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•Since Lenor is four times more concentrated

than dilute fabric softeners, one liter of Lenor can

soften the same quantity of washes as a four-liter

bottle of dilute product. The concentrated Lenor

bottle is much lighter than dilute, making it easier

for consumers to carry and use and requiring

less fuel to transport it to market.

•Innovative technology from Lenor provides

freshness throughout the day thanks to fragrance

microcapsules that “settle” on the fabric’s fibers

and gradually release a fresh, clean laundry

scent with every touch.

Israeli consumers can treat their clothing to exceptional softness and freshness with Lenor, from the world's No. 1 fabric softener manufacturer:

Lenor Fabric Softener has successfully expanded its market presence into Israel. Consumers there can choose from seven scent varieties of the 4x concentrated product. This launch marks a major new emphasis by Lenor toward a concentrated product form and leverages a market trend away from dilute product in fabric softeners.

About Lenor Technology:

•Each one-liter bottle of Lenor contains millions

of fragrance microcapsules, which are deposited

on the fabric during the last rinse of the wash

cycle. Once the fabric has dried, the fragrance

microcapsules are released with every touch.

•The microcapsules provide a long-lasting clean

laundry scent. The microcapsules spring into

action every time the fabric is touched, even if

the garment has been stored in the closet for a

long time.

Contact NicolettaRomano

Fabric&HomeCareExternalRelations

Central&EasternEurope,MiddleEast&Africa

+41-580045406

Availability:

Lenor is already on shelf in stores that represent 90%

of total fabric softener sales in Israel, with 100%

distribution at groceries and mass merchandisers and

80% distribution at mini-markets and high frequency

stores (HFS), such as bodegas and kiosks.