Ferdian Jap Law Practice Management

Professor Bassett

Stetson University College of Law

Law Firm Web Site

• Stagnant Web Site • No Updates • No Client Interaction • No Content • Only Holiday Cards

Problem Summary

• Identify and point out problems• Old information on page • # of Visits • Analytics • Alexa Analysis• Propose Solutions • Finances/Budgets• Proposals • Marketing Plan

Steps to Success

• Alexa Analysis www.alexa.comProblem

• Alexa Analysis Problem

• Proposals• Marketing Firm ~> Branding • Logo, Website, and Marketing Plan • Customized websites and branding: $5,000

and up • Template website: $500 and up

Solution

• Proposals• www.orangelab.in

Solution

• Finances• 5 Partners = $2,000 per partner • $10,000 total for contingencies +

Marketing campaign • Backup plan = $500 per partner• India company • B2B Trade• Sponsorship/Mention

Solution

• The Plan • New Brand• Logo – movement towards flat

Solution

• The Plan • New Website • Shareable – Social Networking• Not too Creative • Not too much info/buried info• Follow-ability – RSS Feeds, Emails,

text• Links to others (attorney profiles)

Solution

Solution

• The Plan • Others• Social Networks• Blog• Videos• PR – Media releases • Event Sponsorships

Solution

• Results Measurement - ROI• Measureable Goals/Target• Surveys • New Business• Page Visits • Alexa Statistics

Results

• Partner PromotionResults

• Questions? Thank you