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Leisure
Aiming to find a solution
Steve Ward – Head of Marketing & Brands
GLL – geographic spread
GLL – in brief• Not for profit Trust• Industrial Provident Society for the benefit
of the community• Operating in excess of 60 centres across
London (plus Reading and Epsom & Ewell)• Works with Council partners to manage and
operate centres• Similar models can be found across London
and the UK
GLL – geographic spread• Currently, GLL has 250,000 members (card
holders) of varying types
• Every partner requires benefits for their residents / members / users
• Joining this up within the borough is difficult
• Joining this up across London is even more so
The memberships in brief
The membership types
Prepaid or
Pay & Play
Prepaid or
Pay & Play
Prepaid or
Pay & Play
Prepaid or
Pay & Play
Prepaid Prepaid or
Pay & Play
Third party recognition?• Every card has in borough recognition within
the leisure centres (Borough wide membership)
• The same membership / benefit / discounting system is in place in 11 of 15 partnerships
• GLL aims that this architecture will be in place in every borough by the middle of 2007
• Development of third party recognition and benefits continues
Recognition across…..
ACCESS TO• Leisure Centres• Parks/Fitness trails• Sports venues• Libraries• Community centres• Council Offices• Tourist attractions• Schools/Further
Education
BENEFIT TO• Leisure Centre
Activities• Sports Development
programmes• Local Club / Sports
Activities• Activity Intervention
Programmes• Festivals / Events &
Transport• All Council / GLA
services• Education / courses
London Fitness Network – case study• London Fitness Network has
London wide recognition• Membership that gives same
benefits in every leisure centre operated by a Trust
• Currently recognised in 76 leisure centres across London
• Allows people to live / work in different areas of London but be a member of one scheme
London Fitness Network positioning
LFN - validation
Current / future issues• Current situation is not ideal in terms of
validation and recognition• Technology is one of the main issues to
overcome• Companies need to be in a position to
be able to supply accurate data• Expansion of the Fitness Network is
likely – technology has to be overcome
Leisure
Aiming to find a solution
Steve Ward – Head of Marketing & Brands
www.gll.orgwww.londonfitnessnetwork.o
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