14771 Plaza Drive, Suite ‘A’, Tustin, California 92780 • PH: 714-979-5276 • FX: 714-979-3543 • www.LandscapeOnline.com

Equipping Landscape Professionals for Success

LCDBM 2017

83.9% are Business Owners, Principals or Partners

At my company, I personally do the following work:• Management• Estimating• Design• Bidding• Equipment Purchasing• Marketing• Installation/Ground Work• Equipment Operation• Pesticides Application

91.2%83.1%71.5%77.2%72.9%63.2%57.5%45.6%28.0%

82.76% have been in the industry for more than 10 years!

• 0 - 10 . . . 17.23%• 11 - 15 . . . 9.12%• 16 - 20 . . . 11.82%• 21 - 25 . . . 15.88%• 26 - 30 . . . 13.85%• 30 Plus . . . 32.09%

My company employs ___ workers:

*BPA

conducts many surveys throughout the year to help you target your message and generate the most out of your advertising campaign.

Equipping Landscape Professionals for Success!

Sole Owner, Partner/Principal

Superintendant or Manager

Affiliated Professionals

78.37% have College DegreesAssociate Degree Master’s Degree

Bachelor’s Degree

Employs 1-10

Employs 30 PlusEmploys 11 - 29

Qualified Readership

10.2% 3.9%

83.9%

13.5%17.23%

47.65%

13.51%18.92%

67.57%

LCDBM

Readers Make Decisions - And get their hands dirty as well . . .LCDBM

Qualified Readership

Revised 1/1/174 2017 LCDBM Media Kit

Total Monthly Readership . . . More than 120,000 every issue!

4,737 TOTAL

9,502 TOTAL

493 TOTAL

7,676 TOTAL

8,828 TOTAL

7,781 TOTAL

1,372 TOTAL

DemographicsInstallation Print Landscape Installation 34,897 Hardscape Installation 29,538 Lighting Installation 25,056 Irrigation Installation 25,309 Pond/Waterscape 18,658 Erosion Control 14,693 Hydroseeding 7,012 Tree Moving 6,716 Golf Course Installation 1,934

MaintenanceResidential Maintenance 32,809 Commercial Maintenance 26,007 Chemical Application 13,534 Tree Care 12,122 Pesticide Application 12,019 Snow Removal 9,601

DesignLandscape Design 28,524

Estimating 32,552

Total Distribution

40,389

82.76% have worked in the Landscape industry more than

10 years!

SPECIALTIES . . .

Sole Owner, Partner/Principal:

83.9%Admin/Supervisor, Project Manager, Superintendent,

Forman, Public Practitioner:

12.35%Academia/Educator/Student,

Vendor/Suppliers, Other:

3.75%

Demographic Profile

Print Demographics

2017 LCDBM Media Kit 5

What equipment are you planning to BUY:• Pickup Truck 48.1%• Dump Truck 40.5%• Attachments 40.5%• Riding Mower 39.2%• Trimmer 45.6%

• Trailer 44.3%• Compact Loader 32.9%• Tractor 16.5%• Walk Behind Mower 38.0%• Backpack Blower 40.5%

My Company Has INSTALLED, MAINTAINED or APPLIED the Following Products:• Architectural Concrete Elements• Automatic Gates• Artificial Lumber• Concrete Coloring, Additives, Stains• Decorative Fountains• Drainage Equipment• Erosion Control Products• Fencing• Fire Elements• Garden Statuary• Gazebos• Herbicides• Insecticides• Irrigation Controllers• Irrigation Enclosures

34.3%15.0%31.9%32.4%48.3%64.3%58.9%64.3%56.6%39.6%32.9%55.6%45.9%53.6%32.4%

• Irrigation Sprinklers• Landscape Lighting• Manufactured Pergolas / Patio Covers• Outdoor Kitchen Elements• Patio Furniture• Paver Lights• Paving Materials• Segmental Retaining Walls• Synthetic Turf• Tree Support Systems• Turf Reinforcement Grids• Turf Seed• Water Feature Pumps, Pumping Systems• Water Harvesting Equipment

59.4%61.8%18.4%32.4%29.0%24.6%56.5%52.7%19.8%31.4%16.9%55.6%52.2%10.6%

My company OWNS at least one of the following items:• Backhoe• Backpack Leaf Blower• Chainsaw• Crew Cab Truck• Dump Truck• Edger• Excavator• Hand Tools• Hydroseeder• Loader: Attachments• Loader: Compact

33.8%71.3%89.4%66.9%46.3%57.4%22.8%91.2%12.6%50.7%49.3%

• Loader: Mini• Mower: Ride-on• Mower: Walk-behind• Pickup Truck• Rototiller• Snow Blower• Sprayer/Spreader• Tractor• Trencher• Trimmer• Utility Vehicle

28.7%59.9%69.6%81.6%53.7%30.4%61.0%43.4%35.3%64.0%31.6%

Products That Sell ’s goal is to Entertain and Educate the Readers and Connect them to the Advertiser.

If you sell any of these products, make Your First Choice!LCDBM

LCDBM

Products That Sell

6 2017 LCDBM Media Kit

January

Fences, Walls & GatesInstalling these structures is becoming one of the most common assignments for landscape contractors across the nation. This issue examines the process of selecting the best products, and building top-notch projects.

√ Fencing

Double ShowFenceTechWorld of Concrete

February

MaintenanceSince 78+% of LC/DBM readers cite landscape maintenance as one of their revenue sources, and landscape maintenance is a “Top Five” most requested article subject, here is a look at maintenance strategies and equipment.

√ Installation Equipment

ConExpo

March

hardscapesIn LC/DBM’s annual readership survey, designing, installing and maintaining hardscapes are the subjects most requested by readers. In this first of two hardscape themed issues, LC/DBM showcases exemplary hardscape projects, and the products that go into them.

√Dumping Trucks & Trailers

aprilliGhtinGWith the growth of landscape lighting as an important revenue source, each year we feature some of the most impressive installations from around the country.

√ LightingLightFair

International

May

June

custoM residential/outdoor livinG57% of LC/DBM subscribers work on single-family residences. Shade structures, fire elements, hardscapes, kitchens and fireplaces are all a part of this fast growing segment of the industry.

√ OutdoorLiving

JulyWater in the landscapeLandscape Contractors are leading the way in the design and installation of water features, waterfalls, ponds, artificial streams and custom pool designs.

√Water

Elements &Irrigation

TNLA

auGust

hardscapes ii With more than 70% of LC/DBM’s subscribers installing pavers; and 49% installing retaining walls, this issue takes a second look at hardscape products and the best projects in both commercial and residential markets across the country.

√ Paving Materials

septeMber

Maintenance ii - equipMent & special section: snoW reMovalMowers, blowers and backpack sprayers are the most popular pieces of equipment owned by LC/DBM readers. An examination of the latest and greatest of these and other maintenance machines will help them with their buying decisions.

√ Maintenance Equipment

Double ShowNRPATLE

october

Gie / hardscape na shoW issue - installation equipMentThe industry’s attention this month is on the outdoor power equipment show so we highlight the newest, most innovative installation tools for landscape contractors. √

OPEN(Advertiser Showcase)

Triple ShowHardscape NA

GIE+ExpoIA

noveMber

liGhtinG ii - special section: Fire in the landscapeEspecially in the winter months, landscape lighting is an important element in any project. With more than 59% of LC/DBM readers installing and designing landscape lighting, this significant industry segment deserves more illumination.

√ Fire Elements

deceMber

the yearbookEvery December, LC/DBM looks back at the most influential people, the best projects, the most read features and the best new product introductions of the year. This is an indispensable issue and is perfect to kick off your 2017 promotional campaigns.

√ Site Amenities

Hardscape Column Product Focus

Annual Buyer’s Guide

2017 Editorial

Calendar

Cover Theme Trade Shows

2017 Editorial Calendar

2017 LCDBM Media Kit 13

EFFECTIVE 1/1/14

2017 Marketplace & Display Rates

2017 Rate Card

Size 1X 6X 12X 18X 24XFull Page

Jr. Page

1/2 page

1/3 page

1/4 page

Size 1X 6X 12X Annual/NetQuad Card

Triple Card

Double Card

Single Card

$3,795 3,195 2,850 2,570 2,350 $2,850 2,350 2,150 1,925 1,750 $2,075 1,750 1,550 1,425 1,250 $1,445 1,215 1,085 975 895 $1,100 925 825 750 695

$1,595 1,445 1,235 10,195

$1,195 1,085 845 7,565

$935 845 675 5,995

$550 495 395 3,495

Covers/PositionsAvailable on a first-come first-serve basis

InsertsMaterial must be approved by publisher. Call for quotes: 714-979-5276

Terms & ConditionsTerms: Net 30 days on approved credit. 1.5% per month late charge on any item over 60 days. In the event that collection proceedings are taken, advertiser and agency are responsible for all costs thereof. All orders non-cancelable after closing date. Covers are non-cancelable. Rates are determined by earned frequency. If there are fewer insertions than were contracted, rates will be adjusted to the earned frequency.

Issue & Closing DatesPublished 12 times a year. Each issue mails on or about the 10th of the issue month. Advertising closing date: the 1st of the month preceding publication date. Publisher will accept no cancellations after closing date and reserves the right to run previously run ad material if art deadline is not met.

Full-Color Marketplace Rates/Net

Full-Color Display Rates

Trim Size: 8-3/8 x 10-7/8 Size Wide Tall2-Page Spread (Live Matter 15 3/4 X 9 7/8) 17 11-1/8FP (Non-Bleed/Live Matter) 7-3/8 9-7/8FP Bleed (Live Matter 7 3/8 X 9 7/8) 8-5/8 11-1/8Jr. Page 4-3/4 7-1/21/2 Horizontal 7 3/8 4-3/41/2 Vertical 3-1/2 9-5/81/3 Vertical 2-1/4 9-5/81/3 Square 4-3/4 4-3/41/4 Vertical 3-1/2 4-3/4

MarketplaceSingle Card 3-1/2 1-3/4Double Card 3-1/2 3-3/4Triple Card 3-1/2 5-3/4Quad Card Horizontal 7-1/4 3-3/4Quad Card Vertical 3-1/2 7-7/8

Jr. Page 1/2 Vertical 1/2 Horizontal

1/4 Verticals Marketplace1/3 Pages

DoubleTriple

Quad Card

Single

Mechanical RequirementsPlease send all artwork as a flattened pdf file at 300 dpi.

Best Method for Artwork SubmissionsPlease email your ad artwork to Ryan Moore at production@landscapeonline.com.

Materials may also be sent via U.S. mail, U.P.S. or other carrier to: Landscape Communications, Inc. Attn: Ryan Moore, Ad Coordinator 14771 Plaza Drive, Suite “A” Tustin, CA 92780

For unusually large file sizes, you can utilize our FTP site:1.) Using your FTP sofware, log on to ftp site by entering the following: Host: landscapeonline.com User ID: ftpuploadads@landscapeonline.com Password: uploadads2.) In the incoming folder, drop your company named folder into the “Place Ads in this folder Only”.3.) For mac & pc send data as binary.

Ph: 714-979-5276 (ext. 125) • Fax: 714-434-3862

To avoid a $75 surcharge, please send your ad according to mechanical requirements.

14 2017 LCDBM Media Kit

Integrated Media Rates

(See page 11)

1x 6x 12x or more

Weekly Monthly Annual

Cell $495 $465/per $425/per

$55 $195 $1,795

(See page 11)

(See page 11)

Contact the LO Banner Team with any questions ...Phone: 714-979-5276 ext. 113 | Fax: 714-979-3543

Please send your banner ad as ... • a .jpg or if animated, send as a .gif.

The file should not exceed 50K and should be sent at 72 dpi.

To save time and shipping costs ... • you can email your banner ad or art materials

to production@landscapeonline.com.

If sending artwork via U.S. Mail, UPS, FedEx, etc ... • Landscape Communications, Inc.

Attn: Ad Coordinator 14771 Plaza Drive, Suite A Tustin, CA 92780

• For production questions call: 714-979-5276 ext 125

Digital Banner Ads: • LandscapeOnline:

Double 240 x 240 pixels Single 240 x120 pixels

• LandscapeOnline Weekly:

Standard 500 x 350 pixels Standard

Double

Single

Banner AdsRUN OF SITE

News Items / Advertisements

Double Banner

Single Banner

LogoLeader

Up to 5,000 AddressesWITH 12x MP$595.00

WITHOUT 12x MP $895.00

Additional Addresses Up to 25,000WITH 12x MP

$100/per 1000WITHOUT 12x MP $130/per 1000

Additional Addresses Over 25,000WITH 12x MP

$85/per 1000WITHOUT 12x MP $110/per 1000

PRODUCT SEARCH DIRECTORY — Choose from 19 Major Categories

Single — 12 monthsWITH 12x MP

$935.00/yearWITHOUT 12x MP

$1,195.00/year

Single — 6 monthsWITH 12x MP$495.00

WITHOUT 12x MP $645.00

Double — 12 monthsWITH 12x MP

$1,795.00/yearWITHOUT 12x MP

$2,295.00/year

Double — 6 monthsWITH 12x MP$935.00

WITHOUT 12x MP $1,195.00

(except Product Search pages • 100,000+ monthly impressions)

Size 1X 6X 12X Double Single

$1,125 995 845/month $645 545 445/month

Product Images Link Directly to

Your Website

2017 LCDBM Media Kit 15

BESTVALUE

Basic Monthly Package$125/month autobilled to credit card

National Vendor Profiles*First month activation and start up fee $495

$995/yearStandard Yearly Package

($1,870 value)

(Includes 12 Online Product Profiles)

Grower & Wholesaler’s Package$495 first year

(Includes 12 Online Product Profiles)

Premium Yearly Package$1,495/year ($2,570 value)

(Includes 24 Online Product Profiles)

Additional Online Product Profiles1x = $55 4x = $175 10x = $375 Additional $35/each

Additional Online Product Profiles1x = $125 6x = $595