Lesson 8.5 – Pricing Sponsorships Copyright © 2014 by Sports Career Consulting, LLC

Lesson 8.5 –

Pricing Sponsorships

Copyright © 2014 by Sports Career Consulting, LLC

Inventory defines exactly what assets an event or property has available to sell


The first step to the sponsorship sales process is defining inventory

LESSON 8.5

Sponsorship & Endorsements


Inventory sheet

Outlines each specific piece of inventory available for sale


Inventory could include many sponsorship elements, including advertisements in a program, on-site signage or broadcast opportunities

LESSON 8.5



** Sample Inventory Sheet **

Limitless Opportunities

Game Situation Sponsorships Interactive Fan Participation Contest at the Event Kiosks for Information and Distribution of Wares or Services Pre-Game, Post-Game, Half-time Sponsor Player Appearances/Cheerleader Appearances In-store Promotions Traffic DrivingAutograph CardsBall BoysChalk TalkCheerleader Calendar & PostersCoaches ApparelFlag Football GameHonorary CaptainsTailgatingPlayers TunnelPlayer IntrosMVP/IRONMAN of the game & seasonFan of the GameTV/Radio Broadcast

Web Opportunities

Full Page/Section SponsorshipAnimated Banner AdvertisingStatic Banner Advertising Page Element Sponsorship Logo Based Link Text Link

Other Opportunities

Electronic MessagesGame Day Program Uniform Patches Helmet Labeling Media Guide and Game NotesCheerleader SponsorshipMascot Sponsorship Team Logo on Promotional ItemsPlayer, Mascot and Cheerleader AppearancesRules of the GameStaff Shirts

Signage Opportunities

Dasher boards Turf Squares/On-Field LogosBack of End zone Riptide pre-game & post-game partiesBannersDown Markers25-Second ClockBench AreaInflatable blimps

For more information on how your business can team up with the Riptide, contact us at

619-224-4171

LESSON 8.5



Pricing SponsorshipsLESSON 8.5



TaylorMade-adidas Golf Co. designed an 80 foot replica of its new driver (golf club) and attached it to the foul pole at Petco Park to increase visibility at San Diego Padres games. The nine-story tall structure was part of a three-year marketing agreement between the golf gear maker and the ball club where the goal is to drive home the message that the launch of its R11 driver was "larger than life," TaylorMade chief executive Mark King said in a statement.

The rate card is a printed list of sponsorship fees charged by a sports or entertainment property for association rights


It is essentially an inventory sheet with associated values

LESSON 8.5




Price should be based on value, not on budgets or needs

Rights & benefits included in the package

Value should be placed only on those elements that can be successfully fulfilled

Cost / Benefit ratios

Sponsorship Pricing Considerations

LESSON 8.5




Sponsorship Pricing Considerations

LESSON 8.5



In 2014, the International Olympic Committee set a new price point for their top tier (most expensive) sponsorships, nearly doubling the cost of four-year global sponsorships from $100 million to $200 million (Olympic sponsorships typically run for a minimum of four years).

Blank Slide Available

for Teacher Edits

LESSON 8.5




1) Describe sponsorship inventory

Inventory defines exactly what assets an event or property has available to sell.

Defining inventory is the first step to the sponsorship sales process.

An inventory sheet outlines each specific piece of inventory available for sale.

Inventory could include many sponsorship elements, such as advertisements in game programs, on-site signage or broadcast opportunities.


LESSON 8.5 REVIEW (ANSWERS)LESSON 8.5 REVIEW (ANSWERS)

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Lesson 8.5 – Pricing Sponsorships Copyright © 2014 by Sports Career Consulting, LLC