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The Lebron James 11 Shoe Box
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Redesign Plan
Product Name:
Lebron James 11 Shoe Box
Males age 15 years old to 30 years old
Target Audience:
History:
In the last 12 months, the Lebron 11sold $340 millon worth of
merchandise.
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The Big Idea
Increase Sales
A geometric box design to compliment the shoe.
Do a sweepstakes. Distribute a handful of court
side Cavalier tickets in select Lebron James 11
shoe boxes that have the new design on it.
The sweepstakes will also help to
increase sales.
A simple design elevated to new heights.
The shoe box will create curiosity,
and stand out on the shelves.
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fonts
Fonts and colors
Helvetica Neue
nike combat stencil
,
:
Style Regular:
size: Helvetica Neue 12 pt
nike combat stencil 18 pt 22 pt
:
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swatches
#302f2f
#ffffff#000000
:
#34c1c1 C: 67%
M: 0%
Y: 29% K: 0%
C: 69%
M: 64%
Y: 63% K: 62%
C: 69%
M: 64%
Y: 63%
K: 62%
C: 75%
M: 68%
Y: 67%
K: 90%
52,193,19348,47,47
0,0,0 255,255,255
Pantone 319 C
Pantone 663 C
Pantone 419 C
Pantone Black
6 C
Black White
Charcoal Teal
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Always placelogo in thecenter of the
prdouct.
Logo
GeometricDesign to compliment geoemotricshoe
design.
Similar LogoDesign. RetainsBrand Identity.
Size logo atthe very least1000 x 1000
pixels for thehighest quality.
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Flat Package Design
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Photography
Original Redesign
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Street Advertisement
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