Legacy Giving Program

7/30/2019 Legacy Giving Program

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Long term sustainability

Legacy Giving ProgramPeter Chipman, BBA, CFRE

Director Planned Giving/Major Gifts

VarietyThe Childrens Charity of BC, Tent 47

Las Vegas Conference May 3, 2013


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Would your Tent like to receivea cheque like this?

$147,056.67

Legacy Giving Peter Chipman BBA, CFRE, Director of Planned Giving/Major Gifts, Tent 47


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Or this?$150,000.00



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Or this?

$852,943.35



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Then lets get started! Now!



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What could it look like for you


Estates Received by Year Year # new Estates Yearly Revenue

1991 5 453,957.00

1992 5 37,728.00

1993 15 817,871.00

1994 6 354,508.00

1995 7 142,287.00

1996 6 401,930.00

1997 2 89,425.00

1998 13 260,844.00

1999 12 320,205.00

2000 7 871,970.00

2001 6 1,004,265.22

2002 11 906,316.18

Total estates from 1990 = 105 2003 10 1,894,213.70


Total estates from 1990 = 123 2005 7 403,276.07


Total estates from 1990 = 139 2007 13 929,523.19Total estates from 1990 = 151 2008 12 1,107,982.05





14,724,062.52


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Some legacies might be $500and ..

Some might be $5,000,000.

You need to get started now, dont wait.

You need to invest a little now, to get muchmore later. ($1,000 - $2,000/year)

Legacy programs take 5 7 years for results

95% of all planned gifts are bequests.



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1. Get a compelling photo.



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2. Create a simple brochure



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And the reverse side .



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3. Create a buck slip .



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4. Create a recognitioncertificate .



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5. Create some Ads .



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Your Newsletter Article .



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7. Secret weapon (1)

You must have a Teachers Association for

current/ retired teachers in your area

Advertise in their magazines. Come onspend a bit now, to receive more later.

80 % of our bequests are from women

And 80% of those are retired teachers. HELLO!



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Check your data base for old, English,female names of the 20s, 30s & 40s.

Also check for prefix Miss.

Consecutive gifts $50 or more, 5 years

If you dont have a proper database ..

For Gods sake START ONE NOW



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Build relationships with attorneys, lawyers.

Build relationships with CAs chartered

accountants, CPAs certified public

accountants and notaries. (Fee based)

Avoid brokers, financial advisors andinsurance agents unless you know theyare compassionate for your cause.(Commission based)



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Respond immediately to Will inquiries fromlawyers, accountants and donors.

Create a 1 page legacy info document withthe legal name of your charity.

In Canada & US we are all legal charitiesand create tax receipts for our donors.



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10. Sample wording

.. to Variety the Childrens Charity ofBritish Columbia, Tent 47, the sum of $

______ or ( ___ %) of my estate to be

used to assist BCs children who havespecial needs as Variety and its Board ofDirectors determine as its highest priority.

Use your legal name.

Also recommend percentages in Wills



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Get listed in directories



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Legacy giving at your websitetoo ..



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Resources Canada

The Canadian Association of Gift Planners:www.cagp-acpdp.org

National Leave a Legacy website:www.leavealegacy.ca

Association of Fundraising ProfessionalsAFP www.afpnet.org

http://www.cagp-acpdp.org/http://www.leavealegacy.ca/http://www.afpnet.org/http://www.afpnet.org/http://www.leavealegacy.ca/http://www.cagp-acpdp.org/http://www.cagp-acpdp.org/http://www.cagp-acpdp.org/


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Resources . United States

In the US, as a 501(c)(3) charity you areprobably listed with these groups. Butyour information may be out-of-date.

The Charity Navigator:www.charitynavigator.org

Network for Good:http://www1.networkforgood.org/

http://www.charitynavigator.org/http://www1.networkforgood.org/http://www1.networkforgood.org/http://www.charitynavigator.org/


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Charity Navigator:www.charitynavigator.org

It is interesting note that there are only 4Variety charities listed at Charity Navigator

St Louis 3 stars

Detroit 3 stars

Philadelphia 3 stars

Southern California 4 stars

http://www.charitynavigator.org/http://www.charitynavigator.org/


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For instance


Charity Navigator shows contact points, history, financials,accountability and transparency. On the income statement for 2011(the latest year available) it shows for Variety Southern California:

REVENUETotal Contributions $1,732,532Program Service Revenue $ 0Total Primary Revenue $1,732,532Other Revenue $ 74,011TOTAL REVENUE $1,806,543

EXPENSESProgram Expenses $ 688,991

Administrative Expenses $ 66,993Fundraising Expenses $ 161,406

TOTAL FUNCTIONAL EXPENSES$ 917,390Payments to Affiliates $ 7,574

Excess (or Deficit) for the year $ 889,153

Net Assets $ 839,419


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In US: Partnership for PhilanthropicPlanning www.pppnet.org

In US: The Leave a Legacy organization:www.leavealegacycentralohio.org

Orwww.leavealegacy.org

Legacy Giving Peter Chipman CFRE, Director of Planned Giving/Major Gifts, Tent 47Legacy Giving
http://www.pppnet.org/http://www.leavealegacycentralohio.org/http://www.leavealegacy.org/http://www.leavealegacy.org/http://www.leavealegacycentralohio.org/http://www.pppnet.org/


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Resources . World

In England: Institute of FundraisingProfessionals

www.institute-of-fundraising.org.uk/

In Australia: www.auscharity.org

Legacy Giving Peter Chipman CFRE, Director of Planned Giving/Major Gifts, Tent 47Legacy Giving
http://www.institute-of-fundraising.org.uk/http://www.auscharity.org/http://www.auscharity.org/http://www.institute-of-fundraising.org.uk/http://www.institute-of-fundraising.org.uk/http://www.institute-of-fundraising.org.uk/http://www.institute-of-fundraising.org.uk/http://www.institute-of-fundraising.org.uk/


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And last .

Find and recruit a knowledgeablevolunteer to activate your legacy program.

I suggest that you do NOT contract-out asit is too expensive and they dont know

your charity like you do.



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Final thoughts .

START NOW



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START NOW



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START NOW



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What Variety Tents need

Legacy Giving Peter Chipman BBA CFRE Director of Planned Giving/Major Gifts Tent 47

Documents

Legacy Giving Program