LED Presentation Kitti

LED Market , Trend,

in Thailand

and Cautions

in Thailand

and Cautions

Kitti SukutamatuntiKitti Sukutamatunti

Illuminating Engineering Association of Thailand2012

550914 1www.TIEAThai.org

กติต ิสุขุตมตนัติ• ประชาสัมพนัธ์• สมาคมไฟฟ้าแสงสว่างแห่งประเทศไทย• สมาคมไฟฟ้าแสงสว่างแห่งประเทศไทย

• Public Relation Committee of the Illuminating Engineering Association of Thailand (TIEA)

• www.TIEAThai.org• www.TIEAThai.org

E-mail : [email protected]

หัวข้อ1.LED Application Trends

2.LED standards2.LED standards

3.Global LED market

4.Thai LED market4.Thai LED market

5.Cautions for LEDs

550914 www.TIEAThai.org 3

LED Application Trends

• Consumer Products• Mega-Displays• Mega-Displays• Lamps (“General Illumination”)• Smart Transport• Architecture & Built Environment


New Product to Market CurveNew Product to Market CurveTIME TO MARKET TIME IN MARKET

PRODUCT-TO-MARKET INTERVENTIONS

Executive Orders.

Code & Standard Case Studies.

Voluntary Adoption.

Regulatory

Actions

Consortia &

Collaborative

Research Funding

Grants, Matching

Funds & Low-

Interest Loans.

Procurement

Challenges.

Demonstration

Sites.

Third-Party

Evaluations.

Specifier Education

Workshops.

Commercialization

Grants.

Custom Rebates.

Case Studies

Publicity, Promotions & Rebates.

Bulk & Government Procurements.

Concepts Early Adoption

Launch Pre-Launch and Qualification

SteadyGrowth

Rapid Growthand Evaluate

Prototypes R&D

Brainstorming.

"Skunkworks."

Crisis-response.


Signage Signage TrendsTrends100%

90%

80%Dominant

70%

LED SIGNS AND SIGNALS: RELATIVE

MARKET POSITIONS in USA in 2002

MARKET SHARE

Monopoly

TIME IN MARKET

EXIT SIGNS

70%

Major60%

50%

Strong 40%

30%

Minor or Emerging20%

MARKET POSITIONS in USA in 2002

TRAFFIC

SIGNALS

READER BOARDS

HIGHWAY

MESSAGE SIGNS

BUS & TRUCK

TURN SIGNALS

RED

AVIATION &

MARINE

Niche or Weak10%

Early

Adoption GrowthGrowthand Evaluate

Launch Rapid Stability

Steady

GREENAUTOMOBILE

TURN SIGNALS

MARINE

SIGNALS


APPLICATIONS: SIGNAGEAPPLICATIONS: SIGNAGE• Colorful, dynamic,

luminous sites and objects attract humans.

• Branded products increase • Branded products increase sales revenues and profits.Annual growth >13%.

• Conventional backlit “box-type” & “channel letter” signs: LEDs replacing FL and neon.

• New POPs: LED BLU, EL • New POPs: LED BLU, EL and OLED.

• Future: flexible signs and signs paired with PV power supplies.




LEDs establish digital brand identity.

Vast areas of signs will upgrade to LED.



Smart TransportSmart Transport• Day & night, by land, by sea and by air! • Interconnected vehicles, operators, infrastructure and

environment.

• Steady growth, varies by geographic region. Tremend ous opportunities for reduced energy demand and much lo wer operating and maintenance costs. Major barrier is f irst cost, so financing is necessary for most major syst ems.

• Increasing efficiency in transport increases produc tivity and reduces environmental impacts. Digital sophisti cation creates demands throughout for LEDs.creates demands throughout for LEDs.

• Infrared, visible and UV wavelengths all valuable i n this sector, for sensors, signals, lighting and machine vision.





SSL products are rapidly introduced into the market

Problems

• Some very low quality products in the market (dim, short life, bad color). Big concerns short life, bad color).

• Inaccurate performance claims

• Insufficient information on product labels

Big concerns

worldwide

Many new manufactures who have little knowledge about lighting.

Standards and measurement techniques for traditional lamps do not apply.

LEDLED

Standards









• LED module for general lighting service : JIS C 815 5

• Measurement methods and photometry for white light LEDs : JIS C8152

• White light emitting diode devices for general ligh ting –• White light emitting diode devices for general ligh ting –performance specificaions : JIS C 8153

• Self-ballasted LED lamps for general lighting servi ces –performanc requirements : JIS C 8157


IESNA LM-79 Approved Method for Electrical and Photometric

Measurement of SSL Products

� Test method used for DOE SSL

Energy Star.

� Major contribution by NIST� Major contribution by NIST

� Covers LED luminaires and

integrated LED lamps.

� Covers measurements of

Prepared by the Subcommittee on Solid-State Lighting of the

IES Testing Procedures Committee

� Covers measurements of

• Total luminous flux (lumen)

• Luminous efficacy (lm/W)

• Chromaticity, CCT, CRI

• Luminous intensity distribution

Solid-State Lighting Subcommittee

Kevin Dowling, Chair

Yoshi Ohno, Technical Coordinator

ANSI C78.377 Specifications for the Chromaticity of SSL products

Published Feb. 2008

� Key standard for white light color of

SSL products for indoor.

� Major contribution by NIST.� Major contribution by NIST.

� New questions

- True visual preference

- IEC binning standard

�This program is an extension

of the existing Energy Efficient

Lighting Products (for

fluorescent lamps and

reflector lamps).

NVLAP EELP-Solid State Lighting

reflector lamps).

�NIST conducts round robin

testing using selected SSL

products

http://ts.nist.gov/Standards/Accreditation/upload/NIST-HB-150-1A-2009.pdf

LED Temperature

Tx

1.0

Re

lati

ve li

gh

t o

utp

ut

Difficulties in Measurement of LED Lifetime

• Strong function of LED

temperature

0.7

T1 (55°C)

Predicted

1.0

Re

lati

ve li

gh

t o

utp

ut

T2(85°C)

T3

TX

Typical measurement

temperature

• Estimated by interpolation

and extrapolation

• Not always exponential

• LED lifetime can be very long

(e.g., 50,000 h)

Predicted

L70 of the luminaire

010,0000 20,000

Re

lati

ve li

gh

t o

utp

ut

Operating time (h)

6,000

Typical measurement

(LM-80)

LEDs


หลอด LED รูปทรงกระบอก


„…The new Samsung Galaxy Beam phone includes a projector that can show films and pictures at up to 50”…


Versatile laser projection

www.TIEAThai.org





LED Fab Capacity by Region, 2011

Worldwide LED capacity to

reach 1.57M in 2011 (4”

equivalent per month)

Source: SEMI Opto/LED Fab Watch Nov. 2011550914 38www.TIEAThai.org

Chips and Packages Brands in the Market• Avago• Citizen Electronics • Cree (bought Cotco)• Cree (bought Cotco)• Epistar• Everlight• Nichia• Osram Optosemiconductors (Siemens)• Philips Lumileds• Seoul Semiconductor• Philips Lumileds• Seoul Semiconductor• Stanley• Toyoda Gosei (Toyota Group)

“Big Five”550914 39www.TIEAThai.org

Global MarketGlobal Market























Thai MarketThai Market


• LED lighting increases each year.

• LED products were 18% of global lighting sales in 2011, up from 14% in 2010.

• Japan is the best LED market in Asia, because the threat of natural disasters such as earthquakes and tsunamis, country's government and private sector are working country's government and private sector are working together to reduce energy consumption.

• Taiwan, Hong Kong, South Korea and Singapore also keep high usage rates.

• Thailand, Malaysia and Vietnam use LED lighting at medium-to-high rates.

• Thailand’s lighting market is worth 17 billion Baht• Thailand’s lighting market is worth 17 billion Baht

• Thailand's lamp market is worth 7 billion Baht and grew by 4%. LED lighting has a 12% market share, expected to increase to 45-50% by 2015.



Average lamp pricing


Unit penetration rates for various lighting

sources




รูปทรงหลอด LED Retrofit


LED สว่าง เทยีบเท่าได้หรือยงั


ระวงั ความสว่างที*ลดลงเร็วมาก

ระวัง

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ความสว่างของ LED ลงลงตามเวลา


อายุการใช้งาน ของ LED ลงลงตามอุณหภูมทิี*เพิ*มขึ2นตามอุณหภูมทิี*เพิ*มขึ2น


หลอด LED ที*ด ีควรมีการระบายความร้อนที*มากพอ

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540324 77

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LED Presentation Kitti