LEAN GREEN VENDING MACHINE

Andria FitzerNia LuuKate ReaganHaley Tran

Overview

History Product & Content

Potential Revenue

Target Market & Location

Potential Endeavors

Marketing Tactics

Target Objective

History

Founded by John Mackey in 1980, Austin, TX

Social Responsibility

5th on the U.S. Environmental Protection Agency’s Top 50 Green Power Partners roster

Dry vending machines

Fruit Strips, Popcorn, Kettle Style Chips, Veggie Chips, Pita Chips, Pretzels, Sunflower Seeds, Trail Mix, Granola

Pistachios, Banana Chips, Cookies

Refrigerated vending machines

White Tea, Black Tea, Oolong Tea, Mint Tea, Orange Juice, Lemonade, Water, Red Delicious Apple,

California Navel Orange, Turkey Slices, Mozzarella Cheese, Greek Yogurt, Frozen Mixed Berries, Salads,

Frozen Peaches, Frozen Yogurt

Product & Content

COGS is 25% of retail price: Revenue: $30,600 per machine/year Profit: $8,806 per machine/year

Expenses

Vending Machine, Maintenance Expense, Delivery Truck, Gas, Electricity, Space Rental, Advertising, Overhead

Potential Revenue

Revenue Continued

制作 : 2007.9.15

Stores

Net Income

10

9

8

7

6

5

4

3

2

1

0

620 50

90

201920182017201620152014

Five Year Projection

150

200

.311.05

2.64

4.75

7.92

10.57million

Target Market

18-25 young adults (college students)

25-60 (professionals)

Target Location

Potential Endeavors

Ages 14-18: high school locations

Targeting locations with limited access to Whole Foods stores

Promotional trucks/tents

Advocate healthy lifestyle by way of seasonal launches

Social Media

Rewards/Loyalty program1

2

3

4

Marketing Tactics

Facebook, Twitter, Pinterest, etc

New Years’ Resolution, Back-to-school

Target Objectives

To raise awareness and promote Whole Foods

To provide an incentive to eat healthy

To combat the “Freshman 15”To combat obesity issues

To provide convenient access to healthy food

To use as testing points for future locations

objectives

Our Mission

Mission Statement:To revamp the world of vending machines by implementing healthy alternatives and maintaining and advocating Whole Foods Inc.’s high quality standard of organic, minimally processed goods.

Work Cited

http://www.wholefoodsmarket.com/about-our-products/product-lines/365-everyday-valuehttp://www.indeed.com/salary/Truck-Driver.htmlhttp://www.ssfp.ca/course/pricing.htmlhttp://www.perksco.com/equipment/vending_equipment.php?gclid=CJOG8dGk97MCFQUFnQodlC8Aaghttp://www.franchisedirect.com/vendingfranchiseopportunities/costofoperatingavendingmachine/121/301http://www.tokcommercial.com/MarketInformation/LearningCenter/RentalRateCalculations.aspxhttps://parkscoffee.com/For-the-Office/RefreshmentsPLUS-Vending?gclid=CMOG0aCl97MCFQ4EnQodnAoAVQ