Lesson 7

E-INNOVATION

What is a Small Business Entrepreneur?

Entrepreneur n. a right brained business man or woman of positive disposition who

attempts to make profit from opportunities

by risk, initiative and guidance from 2-small-business.com

SESSION OBJECTIVES

INNOVATION PRIORITIES STRATEGIC FOCUS NPD MANAGEMENT MANAGING COMPLEX INNOVATION BUYER ADOPTION BEHAVIOUR

FIGURE 7:1 AN INNOVATION E-COMMERCE OPTIONS MATRIX

FIGURE 7:2 EXAMPLES OF E-COMMERCE INNOVATION OPTIONS

FIGURE 7:3 AN E-COMMERCE PRODUCT/MARKET INNOVATION MATRIX

MAJOR AREA OF INNOVATION IS INTERNET DELIVERY OTHER THAN BY PC

CONVERGENT TECHNOLOGIES IN I.T. AND TELECOMS

NEXT GENERATION MOBILE TELEPHONES

MANUFACTURERS (NOKIA) AND TELECOMS PROVIDERS (BT CELLNET) RACING TO SUCCEED

FIGURE 7:5 ALTERNATIVE E-COMMERCE STRATEGIC POSITIONING OPTIONS

KEY SUCCESS FACTORS:– PRODUCT SUPERIORITY

– ECONOMIC VALUE

– TECHNOLOGICAL CAPABILITY

– FAMILIARITY TO FIRMS

– MARKET OPPORTUNITY

– COMPETITIVE SITUATION

– WELL DEFINED OPPORTUNITY

– WELL DEFINED PROJECT

FIGURE 7:6 LINEAR INNOVATION MANAGEMENT MODELS

COMPLEX INNOVATION

PROBLEM OF LINKING TOGETHER DATABASES AND ACHIEVING REAL TIME DATA INTERCHANGE

DIVERSITY OF TECHNOLOGY INVOLVED BOWONDER AND MIYAKE JAPANESE MODEL OF:

– CLEAR PURPOSE OF TECHNOLOGIES– INTERFIRM COLLABORATION– MULTIPLE TECHNOLOGIES TO AVOID SINGLE

TECHNOLOGY RELIANCE– CONCURRENT ENGINEERING– ORGANISATION LEARNING– CONTINUOS TECHNOLOGICAL INNOVATION

ADOPTION

ROGERS MODEL OF DIFFERENT BEHAVIOURS:– INNOVATORS– EARLY ADOPTERS– EARLY MAJORITY– LATE MAJORITY– LAGGARDS

MOORE PROPOSES A “CHASM” BETWEEN GROUPS FOR HIGH-TEC PRODUCTS

NEED DIFFERENT STRATEGIES TO GENERATE SALES IN DIFFERENT GROUPS

FIGURE 7:7 A HIGH-TECH CUSTOMER ADOPTION MODEL

FIRST BUYERS ARE USUALLY “TECHIES” WHO WANT LATEST TECHNOLOGY

NEXT GROUP WILLING TO TAKE REAL RISK IF MAJOR NEW BENEFIT AVAILABLE (E.G. LOTUS NOTES)

EARLY MAJORITY WANT PROVEN BENEFITS (E.G. ORACLE DATABASES)

LATE MAJORITY WORRY ABOUT PROVEN BENEFITS AND PRICE

LAGGARDS USUALLY MOTIVATED BY PRICE

Reasons to join 2-small business .com

To get FREE marketing content To become a small business

entrepreneur To get these benefits To get discounts on our services To get FREE software