ATTORNEY BUSINESS DEVELOPMENT TRAINING

Business Development Expert Cynthia Sharp (CEO of The Sharper Lawyer) works with motivated lawyers seeking to generate additional revenue for their law firms. The business development strategies and skill sets that she shares were developed and tested over a period of 30 years in practice and are constantly refined to reflect modern marketing techniques.

Attorneys attending her programs or coaching sessions will be trained to: 

(1) Exponentially grow their business & referral networks;

(2) Strategically influence a prospect to become a client, and

(3) Handle Fee Discussions with confidence.

The Sharper Lawyer

FEE GENERATION STRATEGIES

This session focuses on strategies to be implemented by

individual attorneys and is designed to catapult their client base

to the next level - ethically and professionally. First year

associates and senior partners alike will gain insight into modern

marketing philosophies and strategies.

FEE GENERATION STRATEGIES can be offered as a one half or full day session in the law firm

setting The number of CLE credits available depends upon the rules of the jurisdiction. We will

collaborate on that issue. Most importantly, the presentations are content rich and designed to

motivate lawyers to increase their focused efforts to bring clients in the door! The program is

customized to the needs of each firm’s unique objectives and challenges.

Available topics include:

• Developing the Mindset of a Mega “Fee Generator”

• Establishing the Framework of a Lawyer/Law Firm Modern Marketing Initiative

• How to Overcome Obstacles Faced by Law Firms & Lawyers in the Business Development Arena  

• Developing & Evolving a Strong Personal Professional Brand

• Elevator Speeches & Positioning Statements

• Leveraging the LAW FIRM Brand

• Principles of Content Based Marketing

• Positioning Yourself as THE Expert through the Written Word

• Public Speaking/Communication Skills for Lawyers

• Relationship Marketing 

• The Intersection of Traditional Marketing & Social Media

• Principles of Influence Selling

• Asking for The Fee

• Asking for More Business

• Cross Selling

• Ethical Considerations