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Why Exchanges? Federal Reserve Bank Conference on the Affordable Care Act: Rules, Regulations, and Implementation Jon Kingsdale, Ph.D. January 9, 2014 1

Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

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Page 1: Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

Why Exchanges?

Federal Reserve Bank Conference on the Affordable Care Act: Rules, Regulations, and Implementation

Jon Kingsdale, Ph.D.

January 9, 2014

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Page 2: Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

Primary functions of public HIX

Enhance Competition

Improve Consumer Choice

Outreach, Education, Marketing & Sales

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Page 3: Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

Outreach, education, marketing & sales

Inform the public about the ACA

Create awareness & appetite

Manage distribution channel(s)

Enroll target segments, esp. the uninsured

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Page 4: Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

Launching “Connect-to-Health”

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Page 5: Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

Primary functions of private HIX

Outsource Employee Benefits Management

Improve Consumer Choice

“Educate” Employees

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Page 6: Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

Improve consumer choice

Specify product designs

Recruit & select suppliers

Manage Web site & customer call center

Provide robust decision support tools

Monitor product performance

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Page 7: Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

The percentage of choices of the most cost effective option and respondents' average error.

Johnson EJ et al, Can Consumers Make Affordable Care Affordable”

http://www.plosone.org/article/info:doi/10.1371/journal.pone.0081521

Page 8: Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

Simplify choices

Page 9: Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

Inform choice

Page 10: Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

Fallon Community

Health Plan

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Page 11: Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

Enhance competition

Structure competitive bidding

Lower barriers to entry

Manage the supply chain

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Page 12: Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

Price is king

Page 13: Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

Significant re-allocation of share in Massachusetts’ individual market

Pre-Reform, 2005

80

MEMBERS

BCBSMA HPHC Other

Projected 2014

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BCBS

15%

NHP

15%

BMC

15% TUFTS

15%

HPHC

10%

CeltiC

10%

Other

20%

MEMBERS

Page 14: Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

Connector’s impact on premiums

• CommCare annual trend, CY 2007–FY 2013: ~2%

• CommChoice potential savings (>300% fpl):

– Premium “spread” among health plans ~ 50%

– Low-priced, select-network plans ~ 50%

– Enrollment in Bronze and Catastrophic: 61%

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Page 15: Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

Outsource employee benefits

• “Define” the employer’s contribution

• Distance benefits from the employer (degrees of outsourcing)

• Multiple employee/retiree segments

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Page 16: Lessons from Massachusetts on Exchanges under National ......Outreach, education, marketing & sales Inform the public about the ACA Create awareness & appetite Manage distribution

Modeling the economic impact of HIX

Sophisticated econometric modeling indicates that 5 years from now, exchanges will either significantly impact the market for health insurance in the United States, or not, depending on volume. Volume is predicted to be somewhere between a whole lot and not so much.

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