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The Bank of England base interest rateFebruary 2011 forecast
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%1
98
01
98
11
98
21
98
31
98
41
98
51
98
61
98
71
98
81
98
91
99
01
99
11
99
21
99
31
99
41
99
51
99
61
99
71
99
81
99
92
00
02
00
12
00
22
00
32
00
42
00
52
00
62
00
72
00
82
00
92
01
02
01
12
01
22
01
32
01
42
01
5
Source: Oxford Economics/nVisionBase: UK
6.0
5.1
4.03.7
4.44.7 4.6
5.5
4.7
0.6 0.5
3
1.8 1.7
2.9 32.8
3.2
4.34
-0.5
4.1
0.81.2 1.3 1.4 1.3
2.12.3 2.3
3.6
2.22.4
-1.0
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010*
%
Average base rate RPI CPI
Savers face pressure from low rates and rising inflation…
Average annual changes in the bank base rate, RPI and CPI – UK, 2000-10
Bank base rate and quoted household rates (%) for savings accounts,
January 2000-November 2010
Source: Bank of England 0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Jan
-00
Jul-
00
Jan
-01
Jul-
01
Jan
-02
Jul-
02
Jan
-03
Jul-
03
Jan
-04
Jul-
04
Jan
-05
Jul-
05
Jan
-06
Jul-
06
Jan
-07
Jul-
07
Jan
-08
Jul-
08
Jan
-09
Jul-
09
Jan
-10
Jul-
10
%
Official Bank Rate Instant-access deposits from households
Fixed-rate bond deposits from households Cash ISA deposits from households
Time deposits households
Source: Office for National
Statistics/Bank of England
© 2010 Mintel International Group. All rights reserved. Confidential to Mintel.
Consumer net lendingAnnual % change
February 2011 forecast
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
Consumer credit Mortgages
Source: Oxford Economics/nVisionBase: UK
While there has been reduced levels of lending in the market, these are forecasted to increase in the future
Net unsecured lending to individualsQuarterly, seasonally adjusted, in millions
-£2,000
-£1,000
£0
£1,000
£2,000
£3,000
£4,000
£5,000
£6,000
£7,000
19
94
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
Total unsecured debtCredit card debt
Non-credit card unsecured debt
Source: Bank of England/nVisionBase: UK
Overall there has been a reduction in the NET unsecured debt market other than that in credit cards
Difficulty accessing financial services% who find the following difficult
“Please tell me to what extent you find it difficult or not to get access to the following financial services”
0% 20% 40% 60% 80% 100%
Difficulty accessinga basic bank
account
Difficulty accessinga bank/payment
card
Difficulty accessinga credit card
Difficulty accessinga mortgage
Difficulty accessingconsumer loans
Not difficult
Difficult
Don't know
Source: Eurobarometer/nVisionBase: 1,000 respondents per country aged 15+, 2010
The internet is an effective way of reaching the target audience
Internet
Radio
Newspapers
MagazinesCinema
TGI GB Q1 2011Base: 18+ Take loan out with specialist company & only when absolutely necessary
Online Advertising
• 69% say the internet is the first place they look when they seek information (index 122)
• Engaged – 1 in 5 say they often notice advertisements on the internet
• The audience are 13% more likely to be regular users of MSN/ WLTGI GB Q1 2011Base: 18+ Take loan out with specialist company & only when absolutely necessary
Media Spend• Financial
advertisers tend to spend the most on advertising on TV and Direct mail advertising followed by the Press
• On average the industry spent around 6% on Internet advertising (not including search)
Source: NNR adDynanix : 2009 - 2010
Impressions and Audience by Publisher - AdMetrix
• While Microsoft does not have the most impressions for this sector, it does have the most Unique Visitors
Source: ComScore AdMetrix Jan 2011
Advertiser performance
For the same volume of impressions, Microsoft reaches significantly more UU’s
comScore AdMetrix Feb 2011Business/ Finance category (includes Wonga.com)
Search Traffic KPIsOverall Finance Traffic
• Loan traffic was up 16% overall for 2010
• Looking specifically at Unsecured loans, these KWs received 31% more traffic over 2010 than in 2009 while payday loan products experienced 109% increase in traffic
2011 Unsecured Loan Product Growth (Jan-Feb)
• Unsecured Loans up 13%• Payday Loans up 23%
1. Microsoft Advertising Intelligence Tool2. Hitwise
Network: Day of the Week• There is a slight decline in impressions through out the week
however consumers are more likely to click during first half of the work week and on Sunday
• Conversions have two peaks on Tuesday as well as at the end of the week on Friday
Source: Microsoft Media Network : July 2010 – March 2011
Network: Time of Day• There is a build of
Impressions and Actions during the early afternoon and a slight elevation in the early evening
• There is one main peak that occurs post-lunch before the end of the work day
Source: Microsoft Media Network : July 2010 – March 2011
Finance OpportunitiesLending PositioningBecause of so many variables in the market place, positioning of your product is key
Demographic/MosaicThe users and searchers for this type of product index well in demographic sectors and can be targeting with our Mosaic offering
Search and Display – Better TogetherUse both offerings to help boost your ROI moreover, use our display offering to help boost your brand campaign. Particularly when we have seen good increases in traffic in the start of 2011