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Leslie Cheng
FemmeSF
HELLO!
Creative Brief
Leslie Cheng | Creative Brief
Local Femme-Friendly Gatherings
ProblemIn San Francisco, there is currently no online or physical community for women to get together and discuss the issues surrounding gender inequality and women’s rights. As someone who is newly a “feminist” and motivated to make change, it would be great to have a welcoming and trustworthy guide to getting involved with events happening in my own backyard. �ere are so many interesting things happening here, but they are all independently promoted and scattered. We need a space that these all can be displayed together and easily accessible in a well-designed way.
ObjectiveProvide a calendar of events online for feminists to connect and get involved in the SF community to create positive change towards gender equality. It will present these events in a friendly, smart, & lighthearted tone to encourage people to attend these events and learn more about issues they care about– beyond the screen. While staying informed about these issues and admiring women who are paving the way is empowering, getting involved and engaging in a dialogue is so much more impactful.
�ere is room for this idea to grow and include original content submitted by users, a chance to host our own events and meetups, and promote local charities whose missions are central to empowering women.
Target Audience Hip, young women in the workforce who would like to feel empowered and mingle amonst strong women that they aspire to be. Women who would like to speak of the female experience loud and proud and �nd comfort in that with their peers. Also welcome to supporters of gender equality who would like to take a step forward and get involved in local community events. Welcome to men and women of any career path. Girl gangs encouraged!
CompetitionEvent platforms: Facebook, Eventbrite, Meetup groups for Women in Technology (e.g. Women Who Code SF)
Independently promoted gatherings/events: XX+UX, Tech Women Happy Hour, Code Chix, Girl Geek Dinners, Passion Projects (Julie Ann Horvath)
ScheduleCreative Brief: April 27thBranding/Style Guide Package: May 13thWeb/UX Deliverables: June 3rd
DeliverablesVisual Competitive Analysis, Moodboard, Wireframes, Color Schemes, Style Guide, Landing Page Mockups, Logo & Identity, Promo Accessories.
BudgetEnough to have fun with it, but still be realistic!
MoodboardsTone, Calendar Style, Overall Feel
Keywords
Unifying, Smart, Courageous, Friendly, Sassy
Type Specimen& Color Palette
Local Femme Friendly Events Calendar San Francisco Women Empowerment Girl Gang Equality Gender Feminist
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r z t u v w x y z 1 2 3 5 6 7 8 9 0 ! * ? # $ %
Provide a calendar of events online for feminists and organizations in SF to connect with each other and get involved in the community to create positive change towards gender equality. All-inclusive space, LGBTQI, for people to gather in San Francisco. There is room for this idea to grow and include original content submitted by users, a chance to host our own events and meetups, and promote local charities whose missions are central to empowering women.
Provide a calendar of events online for feminists and organizations in SF to connect with each other and get involved in the community to create positive change towards gender equality. All-inclusive space, LGBTQI, for people to gather in San Francisco. There is room for this idea to grow and include original content submitted by users, a chance to host our own events and meetups, and promote local charities whose missions are central to empowering women.
Femme Friendly Events Calendar San Francisco Women Girl Gang Empowerment Equality Gender
Ziggurat, 72 pt.
Edmondsans Regular, 35 pt.
Edmondsans Medium, 25 pt.Ziggurat, 56 pt.
Edmondsans Bold, 15 pt.
Edmondsans Book, 10 pt. Edmondsans Medium, 10 pt.
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Feminist GenderEquality LadiesSan Francisco
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Lo-FidelityLanding PageWireframes
Hi-FidelityMockups
Sunday Monday Tuesday
June EventsWednesday Thursday Friday Saturday
Sunday, June 1st
About Resources
Sort by Topic
Women in Tech Panel Discussion
Want to be featured?Let us know!
Women make up less than 30% of the computing workforce and about 1.5% of contributions to open source projects. This is something that is important for both men and women alike to become aware of and to address. This workshop will focus on this gender gap and introduce you to people who are passionate about this issue. There will be a panel which will be made up individuals who come from various backgrounds and who dedicate their time, heart, and talent to making a tangible impact in their field and who believe in seeing more diversity in their field. The panel will tell you why they are passionate about seeing this gender gap addressed and what they believe the future of technology should look like.
6:00PM – 9:00PM
About This Event
Remind Me to RSVP
General Assembly
225 Bush St., San Francisco
Contact the HostE-Mail [email protected] @hostFacebook @host
Let’s Go
Women in Tech Panel Discussion
Women make up less than 30% of the computing workforce and about 1.5% of contributions to open source projects. This is something that is important for both men and women alike to become aware of and to address. This workshop will focus on this gender gap and introduce you to people who are passionate about this issue. There will be a panel which will be made up individuals who come from various backgrounds and who dedicate their time, heart, and talent to making a tangible impact in their field and who believe in seeing more diversity in their field. The panel will tell you why they are passionate about seeing this gender gap addressed and what they believe the future of technology should look like.
6:00PM – 9:00PM
About This Event
Remind Me to RSVP
General Assembly
225 Bush St., San Francisco
Contact the HostE-Mail [email protected] @hostFacebook @host
Let’s Go
Monday, June 2nd
Women’s rights are human rights.
VOTE
VOTE
Women in Tech Panel Discussion
Women in Tech Panel Discussion
Passion Projectswith Dana McCallum
Passion Projectswith Dana McCallum
Stand Up!Planned ParenthoodFundraiser
Stand Up!Planned ParenthoodFundraiser
Job Club Online: Cover Letters and Resumes for Tech Professionals
By The Numbers
In 2010, American women on average earned 81 percent of what their male counterparts earned.
Lady Leagues of SF Contact About Resources @LadyLeagueSF@LadyLeagueSFBundle ‘o Fun
Sunday Monday Tuesday
June EventsWednesday Thursday Friday Saturday
Sunday, June 1st
About Resources
Women in Tech Panel Discussion6:00PM – 9:00PM
About This Event
Can’t RSVP right now?Give us your e-mail and we’llremind you to buy a ticket!
General Assembly
225 Bush St., San Francisco
Contact the HostE-Mail [email protected] @hostFacebook @host
Attend
Women in Tech Panel Discussion
Women in Tech Panel Discussion
Passion Projectswith Dana McCallum
Passion Projectswith Dana McCallum
Stand Up!Planned ParenthoodFundraiser
Stand Up!Planned ParenthoodFundraiser
Job Club Online: Cover Letters and Resumes for Tech Professionals
Lady Leagues of SF Contact About Resources @LadyLeagueSF@LadyLeagueSFBundle ‘o Fun
In 2010, American women on average earned 81 percent of what their male counterparts earned.
A curation of events in San Francisco for feminists to connect and get involved in the community to create positive change towards gender equality.
Want your event featured?Let us know!
[email protected] SUBMIT
Search
Map
SUBMIT
Monday, June 2nd
Women in Tech Panel Discussion6:00PM – 9:00PM
About This Event
Can’t RSVP right now?Give us your e-mail and we’llremind you to buy a ticket!
General Assembly
225 Bush St., San Francisco
Contact the HostE-Mail [email protected] @hostFacebook @host
Register
Search
Map
SUBMIT
Women make up less than 30% of the computing workforce and about 1.5% of contributions to open source projects. This is something that is important for both men and women alike to become aware of and to address. This workshop will focus on this gender gap and introduce you to people who are passionate about this issue. There will be a panel which will be made up individuals who come from various backgrounds and who dedicate their time, heart, and talent to making a tangible impact in their field and who believe in seeing more diversity in their field. The panel will tell you why they are passionate about seeing this gender gap addressed and what they believe the future of technology should look like.
Women make up less than 30% of the computing workforce and about 1.5% of contributions to open source projects. This is something that is important for both men and women alike to become aware of and to address. This workshop will focus on this gender gap and introduce you to people who are passionate about this issue. There will be a panel which will be made up individuals who come from various backgrounds and who dedicate their time, heart, and talent to making a tangible impact in their field and who believe in seeing more diversity in their field. The panel will tell you why they are passionate about seeing this gender gap addressed and what they believe the future of technology should look like.
FEMME
+3
+2
About Resources
About Resources
Women in Tech Panel Discussion
active linkactive link
hoverWomen in Tech Panel Discussion
Women in Tech Panel Discussion
hover square hover event
A curation of events in San Francisco for feminists to connect and get involved to create positive change
towards gender equality.
Want your event featured? Let us know!
[email protected] SUBMIT
[email protected] SUBMIT
[email protected] SUBMIT
About Resources
FEMMESF
Lady Leagues of SF Contact About Resources @LadyLeagueSF@LadyLeagueSFBundle ‘o Fun
In 2010, American women on average earned 81 percent of what their male counterparts earned.
Sunday, June 1st
Women in Tech Panel Discussion6:00PM – 9:00PM
About This Event
Can’t RSVP right now?Give us your e-mail and we’llremind you to buy a ticket!
General Assembly
225 Bush St., San Francisco
Contact the HostE-Mail [email protected] @hostFacebook @host
RSVP
Search
Map
Monday, June 2nd
Women in Tech Panel Discussion6:00PM – 9:00PM
About This Event
Can’t RSVP right now?Give us your e-mail and we’llremind you to buy a ticket!
General Assembly
225 Bush St., San Francisco
Contact the HostE-Mail [email protected] @hostFacebook @host
Search
Map
Women make up less than 30% of the computing workforce and about 1.5% of contributions to open source projects. This is something that is important for both men and women alike to become aware of and to address. This workshop will focus on this gender gap and introduce you to people who are passionate about this issue. There will be a panel which will be made up individuals who come from various backgrounds and who dedicate their time, heart, and talent to making a tangible impact in their field and who believe in seeing more diversity in their field. The panel will tell you why they are passionate about seeing this gender gap addressed and what they believe the future of technology should look like.
Women make up less than 30% of the computing workforce and about 1.5% of contributions to open source projects. This is something that is important for both men and women alike to become aware of and to address. This workshop will focus on this gender gap and introduce you to people who are passionate about this issue. There will be a panel which will be made up individuals who come from various backgrounds and who dedicate their time, heart, and talent to making a tangible impact in their field and who believe in seeing more diversity in their field. The panel will tell you why they are passionate about seeing this gender gap addressed and what they believe the future of technology should look like.
Sunday Monday Tuesday
JuneWednesday Thursday Friday Saturday
Women in Tech Panel Discussion
Women in Tech Panel Discussion
Passion Projectswith Dana McCallum
Passion Projectswith Dana McCallum
Stand Up!Planned ParenthoodFundraiser
Stand Up!Planned ParenthoodFundraiser
Job Club Online: Cover Letters and Resumes for Tech Professionals
+3
+2
RSVP
Final Design
Want your event featured? Let us know!
[email protected] SUBMIT
[email protected] SUBMIT
[email protected] SUBMIT
About Resources
FEMMESF
Sunday, June 1st
Women in Tech Panel Discussion
About This Event
Can’t RSVP right now?Give us your e-mail and we’llremind you to buy a ticket!
General Assembly
Contact the Host
RSVP
Search
Map
Tuesday, June 3rd
Passion Projects with Dana McCallum
About This Event
Can’t RSVP right now?Give us your e-mail and we’llremind you to buy a ticket!
GitHub HQ
Search
Map
Women make up less than 30% of the computing workforce and about 1.5% of contributions to open source projects. This is something that is important for both men and women alike to become aware of and to address. This workshop will focus on this gender gap and introduce you to people who are passionate about this issue. There will be a panel which will be made up individuals who come from various backgrounds and who dedicate their time, heart, and talent to making a tangible impact in their field and who believe in seeing more diversity in their field. The panel will tell you why they are passionate about seeing this gender gap addressed and what they believe the future of technology should look like.
We're delighted to welcome Dana McCallum for our June edition of Passion Projects. Dana is a senior engineer at Twitter. She was the lead engineer on Twitter's API for two years, helped create Twitter's advertiser API, and now works on social graph infrastructure. As an advocate for women in engineering and the LGBT community, Dana has helped create advocacy teams at Twitter and other companies and has served as a delegate on women's issues in India with the U.S. Department of State.
Sunday Monday Tuesday
JuneWednesday Thursday Friday Saturday
Women in Tech Panel Discussion
XX+UX @ Frog Design
Women in Tech Panel Discussion
Passion Projectswith Dana McCallum
Passion Projectswith Hannah Donovan
Stand Up!Planned ParenthoodFundraiser
Stand Up!Planned ParenthoodFundraiser
Job Club Online: Cover Letters and Resumes for Tech Professionals
+3
+2
RSVP
E-mail: [email protected]: @GeneralAssemblySFWebsite: https://generalassemb.ly/san-francisco
@FemmeSF@FemmeSFBundle ‘o FunFEMMESF About Resources
Contact the HostE-mail: [email protected]: @GithubWebsite: http://passion-projects.is/
6:00PM – 9:00PM225 Bush St., Fl 5, San Francisco
6:00PM – 9:00PMGitHub HQ, 548 4th St., San Francisco
“Women in the Bay Area are paid 84 cents for every dollar paid to men, a yearly gap of nearly $10,000 between men and women who work full-time.” Let’s bridge that gap.
© XX+UX Happy Hour, April 2015
So... what’s next?
Thank you!
