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© John W. Sutherland Service Processes & Systems Dept. of Mechanical Engineering - Engineering Mechanics Michigan Technological University Lecture #2 Prof. John W. Sutherland January 11, 2006

Lecture #2 Prof. John W. Sutherland January 11, 2006

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Page 1: Lecture #2 Prof. John W. Sutherland January 11, 2006

©Jo

hn

W. S

uth

erl

an

d

Serv

ice P

rocesses &

Syste

ms

Dep

t. o

f M

ech

an

ical E

ng

ineeri

ng

-E

ng

ineeri

ng

Mech

an

ics

Mic

hig

an

Tech

no

log

ical

Un

ivers

ity

Lectu

re #

2

Pro

f. J

oh

n W

. S

uth

erl

an

d

Jan

uary

11, 2006

Page 2: Lecture #2 Prof. John W. Sutherland January 11, 2006

©Jo

hn

W. S

uth

erl

an

d

Serv

ice P

rocesses &

Syste

ms

Dep

t. o

f M

ech

an

ical E

ng

ineeri

ng

-E

ng

ineeri

ng

Mech

an

ics

Mic

hig

an

Tech

no

log

ical

Un

ivers

ity

Bu

sin

esses w

ith

Serv

ice C

om

po

nen

t

�H

osp

itality

& F

oo

d

Serv

ice

s�

Waste

Man

ag

em

en

t an

d

Rem

ed

iati

on

Serv

ices

�E

nte

rtain

men

t an

d

Re

cre

ati

on

�E

du

cati

on

�S

ecu

rity

�F

inan

cia

l an

d In

su

ran

ce

Serv

ice

s�

He

alt

h C

are

an

d S

ocia

l A

ssis

tan

ce

�In

form

ati

on

Tech

no

log

y

�M

an

ag

em

en

t o

f C

om

pan

ies &

E

nte

rpri

se

s�

Pu

blic A

dm

inis

trati

on

an

d P

olic

y�

Pro

fessio

nal, S

cie

nti

fic,

an

d T

ech

nic

al

Serv

ices

�T

ran

sp

ort

ati

on

&

Lo

gis

tics/D

istr

ibu

tio

n�

Reta

il a

nd

Wh

ole

sale

T

rad

e�

Re

al

Esta

te &

Leasin

g�

Uti

liti

es

Page 3: Lecture #2 Prof. John W. Sutherland January 11, 2006

©Jo

hn

W. S

uth

erl

an

d

Serv

ice P

rocesses &

Syste

ms

Dep

t. o

f M

ech

an

ical E

ng

ineeri

ng

-E

ng

ineeri

ng

Mech

an

ics

Mic

hig

an

Tech

no

log

ical

Un

ivers

ity

Dis

cip

lin

es t

hat

Su

pp

ort

the S

erv

ice S

ecto

r�

Ind

ustr

ial E

ng

ineeri

ng

Gre

w o

ut

of

mech

an

ical en

gin

eeri

ng

(F

. W

. T

aylo

r)�

Ap

plicati

on

of

scie

nti

fic p

rin

cip

les t

o t

ask d

esig

n, w

ork

m

eth

od

s, p

rocess e

ffic

ien

cy, an

d p

rod

ucti

on

syste

ms

�H

isto

ric t

ie t

o m

an

ufa

ctu

rin

g�

Desig

n a

nd

an

aly

sis

of

syste

ms

�S

yn

thesiz

es h

um

an

, in

form

ati

on

, m

ate

rial, f

inan

cia

l, a

nd

te

ch

no

log

ical re

so

urc

es –

relies o

n:

eco

no

mic

an

aly

sis

, h

um

an

facto

rs, O

R, sta

tisti

cs, m

an

ufa

ctu

rin

g s

yste

ms,

log

isti

cs, an

d m

ate

rial h

an

dlin

g

�E

ng

ineeri

ng

(o

r O

pera

tio

ns)

Man

ag

em

en

t �

Ble

nd

s e

ng

ineeri

ng

, s

ys

tem

s, an

d m

an

ag

em

en

t su

bje

cts

�In

teg

rati

on

of

hu

man

, fi

nan

cia

l, a

nd

tech

no

log

y e

lem

en

ts t

o

form

pro

du

cti

ve a

nd

hig

h q

uality

co

mp

lex s

yste

ms

�“M

an

ag

em

en

t" -

syste

m a

lread

y in

pla

ce t

o m

an

ag

e (

do

es

no

t in

clu

de t

he d

esig

n o

f th

e s

yste

m its

elf

)

Page 4: Lecture #2 Prof. John W. Sutherland January 11, 2006

©Jo

hn

W. S

uth

erl

an

d

Serv

ice P

rocesses &

Syste

ms

Dep

t. o

f M

ech

an

ical E

ng

ineeri

ng

-E

ng

ineeri

ng

Mech

an

ics

Mic

hig

an

Tech

no

log

ical

Un

ivers

ity

Wh

y S

erv

ice S

yste

ms E

ng

ineeri

ng

is

Dif

fere

nt…

�E

mp

hasis

on

peo

ple

an

d h

um

an

b

eh

avio

r�

Fo

cu

s o

n E

ng

ineeri

ng

rath

er

than

B

usin

ess, i.e., d

esig

n, o

pera

tio

n, &

p

rob

lem

so

lvin

g�

Em

ph

asis

on

pro

cess o

ver

pro

du

ct

�N

ot

tied

to

man

ufa

ctu

rin

g/m

ech

an

ical

en

gin

eeri

ng

leg

acy

�F

ocu

s o

n c

usto

mer

inte

racti

on

wit

h

serv

ice p

rocesses a

nd

syste

ms

Page 5: Lecture #2 Prof. John W. Sutherland January 11, 2006

©Jo

hn

W. S

uth

erl

an

d

Serv

ice P

rocesses &

Syste

ms

Dep

t. o

f M

ech

an

ical E

ng

ineeri

ng

-E

ng

ineeri

ng

Mech

an

ics

Mic

hig

an

Tech

no

log

ical

Un

ivers

ity

�G

oo

ds

�S

erv

ices

Ch

ara

cte

risti

cs o

f G

oo

ds &

Serv

ices

Page 6: Lecture #2 Prof. John W. Sutherland January 11, 2006

©Jo

hn

W. S

uth

erl

an

d

Serv

ice P

rocesses &

Syste

ms

Dep

t. o

f M

ech

an

ical E

ng

ineeri

ng

-E

ng

ineeri

ng

Mech

an

ics

Mic

hig

an

Tech

no

log

ical

Un

ivers

ity

Dis

tin

cti

ve C

hara

cte

risti

cs o

f S

erv

ices

�C

usto

mer

Part

icip

ati

on

in

th

e S

erv

ice P

rocess:

Ho

w d

oes a

cu

sto

mer

get

invo

lved

? F

acilit

y issu

es?

Cu

sto

mer

‘ow

ners

hip

’o

f th

e p

rocess.

�S

imu

ltan

eit

y:

Occu

rrin

g o

r exis

tin

g a

t th

e s

am

e t

ime (

e.g

.,

op

po

rtu

nit

ies f

or

pers

on

al sellin

g, in

tera

cti

on

cre

ate

s

cu

sto

mer

perc

ep

tio

ns o

f q

uality

).

�P

eri

sh

ab

ilit

y:

Su

bje

ct

to d

eca

y, sp

oilag

e, o

r d

estr

ucti

on

(e.g

.,

can

no

t in

ven

tory

, o

pp

ort

un

ity lo

ss o

f id

le c

ap

acit

y, n

eed

to

m

atc

h s

up

ply

& d

em

an

d).

�In

tan

gib

ilit

y:

assets

th

at

are

sale

ab

le t

ho

ug

h n

ot

mate

rial o

r p

hysic

al (e

.g., c

reati

ve a

dvert

isin

g, n

o p

ate

nt

pro

tecti

on

, im

po

rtan

ce o

f re

pu

tati

on

).

�H

ete

rog

en

eit

y:

div

ers

e q

uality

an

d v

ari

ab

ilit

y –

cu

sto

mer

en

gag

em

en

t in

delivery

pro

cess.

Page 7: Lecture #2 Prof. John W. Sutherland January 11, 2006

©Jo

hn

W. S

uth

erl

an

d

Serv

ice P

rocesses &

Syste

ms

Dep

t. o

f M

ech

an

ical E

ng

ineeri

ng

-E

ng

ineeri

ng

Mech

an

ics

Mic

hig

an

Tech

no

log

ical

Un

ivers

ity

Cu

sto

mer

Inte

racti

on

:G

oo

ds

vs. S

erv

ices

�G

oo

ds

Pro

ce

ss

Cu

sto

me

r

Fin

al

Go

od

In

ve

nto

ryP

roc

es

sC

us

tom

er

Fin

al

Go

od

In

ve

nto

ry

Pro

cess

Cu

sto

mer

�S

erv

ices

Page 8: Lecture #2 Prof. John W. Sutherland January 11, 2006

©Jo

hn

W. S

uth

erl

an

d

Serv

ice P

rocesses &

Syste

ms

Dep

t. o

f M

ech

an

ical E

ng

ineeri

ng

-E

ng

ineeri

ng

Mech

an

ics

Mic

hig

an

Tech

no

log

ical

Un

ivers

ity

Pro

du

cts

: B

un

dle

s o

f G

oo

ds

an

d S

erv

ices

10

0%

Go

od

s

10

0%

Se

rvic

es

% g

oo

ds

% s

erv

ice

s

consulting

autos

hotels

groceries

10

0%

Go

od

s

10

0%

Se

rvic

es

% g

oo

ds

% s

erv

ice

s

consulting

autos

hotels

groceries

Page 9: Lecture #2 Prof. John W. Sutherland January 11, 2006

©Jo

hn

W. S

uth

erl

an

d

Serv

ice P

rocesses &

Syste

ms

Dep

t. o

f M

ech

an

ical E

ng

ineeri

ng

-E

ng

ineeri

ng

Mech

an

ics

Mic

hig

an

Tech

no

log

ical

Un

ivers

ity

Serv

ice/G

oo

d B

un

dle

s

Air

po

rt s

hu

ttle

Co

ffe

e l

ou

ng

eV

ari

an

t

In h

ou

se

re

sta

ura

nt

De

ferr

ed

pa

ym

en

t p

lan

sP

eri

ph

era

l

Se

rvic

e

Ba

th r

ob

eG

arm

en

t b

ag

Pe

rip

he

ral

Go

od

s

Ro

om

fo

r th

e n

igh

tB

us

ine

ss

su

its

Co

re

Bu

sin

es

s h

ote

lC

us

tom

clo

thie

rB

us

ine

ss

Co

re S

erv

ice

Ex

am

ple

Co

re G

oo

ds

Ex

am

ple

Ele

me

nt

Page 10: Lecture #2 Prof. John W. Sutherland January 11, 2006

©Jo

hn

W. S

uth

erl

an

d

Serv

ice P

rocesses &

Syste

ms

Dep

t. o

f M

ech

an

ical E

ng

ineeri

ng

-E

ng

ineeri

ng

Mech

an

ics

Mic

hig

an

Tech

no

log

ical

Un

ivers

ity

Exp

licit

vs.

Imp

licit

Serv

ices

�E

xp

licit

Serv

ices:

Ben

efi

ts r

ead

ily

ob

serv

ab

le b

y t

he s

en

ses;

essen

tial o

r in

trin

sic

featu

res

�Im

plicit

Serv

ices:

Psych

olo

gic

al

ben

efi

ts o

r extr

insic

featu

res w

hic

h t

he

co

nsu

mer

is n

ot

seekin

g d

irectl

y a

nd

m

ay s

en

se o

nly

vag

uely

.

�E

nd

s o

f th

e s

pectr

um

Page 11: Lecture #2 Prof. John W. Sutherland January 11, 2006

©Jo

hn

W. S

uth

erl

an

d

Serv

ice P

rocesses &

Syste

ms

Dep

t. o

f M

ech

an

ical E

ng

ineeri

ng

-E

ng

ineeri

ng

Mech

an

ics

Mic

hig

an

Tech

no

log

ical

Un

ivers

ity

Imp

lic

it/E

xp

licit

Exam

ple

s

�E

xp

lic

it S

erv

ice

s:

Ex

am

ple

s a

re q

ua

lity

of

me

al,

att

itu

de

of

the

wa

ite

r, o

n-t

ime

d

ep

art

ure

. O

the

r?

�Im

pli

cit

Se

rvic

es

: E

xa

mp

les

are

pri

va

cy o

f

loa

n o

ffic

e,

qu

ietn

es

s o

f a

cla

ss

roo

m,

co

nfi

de

nc

e i

mp

art

ed

by a

ma

na

ge

r. O

the

r?

Page 12: Lecture #2 Prof. John W. Sutherland January 11, 2006

©Jo

hn

W. S

uth

erl

an

d

Serv

ice P

rocesses &

Syste

ms

Dep

t. o

f M

ech

an

ical E

ng

ineeri

ng

-E

ng

ineeri

ng

Mech

an

ics

Mic

hig

an

Tech

no

log

ical

Un

ivers

ity

Cate

go

rizin

g S

erv

ice

Service Sector

Obje

ct o

f P

roce

ss

Data

Products

PeopleT

yp

e o

f P

roce

ss

Tra

nsport

atio

n

Se

rvic

e In

dustr

ies

Ancill

ary

an

d S

upp

ort

Serv

ices

Se

rvic

es in M

anu

factu

ring

Tra

nsfo

rma

tion

Service Sector

Obje

ct o

f P

roce

ss

Data

Products

PeopleT

yp

e o

f P

roce

ss

Tra

nsport

atio

n

Se

rvic

e In

dustr

ies

Ancill

ary

an

d S

upp

ort

Serv

ices

Se

rvic

es in M

anu

factu

ring

Tra

nsfo

rma

tion

Service Sector

Obje

ct o

f P

roce

ss

Data

Products

PeopleT

yp

e o

f P

roce

ss

Tra

nsport

atio

n

Se

rvic

e In

dustr

ies

Ancill

ary

an

d S

upp

ort

Serv

ices

Se

rvic

es in M

anu

factu

ring

Tra

nsfo

rma

tion

Typ

e o

f P

roce

ss

Tra

nsport

atio

n

Se

rvic

e In

dustr

ies

Ancill

ary

an

d S

upp

ort

Serv

ices

Se

rvic

es in M

anu

factu

ring

Tra

nsfo

rma

tion

So

urc

e:

Davis

an

d H

ein

eke,

Man

ag

ing

Serv

ices, 2003.

Page 13: Lecture #2 Prof. John W. Sutherland January 11, 2006

©Jo

hn

W. S

uth

erl

an

d

Serv

ice P

rocesses &

Syste

ms

Dep

t. o

f M

ech

an

ical E

ng

ineeri

ng

-E

ng

ineeri

ng

Mech

an

ics

Mic

hig

an

Tech

no

log

ical

Un

ivers

ity

Exa

mp

les:

Serv

ice I

nd

ustr

ies

Peo

ple

:

Go

od

s:

Data

:

Tra

nsfo

rmR

esta

ura

nt

Ho

sp

ital

Carw

ash

Dry

Cle

an

ing

Payro

llD

ata

an

aly

sis

Tra

nsp

ort

Air

lin

eB

us

Fre

igh

t lin

e

E-m

ail

Inte

rch

an

ge

Page 14: Lecture #2 Prof. John W. Sutherland January 11, 2006

©Jo

hn

W. S

uth

erl

an

d

Serv

ice P

rocesses &

Syste

ms

Dep

t. o

f M

ech

an

ical E

ng

ineeri

ng

-E

ng

ineeri

ng

Mech

an

ics

Mic

hig

an

Tech

no

log

ical

Un

ivers

ity

Exam

ple

s:

Serv

ice S

ecto

r O

rgan

izati

on

s

�S

erv

ice In

du

str

ies

�H

ea

lth

Ca

re,

Ho

sp

ita

lity

, F

ina

nc

ial

Se

rvic

es

, R

eta

il, T

ran

sp

ort

ati

on

, e

tc.

�A

ncilla

ry a

nd

Su

pp

ort

Serv

ices

�T

em

po

rary

He

lp,

Ja

nit

ori

al

Se

rvic

es

, S

ec

uri

ty,

Fo

od

Se

rvic

e

�S

erv

ices in

Man

ufa

ctu

rin

g�

Su

pp

ort

se

rvic

e b

y G

ate

wa

y C

om

pu

ters

, G

PS

by L

inc

oln

au

tom

ob

ile

s

Page 15: Lecture #2 Prof. John W. Sutherland January 11, 2006

©Jo

hn

W. S

uth

erl

an

d

Serv

ice P

rocesses &

Syste

ms

Dep

t. o

f M

ech

an

ical E

ng

ineeri

ng

-E

ng

ineeri

ng

Mech

an

ics

Mic

hig

an

Tech

no

log

ical

Un

ivers

ity

Serv

ice P

roc

ess C

om

po

nen

ts

�S

up

po

rtin

g f

acilit

ies/in

frastr

uctu

re�

ph

ys

ica

l re

so

urc

es

ne

ce

ss

ary

to

pe

rfo

rm

se

rvic

e

�P

eri

ph

era

l/fa

cilit

ati

ng

go

od

s�

ph

ys

ica

l re

so

urc

es

co

ns

um

ed

by s

erv

ice

p

rov

ide

r o

r c

us

tom

er

�In

form

ati

on

/exp

ert

ise

�d

ata

pro

vid

ed

by c

us

tom

er,

pri

or

ex

pe

rie

nc

e,

ed

uc

ati

on

, e

tc.,

wh

ich

ad

ds

v

alu

e t

o s

erv

ice

Page 16: Lecture #2 Prof. John W. Sutherland January 11, 2006

©Jo

hn

W. S

uth

erl

an

d

Serv

ice P

rocesses &

Syste

ms

Dep

t. o

f M

ech

an

ical E

ng

ineeri

ng

-E

ng

ineeri

ng

Mech

an

ics

Mic

hig

an

Tech

no

log

ical

Un

ivers

ity

Th

e S

erv

ice

Pack

ag

e

�S

up

po

rtin

g F

acilit

y:

�E

xa

mp

les

are

go

lf c

ou

rse

, s

ki

lift

, h

os

pit

al,

a

irp

lan

e.

�F

acilit

ati

ng

Go

od

s:

�E

xa

mp

les

are

fo

od

ite

ms

, le

ga

l d

oc

um

en

ts,

go

lf c

lub

s,

me

dic

al

his

tory

.�

Info

rmati

on

: �

Ex

am

ple

s a

re p

ati

en

t m

ed

ica

l re

co

rds

, s

ea

ts a

va

ila

ble

on

a f

lig

ht,

cu

sto

me

r p

refe

ren

ce

s,

loc

ati

on

of

cu

sto

me

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