Memo To: Hillary From: Ann Lewis cc: Senior Staff & Strategy Team Date: April 1, 2015 Re: Campaign Finance Plan The candidate and finance team have a heavy lift over the next 20 months and will need to take what was learned from the last two quarters as the foundation for raising a combined $1B total for the campaign. The plan articulated in this memo strives to fully leverage what has been successful so far and to fully take advantage of the momentum and fundraising opportunities that will undoubtedly be created once the race heats up. Hitting our targets will require us to prioritize this plan above all else and to focus the candidate’s time on it with relentless intensity. The plan also attempts to lay out a strategy that embraces both following “the recipe” from tried and true campaign plans and infusing some of the creativity and innovative spirit that reflects the candidate. Hitting this balance is what will make the difference between a successful effort and a wildly successful campaign that exceeds goals and breaks new ground.
Hillary Clinton has decided to run for president, according to a secret "eyes on the prize" memo obtained by Mondoweiss.
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Memo To: Hillary From: Ann Lewiscc: Senior Staff & Strategy
TeamDate: April 1, 2015Re: Campaign Finance Plan
The candidate and finance team have a heavy lift over the next
20 months and will need to take what was learned from the last two
quarters as the foundation for raising a combined $1B total for the
campaign. The plan articulated in this memo strives to fully
leverage what has been successful so far and to fully take
advantage of the momentum and fundraising opportunities that will
undoubtedly be created once the race heats up.
Hitting our targets will require us to prioritize this plan
above all else and to focus the candidates time on it with
relentless intensity. The plan also attempts to lay out a strategy
that embraces both following the recipe from tried and true
campaign plans and infusing some of the creativity and innovative
spirit that reflects the candidate. Hitting this balance is what
will make the difference between a successful effort and a wildly
successful campaign that exceeds goals and breaks new ground.
With this introduction in mind, here are the values that will be
essential to reaching our goals:
Justice
Equity
Women
Information
Security
Hope
Moxie
Organization
No secret emails
Energy and
You!
If we keep our eyes on the prize and prioritize these values
whenever making any foreign and domestic policy decision we will be
well on our way to the White House.
