg (accessed on 16/1/2015)Minimal (2014) [photograph] At: https://s-media-cache-ak0.pinimg.com/236x/5b/89/49/5b8949929438b-c544d859797cdfce009.jpg (accessed on 16/1/2015)Delbove Cosmetics (2014) [photograph] At: http://2.bp.blogspot.com/-PqkcRiD3jos/UnxFJ3-SqFI/AAAAAAAAH4o/Jxw_o10vbdM/s1600/shelving+.jpg (accessed on 16/1/2015)Acne Pink (2014) [photograph] At: http://media-cache-ak0.pinimg.com/736x/0a/ac/10/0aac10c9b27433be2f-fa9041904d6812.jpg (accessed on 16/1/2015)Retail Inspiration (2014) [photograph] At: https://s-media-cache-ak0.pinimg.com/236x/9b/54/07/9b5407a40d64c620e8f5cc7ccc917b4d.jpg (accessed on 16/1/2015)Original (2014) [photograph] At: http://cdn-s3-0.wanelo.com/product/image/10318347/original.jpg (ac-cessed on 16/1/2015)World Basics (2014) [photograph]At: http://www.designboom.com/wp-content/uploads/2013/08/world-ba-sics-schemata-architects-designboom09.jpg (accessed on 16/1/2015)Grid (2014) [photograph] At: https://m2arquitectura.files.wordpress.com/2012/07/lp_170612_09.jpg (ac-cessed on 16/1/2015)

Fig14. Dan Liowski (2014) [photograph] At: http://danlisowski.com/yahoo_site_admin/assets/images/167310_856944424454_11303848_46680406_8051566_n.38130948_std.jpg (accessed on 17/1/2015)Moschino(2015) [photograph] At: http://4.bp.blogspot.com/-bhNe-lljU00/VKXT6zF1YiI/AAAAAAAACyo/VMgn_Jpi4Ec/s1600/Moschino%2BLondon.jpg (accessed on 17/1/2015)DenimWall (2014) [photograp] At: http://40.media.tumblr.com/eecc3765e95df1805dcb12948246116d/tum-blr_mui1o3X2Xs1qc8yajo1_1280.jpg (accessed on 17/1/2015)

36.

APPENDICES:Fig 15.Framed Decor (2013) [photograph] At: https://s-media-cache-ak0.pinimg.com/236x/b8/55/7a/b8557a9e5dfa56884ad64c26a132022b.jpg (accessed on 1/17/2015)DIY Rack )(2014) [photograph] At: http://1.bp.blogspot.com/-hi-T_29ALa0/UfplcZS0NlI/AAAAAAAAFxI/d9SgcdyiUkw/s1600/ba8db91f73e0bb833b81b0d51cb09ed1.jpg (accessed on 17/1/2015)See My Hat (2014) [photograph] At: https://s-media-cache-ak0.pinimg.com/originals/3e/d1/3d/3ed13def505c24450561d4c126964711.jpg (accessed on 17/1/2015)DIY Holder (2014) [photograph] At: http://livingsweetliving.dk/images/1024/1024/True/me-dia/31336/solbriller6.jpg (accessed on 17/1/2015)Gold and Glass (2014) [photograph] At: http://www.anythingindie.com/wp-content/uploads/2014/11/32372146_024_a-600x900.jpeg (accessed on 17/1/2015)Accessory (2013) [photograph] At: https://cdn2.blovcdn.com/bloglovin/1cad75e5dd-75b04a29919c26b30907eaaaf638bf/g/aHR0cCUzQSUyRiUyRmltZy1jZG4uamcuanVn-ZW0uanAlMkZmMjIlMkYxODU1MDQxJTJGMjAxMzEyMTJfOTMxODY4LmpwZw== (accessed on 17/1/2015)

Fig16.Black Curtain (2014) [photograph] At: http://www.osram.com/osram_com/applications/re-tail/changing-rooms/index.jsp (accessed on 20/1/2015)Rug in Store (2014) [photograph] At: http://654.se/bildgalleri.asp (accessed on 20/1/2015)Vintage Chest (2014) [photograph] At: https://www.jossandmain.com/Ac-cent-Chests-%2F-Cabinets~CL157.html?refid=HSOJM3.type526 (accessed on 20/1/2015)

37.