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Method: Entrepreneurial Innovation, Health, Environment, and
Sustainable business Design
By Syndicate 5 (MBA X 47)
Martadinata (29112122); Rohimat Efendi (29112132); Sufian
(29112017); Meilina M. (29112120); Reza A. Pahla (29112127)
Learning Points:
1. Innovation could be driven by self and environment
awareness2. Knowledge enriches its innovation3. Innovation has to
consider regulation in respected area4. Innovation makes an added
value to business position in the market.5. Innovation could come
from a business opportunity, which might be unable to
implement by competitors
Organization Value in Method
Source:http://methodhome.com/methodology/our-story/we-are/
http://methodhome.com/methodology/our-story/we-are/http://methodhome.com/methodology/our-story/we-are/http://methodhome.com/methodology/our-story/we-are/http://methodhome.com/methodology/our-story/we-are/
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Business Ethics in METHOD:
The Founder (Eric Ryan & Adam Lowry) introduces home
cleaning and personal care products which are
non-toxic, biodegradable, inexpensive, not tested on animals and
using recycled plastic. They socialize a
campaign about people against dirty, in whatever form dirty
appears at homes and/or in environment.
Theyre committed to sustainability and received nod in 2006 both
as PETA persons of the yearand in
Times Whos who Eco-Guide.
Marketing Management in METHOD
1. Method produces broad range of home cleaning and personal
care products with the tagline:People Against Dirty. They have a
very specific competitive advantage which is eco-friendly
products (ingredients that come from renewable sources)
2. Method makes something different ideas and innovative
products to compete with giantcompanies such as P&G, SC
Johnson, Unilever, and Colgate-Palmolive. It becomes their
competitive advantage to gain some of the market share which was
dominated by giantcompanies.
3. Premium market positioning due to innovative eco friendly
product and cool design.4. Market communication through environment
friendly issue to their customers candidate (Tag
lines: cleans like mother &people against dirty on shirts
and baseball caps)
5. Using big network of Distribution channels to accelerate
product acceptance and deliverable totheir customer (use Target,
which is 2nd largest retailer in 2007; 1400 stores in 47 states) in
US,
Canada, Australia, and UK.
Knowledge & innovation
- Method is using a new approach to educate people/consumer
about the real definition ofcleanliness, dirty, safety and how to
become socially responsible to environment.
- Innovation on the unique packaging; they want the products can
become accessories at homes andnot placed in hidden places so they
have their packaging designed by world renowned designer
Karim Rashid.
- The innovation of Method product began from Creativity. The
creativity flourishes best in aunique kind of social environment.
With empathy and care, Eric Ryan and Adam Lowry think
about this to help the social and environment problem.
Operation Management
- Method applies sustainability principles. The firm uses an
efficient of fuel and processes. Theyuse it to reduce carbon
emissions using biodiesel fleets. And also efficiency in the travel
and
office tools.
- Method keeps every single operation process with
greenskeeping. Starting from choosing theresources, ingredients,
packaging, and delivery proses.
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- Method keeps using the sustainable approach into the supplier
with giving them incentives toreduce carbon emissions.
Based on Experience:
Meilina M., in Pharmaceutical Industry:
- One of the added values of the company is getting the ISO
14001 certificate and brings the valueinto the corporate strategy.
One program in my last experience is getting a program called
go
green that reduces any un-renewable resources that can harmful
to people and environment.
Example: in pharmaceutical company change the alcohol into water
based which is similar with
Method products that qualified to use and certified by ISO 14001
about environment. One of the
main topic is go green and use something without making any
pollution and harmful.
- Something that began from innovation come into the company
goals sometimes gives someadded point which mean business profit.
For example the new invention of new drug (the last
experience) will help people health that can increase the profit
of the company. Same with themethod product, this innovation also
bring a good things to make a new entrepreneur firm that is
concern into health and environment
- This product is so creative. And it also had created a model
for excellent in integrating health andenvironment concern into a
corporate strategy. They combine a good thing to be a goal of
corporate strategy
- With some strength and confidence, they make something
impossible to be possible. Similar withour experience use something
different which impossible like using a garbage resource to be
a
food supplement and can help human health.
Rohimat, in Agricultural Industry:
Seed industry should be sensitive to natural/environment
changing. 60% of cultivation result isdepending on environment
sensitivity. On horticultural seed product development, the
program
innovation was developed to meet with environment challenges.
Starting from 2008, seed
producer in Indonesia is concern to get seeds which has Gemini
virus resistances, and in 2011 our
company becomes a pioneer who gets that resistance technology in
Tomatoes crop. If we see at
the history of its development, the resistances to Gemini virus
can be get by combining selected
species with normal condition and become a potential F1 hybrid
with such resistance. The next
step is to test the prototype in the market with multi-location
system and preferences from people
as final step to confirm the characteristic and resistance of
the seeds.
Sufian, in Non-Government Organization (NGO):
Innovation and creativity can be done by evaluating opportunity
with ones knowledge(competence) and put the passion into it. Eric
Ryan and Adam Lowry discovered opportunity in
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something that they knew which is chemical, especially in
household products. The decision they
made to produce green products and sustainable approach has
given great impact to the
environment, to the people, and to the industries. Relation to
my experience, in my place of work
we choose to serve children as main target to release them from
poverty and cut off the poverty
chain in the next generation. It is the matter of our
perspective to see the root of the problems that
occurred in our social environment and how we are going to take
action with everything that wehave mastered (knowledge,
information, passion & dream) to achieve the transformational
goals.
Martadinata, in Syariah Banking:
Innovation has to consider the regulation, which is the basic
foundation in banking industry.Customers involvement in the banking
process has created innovation products to meet their
needs and newest market condition with still following the local
regulation. Syariah banking
launched a product called Gadai Emas and found out that the
implementation is not as smooth
as the innovation idea. Gadai emas was dominated previously
byPerum Pegadaian but theres
a law problem about it because of monopoly accusation of this
product. Perum Pegadaian was
claimed to monopoly it since the imperialism era (by the Dutch).
Until now, theres no law
solution (decision) due to the innovation made by other private
banks for Gadai Emas products.
