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Leading position through new technologies
Dr. Wolf-Dieter BopstGroup President
Financial Market Days, May 12, 2003
2May 2003
When we think of a light source ...
This good old light bulb accounts for only 4% of our sales.
... we think of this ...
3May 2003
... and our children will think of this!
4May 2003
Agenda
Leading position through new technologies
! Strong performance despite a difficult environment
! Leading market position
! Global presence
! High-tech company in the lighting industry
! Operational excellence
! Achievements and goals
5May 2003
Key figures
in millions of euros HY 2003 HY 2002 FY 2002 FY 2001
Sales 2,186 2,237 4,363 4,522Volume (incl. structure) 11% (1%) 2% 3%Price (3%) (3%) (3%) (2%)Currency effects (10%) 0% (3%) 3%
Group profit 207 168 365 462% of sales 9.5 7.5 8.4 10.2
Net capital employed 2,188 2,642 2,436 2,471
Net cash 314 144 284 349from operating and investing activities
Capital spending 118 157 330 416% of sales 5.4 7.0 7.6 9.2
R&D expenses 102 108 219 217% of sales 4.7 4.8 5.0 4.8
Employees 35.2 36.1 35.3 37.3*(in thousands)
*comparable (including companies that were consolidated for the first time in FY 2002)
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
Strong
performance
6May 2003
Rigorous cost adjustments – also in personnel – even before the downturn.
Rapid response capabilities
*
**
*
* *102
*
**
**
10.39.6
9.0
7.0
7.99.5*
- 3.617
*
*
*
* *
+ 172
--
- 2.512
- 3.242
*- 672
*
9.1* *9.4
Q4 Q1 Q2
FY 2000 FY 2001 FY 2002 FY 2003
*103
*105
- 3.786- 3.982
* * *-3.999
106*
*9.5
106
102*
**
*
* *
105 105
102
*103
**
*
*
7.1
*
-
*
*
*
* *
*
*
*
*
*
* *
--
-
-
*-
9* *9
Sales(rolling 4-quarter average excludingcurrency effects)
Employee development(Sept. 30, 2000 = 0)
Group profit margin
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q1 Q2 Q3
*
1.3631.988
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
Strong
performance
7May 2003
Portfolio focused on lighting technologies
! Number 1 in lamps, electronicballasts, opto semiconductorsMarket shares: OSRAM 20%,Philips 20%, GE 13%
! Number 1� Automotive lamps� Electronic Ballasts
! Number 2� in lamp market� General Lighting� Photo/Optical Lighting� Opto Semiconductors1:
strongest position of big three in light emitting diodes (LED)
Precision Materials and Components
Opto Semiconductors
General Lighting
AutomotiveLighting
Photo/OpticalLighting
Electronic Ballastsand ConsumerLuminaires
Sales FY 2002 � �4.4 billion
55%
17%
4%
10%
7%
7%
Source: own estimates
1 Number 1: Nichia
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
Leading market position
8May 2003
Strong presencein key global markets
Our market position in lamps, electronic ballasts, optosemiconductors
! Market leader in the Americas
! Strong Number 2 in the U.S., Latin America and Europe
! Number 4 in Asia-Pacific(Number 3 in Japan)
Americas
Other
Asia-Pacific
Europe
3%12%
35% 50%
Sales FY 2002 � �4.4 billion
Source: own estimates
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
Leading market position
9May 2003
Strategies to further strengthenour position
Growth throughinnovation(High-tech company
in the lightingindustry)
Operational excellence
Extension ofglobal presence(U.S., Asia-Pacific, Eastern Europe)
Leading world market position
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
Leading market position
10May 2003
From a European companyto a global player
Sales by region 1990 and 2002
EuropeEurope
Germany
35%
11%
AmericasAmericas
43%
50%
OtherOther3%
U.S. Asia-PacificAsia-Pacific12%
77%
30%
20021990
4%
20021990
20021990
3%
16%
200219905%
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
Global presence
11May 2003
Expansion by opening up new markets
! Formation of over 30 new companies in the last 12 years
! Acquisition of Sylvania* North America (1993)
! Establishing presence in Far East �currently 16 companies in 10 countries
! Two major acquisitions in Eastern Europe �Slovakia and Czech Republic
! Our goals � Number 1 in the U.S. in 2004 and increased market share in Asia-Pacific (China) and Eastern Europe (incl. Russia)
*OSRAM holds the worldwide rights to the name �SYLVANIA� for automotive lamps and precisionmaterials and components. In the general lighting product sector, OSRAM holds the rights to the name�SYLVANIA� in the U.S., Canada and Mexico, while SLI, Europe, holds the rights for all other countries.
We more than tripled global sales from € 1.4 billionin 1990 to € 4.4 billion in 2002 and nearly doubledmarket share (from 11% to 20%).
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
Global presence
12May 2003
Success stories
! Greater China (production and sales locations in Foshan, Panyu , Shanghai, Hong Kong, Taiwan) � Basis for further expansionestablished. Sales generated in Greater China increased five-foldin the last 5 years to � 272 million in FY 2002.
! Japan � Number 1 of the big three, successful automotivebusiness (above-average growth of 14%), strong partnerships withMitsubishi and Toshiba
! Korea � Number 1 position
! U.S. � Strengthened Number 2 position
! Eastern Europe � Doubling sales in the last 5 years
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
Global presence
13May 2003
Expected market development by region
2002 2007
Major growth in Asia-Pacific and Eastern Europe
(CAGR)
+ 6.8%
4%38%
34%
29%
4%
33%
30%
28%
�25.3 billion
�18.2 billion
+4.4
%+1
0.2%
+4.5%
+5.9%
(Eastern
Europe
+9.4%)
Europe
Americas
Asia-Pacific
Other
Figures do not include Precision Materials and Components, automotive lighting assemblies and consumer luminaires
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
Global presence
14May 2003
+3.7%
+2.1%
Expected market development by segment
2002 2007
Opto Semiconductors
Electronic BallastsPhoto/Optic LightingAutomotive Lighting1
General Lighting
(CAGR)
Major growth in electronics
15%
9%4%
60%
12%
28%
12%4%
8%
48%
�25.3 billion
�18.2 billion
+17%
+8.1%
+ 6.8%
1excluding automotive lighting assemblies
+4.7%
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
High-tech company
15May 2003
High innovation rates
! Continuous R&D investment � Prerequisite for innovative strength
! Innovative products � 40% of total sales
! Innovation, a trigger for above-average profitability in FY 2002
! Nearly 30% of sales generated with electronic ballasts, electronically operated lamps and opto semiconductorsGoal � Increase this share of electronics to about 50 percent in the medium term
! OSRAM, a high-tech company in the lighting industry � across all divisions
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
High-tech company
16May 2003
General Lighting
! Number 2 position
! HY 2003 � Volume growth of 5%
! Trend toward better light quality � POWERBALL®
! Trend toward miniaturization � Slim new fluorescent lamps (T5), HALOPIN®, LED
! Trend toward increased efficiency � energy-saving halogen lamps (up to 45% less power consumption and 65% cost savings)
! Trend toward more environmentally friendly lampsMercury-free discharge lamps already available Goals � Develop mercury-free lighting systems and use lead-free glass
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
High-tech company
17May 2003
Automotive lighting
! Number 1 position
! HY 2003 � Volume growth of 15%
! Outpacing competition with high innovation rate (e.g. sophisticated clean-room manufacturing technology for top-quality xenon headlamps required by OEM
! Now responsible for sale of LED for automotive applications. LED can be used for all automotive lighting purposes � evenheadlamps
! Offering system solutions (e.g. small-sized xenon headlamp withintegrated starters)
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
High-tech company
18May 2003
Electronic Ballasts
! Number 1 position
! HY 2003 � Volume growth of 10%
! Combination with innovative lamps in one system to save energy(up to 30%), to extend lamp lifetime (+50%) and to provide high-quality light
! Required for peak performance by most innovative light sourcesSignificant growth potential
! Trend � Electronic ballasts will be digitally integrated in buildingmanagement systems
! Governmental initiatives in Europe and U.S. � Far-reaching ban on older conventional control gear in favor of electronic ballastsstarting in 2005
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
High-tech company
19May 2003
Opto Semiconductors
! Number 2 position
! HY 2003 � Volume growth of 48%
! Division with strongest medium-term growth potential
! Strong commitment to this business segment � Fully-ownedsubsidiary Osram Opto Semiconductors
! LED used in an increasing number of areas requiringminiaturization, long service life and colored light
! Major growth opportunities in the automotive and communications sectors
! Lamp modules used primarily in traffic lights, railway signals and general lighting
! Improved brightness will open more markets in this decade �from general room lighting to car headlamps
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
High-tech company
20May 2003
Opto Semiconductors
! April 7,2003 � Opening of most modern opto-chip factory in theworld in Regensburg, Germany
! New production facility for organic light-emitting diodes (OLED) in Penang, Malaysia � Luminescent plastic layers allow design of brilliant, extremely flat and bright displays with a broad viewingangle. Unlike LCD, no backlighting is required � Big advantage in mobile phones and cars. Rapid growth expected
! In the medium-term (i.e. up to 5 years) share of OptoSemiconductors in total sales expected to more than double OLED should account for about a quarter of division sales
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
High-tech company
21May 2003
Strict managementof production costs
! Currently 50 cost-cut and 27 design-to-cost projects worldwide. Aggressive and early benchmarking with Chinese competitors
! Expansion and transfer of products to low-cost countries
! Eastern Europe � Transfer part of lamp component production from Germany and U.S. to Czech Republic, expand lamp production in Slovakia, further locations under consideration
Americas � Production in Mexico, Brazil and China for the American markets
Asia-Pacific � Expansion of production in China, India and Indonesia
! Global purchasing with focus on low-cost countries
Average productivity improvement of 5% p.a.
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
Operational excellence
22May 2003
In-house machine production
! Simultaneous engineering of products and manufacturing equipmentreduces costs and permits a quicker market entry for innovations
! In-house development of high-tech production processes protects againstcopying (very few independent manufacturers offer equipment forproduction of innovative lamps)
! Manufacturing of standard equipment in low-cost country (Slovakia) Only high-tech components in Germany and U.S.
! For standard products, rigorous make-or-buy management of equipmentvia permanent benchmarking
! Degree of automation and speed of line depend on local wage levels.
! Continuous improvement of in-house equipment leads to greater reliability, short changeover and down times, higher efficiency => advantages in manufacturing costs, quality and delivery service
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
Operational excellence
23May 2003
Efficient business processes
Project Europe 2005
! Anticipating the changing economic and political environment to become a pan-European company. Goals � Optimize customer orientation and cut distribution and administration costs by centralizing functions
! Standardizing and integrating structures and processes (e.g. common IT platform to simplify planning and procurement process)
! Rollout in Europe is continuing
! Know-how transfer to new Project Asia 2005
E-Business
! Solid approach from the start
! Stepped-up involvement in multi-company portals (Voltimum, lightxchange)
! Established extranet (www.myOSRAM.com, www.mySYLVANIA.com) focusing on B2B
! More than one-third of sales (more than half in the U.S.) are already processed via electronic media. Goal � 50% in the medium term
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
Operational excellence
24May 2003
Marketing strength
! Strong brands � OSRAM, SYLVANIA (North America), MITSUBISHI OSRAM (Japan)
! The only worldwide brand focused exclusively on lighting
! Global distribution network � 57 subsidiaries and sales offices for 96 countries, 50 additional countries supported by local agencies or OSRAM GmbH
! Traditionally close relationship with OEM channel (not in competition withluminaire manufacturers) � A great advantage for introduction of innovative products
! Strong long-term ties with trade channel (55% of sales)
! Top position in do-it-yourself segment because of innovative strength
! Worldwide contract with METRO Group
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
Operational excellence
25May 2003
Ongoing asset management activitiesfor strong cash generation
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goals
Operational excellence
FY 2001FY 2002HY 2002HY 2003
349
284
Net cash from operatingand investing activities
144
314
Fixed assets
! Focus capex on innovation (e.g. opto semiconductors) and productivity improvement
! Reduction capex by- increased outsourcing- maximizing capacity load (e.g.
machine running times andmachine efficiency)
! Transfer of production with highlabour content to low-cost countries
! Reduction of number of productionlocations
! Divestiture of non-core assets
Inventories
! Continue centralization of warehouses
! Supply Chain Managementimplemented
! Factory planning on weekly basis(synchronize with short-term salesforecast)
! Increase consignment stock
Receivables
! Proactive receivables management(introduction of process-orienteddispute management system)
! Elimination of pastdues fromcustomers
! Renegotiation of contractualpayment terms
Fixed assets
FY 2002 FY 2001
Turnover ratio 2.5 2.5
Inventories
FY 2002 FY 2001
5.7 5.2
Receivables
FY 2002 FY 2001
5.3 5.1
Ongoing activities
26May 2003
Achievements and Goals
Our achievements
! In 1990, OSRAM was Number 4 on the world market with an 11% marketshare. Today, we are a joint Number 1 with 20%. This extraordinary increaseis the result of a strong globalization initiative and the entrance into theopto semiconductor business. It required significant expenditure programsfor investment and modernization. Excluding depreciation, OSRAM achieved a margin of 15% in 2002.
Our goals
! Remain innovation driver
! Asset management goals to strengthen cash generation
! Number 1 in the U.S. in 2004 and increased market share in Asia-Pacific and Eastern Europe
! Number 1 in Opto Semiconductors
! Sole Number 1 in lamps, electronic ballasts and opto semiconductors
Strong performance
Leading market position
Global presence
High-tech company
Operational excellence
Achievements and goalsAchievements and goals
27May 2003
Webpage: http://www.siemens.com Investor Relations e-mail: [email protected]: +49-89-636-32830
Marcus Desimoni +49-89-636-32445
Eckhard von Münchow +49-89-636-33173
Christina Schmöe +49-89-636-32677
Andreas Schwab +49-89-636-36165
Claudia Wagner +49-89-636-33693
Disclaimer:
This presentation contains forward-looking statements based on beliefs of Siemens' management. Such statements reflect the company's current views with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results to be materially different, including, among others, changes in general economic and business conditions, changes in currency exchange rates and interest rates, introduction of competing products, lack of acceptance of new products or services and changes in business strategy.Actual results may vary materially from those projected here. Siemens does not intend or assume any obligation to update these forward-looking statements.
Group profit definition:
Group profit is defined as earnings before financing interest, certain pensions costs, income taxes and certain one-time items, which do not relate to the business performance of the Groups. See "Financial Reports/Fiscal 2003, Quarter 2/Financial Statements" at our Investor Relations website under www.siemens.com
Siemens Investor Relations Team