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LEADERSHIPB2B Marketing at RT, an integrated approach.
WHO WE ARE?
• A Marketing Services Agency• With unique bi-national experience• And industry´s Best Practices
• Wide coverage and reach
• Effective Public Relations
• Integrated approach on Marketing
HOW MAY WE HELP?1. Marketing performance checkup2. Customer expectations met & CRM3. Positioning and differentiation4. Supply Chain marketing5. Understanding customers roles and business’ objectives
6. Capacity allocation and targeted prospecting
7. Trends sensing8. Regional and Industry
programs9. Customer comfort plan
A proven model...
Corporate Mission and Objectives
Government Market
Assess Market Opportunities
Commercial Market
Institutional Market
Analyze Organizational Buying Behavior
Select Target Market Segments
Marketing Objectives
Strategy Development
Plan for and Acquire
Marketing Information
Product or Service
Pricing Personal Selling
Advertising Sales Promotion
Channels of Distribution
Formulate the Business Marketing Mix
Marketing Program
Response of Target Market Segments
Evaluation & Control
Procurement, Customer Service, Production, R&D, Other.
InterfunctionalCoordination
Monitor and predict
Domestically & International
Environmental Influences (e.g.,
economic, political, technological, competit-ive), safety and security
Evaluate Alternative Market Segments
We have served industry leaders in their consumer and business marketing strategies.
WHY US?
INTEGRATED SOLUTIONS• Feasible investment vs. higher fees• Short and middle term projects vs. overhead• Realistic terms and goals vs. uncertainty• External viewpoint vs. “convenient” view• True and correct • Tangible results
your organizationstarts todaya n e w s t a g e
011.52.444.817.7800 011.52.444.265.2656 [email protected]
