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Who doesn't dream of owning a second home at the beach? Well, in the early 1960s, it was a snap even for the working class. For as little as $590 down and $73 a month, you could walk into Macy's and leave with a fully furnished house. All you needed to move in was a key and some groceries. Each house came complete with furniture, appliances, a 45-piece Melmac dinner service, plastic glasses, and fifty pieces of stainless-steel flatware, plus towels, napkins, placemats, beds, pillows and sheets, even toothbrushes. The homes also promised low maintenance with redwood siding and interior paneling that never needed painting and had lifetime guarantees. In Leisurama, author Paul Sahre uncovers the mystery of this legendary slice of architectural Americana and lovingly documents its forty-year history with a treasure trove of text, photographs, historical documentation, and oral histories.
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Fig. 9.6.2—Now
Fig. 9.6.1—Then: Leisurama, Pinetree Drive, Culloden Shores, 2004
Fig. 9.7.1—Then: Leisurama, Bayberry Road, Culloden Shores, 2004
Fig. 9.7.2—Now
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Fig.
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.1—
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Fig.
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.2—
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DOCUMENT—IPreliminar y Plan of Premises
Culloden Shores
DOCUMENT—17Leisurama Inventor y Checklist
DOCUMENT—II ALeisurama Reply card and Sales Poster (FRONT)
(Following page)
DOCUMENT—II BLeisurama Sales Poster (BAC K, DETAIL)
DOCUMENT—II A/BLeisurama Reply Card and Sales Poster (FRONT)
(Following page)DOCUMENT—II C
Leisurama Sales Poster (BAC K, DETAIL)
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DOCUMENT—IVMont auk Est ates Sales kit (COVER)
DOCUMENT—VLeisurama Sales Flyer (DETAIL)
DO
CU
MEN
T—III
Lei
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Sal
es F
lyer
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(Top) DOCUMENT—V
G.E. Dishwasher User’s Manual
(Bottom) DOCUMENT—VI
G.E. Electr ic R ange User’s Manual
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