VOL. 21 NO. 2 • FALL 2011 • 5772

A Glance At What’s Inside:

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1-32011 CUTTING EDGEGRANT RECIPIENTS

NEWS AND INFORMATION FOR DONORS AND FRIENDS OF THE JEWISH COMMUNITY FOUNDATION

Seven outstanding non-profit organizations whose innovative programs seek to address social servicesissues in the Jewish community, strengthen Jewish education for special needs students and promote Jewish continuity, have recently received a total of$1.2 million in Cutting Edge Grants from the JewishCommunity Foundation of Los Angeles.

These diverse programs impact various constituencieswithin the Los Angeles Jewish community and address a wide audience in a myriad of ways. Among the innovative services are a multimedia program confrontinganti-Semitism and educating students about Israel oncollege campuses; a program for post-college Jews intheir 20s joining together for Shabbat dinners andlearning; referrals and access to comprehensive socialservices through synagogues; a marketing internshipprogram for residents of a substance-abuse recoveryorganization; an online Jewish high school programfor students with special needs; a volunteer programconnecting Israeli-Americans with the local Jewishcommunity and with local nonprofits; and an inter-religious studies program for participating Jewish,Christian and Muslim spiritual leaders.

“Our recipients of the 2011 Cutting Edge Grantsrepresent some of the most ground-breaking andthoughtful approaches in the area of social and humanservices in Greater Los Angeles,” said Marvin I.Schotland, president and CEO. “We look forward to watching these important programs roll out overthe next two to three years for the benefit of the Los Angeles Jewish community.”

Cutting Edge Grants are designed to encouragecreative thinkers, social entrepreneurs and innovativeorganizations to develop and implement transformativeprograms of high visibility and impact in the Los Angeles Jewish community. Grantees are eligibleto receive up to $250,000 over a three-year period.

Since establishing the Cutting Edge Grants in2006, The Foundation has seeded nearly 50 programswith a total of more than $7.5 million to help developsignificant and transformative programs for the Los Angeles Jewish community. In addition to funding,The Foundation’s Grants Department provides technical assistance and guidance to the grant recipientsthroughout the term of the award, helping tostrengthen the program and bolster its outcomes.

Learn more about these initiatives, their goals, and how they plan to better our community atwww.jewishfoundationla.org/grants.

Grantmaking andstrengthening communityis at the heart of TheFoundation’s mission.That’s why I’m pleased toshare the exciting news inthis issue of Legacy aboutthe seven recipients of our 2011 Cutting EdgeGrants. We’re particularlyproud of this story, giventhe fact that the uncertaineconomic environment has

not diminished the creative ideas and progressivethinking in our community. Innovation is alive and well in the L.A. Jewish nonprofit world as evidenced by these grant recipients. The economicdownturn has stimulated the strategic thinking thatinspired some of these organizations’ initiatives andcreated funding opportunities that are quite timelyand necessary.

Especially noteworthy is the fact that the Jewish Federation continues to play a leadershiprole in launching cutting edge programs. Its newCaring Community initiative fills a significant needin the community, especially as the economic outlook dampens. As life gets more complex due to financial hardships, more Jews are turning totheir synagogues for help and guidance, with rabbisbeing pressed to provide more social services thanever before. To address this, the Jewish Federation’s

Continued on back page

Marvin I. SchotlandPRESIDENT & CEO, JEWISH COMMUNITY FOUNDATION

FROM THE DESK OF

LEAVING A LEGACY: RAYMOND & SHIRLEY KORNFELDENDOWMENT FUND

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Continued on page 2

The Foundation Awards $1.2 Million in Cutting EdgeGrants

GRANTMAKING IN ACTION 6

Printed with vegetable based inks on recycled paper/30% post-consumer recovered fiber.

The Simon Wiesenthal Center receivedFoundation funding for its innovative program, Addressing the New Anti-Semitism: A Multimedia EducationalProgram for Campuses.The organizationis among the seven recipients of the 2011Cutting Edge Grants.

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Our recipients of the 2011Cutting Edge Grants representsome of the most ground-breaking and thoughtfulapproaches in the area of social and human services inGreater Los Angeles.”

— Marvin Schotland

2011 CUTT ING EDGE GRANT REC IP I ENTS AT A GLANCE2

The Foundation recently awarded $1.2 million in grant funding to seven outstanding programs that will enhance the L.A. Jewishcommunity. Since establishing the Cutting Edge Grants in 2006,The Foundation has seeded nearly 50 programs with a total ofmore than $7.5 million.

Academy for Jewish Religion, California, for AJRCA Inter-Religious Studies ProjectThree-year grant of $100,000 to produce a generation of clergy knowledgeable about Judaism,Christianity and Islam and capable of promoting trust, dialogue, and collaboration across religious boundaries. www.ajrca.org

Seven faculty members from the Academy for JewishReligion, California, Claremont School of Theology,and the Islamic Center of Southern California will implement a new Inter-Religious Studies Concentration at their institutions with the goal of producing a generation of clergy knowledgeable about Judaism, Christianity and Islam and capable of promoting trust, dialogue and collaboration across religious boundaries. “Our hope is that people will come to see how religion can elevate, rather than divide the world,” said Rabbi Mel Gottlieb, Ph.D., president, Academy of Jewish Religion, California. “It is tremendously gratify-ing to know that The Foundation shares that vision, and we will work very hard to justify this great honor.”

Beit T’Shuvah, for BTS Communications Three-year grant of $250,000 to transform the lives of 50 interns over three years as they maintainsobriety, learn practical skills and enter a new career, while providing custom-designed marketing communications services to 30 Jewish nonprofits and synagogues. www.beittshuvah.org

Beit T’Shuvah, a substance-abuse recovery organization, created BTS Communications, a program to train and ultimately place 50 recoveringinterns in careers in graphic and web design, online advertising and social mediamarketing. The BTS interns will serve 30 Jewish nonprofits, including synagogues,and provide them with custom-designed marketing communications services

at half of the prevailing rates. “This grant is a validation for the residents of Beit T’Shuvah that they matter, and that the Jewish community has not forgotten them and supports their passion and purpose in life,” saidchief operating officer Rabbi Mark Borovitz.

Builders of Jewish Education of Greater Los Angeles (BJE), for the Los Angeles Online Jewish AcademyThree-year grant of $240,000 to enable students with mild or moderate special learning needs

to receive a Jewish high school education via new online curriculum and access to on-campus electives, support services and socialization activities. www.bjela.org

This new model aims to serve nearly 200 special needs students within fiveyears. “This grant will allow us to train teachers and create the tools necessary toprovide a Jewish education to tens, ultimately hundreds and we hope thousands,

of Jewish students who might otherwise be turned away because of their unique learning needs,” said Hyim Brandes, founder and executive director of Los Angeles Online Jewish Academy.

Israeli Leadership Council, for I.L. CareThree-year grant of $250,000 to develop an online database to match L.A. Jewish and Israeli-American volunteers with Jewish as well as non-Jewish community organizations in needof support. www.israelileadership.org

I.L. Care, an online database, will match 10,000 L.A. Jewish and Israeli-American volunteers with nonprofit organizations, both Jewish and nonsectarian, such as Camp JCA Shalom, People Assisting the Homeless, StandWithUs, LA’s Bestafter-school program and Jewish Family Service. “The Cutting Edge Grant will allowI.L. Care to develop the organizational structure and marketing efforts to foster and sustain a copious Jewish and Israeli-American volunteer incentive program,” said Eli Teneand Danny Alpert, I.L. Care co-chairs. “By doing so, the grant will assist in our mission of bridging the communities through a shared sense of communal responsibility.”

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Jewish Federation of Greater Los Angeles, for Caring Community: Where and When You Need ItThree-year grant of $185,000 to provide social service assistance to 1,000 Jewish families in need,link congregants and unaffiliated Jews to social service programs and support clergy in meeting theircongregants’ needs. www.jewishla.org

The Caring Community program, to be delivered in partnership with Jewish Family Service, is a synagogue-based program that facilitates access to social services for congregants andunaffiliated Jews in need, and supports clergy in meeting these needs. The program will serve 1,000 Jewish families in need of assistance due to economic or transitional life issues. According toAndrew Cushnir, executive vice president and chief program officer of the Jewish Federation,“By bringing services deeper into the community, we will help families in need of support andstrengthen the bonds of caring that unite synagogue communities.”

Moishe House, for Moishe House LATwo-year grant of $200,000 to encourage thousands of young adults to live actively Jewish livesby engaging them in 200 peer-generated events hosted by residents at three Moishe Houses.

www.moishehouse.org

Moishe House operates home-based communities for Jewish youngadults in their twenties. L.A. residents will produce 200 annual events that engage their peers in social and Jewish educational events, such asShabbat dinners, holiday celebrations, group learning, social justice

programs and cultural events. “Moishe House is thrilled to partner with The Foundation to build two newMoishe Houses, for a total of three in Los Angeles. With this support, we will be able to provide vibrant andmeaningful Jewish experiences to more than 1,500 individuals in the L.A. area, filling a tremendous need forengagement in Jewish life after college,” said David Cygielman, CEO.

Call For Proposals For 2012 Cutting Edge GrantsDo you have a visionary idea to implement a new program model with the power to transform Jewish Los Angeles and make a significant social impact on our community?

If so, now is the time to apply for a Cutting Edge Grant. Grants will be awarded in summer 2012 to launch innovative programs for up to $250,000 over a three-year period.

The call for proposals for 2012 Cutting Edge Grants is out now.

Learn more about how to apply by visiting www.jewishfoundationla.org/CEGI.

CONCEPT PAPERS DUE on Thursday, November 10, 2011.

The grant will assist in our mission of bridging the communitiesthrough a shared sense of communal responsibility.”

— Eli Tene and Danny Alpert, co-chairs of I.L. Care

PARTNERS IN IMPACT

Simon Wiesenthal Center, for Addressing the New Anti-Semitism: A MultimediaEducational Program for CampusesTwo-year grant of $250,000 to create and deliver a multimedia educational program for five L.A. college campuses to educate all students on anti-Semitism, confront hate speech, and adopt dialogue skills. www.wiesenthal.com

The new program by the Simon Wiesenthal Center will educate students about anti-Semitism, teach them dialogue skills, and empower them to confront hate speech on their campuses.“The toxic anti-Israel climate, especially on California campuses, compelled the Simon Wiesenthal Center todevelop a dynamic interactive top-down tolerance training program geared toward the chancellors, deans, faculty and students who influence campus climate and effect campus policy,” said Rabbi Meyer H. May, the Center’s executive director.

Visit our website to read more about all of the featured environmentalaction groups and learn what can be accomplished—not by governmentor large institutions—but by inspired individuals living with purpose. If you are inspired by the L.A. green movement, and want to learn moreabout giving opportunities in this area, call us at (323) 761-8705 or emailaxann@jewishfoundationla.org.

Watch a video from the event at www.jewishfoundationla.org/legacy.

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Agrowing number of entrepreneurs are applying their know-how to help support social issues in the nonprofit sector by using thebusiness model of the for-profit sector. This important topic was the basisfor a recent Foundation presentation by Foundation trustee Adlai Wertman, a professor of clinical management and organization atUSC’s Marshall School of Business. These new hybrid organizations“look and smell like businesses” but have a social mission, first and foremost. Instead of working to maximize monetary returns like traditional for-profit companies, they’re run by businesspeople that seek to maximize a social return on investment, in areas such as the environment and health.

Wertman, a member of The Foundation’s Cutting Edge Grants Committee, spoke about several successful examples of social enterprises,including recent Foundation Cutting Edge Grant recipient Beit T’Shuvah,a substance-abuse recovery organization. Their innovative program, BTS Communications, is run like a business, and provides custom-designed marketing communications services to Jewish nonprofits. At the same time, the program addresses the important social issue of training those in recovery with skills to get a job. The agency itself is set up as an internship program whereby the interns—all Beit T’Shuvahresidents—are trained in practical skills to enter a new career, whilemaintaining sobriety.

Wertman encouraged the audience to move towards becoming socialentrepreneurs themselves. “Think about the problem you’re here to solve and bring your whole self—your business and life experience, your education—in creative, new ways to address the problem,” he said.

To see a video recap and learn more about Social Entrepreneurship, visit www.jewishfoundationla.org/legacy.

Foundation Programs Explore Social Entrepreneurship and Eco-Philanthropy

Adlai Wertman, professor of clinical management and organization at USC’sMarshall School of Business, recently spoke about the rise of social enterprisesat a Foundation seminar. Wertman is also a Foundation trustee and a member of its Cutting Edge Grants Committee.

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Think about the problem you’re here to solve and bring your whole self—your business and life experience, youreducation—in creative, new ways toaddress the problem.”

— Adlai Wertman, Professor, USC Marshall School of Business

Can Business Models Savethe World?Sustainable Organizations Making Sustainable Change

Eco-Philanthropy Starts in OurOwn Backyard

Becoming more engaged in the environment is on everyone’s mind and L.A. is positioned as a hub of exciting activity in the greenmovement. Whether it’s organizing a boating expedition in support ofprotecting the L.A. River under the Clean Water Act or creating a bicycle-friendly system so residents can enjoy a car-free day in theirneighborhoods without pollution, changemakers are making a differencein our own backyard.

Earlier this year, The Foundation showcased the transformative workof leaders in the L.A. green movement at the eco-chic MarrakeshHouse in Culver City. The presenters were social entrepreneurs whoseinnovative thinking, community organizing, and grassroots marketingskills are working for change. Three of these organizations have also received grant funding from The Foundation:

� Green LA is working to make L.A. the greenest big city in the U.S. and is pushing for new water conservation measures to develop local sources for water through rainwater capture, recycled water, and conservation in Southern California.

� The Netiya/Fed Up with Hunger program is committed to planting 101 food-bearing gardens in L.A. with 90 percent of the yields going directly to the local food bank system. � The Shalom Institute, a camp and conference center in the Malibu Mountains, aims to connect the Jewish experience with an appreciation for the environment and to pioneer new ways of including nature as part of Jewish education.

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Aaron Paley, event producer of CicLAvia, promotes bicycle advocacy as a wayto reduce the carbon footprint. �

TRENDS IN PHILANTHROPY

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Among the additional presenters were:� CicLAvia� Community Arts Resources� L.A. River Expeditions� Los Angeles Land Trust and Community Garden Council� Marrakesh House, a 21st century green residence� TreePeople

Beth C. Friedman completed a career in corporate banking at Bank of America and currently focuses her time on philanthropic activities, devoted specifically to improving education and advancing medicine. Mrs. Friedman is co-chair of the Wellesley College Southern California Leadership Gift Committee, as well as the Today’s and Tomorrow’s ChildrenFund at Mattel Children’s Hospital UCLA. She also serves as a trustee of the Archer School for Girls in Los Angeles andthe Independent School Alliance for Minority Affairs. Mrs. Friedman is former president of the Zimmer Children’s Museum. She is actively involved in supporting the Sinai Temple Israel Center, Harvard University, and the Madeline Korbel Albright Center at Wellesley College. Mrs. Friedman received her bachelor’s degree in political science fromWellesley College and a master’s of business administration degree from the UCLA Anderson Graduate School of Management. She and her husband Josh reside in Los Angeles and have three sons.

One of the great things about my work at the Jewish Community Foundation is that, on a near-daily basis, I bear witness to the profoundimpact of our grant-making locally, nationally and in Israel. I am inspired by and derive joy from my interaction with donors, whose unwavering commitment to giving back enables these good works.

Donors associate with The Foundation for a myriad of reasons—amongthem: to address planning issues, to build a charitable legacy, or to engage their children and grandchildren in philanthropy. No matter the underlying motivation, however, the common thread connecting these1,000-plus like-minded people and their families is to act with compassionand to make a difference in the world. The Foundation is the very interceptof where good fortune meets good deeds. The author, Danny Siegel, callsphilanthropy the place where heaven and earth meet.

We at The Foundation are here to assist our donors in meeting their charitable objectives and needs, however far-reaching. Designing philan-thropic solutions is what we do here.

I am often asked about intergenerational issues. Sometimes, familieswant to know how they can impart their passions and values about supporting the Jewish community onto their children. One possibility is engaging their children through a Donor Advised Fund. Established by theparents, this Donor Advised Fund could become the vehicle through whichthe children get involved, with specific expectations and parameters frommom and dad—or even grandma and grandpa—about commitments toJewish giving. In this instance, the Donor Advised Fund is a means of establishing philanthropic dialogue between generations.

This is simply one “snapshot” of a scenario for which Foundation assistance is sought. Eachdonor’s set of circumstances is unique. We understand this and, consequently, design tailored philanthropic solutions that best address specific objectives. Assisting ourdonors is what makes coming to work eachday so gratifying.

Please call us at (323) 761-8704 and let usknow how we can assist you.

Beth C. Friedman

5NEW TRUSTEES

Linda Volpert Gross

DES IGNING PH I LANTHROP IC SOLUT IONS FOR YOU

— Dan RothblattSenior Vice President, Philanthropic Services

(L) Ari Swiller, founder and president of Renewable Resources Group and an advisor to Mayor Antonio Villaraigosa, and (R) Jonathan Parfrey, directorof Green LA Coalition and the Green LA Institute, discuss L.A.’s recentprogress with renewable energy.

(R) Filmmaker Chris Payne (Who Killed the Electric Car? and The Revenge of the Electric Car) and a Tesla representative offered the scoop onelectric cars and gave rides to those hearty enough to go from zero to 60 in a silent second. Payne also led the group on a tour of Marrakesh House, alargely solar-powered home constructed from a variety of reclaimed materials.

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The Foundation’s Board of Trustees is comprised of individuals with expertise in diverse areas including finance, law, real estate, philanthropy, business administration, social entrepreneurship, marketing, and more. We are grateful for their dedication to improving the community and for their leadership and guidance in service to The Foundation. The Foundation is most pleased to welcome our two newest trustees, Beth C. Friedman and Linda Volpert Gross.

Linda Volpert Gross has had a career in marketing, but today is primarily focused on community volunteer work. Sheserves as vice chair at American Jewish University, is a new client interviewer at SOVA Food Bank and works in the college guidance office at her high school alma mater, Van Nuys High School. Mrs. Volpert Gross also sits on the Board of Directors at Valley Beth Shalom where she is co-chair of the Strategic Planning Committee. Mrs. Volpert Gross was amember of the board and a previous chair at Brandeis-Bardin Institute, leading the merger of Brandeis-Bardin Institute andUniversity of Judaism to create American Jewish University. She has chaired and co-chaired many fundraising events including the Jewish Federation Valley Alliance Major Gifts Dinner, AIPAC’s Valley Dinner and numerous events on behalf of the Jewish Federation’s Young Leadership Division. She received her bachelor’s degree, cum laude, in American studies atAmherst College and a master’s of business administration degree from Harvard Business School. Mrs. Volpert Gross and herhusband, Larry, reside in Encino, are members of Valley Beth Shalom and have three children.

Nearly $1.2 million in grants was awarded to nine Israel-based initiatives for job placement, employment training, women’s technology education, and Jewish education, among others. In the pastyear, this grant funding has begun to impact the programs and the people they reach, helping them to build a better future.

The largest grant, $250,000 distributed over three years, went to Ono Academic College in Kiryat Ono to provide financial supportand job placement in law, healthcare and business management forEthiopian Israelis and to help develop a new generation of Ethiopianleaders. Ethiopian Jews, who number about 100,000, are among thepoorest in Israel. According to a recent article in Newsweek, “Poverty isthree times higher among Ethiopians than among other Jewish Israelis,and unemployment is twice as high.”

“The program has been a huge success, and our graduates are alreadybreaking the glass ceilings in lucrative, high-profile professions,” saidRanan Hartman, Ono Academic College founder and chairman.“These graduates are creating the powerful, positive change so necessaryfor the development of leadership, economic self-sufficiency and integration of the Ethiopian Jewish community in Israel.”

Welfare to Wellbeing, an employment training program for long-term unemployed women in the Jaffa-Tel Aviv area, received a Foundationgrant over three years of $150,000 to train 120 disadvantaged, welfare-dependent women in a “skills for work” program that includes careercounseling, computer classes, creative writing, communications trainingand job placement.

According to grants coordinator Sharon Berkley of the Jaffa Institutewho runs the program, “The Welfare to Wellbeing program combines the knowledge, skills, attitudes and work values needed to find and keepa job. The Foundation’s grant is providing much needed support so thatwe can help our clients meet their goals.”

Visit www.jewishfoundationla.org/grants to learn more about all ourIsrael Grants and stay tuned for news of our latest to be announced soon.

Gang violence continues to have a significant negative effect on our communities, and especially on the youth of Los Angeles.Connie L. Rice, a civil rights attorney and co-founder and co-directorof the Advancement Project, estimates that L.A. County has morethan 1,000 gangs and 100,000 gang members.

The Foundation was pleased to award grant funding of $200,000through our General Community Grants last year to ten community-based programs focusing on gang prevention and intervention, and isleveraging its resources with funds already being invested towards building safer communities.

The grant recipients provide a range of services and programs, includingmentoring and counseling, after-school activities, assistance for gangmembers seeking to exit gang life, and a safe passage program to createformalized routes for students in the Belmont/Rampart area walking toand from school.

The Advancement Project received a $50,000 grant from The Foundationfor its Safe Passage Program and Prevention/Intervention Toolkit. As ConnieRice explained, “When you provide basic safety, and you invest in communities enough to make them stable, and you feed all the kids, andyou have all the kids out there with their parents and grandparents—guess what? The community will choose life over violence.”

To watch a brief video of Connie Rice addressing the challenges of gang prevention and intervention, visit www.jewishfoundationla.org/legacy.

To read “The Cost of Violence,” an article on the topic in the Los Angeles Business Journal by Amelia Xann, vice president of the Family Foundation Center and Grant Programs, visit www.jewishfoundationla.org/legacy.

Funding Helps Ethiopian Israelis and Welfare-DependentWomen, Among Others in IsraelSupporting Economic Development, Economic Self-Sufficiency and Jewish Identity

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Los Angeles Neighborhoods Made Safer$200,000 Funding To Gang Prevention and Intervention Programs

A Foundation grant will help fund degree programs at Ono Academic College in Kiryat-Ono for 35 Ethiopian Israelis in law, health and businessin order to develop a new generation of Ethiopian Israeli leaders.

Tech-Career, a computertraining center, received a$25,000 grant to further develop professional trainingprograms for Ethiopian Israelis with the goal of successfully integrating agreater number of Ethiopiansinto Israel’s advanced technology industries.

Civil rights attorney Connie Rice is the co-founder and co-director of the Advancement Project, which received a $50,000 Foundation General Community Grant.

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GRANTMAKING IN ACT ION

CHAPTER TWO INC "Where New Beginnings Are Realized" !

COMMUNITY B U I L D

L.A. Couple’s Generosity Lives OnDonor Profile:Raymond & Shirley Kornfeld

7LEAVING A LEGACY

The Raymond & Shirley Kornfeld Endowment Fund was recently established at The Foundation through a $3.4 million charitable gift from the estate of philanthropists Raymond J. and ShirleyR. Kornfeld, of blessed memory.The Kornfelds believed deeply in thepower of education and medicine. Their endowment will support theseareas as an enduring legacy to their name.

Barbara Seidman, niece and closest living relative to the Kornfelds, and trustee of theirtrust, and Sussan Shore, their estate planningattorney, from the law firm of Weinstock,Manion, Reisman, Shore & Neumann, sharedsome background about this extraordinarycouple.

Occupation:Raymond was a CPA in the L.A. area for

60 years. Shirley was a housewife who adoredher extended family. They both cared deeplyabout their community.

Interests and Passions:Raymond loved learning. In his free time,

Raymond was often at the Beverly Hills orUCLA Library, reading everything he could.Ray and Shirley had no children of their own,however, they were very close with their family members. “Even when they were intheir 70s, they would still play on the swing set with the kids,” niece Barbara Seidman recalled.

“Ray and Shirley respected hard work andloyalty,” said attorney Sussan Shore. “Theywere completely devoted to one another andwere of singular mind on almost all subjects.This was true of their desire to do good in the world, as they felt so fortunate that theyhad been able to accumulate a sizeable estate. Their values remained constant.”

The Early Days:Raymond was born in Montana in 1914. He earned his bachelor’s

degree at the University of Montana and did graduate work at theWharton School, University of Pennsylvania. During World War II, he was a lieutenant commander in the U.S. Navy, serving in the South Pacific. He met Shirley, a Midwesterner, in the 1950s and their marriage lasted over 50 years, until Ray’s death in 2005.

Community Involvement: During their lifetimes, the Kornfelds supported numerous

philanthropic and educational institutions, including the University of Pennsylvania, and the Henry George School of Social Science in New York, which offers tuition-free classes in economics.They cared a great deal about the Jewish community and supported the Jewish Federation of Greater Los Angeles, and Jewish Free Loan Association.

Foundation donors Raymond & Shirley Kornfeld, of blessed memory.

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How did they come to bequest this gift to The Foundation? “When I began to work with Ray and Shirley to develop their

estate plan, Ray expressed his strong desire to benefit educational endeavors, and in particular, scholarships to benefit young people whodid not have the means to pursue a good education,” explained Sussan.“They also wanted to provide funds to benefit medical research. Because of their varied goals, I suggested The Foundation as an excellent recipient of their charitable dollars. I explained to them theextensive list of educational institutions, medical and hospital facilities,and other wonderful civic organizations that are among the entities thatThe Foundation supports as a facilitator of the gifts it receives from itsdonors. This appealed to the Kornfelds and they were so pleased withthis choice over the next few years of their lives.”

What did they want their legacy to be?“They wanted to leave a meaningful legacy that would continue to

support the community after their passing. Education and opportunitiesfor young people were foremost goals for Ray and Shirley,” explainedSussan. “They believed in the work of The Foundation, and knew theycould trust The Foundation to carry out their goals over generations. We all believe that Ray and Shirley would feel most satisfied by thework that their dollars will be doing for many, many years.”

We are honored that the Kornfelds selected The Foundation to perpetuate their philanthropic legacy. This substantial bequest underscores the confidence our donors and their professional advisors place in The Foundation as knowledgeable,responsible stewards of charitable assets.”

— Marvin I. Schotland, Foundation President & CEO

“The Jewish Community Foundation fulfills an important role in the world of planned giving—they are an organization of limitless opportunitiesin giving. It is reassuring to me and my clients that The Foundation has performed the inquiry and due diligence of the organizations it supports.I have had an excellent relationship with The Foundation for nearly 35 years. Everyone is left with a strong sense of satisfaction.”

— Sussan Shore, Estate Planning Attorney, Weinstock, Manion, Reisman, Shore & Neumann

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Caring Community program will offer access to its social serviceprograms via selected synagogues, thus creating a more direct congregational link to these services and complementing clergy’s efforts to meet the needs of their members and unaffiliated Jews.

In a similar vein—to help address the challenge of sluggish employment opportunities—Beit T’Shuvah’sBTS Communications program will provide vocational training and job placement opportunities in the social media marketing and web/graphic design fields for Beit T’Shuvah residents. This is a terrific example of a win-win for our community. Not only will Beit T’Shuvah residents gain valuable professional skills and better employment opportunities in a tight job market, but Jewishorganizations benefit by utilizing BTS Communications’ services atsignificantly reduced rates compared to industry norms.

These are two innovative ideas for trying times, and we are gratified to be able to provide funding for them, as well as our other 2011 Cutting Edge Grant recipients.

Our 2011 Cutting Edge Grant recipients follow in a storied tradition of Foundation-funded social innovators and nonprofit trailblazers. This tradition includes such successful organizations and initiatives as StandWithUs, Jewish World Watch, 30 Years After, and Zimmer Children’s Museum, as well as initiatives like the HaMercaz Collaborative, Friday Night Live,Koreh L.A. and the Jewish Family Relief Network, all of whom got off the ground with the assistance of Foundation seed funding.

Like those that came before them, we at The Foundation certainly look forward to observing the impact that our newest Cutting Edge Grant recipients will be making in the Greater L.A. Jewish community in the months and years ahead. We look forward to sharing news of their future successes in Legacy and on our website. Best of luck, Cutting Edge Grants Class of 2011!

6505 Wilshire Boulevard, Suite 1200Los Angeles, CA 90048

NONPROFITORGANIZATIONUS POSTAGE

PA IDLOS ANGELES, CAPERMIT NO. 1805

From the Desk of Marvin I. Schotland Continued from page 1

Chair

Lorin M. Fife

President and CEO

Marvin I. Schotland

Vice Presidents

Kenneth A. AugustLeah M. BishopAnthony ChaninMax Factor, IIIBertrand I. GinsbergHarold J. MasorAlan Stern

Senior Vice President, Philanthropic Services

Dan Rothblatt

CFO/Senior Vice President, Finance & Administration

Michael J. Januzik

Vice President, Charitable Gift Planning

Elliot B. Kristal

Vice President, Development

Baruch S. Littman

Vice President,Family Foundation Center and Grant Programs

Amelia Xann

Secretary

Selwyn Gerber

Treasurer

Lawrence Rauch

©2011 Jewish Community Foundation. No portion of this publication may be reproduced

or used without permission.

VOLUME 21NO. 2

FALL 2011

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Legacy is published to provide news and information about The Foundationto donors and friends.

TEL. (323) 761-8700FAX (323) 761-8720

TOLL-FREE (877) ENDOW-NOW(877-363-6966)

www.jewishfoundationla.org

Please send your comments and suggestions to the editor.

Editor: Lewis GronerManaging Editor:Bonnie Samotin ZevDesign: Graphic Orb;Maxine Mueller

Contributing Writers:Tabby BiddleJanet Sanders

Printed with vegetable based inks on recycled paper/30% post-consumer recovered fiber.

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IN TH IS I SSUE

– $1.2 Million Awarded to 2011 Cutting Edge Grant Recipients

– Foundation Supports 10 Programs To Reduce Gang Violence in L.A.

– Israel Programs Support Education and Job Training

– Trends in Philanthropy—Improving the Environment, Making a Greener L.A., and Exploring Hybrid Organizations

– The Kornfelds’ $3.4 Million Endowment for the Future

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www.jewishfoundationla.org/annualreport

FOR TH IS G E N E RAT ION AN D G E N E RAT IONS TO COM E. . .

A N N U A L R E P O R T F O R T H E Y E A R E N D I N G D E C E M B E R 3 1 , 2 0 1 0

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It is now available online.