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Campaign report on international paint prevention week of action in Bangladesh 2013
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Completion Report on “International Lead Poisoning
Prevention Week of Action” in Bangladesh
October 20-26, 2013
Organized by
Environment and Social Development Organization- ESDO
In Association with
2
Acknowledgement
ESDO is grateful to all the organizations and persons who have helped in making these programs
successful. The sudden arrangement of Children Rally/Human Chain would not have been
possible without cooperation from Surovi School’s authority, teachers and students. ESDO also
thank Bangladesh Paint Manufacturers Association (BPMA) and Department of Environment in
their overall participation in the Photo Exhibition and Art Competition, respectively. ESDO is
indebted to renowned artist and journalist Sayed Lutful Haque for his valuable time, and all the
participants and parents who have attended the program even after political unrests. ESDO is
thankful to media, especially ATN Bangla, for spreading the news of GAELP action week to
mass population and making it a bigger success. The last however not the least, International
Pops Elimination Network (IPEN) for their overall support and cooperation.
3
Table of Contents
1 Introduction: ............................................................................................................................ 5
1.1 Background: ..................................................................................................................... 5
1.2 International Lead Poisoning Prevention Week of Action: ............................................. 5
1.3 Bangladesh Perspective: ................................................................................................... 6
1.4 Overall Objectives: ........................................................................................................... 7
2 Children Rally/Human Chain in Surovi School: ..................................................................... 7
2.1 Preamble of Surovi School: ............................................................................................. 7
2.2 Methodology: ................................................................................................................... 8
2.2.1 Location and Date ..................................................................................................... 8
2.2.2 Time .......................................................................................................................... 8
2.2.3 Media Exposure ........................................................................................................ 8
2.2.4 Activities of Rally: .................................................................................................... 8
2.2.5 Number of Participants ............................................................................................. 8
2.2.6 Program Schedule ..................................................................................................... 8
2.3 Result and Discussion: ..................................................................................................... 9
2.3.1 Information Session and Open Floor Discussion: .................................................... 9
2.3.2 Participatory Action: ................................................................................................. 9
2.3.3 Children walk / Rally: ............................................................................................. 10
2.3.4 Human Chain: ......................................................................................................... 10
2.3.5 Information Recipients from Children Rally: ......................................................... 11
3 Art Competition in Dhaka and Rajshashi: ............................................................................. 11
3.1 Methodology: ................................................................................................................. 11
3.1.1 Location and Date. .................................................................................................. 11
3.1.2 Time ........................................................................................................................ 11
3.1.3 Media Exposure ...................................................................................................... 12
3.1.4 Activities of Art Competition: ................................................................................ 12
3.1.5 Program Schedule of Dhaka: .................................................................................. 12
3.1.6 Program Schedule of Rajshashi: ............................................................................. 13
4
3.2 Result and Discussion: ................................................................................................... 13
3.2.1 Children gathering without social borders: ............................................................. 13
3.2.2 Information Recipients of Children Art Competition: ............................................ 13
Details of Awarded Participants in Dhaka: ........................................................................... 14
4 Photo Exhibition: ................................................................................................................... 20
4.1 Methodology: ................................................................................................................. 20
4.1.1 Location and Date ................................................................................................... 20
4.1.2 Time: The exhibition was day long which started from 11.00 a.m. ....................... 20
4.1.3 Materials of Exhibition ........................................................................................... 20
4.2 Result and Discussion: ................................................................................................... 20
4.2.1 Visual Information Dissemination: ......................................................................... 20
4.2.2 Information Recipients of Photo Exhibition: .......................................................... 21
5 Media Coverage for GAELP Action Week: .......................................................................... 21
6 Accomplishments: ................................................................................................................. 22
7 Limitation: ............................................................................................................................. 22
8 Conclusion: ............................................................................................................................ 23
5
1 Introduction:
1.1 Background:
Paint is one of the major sources of lead and lead based paints are still widely available in
different countries as decorative paints.1 These paints are used to decorate interior and exterior of
a house. This becomes a main cause of lead exposure to human, especially to children, due to
unsafe work practices during renovation and maintenance, and deposition of older paints as
dust.2
Children are the most vulnerable group to lead poisoning because they absorb more lead from
environment than the adults by direct ingestion of paint chips.3,4
According to World Health
Organization (WHO) every year around 600,000 children suffer from intellectual disabilities due
to lead poisoning.5It also causes behavioral disruptions, and in high level coma, convulsions and
in last stage death.6 The unfortunate part is although lead poisoning is a totally preventable
situation with little awareness,7 yet lead exposure is to blame 0.6% of diseases globally, with the
highest fraction in developing countries.8 WHO
claims in its recent video release that almost 99% of
people that are exposed to lead and lead poisoning
belong to developing countries.9
1.2 International Lead Poisoning Prevention
Week of Action:
Considering the prevalent exposure to lead and its
affects in children and human health in large, Global
Alliance to Eliminate Lead Paint (GAELP) was
started as a collaborative initiative to prevent
children and occupational contact to lead paint internationally to a wide range of stakeholders.
GAELP is a joint undertaking of the United Nations Environment Programme (UNEP) and the
World Health Organization (WHO).
1http://www.jstor.org/discover/10.2307/20056743?uid=3737584&uid=2134&uid=2&uid=70&uid=4&sid=21102843
322413 2 Ibid
3 http://www.who.int/ipcs/lead_campaign/pb_campaign/en/index.html
4
http://www.n.ethz.ch/~schmia/download/cited_papers/Elevated%20Blood%20Lead%20Levels%20of%20Children
%20in%20Guiyu.pdf 5http://www.unep.org/hazardoussubstances/LeadCadmium/PrioritiesforAction/LeadPaints/FocalAreasofWork/GAE
LP/tabid/106381/Default.aspx
6 http://www.who.int/phe/features/lead_video_statement/en/index.html
7 Ibid
8 Ibid
9 http://www.who.int/phe/features/lead_video_statement/en/index.html
6
The International Week of Action on Prevention of Lead Poisoning (October 20-26th 2013) is
aimed to address the lack of awareness about this issue. During the campaign week, the Global
Alliance to Eliminate Lead Paint (GAELP) aims, among others actions, to:
Raise awareness about lead poisoning:
Highlight countries and partners' efforts to prevent childhood lead poisoning
Urge further action to eliminate lead paint
Already 30 countries has eliminated lead in paints and GAELP intends to, co-led by WHO and
UNEP, phase-out lead containing paint by 2020, with a target of 70 countries by 2015.10
1.3 Bangladesh Perspective:
Although in many developed countries lead based paints are banned or there is a threshold limit,
in Bangladesh regulations are still in initial stage. Mass populations of Bangladesh are even
unaware about the exposure routes and health effects of lead. Environment and Social
Development Organization- ESDO is a non-governmental organization working on
environmental and health issues with various stakeholders, to create a toxic free Bangladesh and
sustainable environment. Since 2011, ESDO has been working with GAELP in Bangladesh to
eliminate lead in paint to build a safe environment. Under this umbrella, ESDO in association
with GAELP celebrated the International Lead Poisoning Prevention Week of Action. ESDO
conducted public awareness and policy advocacy activities through a media campaign and
children’s participation:
Rally:
- Information and open floor discussion
- Participatory Action
- Children walk/rally
- Human Chain
Children’s art competition
Mobile poster and photograph exhibition (highlighting the impact of leaded paint to
human health & environment) Note: Due to political unrest and govt. restriction of open
street activities, this was organized inside a conference hall.
Video clips released through YouTube and other social media
Report launched through a press briefing
10
http://www.who.int/phe/features/lead_video_statement/en/index.html
7
1.4 Overall Objectives:
2 Children Rally/Human Chain in Surovi School:
2.1 Preamble of Surovi School:
Surovi is a non-governmental, non-political and non-profit organization which is voluntarily
participating in the development of community academic activities. From establishment, the
organization is promoting rights of underprivileged children by ensuring education and other
basic needs to build efficient human resource for Bangladesh. Surovi School is part of this
initiative, where underprivileged children are being educated. This disadvantaged group of
children lack chances to grow and these informal schools in different part of Dhaka City
Corporation enable them with these opportunities.
Create awareness among people through exhibition
Awareness raising among children through different activities-rally, art competition and exhibition
Information dessiminating among affected group
Public participation in petition to eliminate lead in paint in Bangladesh
8
2.2 Methodology:
2.2.1 Location and Date: The children rally was held in Surovi School, Dhanmondi Branch,
Dhaka on October 23, 2013
2.2.2 Time: The children rally started from 11.00 a.m. and finished at 1.00 p.m.
2.2.3 Media Exposure: Press release both in Bangla and English is prepared and submitted to
reputed newspaper for publication.
2.2.4 Activities of Rally:
Arrival of guests and children, information session and open floor discussion, participatory
actions, children rally, human chain, prize giving ceremony, awareness material distribution and
refreshments.
2.2.5 Number of Participants: Students- 100 and teachers- 20, so in total- 120.
2.2.6 Program Schedule:
S.L no. Program name Starting Time Allotted Time
1. Arrival of ESDO Team
10.00 a.m.
2. Arrangement and setting of
multimedia, banner, etc.
10. 45 a.m. 45 minutes
3. Program starting
11.00 a.m.
4. Introduction
11.05 a.m. 5 minutes
5. Presentation of Documentary
11.10 10 minutes
6. Question & Answer
11.20 a.m. 10 minutes
7. Children activity
- Briefing
- Group division
- Group activity
11.30 a.m.
- 10 minutes
- 15 minutes
8. Children Rally in school campus
12.00 a.m. 15 minutes
9. Human chain with children and
guests
12.15 a.m. 20 minutes
10. Closing remarks, prize giving &
snacks distribution
12.35 a.m. 20 minutes
9
2.3 Result and Discussion:
2.3.1 Information Session and Open Floor Discussion:
The destitute children are one of the primary exposed groups to lead contained older paints, in
working area to housing arrangement, as they mostly inhibit in the dilapidated neighborhoods.
Unfortunately, they are also the less informed group about lead poisoning from old household
paints. ESDO tried to close this gap of
information through an informative
session about lead poisoning in the
Surovi School.
The session started with an introductory
speech about GAELP and its initiatives to
prevent lead poisoning followed by a
powerpoint and video presentation. In the
powerpoint presentation the sources of
lead to human body and the result of
chronic exposure is discussed. After the
presentation an educational video,
especially for children, is played which was discussed latter by Secretary General of ESDO, Dr.
Shahriar Hossain. The children were encouraged to ask questions in the open floor discussion
where Dr. Shahriar answered those questions. These children were really inquisitive about
sources of lead in environment, why lead is used in household paint to how to prevent lead
poisoning.
2.3.2 Participatory Action:
The information session and open floor discussion was extended to a participatory action where
children demonstrated activity on collecting lead paints dust with protective measures. 100
children were divided in 10 groups and, provided with necessary equipments- hand gloves and
face mask as protective equipments and
paper for sample collection. Children
were given 15 minutes to finish the task.
The group which collected sample
following proper regulation, without
being exposed to lead dust or paint and
using proper equipments, was awarded
with prize for being the best group in the
participatory action.
10
2.3.3 Children walk /
Rally:
After the demonstration
activities, a children
rally/walk was
organized by ESDO
within the campus of
Surovi School. Children
rallied with the banner
to demand elimination
of lead in paint. They
rounded the campus to
show their support and
celebrate GAELP week.
Note: Due to political unrest and governmentt restriction of open street activities, this was
organized inside the campus.
2.3.4 Human Chain:
The children rally ended in a human chain in favor of elimination of lead in paint in Bangladesh.
Children along with ESDO chairperson Syed Marghub Murshed, Surovi School director Mr. Abu
Taher, teachers of Surovi School and ESDO team formed the chain to promote the GAELP
action week and paint without containing lead.
11
2.3.5 Information Recipients from Children Rally:
Table 1: Direct and indirect information recipients of children rally
Sl.
No.
Medium of awareness Direct
recipients
Indirect
recipients
motivated by
direct recipients
Total no. of
people became
aware
1 Children rally itself 120 600 720
2 Newspaper 500000 1500,000 2000,000
3 Facebook 500 2500 3000
4 Website (Oct. 23, 2013-
Oct.30, 2013)
20,216 60,648 80864
Total 520,836 1563,748 2084,584
3 Art Competition in Dhaka and Rajshashi:
Children art competition titled “Lead Free Paint: Healthy Child, Safe Environment” was
organized by ESDO to involve children as well as their parents in celebrating global action week.
3.1 Methodology:
3.1.1 Location and Date: The art competition was held in two major cities of Bangladesh,
Dhaka and Rajshashi, simultaneously on October 26, 2013.
- In Dhaka the competition location was at WVA conference room, Dhanmondi.
- In Rajshahion it was at Muktidata Junior School, Rajshahi Court.
3.1.2 Time: In Dhaka it was 2.00 p.m.-5.30 p.m. and in Rajshashi 10.30 a.m.-1.30 p.m.
Division of Groups in Art Competition:
- Category A: Class-I to Class- IV
- Category B: Class-V to Class- VI
12
3.1.3 Media Exposure: Press release both in Bangla and English is prepared and submitted to
reputed newspaper for publication.
3.1.4 Activities of Art Competition:
Opening of art competition by Chairperson of ESDO Syed Marghub Murshed,
introduction and briefing to the competitors, distribution of materials, competition,
collection of drawings/paintings and evaluation by a renowned artist, selection
procedure, prize and certificate giving ceremony, closing remarks of guests, distribution
of refreshments and token of appreciation.
3.1.5 Program Schedule of Dhaka:
Schedule Time
Presence
1.30 p.m.
Topic discussion
2.00-2.15 p.m.
Competition
2.15-3.15 p.m.
Evaluation 3.15-4.30 p.m.
Speech of Secretary General
4.30-4.45 p.m.
Speech of the Head Judge
4.45-5.00 p.m.
Result and prize distribution
5.00-5.10 p.m.
Certificate distribution
5.10-5.30 p.m.
End
5.30 p.m.
13
3.1.6 Program Schedule of Rajshashi:
Schedule Time
Presence
10.00-10.30 a.m.
Topic discussion
10.30-11.00 a.m.
Competition
11.00a.m.-12.00 p.m.
Speech of the Head Judge
12.00- 12.10 p.m.
Evaluation, result and prize distribution
12.10-12.45 p.m.
Certificate distribution
12.45-1.15 p.m.
End
1.15-1.30 p.m.
3.2 Result and Discussion:
3.2.1 Children gathering without social borders:
In the art competition 205 participants (105 from Dhaka and 100 from Rajshahi) from different
schools were present and directly became aware about harmful effects of lead in paints. In art
competition there was participation from Surovi School as well. One of the achievements of
ESDO was bringing privileged and underprivileged children under one banner and sitting beside
each other without considering their social and economical background.
3.2.2 Information Recipients of Children Art Competition:
It is expected that each of the participants will disseminate the information to their family
members.
Table 2: Direct and indirect information recipients of children art competition
Sl.
No.
Medium of awareness Direct
recipients
Indirect
recipients
motivated by
direct recipients
Total no. of
people became
aware
1 Art competition itself 205 1025 1,230
2 Newspaper 1000,000 3000,000 4000,000
3 Facebook 500 2500 3000
4 Website (Oct. 27, 2013-Oct.
30, 2013)
11,552 34656 46,208
Total 1012257 3038181 4050438
14
Details of Awarded Participants in Dhaka:
- Category (A): Class 1-4
1st: Tanik Binte Touhid Athay
Age: 8
Class: 3
School: Lalmatia Girls’ High School
15
2nd
: Fatema Akter Faiza
Age: 10
Class: 4
School: Lalmatia Girls’ High School
16
3rd
: Sharmin Akter
Age: 10
Class: 4
School: Lalmatia Girls’ High School
17
- Category (B): Class 5-6
1st: Ms. Iva Moni
Age: 12
Class: 6
School: Bauniabandh Surovi Junior High School
18
2nd
: Afroza Akter
Age: 12
Class: 6
School: Bauniabandh Surovi Junior High School
19
3rd
: Ms. Hamida Akter
Age: 13
Class: 6
School: Bauniabandh Surovi Junior High School
20
4 Photo Exhibition:
To support elimination of lead in paint to build a safe environment for future generation and
celebrate International Lead Poisoning Prevention Week of Action, along with children rally and
art competition, ESDO also organized a photo exhibition. The aim of the photo exhibition was to
illustrate the macro view of lead exposure and its effects. The exhibition was inaugurated jointly
by Joint Secretary Dr. Nurul Quadir Ministry of Environment & Forests, President of
Bangladesh Paint Manufacturers Association Ms. Rupali Chowdhury and Chairperson of ESDO
Syed Marghub Murshed.
4.1 Methodology:
4.1.1 Location and Date: The exhibition was held in WVA auditorium on October 26, 2013
4.1.2 Time: The exhibition was day long which started from 11.00 a.m.
4.1.3 Materials of Exhibition: The topics of the photo exhibition were sources of lead, after
effects of lead poisoning, activities of ESDO regarding lead in paint and lead poisoning,
awareness materials about lead poisoning.
4.2 Result and Discussion:
4.2.1 Visual Information Dissemination:
The achievement of the photo exhibition was information dissemination among mass population.
Photos worked as visual information hub in diffusing facts about lead poisoning and prevention
methods.
21
4.2.2 Information Recipients of Photo Exhibition:
Table: Direct and indirect information recipients of photo exhibition
Sl.
No.
Medium of awareness Direct recipients Indirect
recipients
motivated by
direct recipients
Total no. of
people became
aware
1 Photo Exhibition 380 1900 2280
2 Newspaper 1000,000 3000,000 4000,000
3 Facebook 500 2500 3000
4 Website 11,552 34656 46,208
Total 1012432 3039056 4051488
5 Media Coverage for GAELP Action Week:
Sl.
No
Name of
Newspap
er
Title of the News Date of Publish Link
1. The News
Today
Children Demand
Lead Free Paint
Oct. 24, 2013 http://www.newstoday.com.bd/index.php?o
ption=details&news_id=2359763&date=20
13-10-24
2. The News
Today
Photograph only
(with caption)
Oct. 28, 2013 http://www.newstoday.com.bd/index.php?o
ption=details&news_id=2360148&date=20
13-10-28
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11. The
Daily
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Children Use Art
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Free Paints
Oct. 29, 2013
Monthly website Visit of ESDO after posting GAELP week features: 92,000
Weekly website visit of ESDO after posting GAELP week features: 22,000
6 Accomplishments:
Raising awareness among underprivileged children, the most vulnerable group, about
lead poisoning and its prevention.
Diffusing information among mass population.
Information dissemination through informative presentation, discussion, art competition
and visual illustration.
Children awareness in general.
7 Limitation:
Due to unstable political situation ESDO has to face unexpected and unavoidable situations in
organizing the different programmes. The current Government of Bangladesh has finished its
fiver years on October 25, 2013, immediate after long Eid Vacation and opposition party
declared protest rally and hartal. As a result, ESDO had difficulty in inviting guests, deciding
programs and overall organization. On October 19, 2013 Dhaka Metropolitan Police in official
announcement restricted all types of processions, human chain, gatherings, meetings and
conferences. In that situation, ESDO has to cancel its human chain in last minute, instead the
23
Surovi School Children Rally/Human Chain was held. The guests, participants and parents were
worried about attending the programs. Due to political unrest, the EU and WHO representative
of Bangladesh were unable to attend the programs of GAELP action week.
8 Conclusion:
All over the world children are the main victim of lead poisoning from paints due to their
physical absorption process. GAELP action week is an attempt to raise awareness about this
preventable ailment. In line with this, ESDO has organized programmes to raise this issue in
Bangladesh, where lesser people are educated about lead and its after effects in human body.
ESDO organized three successful programmes, which have outreached the targeted group,
general population and especially children. Due to political situations it was difficult to arrange
the events; however ESDO overcame the situation and celebrated the action week successfully.
The organization is committed to continue its works in building a toxic free environment for
future generation by raising awareness and promote for legislation to protect human
environment.
24
News Clippings:
25
26
27
28
29
30
31
32
33
34
35
Pictorials of Commemorating GAELP Action Week
Figure 1: GAELP week of action-watching power point presentation
Figure 2: GAELP week of action-Children rally
36
Figure 3: Question & answer session after watching the presentation
Figure 4: Briefing on lead paint dust safety to the children
37
Figure 5: A demonstrative activity on lead paints dust protection amongst the youth and
children
Figure 6: Children walking on the day
38
Figure 7: Human Chain
Figure 8: Global week of action participating children
39
Figure 9: Children Art Competition
Figure 10: Children participating in Art competition
40
Figure 11: Children Art Competition
Figure 12: Prize & Certificate Giving Ceremony
41
Figure 13: Art Competition in Rajshahi
Figure 14: Prize Giving Ceremony in Rajshahi
42
Figure 15: Inauguration of Photo Exhibition
Figure 16: Spectator Watching Photo Exhibition
43
Figure 17: Spectator Watching Photo Exhibition
Figure 18: Awarded Crest in Art Competition:
44
IEC Materials of GAELP Action Week:
45
Example of Photo Exhibition Materials:
46
Appendix A:
List of Participants of Children Rally:
47
48
Appendix B:
List of Participants of Dhaka in Art Competition:
49
50
51
52
List of Participants of Rajshahi in Art Competition:
53
For further information: Siddika Sultana
Executive Director
Environment and Social Development- ESDO
E-mail: [email protected]
Website: www.esdo.org