LEADERSHIP

The starting point:• Vision (CEO responsible for creation)• Mission (CEO translates the vision into a clear• Statement to be)• Communicated effectively (resulting in a)• Commitment of resources (toward development of)• Core (Distinctive) Competence (which can achieve)• Competitive Advantage

The Strategic Management Process

David Packard(Hewlett-Packard)

1949: “A company has a greater responsibility than making money for its stockholders.”“We have a responsibility to our employees to recognize their dignity as human beings.”

Katharine Graham(Washington Post)

"The power is to set the agenda. What we print and what we don't print matter a lot.“

1971: The Pentagon Papers & Woodward & Bernstein’s Watergate.

Alfred P. Sloan(General Motors)

He institutionalized the entrepreneurial function. He adopted rigorous financial controls and statistical tools

to profitably manage GM's widespread operations.He learned how to brilliantly market and sell cars.

A.P. Gianni(Bank of Italy – 1904)

Was the first to challenge the unwritten rule that banks should only lend money to people who don’t need it.

A bank for the little guy.First branch bank system.

Today’s Bank of America

http://barbie50.webs.com/

Ruth Handler(Mattel)

First to use children as the target audience.Sponsored the Mickey Mouse Club

Charles Coffin(General Electric)

"A man born to command, yet who never issued orders."

First American research laboratoryFirst to establish systematic management development

Crotonville

It would take forever to talk about all those who helped bring the U.S. down from its lofty heights, but one in particular bears mentioning.

David M. Roderick

CEO of U.S. Steel

• Railcars deliver coke to Severstal Dearborn (A Russian firm), the former Ford River Rouge steel plant.

Here are the vitals on Severstal and the U.S. steel industry:

75% is the capacity-utilization percentage--the industry's most important metric--for U.S. steel as of February. That's up from 45.5% in 2009 but far below healthy industry numbers, around 90%.

5.8 million tons is the annual production capacity of Severstal's U.S. plants--Dearborn, Mich. The company has invested $1.3 billion since 2008.

$900 is the current price per ton of hot-rolled coil steel, up from $610 in 2010 and $471 in 2009. Higher prices are normally good for the market, but this hike comes partly from a 49% increase in the price of Chinese iron ore--a key determinant of U.S. costs--since February 2010.

• The historical gas cleaning system for blast furnace "A," which has been idle since 1988 and is set for demolition at some point soon.