Legal Transcription Companies for Advertisers in Legal Hurdles

Companies transcribing legal files often serve the legal departments of big brands. Big brands are never far from litigation since advertising always comes under the scanners of government agencies such as the Federal Trade Commission (FTC). Aggrieved celebrities also join the battle and companies end up faced with expensive lawsuits.

Such lawsuits and disputes involve a number of recordings including depositions and witness testimonies that need to be transcribed. These involve transcription, intensive proofing, editing and research, and should be ideally handled by professionals who have the required expertise and experience in the industry.

Getting the legal work and procedural tasks outsourced saves time, effort and resources for these companies and helps them focus on ways to deal with the hurdle. If the association is with a good legal transcription outsourcing company, clients stand to benefit from the services of highly qualified staff and best industry practices. Moreover, the information entrusted is kept confidential throughout the entire process.

Legal Challenges Looming in 2015

The year 2015 is sure to bring with it new legal challenges for advertisers. It wouldn’t be difficult to remember the moves by the US Supreme Court in the previous years to intervene in social media marketing schemes amidst privacy concerns. So the New Year is sure to be the year of further tightened legislation in relation to what marketers can do in their quest to either reinvent the Internet marketing process or continue with earlier attempted schemes. This certainly could be a tough and defining year – the culmination of all those legal wrangles and consumer fears.

Consumer privacy rights are set to become a rising concern since government agencies are looking to ensure these aren’t misused for the sake of marketing. At the center of this effort is the Federal Trade Commission (FTC). The FTC’s ongoing battle with Wyndham Hotels over data security is the perfect example. Its outcome is anxiously awaited in 2015 as is the possibility of Congress bringing to effect new privacy legislation. Companies would do well to keep their eyes and ears open to any such legislation.

Facebook’s Anti Like-Gate Policy

Facebook’s change of policy in 2014 prohibiting marketers from requiring users to “Like” the page in return for pictures, videos, apps or contests had put a spanner in the works, though marketers had already begun to depart from that once common tactic. Running promotions or conducting sweepstakes has therefore become more

difficult. Contests on social media will likely come under increasing scrutiny. FTC again provides the example with its investigation into Cole Haan shoes’ Wandering Sole content which was deemed to be product endorsement.

Confusion over Right and Wrong in Social Media

There is also the confusion about what’s right and what’s not when it comes to marketing through the social media. The question of intellectual property comes up especially since people always share stuff on the social networks. While people can share and link on the social media platforms, brands and marketers have to be cautious since there are privacy, trademark and copyright rules that apply.

Advertisers are always faced with uncertainty over what to share, what a hashtag would imply, whether their efforts to communicate with people who have commented positively about their products would be considered a breach of privacy, and whether they can connect to potential customers out there. In 2014, a mere re-tweet of a photo involving Katherine Heigl carrying a bag by Duane Reade brought about a $6 million lawsuit by the actress, which she eventually dropped following a settlement.

With companies bracing themselves for more possible legal adventures as they move further into 2015, more outsourced legal transcription services would be essential for streamlining the functioning of their legal departments. Transcription is provided from any audio or video format within customized turnaround time. The transcription is done into the required file format with accuracy ensured by strict quality control measures.

Accurate legal transcripts are extremely useful to lawyers when they are researching to win a case. These constitute a valuable database for research with numerous pages of transcripts of testimony in different types of lawsuits including false advertising and class action lawsuits.