3D Conversion3D Conversion

Barry B. Sandrew, Ph.D.Barry B. Sandrew, Ph.D.Founder & President/COOFounder & President/COO

May 14, 2010May 14, 2010

bsandrew@legend3D.combsandrew@legend3D.com

Legend 3D DemoLegend 3D Demo

Corporate Demo – Compilation of converted genre.

All the material you will be seeing was originally shot and/or produced in 2D. No CG elements were provided except in the case of Alice.

Creating 3D Feature FilmsCreating 3D Feature Films

Shoot natively with a stereo camera rig

Produce the film in CGI and create the second eye via new virtual camera. Most suitable for animation.

2D to 3D Conversion 2D to 3D Conversion of old or new 2D footage of any genre

3 Ways To Create Stereo 3D Movies3 Ways To Create Stereo 3D Movies

Advantages of 3D ConversionAdvantages of 3D ConversionCost savings relative to shooting natively in 3D = 15% to 30%.

Many directors are not comfortable shooting in 3D. They prefer to work in the medium that they feel most comfortable = 2D.

Allows for filming in situations where big 3D camera rigs would be prohibitive or awkward

Allows the filmmaker with a more creative post production experience and makes editing easier via shot blending, keeping consistency between shots.

In the right hands, conversion is indistinguishable from shooting natively and in many cases it can look superior.

VFX can be produced and composited in 2D for later conversion saving time and money but also creating a more seamless 3D experience; avoiding the pitfalls of compositing VFX in stereo.

Clash Breaks Holiday Box Office RecordClash Breaks Holiday Box Office Record

"Clash of the Titans" continued hit run of 3D movies, which includes "How to Train Your Dragon“, "Avatar" and "Alice in Wonderland.“

Box Office Mojo

Domestically - 28 percent of the screens were 3D, but generated 52 percent of box office revenues.

International – 30 percent of the screens were 3D, but generated 55 percent of box office revenues.

Alice In WonderlandAlice In WonderlandAs of April 4th, 2010

After 4.4 weeks

Domestic: $309,733,753Foreign: $363,000,000Worldwide: $672,733,753

70 percent or over $81 million of Alice in Wonderland's opening was from 3D screens. Combined, the 3D and IMAX ticket premiums over normal prices appear to have added about $22 million to Alice's gross.

Box Office Mojo

3D Movie Fans Expand Box Office Says International 3D Society Study3D Movie Fans Expand Box Office Says International 3D Society Study

3D Conversion of Catalog Libraries3D Conversion of Catalog Libraries

Starting in 2011, it’s anticipated that there will be between 20 and 30 catalog titles converted per year.

Legend 3D is currently converting 3 feature films simultaneously for one of the major studios.

Additionally, Legend 3D is ramping up to convert 12 catalog titles this year.

Every major studio is scouring its library catalogs to identify titles that will make good candidates for 3D conversion.

Candidates for 3D ConversionCandidates for 3D Conversion

Legend 3D DemoLegend 3D Demo

Alice Demo – Compilation of shots from selected scenes that were converted by Legend 3D.

Limited CG elements were provided to Legend 3D to convert Alice and in some cases the shots were all practical.

3D Conversion3D Conversion

Thank you!Thank you!

bsandrew@legend3D.combsandrew@legend3D.com

Audience Demand For 3DAudience Demand For 3D

"If three out of the top five films doesn't spell a mandate "If three out of the top five films doesn't spell a mandate for 3D, I don't know what does,“for 3D, I don't know what does,“

Paul Dergarabedian, box-office analyst for Hollywood.com.

Two of the three were full 3D conversions while the third Two of the three were full 3D conversions while the third was a partial 3D conversion.was a partial 3D conversion.

The Legend3D ProcessThe Legend3D Process

Brown = colorization pipeline

Green = additional stereo pipeline

3D Conversion3D Conversion

Who’s Singing the 3D Mantra? The Studios and Exhibitors

Studios can earn incremental profit of as much as 10% to 30% on some films, and exhibitors can increase per-film profit on certain films by 20% to 40%.

By 2015, the 3D domestic box office will range from $5.7 billion to $15.0 billion with a sweet spot of $9 billion.

The total combined 2D and 3D domestic theatrical market, through a combination of greater attendance and higher ticket prices, will be 28% larger than it would be without 3D.

William Blaire & Company - February 1, 2010 - Industry Report

3D Conversion3D Conversion

Who’s Singing the 3D Mantra? The CE Industry

3D will eventually become an important catalyst for the CE industry, driving sales of 3D–capable TVs and other CE devices, and enabling studios to further monetize their libraries for Blu-ray release.

The CE industry thrives on product cycles that drive market wide upgrades to devices like TVs and DVD players.

With the Blu-ray cycle and connected home technologies likely to reach a saturation point in the next three to five years, the CE industry needs a new technology to drive another replacement cycle, and 3D appears to be the leading candidate.

William Blaire & Company - February 1, 2010 - Industry Report