CRADLE TO CRADLE IN THE BUILT ENVIRONMENT

Douglas MulhallJune 21, 2011

QUALITY MAKES MONEY

THE MAIN MESSAGE

QUALITY GENERATES REVENUES & SAVINGS

Great designs don’t “cost” more.

They make more.

Dyson Vacuum

QUALITY GENERATES REVENUES & SAVINGS

Great designs don’t “cost” more.

They make more.

BUILDINGS have a

How to use Quality to make a

Big Beneficial Footprint

that is profitable ?

BIG FOOTPRINT!

THE VELOCITY OF MATERIALS PASSING THROUGH BUILDINGS

Source. Stewart Brand. How Buildings Learn 1994

MANY OF THE BIOLOGICAL NUTRIENTS

USED BY HUMANITY

PASS THROUGH BUILDINGS

EXAMPLES;

FOOD, WOOD, PAPER, BIOBASED CHEMICALS & TEXTILES

PASS THROUGH BUILDINGS

BIONUTRIENTS IN THE BUILT ENVIRONMENT

PRACTICAL EXAMPLE OF C2C QUALITY USING BIONUTRIENTS

IN THE BUILT ENVIRONMENT

STARTED 1992 & CONTINUING TODAY

QUALITY IN THE C2C FRAMEWORK

HAITI

THE BUILT ENVIRONMENT IN HAITI

HAITI TODAY. 800,000 STILL LIVE IN TENTS

BIONUTRIENT RECYCLING STRUCTURES SURVIVED 7.0 EARTHQUAKE

BIONUTRIENT RECYCLING IN THE FAVELAS OF BRAZIL 1992-PRESENT

The construction plan can be downloaded from

www.hamburger-umweltinst.org www.oia.org.br/new/

HAMBURG ENVIRONMENTAL INSITUTE & O INSTITUTO AMBIENTAL

BIONUTRIENT RECYCLING DIAGRAM EXAMPLE OF 1 HA. SITE

C2C QUANTIFIED.

RESULTS FROM BIONUTRIENT RECYCLING STUDY

Source; Biomass Nutrient Recycling, Braungart Hansen Mulhall WET 1997

O Instituto Ambiental European Commission

CRADLE TO CRADLE QUALITY ACHIEVED

• QUALITY OF NUTRIENTS – Nutrient recycling into local crops– Soil manufacturing

• QUALITY OF CURRENT SOLAR INCOME– Sun heats biodigesters– Energy from current biomass– Sunlight purifies water

• QUALITY OF LIFE – Conceptual Diversity - Innovation– Cultural Diversity - Social justice– Biodiversity - Reforestation

Philosophy.

C2C is an innovation platform for improving economic, social and environmental

quality.

Principles.

Quality of Nutrients

Quality of Energy

Quality of Life

Application Tools.

Power Purchase Agreements, Design/Built/Operate, Leasing concepts, Selective

Bidding, Purchasing Criteria, & Material Assessments.

DEFINING QUALITY IN THE C2C INNOVATION FRAMEWORK

CRADLE TO CRADLE TOOLS APPLIED

• SYSTEMS INTEGRATION

• SCALEABILITY

• ECONOMIC ENABLING METHODS

• MATERIALS TESTING

• INNOVATION PARTNERSHIPS

URBAN APPLICATIONS OF BIONUTRIENT RECYCLING IN TEMPERATE CLIMATES

THE EXAMPLE OF COVENT GARDEN

Courtesy Art&Build

Covent Garden Brussels

Bionutrient Recycling

Courtesy Art&Build

BIONUTRIENT RECYCLING CAN PROFITABLY SOLVE

TOXIC ALGAE POLLUTION ACROSS FRANCE

THE MESSAGE

WHAT ABOUT THE OTHER STUFF ?

MATERIALS SCARCITY

GEOPOLITICS ACCELERATING RAW MATERIALS SCARCITY

2010

GERMANY, CHINA, U.S. AND NETHERLANDS EACH FORM

RAW MATERIALS AGENCIES OR PLATFORMS

DOING THE RIGHT THING OR DOING THE WRONG THING PERFECTLY RIGHT?

CHANCELLOR MERKEL SOLUTION TO RARE METALS CRISIS;

OPEN MINING IN EASTERN EUROPE

AND RISKY REGIONS LIKE AFGHANISTAN

DOING THE RIGHT THING. GETTING STUFF BACK AT HIGH QUALITY.

INTELLIGENT MATERIALS RECOVERY & POOLING

START NOW BY IMPROVING QUALITY

WITH C2C ELEMENTS IN BUILDINGS, SITES & REGIONS

SOLVING SCARCITY

STRATEGY. INTRODUCE C2C ELEMENTS TO SUPPORT INNOVATION

BIONORICA NEUMARKT

Defined

concrete additives

Dust control

flooring

Recyclable

interior textiles

Photovoltaic

windows &

skylights

Interior & exterior

vegetation to

metabolize pollutants

Air and skin-safe

furniture

Meeting rooms

with natural light

& fresh air

2011 EXAMPLE. VAN GANSEWINKEL C2C CERTIFIED RECYCLED OFFICE PAPER

2011 EXAMPLE.

BASIS FOR MATERIAL POOLING - C2C OPTIMIZED OR CERTIFIED PRODUCTS

AGC Glass EuropeFloat Glass SILVERCoated Glass SILVER

World's leading producer of flat glassFloat technology used for making flat glass18 float plants in Europe

Backhausen Interior Textiles GmbHGOLDTrevira CS Cover FabricTechnical Cycle

EXAMPLES OF CERTIFICATIONS IN THE BUILT ENVIRONMENT

Daas Baksteen Zeddam BVRange of Bricks

ClickBrick® SILVER

Extruded BricksBASIC

Handmade BricksBASIC

Waterstruck BricksBASIC

C2C Optimized and Certified Products for the Built Environment

EXAMPLES OF CERTIFICATIONS IN THE BUILT ENVIRONMENT

EuroCeramic B.V.EuroTrad Ceramic PipesSILVER

Technical / Biological Cycle

Gessner AGGOLDClimatex® Lifecycle™Wool + RamieLifeguard™Wool +Cellulose Fibre Biological Cycle

VelopA B.V.Come Back BenchBend Bench

Technical CycleBASIC

Van Swaay Wood ProductsH2H® ProductsBiological Cycle

- Saving tropical hardwood - No preservatives needed - Very long life - FSC-certified

SILVER

EXAMPLES OF CERTIFICATIONS IN THE BUILT ENVIRONMENT

Thoma Holz GmbHThoma Holz100Biological Cycle

GOLD

- 100% wood- durable element - Without use of glues and metals

EXAMPLES OF CERTIFICATIONS IN THE BUILT ENVIRONMENT

Desso B.V.32 Products for Technical Cyclee.g. Airmaster

- Actively cleaning the air- Designed for disassembly and recycling- Containing only known materials, safe for humans and the environment- Yarn (PA) converted back to the basic material - Yarn manufacturers can use it again for yarn production

Koninklijke Ahrend NV

A250 Desk ChairsSILVER

Technical Cycle

EXAMPLES OF CERTIFICATIONS IN THE BUILT ENVIRONMENT

Orangebox Ltd.

ARA Task ChairSILVER

Technical Cycle

Stoll Giroflex

G 656 Office ChairsSILVER

Technical Cycle

Steelcase Inc.29 Products

Examples:Think® Chair and Stool Amia™ Chair and Stool Leap ChairTechnical Cycle Technical Cycle Technical Cycle

GOLD GOLD SILVERFor special For specialCombinations combinations

EXAMPLES OF CERTIFICATIONS IN THE BUILT ENVIRONMENT

Cogent™ Group FabricsGOLDNo Antimony

Other Examples forSILVER Certifications

Koninklijke Mosa bvFloor TilesWall Tiles

Biological / Technical CycleSILVER

EXAMPLES OF CERTIFICATIONS IN THE BUILT ENVIRONMENT

Jalema B.V.Jaleco Group

7 Jaleco Products

SILVER

Schwan-STABILO Schwanhäußer GmbH & Co. KG

Stabilo® GREENpoint®

Technical CycleBASIC

-Manufactured from 98% recycled plastic- 6 Colors

ACCO Brands Europe12 Rexel® EcoDesk Products

Technical CycleSILVER

All produced from 100% recycled post consumer waste

EXAMPLES OF CERTIFICATIONS

EXAMPLES OF CERTIFICATIONS

Aveda Corporation7 Cosmetics Products GOLD

Biological CyclePackaging for Technical cycle, meets Silver level certification criteria

Method Products, Inc.40 Products

Biological cyclePackaging: Technical CycleSILVER

Examples: Handwash Dish Soap Baby Bath Laundry All-Purpose-Cleaner Glass Cleaner

EXAMPLES OF CERTIFICATIONS

EXAMPLES OF CERTIFICATIONS

Van Houtum B.V.Tissue PaperSatino Black Toilet Paper Super White Satino Black Hand Towels White

Biological cycle Biological cycleSILVER SILVER

Buildings and Sites make money by attracting stakeholders.

Financial Stakeholders

Supplier Stakeholders

Occupant Stakeholders

QUALITY AS A MARKETING TOOL IN THE BUILT ENVIRONMENT

Cradle to Cradle Quality can be used as a Marketing Tool

to attract stakeholders by showing how they gain

value-added benefits from joining a C2C community.

QUALITY AS A MARKETING TOOL IN THE BUILT ENVIRONMENT

„CRADLE TO CRADLE CRITERIA FOR THE BUILT ENVIRONMENT“

– DEFINITION OF A C2C BUILDING

– CRITERIA BASED ON C2C PRINCIPLES

– IMPLEMENTATION CRITERIA

– MEASURING INTENTIONS, MILESTONES & ROADMAPS

– DEFINING C2C ENERGY

THE GUIDE

For more information see: http://www.duurzaamgebouwd.nl/bookstore

ROADMAP WITH MILESTONES FOR ACHIEVING C2C BUILDINGS

USING CRITERIA PRACTICALLY

Happening right now;

C2C ExpoLab & City of Venlo tenders

Realdania Foundation C2C Builder Guide

C2C-trained Architects working on many projects

C2C-trained Engineering companies

Dutch government procurement guidelines rewrite

DEFINITION

“A Cradle to Cradle building contains measurable

elements that add value and celebrate innovation

and enjoyment by; measurably enhancing the

quality of materials, biodiversity, air, and water;

using current solar income; being deconstructable

and recyclable, and performing diverse practical

and life enhancing functions for its stakeholders.”

1. STATE YOUR INTENTIONS.

Which C2C principles do you plan to implement by when?

Which Goals do you plan to declare?

PRINCIPLE-BASED CRITERIA TO TRANSFORM BUILDINGS TO C2C.

„In Ten Years Our Site is Profitably Energy-Positive“

» Keep Investment at Home

» Generate, Sell, and Buy Power

» Install & Maintain the Systems

EXAMPLES OF GOALS FOR SITES

C2C PRINCIPLE; EVERYTHING IS A NUTRIENT FOR SOMETHING ELSE

2. DEFINE MATERIALS AND THEIR INTENDED USE PATHWAYS Use materials;

(a) whose contents are measurably defined in technical or biological pathways from manufacturing through use and recovery and

(b) whose impacts are measurably beneficial for human health and the environment.

3. INTEGRATE BIOLOGICAL NUTRIENTS. Recycle biological nutrients and water by integrating topsoil and biomass production into buildings, landscaping, and spatial plans to generate more

biomass and clean water than before development of the site.

PRINCIPLE-BASED. CRITERIA TO TRANSFORM BUILDINGS TO C2C.

C2C PRINCIPLE; EVERYTHING IS A NUTRIENT FOR SOMETHING ELSE

4. ENHANCE CLIMATE AND AIR QUALITY. Actively contribute to measurably improving air quality so the indoor air is healthier for occupants than before it entered the building and provides a comfortable climate for occupants

5. ENHANCE WATER QUALITY. Measurably improve water quality so the water is healthier for biological metabolisms than before it entered the building

PRINCIPLE-BASED. CRITERIA TO TRANSFORM BUILDINGS TO C2C.

C2C PRINCIPLE; USE CURRENT SOLAR INCOME

6. INTEGRATE RENEWABLE ENERGY. Integrate renewable energy (current solar and gravitational income) into buildings and area plans so the building and site generate more energy than they use.

PRINCIPLE-BASED. CRITERIA TO TRANSFORM BUILDINGS TO C2C.

C2C PRINCIPLE: CELEBRATE DIVERSITY

7. ACTIVELY SUPPORT BIODIVERSITY.Integrate measurable species diversity so the area supports more diversity than before development

8. CELEBRATE CONCEPTUAL DIVERSITY WITH INNOVATION. Focus on specialbeneficial features of a building and integrating innovative components that

are beneficial for the well-being of occupants and the environment.

PRINCIPLE-BASED. CRITERIA TO TRANSFORM BUILDINGS TO C2C.

STAKEHOLDER VALUE CRITERIA

9. ADD VALUE & ENHANCE QUALITY FOR DIVERSE STAKEHOLDERS.Describe what the C2C features of a building do practically for the users.

10. ENHANCE WELL-BEING & ENJOYMENT OF DIVERSE STAKEHOLDERS.By implementing each of the basic criteria, a C2C building enhances enjoyment by enhancing well-being. Spatial and aesthetic features that are less quantifiable can also enhance enjoyment

PRINCIPLE-BASED. CRITERIA TO TRANSFORM BUILDINGS TO C2C.

ROADMAP WITH MILESTONES FOR ACHIEVING C2C BUILDINGS

ROADMAP WITH MILESTONES FOR ACHIEVING C2C BUILDINGS

„CRADLE TO CRADLE CRITERIA FOR THE BUILT ENVIRONMENT“

THE GUIDE

For more information see: http://www.duurzaamgebouwd.nl/bookstore