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Leading Power Protection Provider!Leading Power Protection Provider!------Your Reliable Partner!Your Reliable Partner!
eSys Day’s 2005
20-22 May, 2005
http://www.cyberpower-eu.com
October 7, 2004 Cyber Power - V.01 2
About Cyber Power About Cyber Power Establishment: Establishment: 1997 in Taipei1997 in Taipei Running Capital: Running Capital: USD 10,000,000USD 10,000,000 Current Employee Number: Current Employee Number: 700700 Revenue: Revenue: USD 60,000,000 in 2004USD 60,000,000 in 2004 Main Business: Main Business: Professional PowerProfessional Power Management SolutionsManagement Solutions Core Product Offerings: Core Product Offerings: Line-Interactive UPS Line-Interactive UPS up to 3KVAup to 3KVA
October 7, 2004 Cyber Power - V.01 3
Global LocationsGlobal Locations
Headquarter R & D CentreTaipei, Taiwan
(Established in 1997)
Sales & Logistic CentreMinneapolis, USA(Established in 1997)
Sales & Logistic CentreNetherlands
(Established in 2003)
Sales & Marketing CentreMoscow, Russia
(Coming soon)
Manufacturing CentreShenZhen, China
October 7, 2004 Cyber Power - V.01 4
Honors & AchievementsHonors & Achievements Cyber Power own brand UPS under 1KVCyber Power own brand UPS under 1KV
Top #4 in global UPS salesTop #4 in global UPS sales
Source: Frost & SullivanSource: Frost & Sullivan Cyber Power own brand UPS under 3 KVACyber Power own brand UPS under 3 KVA
Top #3 in North America MarketTop #3 in North America MarketSource: VDC ReportSource: VDC Report
Cyber Power own brand UPSCyber Power own brand UPS Top #2 in North America Retail MarketTop #2 in North America Retail Market
Source: PC-Data NDP ReportSource: PC-Data NDP Report
Cyber Power Surge ProtectorCyber Power Surge Protector Top #3 in North America Retail MarketTop #3 in North America Retail Market
Source: PC-Data NDP ReportSource: PC-Data NDP Report
Cyber Power own brand DC/AC Mobile InverterCyber Power own brand DC/AC Mobile Inverter Top #1 in North America Retail MarketTop #1 in North America Retail Market
Source: PC-Data NDP ReportSource: PC-Data NDP Report
October 7, 2004 Cyber Power - V.01 5
Worldwide below 1KVA UPS Market Share 2003Worldwide below 1KVA UPS Market Share 2003
Cyber Power
APC
Powerware
Tripp Lite
Minuteman
2.3%
Source: Frost & Sullivan 2004
Top #4 in Global UPS SalesTop #4 in Global UPS Sales
October 7, 2004 Cyber Power - V.01 6
3KVA and Under UPS Segmented in North America 20023KVA and Under UPS Segmented in North America 2002
Source: VDC report 2003
APC
Powerware
Cyber Power
Tripp Lite
Liebert
7.2%
Top #3 in North America MarketTop #3 in North America Market
October 7, 2004 Cyber Power - V.01 7
UPS Market Share in USA Retail Channel 1999-2002UPS Market Share in USA Retail Channel 1999-2002
Source: NPD report 2003
Top #2 in North America Retail MarketTop #2 in North America Retail Market
1999 2000 2001 2002
15.1%
23.9%27.8%
32.7%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
others
Belkin
Tripp Lite
Cyber Power Systems
American Power Conversion
October 7, 2004 Cyber Power - V.01 8
Manufacturer Units % Dollars % ASP
1 Monster Cable 783,345 9.8% $82,443,891 42.1% $105.25
2 Belkin 2,905,719 36.3% $57,401,587 29.3% $19.75
3 CyberPower Systems 673,749 8.4% $12,369,941 6.3% $18.36
4 Suppressed 1,079,216 13.5% $10,924,318 5.6% $10.12
5 Private Label 659,759 8.2% $5,942,333 3.0% $9.01
6 Fellowes 529,878 6.6% $6,078,313 3.1% $11.47
7 American Power Conversion 483,785 6.0% $8,733,276 4.5% $18.05
8 General Electric 317,033 4.0% $3,349,139 1.7% $10.56
9 Thomson Consumer Electronics 287,906 3.6% $3,501,980 1.8% $12.16
10 Recoton 167,898 2.1% $2,939,208 1.5% $17.51
Source: NPD Intelect – Reston, VA
Top #3 in N.A Retail MarketTop #3 in N.A Retail MarketSurge Protector Market Share in 2003Surge Protector Market Share in 2003
October 7, 2004 Cyber Power - V.01 9
Power Supply Sku Summary 2003Power Supply Sku Summary 2003
Manufacturer Model Name Units %
1 CyberPower 90Watt AC Mobile Power 106,069 20.9%
2 Private Label 250W Power Supply 76,833 15.1%
3 Antec 300W Power Supply PS/2 66,722 13.1%
4 Antec 350Watt Power Supply 37,766 7.4%
5 Antec SL400 400Watt Dual Fan Power Supply 31,509 6.2%
Source: NPD Report 2003
No. 1 AC/DC Mobile Inverter in USANo. 1 AC/DC Mobile Inverter in USA
October 7, 2004 Cyber Power - V.01 10
Product Line
UPS Mobile Power Inverter
Surge Protector
USB Hubs & Cables
October 7, 2004 Cyber Power - V.01 11
Product AdvantagesProduct Advantages
Reliable product performance & qualityReliable product performance & quality Market driven definitionMarket driven definition
- Cost-effective solution- Cost-effective solution
- User friendly interface- User friendly interface Stylish designStylish design Warranty & Approvals Warranty & Approvals
October 7, 2004 Cyber Power - V.01 12
Why Cyber Power?Why Cyber Power? Fastest-growing brand recognition worldwideFastest-growing brand recognition worldwide
Excellent product qualityExcellent product quality
High margin & beneficial rebate programHigh margin & beneficial rebate program
Complete Technical and Marketing SupportComplete Technical and Marketing Support Active campaign of publicityActive campaign of publicity
Periodical promotion activityPeriodical promotion activity
Sales toolsSales tools
After-sales service & technical supportAfter-sales service & technical support